Arpit Singh

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Last month, I audited a client's GTM tool stack.

They were sending hundreds of messages a week.

Results? Meh.

The issue wasn’t effort. It was their stack.

Too many tools.
Disconnected workflows.
Manual data cleanup.

Here’s the stack I recommend for efficient GTM:

1️⃣ Find & Scrape Leads
→ Clay
→ Ocean.io
→ Store Leads
→ Apify
→ BuiltWith
→ Apollo
→ Google Maps
→ LinkedIn Sales Navigator

2️⃣ Identify Buying Intent
→ RB2B
→ Trigify.io
→ Vector 👻
→ Common Room
→ Teamfluence™
→ PhantomBuster
→ Unify
→ TrustRadius

3️⃣ Automate Outreach
→ Saleshandy
→ Instantly.ai
→ Smartlead
→ Aimfox
→ HeyReach.io
→ Woodpecker.co
→ lemlist

4️⃣ Write Better, Faster

→ Twain
→ Anthropic
→ Lavender
→ Grammarly
→ Octave

5️⃣ Clean & Enrich Data
→ Clay
→ Icypeas
→ Prospeo.io
→ Hunter.io
→ Snov.io
→ CompanyEnrich
→ Capterra

This isn’t about stacking 20+ tools.

It’s about picking 5–10 that work together.

A system that’s predictable, aligned, and efficient.

Good GTM teams send more emails.

Great GTM teams build better systems.

Which tool would you never run a GTM campaign without?

GTM Tool Stack for 2025. GTME, Signals, Outbound, Outreach, etc.

When someone says, “I’ve been posting but not getting leads.”

They don’t have a LinkedIn strategy.

They have a posting habit.

There’s a difference. And it costs you deals.


Here’s the system that turns content into pipeline 👇

1️⃣ Build Your Content Foundation

Your strategy starts before you write a single post.

⤷ Define your offer with clarity, one problem, one audience
⤷ Create 3–4 content pillars that reinforce what you sell
⤷ Establish a voice that attracts your ICP, not everyone
⤷ Study 10–15 creators who share your audience, different solution, same buyer

Direction beats volume every time.


2️⃣ Create Content That Converts

Write for skimmers, not readers.

⤷ Use your ICP’s language, not yours
⤷ Add clean visuals, screenshots, carousels, simple graphics
⤷ Keep your format and cadence consistent
⤷ Optimize for mobile with short lines and clear breaks

You’re not building a portfolio.
You’re building a brand.


3️⃣ Engage Like You Mean It

Posting without engaging is shouting into the void.

⤷ Comment where your ICP hangs out
⤷ Add real value, not “great post 🔥”
⤷ Show up consistently on peer content
⤷ Build recognition before you ever pitch

Visibility comes from showing up, not showing off.


4️⃣ Track Who’s Paying Attention

Content without data is just noise.

⤷ Monitor who engages repeatedly
⤷ Enrich profiles to confirm fit, role, company, pain
⤷ Separate real prospects from casual scrollers
⤷ Maintain a living list for warm outreach

If you don’t track it, you can’t act on it.


5️⃣ Amplify Through Associations

Your network is your distribution engine.

⤷ Connect with engaged ICPs so your content stays in their feed
⤷ Engage with complementary creators, same audience, different offer
⤷ When they interact with you, their network sees you too
⤷ That’s how reach compounds

Social selling isn’t cold outreach with a DM.
It’s becoming the obvious choice before the conversation starts.


Follow this system for 90 days. 

LinkedIn stops being a time sink.

It becomes your strongest sales channel.

Every week, a new AI model drops.
Every company claims it’s the biggest update yet.

OpenAI launches.
Anthropic replies.
Google joins in two days later.
Then someone posts a “game-changing” demo on X.

The AI world is starting to feel like a group project
where everyone is racing to turn in their version first.

And the rest of us?
We’re just trying to figure out what actually changed.

The pace is insane.
The noise is louder than the progress.

But the real advantage now isn’t speed.
It’s adaptability.

Because in a world that updates every week,
the winners aren’t the first to react.
They’re the fastest to integrate.

Most teams talk about being customer obsessed. 

Format is actually making it possible.

They turn real conversations into simple weekly reports that any team can act on.

It feels fresh, practical, and built for how modern companies really work.

Finally, a way to keep growing without losing touch with the people who matter most, your customers.

Customer conversation reports, personalized for you.

90% of people inside companies have no idea what customers are saying. 

I'm so excited to launch Format today to solve that: 15-minute weekly customer conversation reports. Personalised just for you.

Over the last year, I’ve personally had 600+ conversations with software companies at every stage of growth. Every - single - one shared how brutally hard it is to stay close to customers as they grow. 

This is a problem experienced by any business with more than 10 employees, making it the largest unsolved problem in software. We’re building Format to fix that.

Our first product, Reports, is incredibly simple: you can read, watch, or listen to your report – right in your inbox. 

Sign up for early access and I’ll reach out to set up a demo with you. Link in the comments. https://useformat.ai/

~ 15-minutes to set up, 15-minute weekly reports. ~

While our team stays small, it takes a village to start a new company. Thanks to those that have joined our team, given us product feedback, helped us find more customers, and given us advice throughout: Martin, David, Utkarsh, Gennadiy, Pramodith B., Jonas, Alexander, Line, Darragh, Ben McRedmond, Stephen, Tom, Daragh, Peadar, Will, Tyler, Jake, Jason, Kieran, Barry, Anna.

We’ve spent decades teaching machines to think like us.

But we never taught them to feel like us.

Tavus might be the first to truly try.

A new interface that sees, hears,
and responds like someone who actually knows you.

It doesn’t just follow commands,
It understands context and emotion.

Feels like a quiet shift in how we’ll use tech next.

Definitely worth watching 👇

The interface of the future is human.

We’ve raised a $40M Series B from CRV, Scale Venture Partners, Sequoia Capital, and Y Combinator to teach machines the art of being human, so that using a computer feels like talking to a friend or a coworker.

And today, I’m excited for y’all to meet the Tavus PALs: a new human-computing interface.

PALs are emotionally intelligent, multimodal, and capable of understanding and perceiving. They can see, hear, reason, and even look like us.

We’re releasing our 5 favorite PALs to start. Each PAL has its own distinct personality- from AI assistants to best friends.

PALs:
- Meet us where we are. Face-to-face over video call, on the phone, or even by text.
- Are always thinking. They’re proactive, reach out first, remind you about what you forgot, or might just check in on you.
- Understand us, finally. PALs can see us, understand our tone, emotion, and intent, and communicate in ways that feel more human.
- Evolve with you. PALs have advanced memory, remember your preferences and needs, and adapt themselves over time.
- Are capable. PALs can handle complex tasks — from responding to your emails to moving your schedule around to creating docs and doing research for you.

Science fiction promised us a new human-computer interface, beyond the GUIs of yesterday, a human-like interface that would feel second-nature to use. That future never came, until now.

Charlie’s story brings this idea to life.

We’re excited for you to meet Charlie and his PALs for free at tavus.io

Enjoy the film 👇

Giriraj & Co.

I help Founders, creators, and agency owners generate inbound leads on LinkedIn and Twitter (X) with little or no additional effort.

I can help you with:

 - Personal branding on LinkedIn.
- Grow and monetize your audience.
- Community building and brand reputation.
- Creating content and building brand authority.
- Generating high-quality leads on LinkedIn for your business.

For my clients, I generated over 15 million impressions and views on Quora, LinkedIn, and Twitter, as well as thousands of leads.

Lead Generation Specialist & Ghostwriter

Helping D2C and B2B brands grow and build their audience on social media using proven marketing strategies.

Scaling social media efforts from 0 to 30,000 followers within 180 days.

What we do differently:

• Build a loyal community.
• Build your brand's authority.
• Optimize your marketing channels.
• Maximum focus on organic growth.
• Save 100+ hours on your research to find your target audience.

Content Strategist & Consultant 

buildspace

Part of nights & weekends: S5, where people work on ideas that they are passionate about. It’s a journey from ideas to execution and achieving some milestones.

Cohort member (Gaudmire)

Medium

Writing content around growth marketing, copywriting, and personal development.
Writing well-researched long-form articles and sometimes blogs under 500 words.
I have written over 6 long-form articles around marketing, lead generation, personal branding, social media marketing, and copywriting.

Writer

The Product Folks

Community member of the GenAI Rush Cohort by the product folks.

TPF Cohort Member 

DigitalDeepak.com

• Set up email automation using Zapier.
• Build an elegant website using WordPress.
• Written email copy, website copy, and ad copy.
• Build landing pages using Convertkit, and Mailchimp.
• Develop content strategy for Facebook, Twitter, and Instagram.
• Generated 20+ qualified leads using Facebook Ads and Google Ads.
• Develop off-page, on-page, and technical SEO strategies for the website.
• Wrote 5 long-form blog articles including content marketing and digital marketing strategies.

Digital Marketing Intern

CashKaro.com

My day-to-day responsibility at CashKaro:

• Building a roadmap of the content creation process.
• Writing blog posts and managing influencers' marketing activities.
• Coordinating with influencers for a festive campaign.
• Implemented spin-selling techniques to reach potential customers.
• Building content strategies and creating a campaign for brand promotion.
• Increased monthly recurring revenue by 10%

Sales And Marketing Associate

HouseItt

• Managed the social media accounts of the company.
• Created content - blogs, graphics, and memes.
• Coordinated and manage an influencer marketing campaign.
• Managed a team of 5 high-performing individuals.
• Build a brand strategy for the company to reach its target audience.

Brand Associate

Helping busy entrepreneurs to build an authentic brand on LinkedIn within 90 days | Marketing Consultant | 3M+ impressions | Content & Social Media Specialist | Copywriter | Personal Branding Strategist

Hi, I’m Giriraj 👋

I started my journey back in March 2020. I was working as an accountant for a firm when suddenly COVID came into the picture.

I resigned from that job after working 4 months straight because they couldn’t allow me to work from home then.

I didn’t know what to do, but my interest in digital marketing and copywriting motivated me to start as a hobby.

Slowly, I learned how things work by doing endless experiments and going through the process of trial and error.

From 2022 to 2023, I built a community of over 4K+ like-minded people on Twitter and more than 23K+ followers on LinkedIn. Build a sales pipeline of leads.

𝐈 𝐡𝐚𝐯𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐨𝐯𝐞𝐫 𝟏𝟓𝐌+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐥𝐢𝐤𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, 𝐐𝐮𝐨𝐫𝐚, 𝐓𝐰𝐢𝐭𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐟𝐨𝐫 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.

My Services:

✔ Copywriting: Website, ads, emails, landing pages, scripts, VSL, and product descriptions.

✔ Ghostwriting: Social media content, newsletters, and email education courses. 

✔ Lead generation: Inbound lead generation on LinkedIn and X.

✔ LinkedIn Strategy & Marketing

✔ Personal branding: X and LinkedIn.

✔ Content Marketing and Storytelling

✔ Social Media Marketing

✔ Content Strategy 

------------------------------------------

If you are a founder, creator, or agency owner, then drop me a DM or email me to get started. 

***

Email ID: girirajjhawar01@gmail.com

You can find me anywhere. @girirajjhawar07

Giriraj Jhawar

How is everything going?

I took a one-month break from LinkedIn, so many of you might have forgotten about me.

I learned a lot of new things and had many reality checks.

However, I believe that life needs to keep moving.

We can learn valuable lessons and gain experience from certain situations to improve our lives.

For those who are unsure about what to do in life, have faith and self-belief, and you will definitely figure it out!

I’m figuring it out, too, and even the people you admire are figuring it out.

It’s OK to feel down, but it’s not OK to stop trying.

Please comment on what you have taken away from this post, as I would love to see who is still actively using LinkedIn.

If you’re a book lover, then this post is for you...

In 2020, I first bought a book, “Zero to One” by Peter Thiel; I was just curious to read it.

There is no other reason for buying that book.

Reading books is the best way to get in-depth knowledge of any topic.

If you’re searching for the best books that can help you grow as a marketer/writer, then here is my recommendation:

1. $100M Offer by Alex Hormozi
2. Sell Like Crazy by Sabri Suby
3. The Almanack of Naval Ravikant
4. Expert Secrets by Russell Brunson
5. The Personal MBA by Josh Kaufman
5. Fast Cheap & Viral by Aashish Chopra
7. The 1-Page Marketing Plan by Allan Dib

Would you like to add any other books to the list?

Comment your suggestions below 👇

The algorithm is changing.

Audience interest is changing.

Social media platforms are changing.


What’s not changing is:

‣ Human psychology

Learn to use AI, but don’t rely on it completely.

Any thoughts?

taplio

The Battle

Arpit Singh

Giriraj Jhawar

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Performance ScoreArpit Singh's LinkedIn Performance

Performance ScoreGiriraj Jhawar's LinkedIn Performance

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taplio

The Battle

Arpit Singh

Giriraj Jhawar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arpit Singh's LinkedIn Performance

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Performance ScoreArpit Singh's LinkedIn Performance