Arpit Singh

Content Path

Content Path helps B2B founders, advisors, and teams turn LinkedIn into a high-performing growth channel. 

We blend thought leadership, AI systems, and social selling to turn content into the pipeline.

→ Build AI-powered workflows that identify ICP-fit leads from LinkedIn content engagement using Trigify
→ Leverage tools like Clayagent & OpenAI to automate lead enrichment, scoring, and segmentation
→ Architect scalable systems that reduce manual work by 70% while increasing lead quality
→ Create advisor-led referral engines from positioning to outreach with engineered repeatable processes
→ Maintain detailed SOPs, data flows, and internal tooling to ensure seamless adoption and iteration
→ Continuously refine GTM workflows using AI insights, engagement triggers, and client feedback

GTM Engineer

Maildoso

Strategic Advisor | Email Infrastructure & Deliverability Expert 

HeyReach.io

HeyReach Creator | LinkedIn Outreach Automation Expert

Clay

Clay Creator | Clay Expert / GTM Engineer

HUEMOR®

→ Ran cold email campaigns using Instantly and Reply
→ Enriched lead data with Clay, OpenAI, and RB2B insights
→ Managed LinkedIn outreach campaigns through HeyReach
→ Enriched anonymous website visitors inside Clay using RB2B data
→ Oversaw email marketing campaigns and deliverability on Mailmodo
→ Built targeted lead lists using LinkedIn Sales Navigator, Prospeo, or Apollo
→ Managed and optimized cold email infrastructure to improve deliverability and inbox rates

Growth Strategist (GTM Engineer)

Nerdy Joe

Domain Management:
-Acquire and configure domains through reputable registrars, with a focus on GoDaddy.
-Monitor domain registrations, renewals, and DNS configurations. Implement DNS changes for email deliverability (TXT, MX, SPF, DKIM, DMARC).

Email Infrastructure Setup:
-Deploy Google Workspace, Microsoft 365, or a designated host for efficient email communication.
-Collaborate with sales to customize inboxes according to each client (signature, photo, name, etc.).

Campaign Setup and Management:
-Add inboxes to cold email software (Instantly, Lemlist).
-Configure SMTP, IMAP, and related settings for functionality and spam prevention.
-Set up signatures, names, warm-up, and campaign options.
-Monitor inbox performance, troubleshoot issues.

Troubleshooting and Support:
-Provide technical support for domain transfers and email setup.
-Collaborate with outsourced providers to troubleshoot service issues.

Collaboration with Campaign Manager:
-Support Campaign Manager in inbox allocation, warming, and campaign readiness.
-Assist with minor changes in sequences, campaign options, and inbox management.
-Optimize email infrastructure for better deliverability.
-Provide support on list generation and tracking using platforms like Apollo or Google Spreadsheets.

Operations Assistant | Cold Email Infrastructure

Content Crew

→ Crafted compelling cold email sequences, orchestrating and overseeing numerous successful cold email campaigns.

→ Edited video podcasts featuring marketing leaders using Descript.

→ Designed engaging social media posts in Figma and crafted memes and carousels in Canva.

→ Managed and curated content across social media platforms, including LinkedIn, Twitter, and YouTube.

→ Established and maintained info-product databases, utilizing Notion for efficient project management.

→ Produced SEO-optimized blogs using AI writing tools and handled end-to-end tasks like creating thumbnails and uploading content on the Webflow website for coldemail.studio.

Growth Marketing Manager

Growth Marketing Consultant

LexiConn Content

LexiConn is a content agency that specializes in serving growing startups and Fortune 500 companies to create content at scale.

As a Growth Marketing Manager at LexiConn, I manage digital assets, including websites, blogs, and social media, and work to retain clients through effective email marketing strategies. 

Generate leads through multiple channels, including personalized cold email outreach, LinkedIn direct messages, event marketing, and more. 

In addition to leading marketing efforts, I collaborate closely with cross-functional teams, including content writers, editors, designers, marketers, and client servicing, to ensure seamless execution and achieve desired results.

I also collaborate with content teams on specific client projects (SEO, Emailers, etc)

Media.net

- Support the creation of campaign assets, documentation and quality control to ensure all products are execution-ready.

- Liaise with business teams to provide operational support and communicate the status of campaigns, technical issues, launch delays, delivery issues, etc.

- Conducting competitive industry research periodically and will identify
opportunities to improve product efficiency and drive business growth.

- Develop and implement best-practice operations standards

- Facilitate the upload and maintenance of our suite of apps and coordinate with cross-functional teams to ensure the process is smooth, efficient and error-free.

- Go to person for operations, process implementation and troubleshooting queries.

- Communicate & coordinate between teams to address day-to-day issues and
questions, and enable all stakeholders to deliver effectively.

- In-house operations expert charged with managing and troubleshooting operational issues.

• Developing platform strategy, ensuring optimization procedures are conducted on time and conducting quality checks to ensure the compliance of our products.

Business Operations Associate (Ad-tech)

- Build, Prioritize, and Run Experiments to Drive relevant/qualified Traffic, Generate Leads, that contribute to Revenue.

- Oversee content planning and generation for social media channels, website, and below-the-line platforms, such as but not limited to the newsletter, campaign, whitepapers, case studies and Internal blogs.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites to attain SEO goals – general and keyword specific (Using tools like SEMrush, Ahrefs, Google Analytics, Google Search Console).

- Provide high-quality client service experience by responding to telephone, correspondences, emails and web inquiries from shareholders, dealers, internal and prospective clients.

- Identify areas for progress and client service improvements on an ongoing basis and in line with business, market and product developments.

Growth Marketing Associate

Identify, Build & Manage Prospects pipelines for content requirements.

- Manage and action upon inbound leads (from email, chatbots, call, website forms)

- Regularly interacting with clients through telephone calls, emails, or face-to-face meetings. Offering advice to clients on services. 

- Developing quotes, proposals, agreements and creating a positive onboarding experience for new clients.

- Thinking and creating strategies for client brands that deliver on the client brief.

- Maintain and update records in CRM & related Sales tools. 

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.

Client Servicing Executive (Account Management)

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

Skai Lama

Building innovative micro SaaS for Shopify e-commerce merchants. Currently leading end-to-end Product for two apps:

1. Kite - discount and free gift to help merchants increase AOV and sales-enabled revenue: Led product from 1-100 and grew MRR by more than 20x (and counting) in 10-12 months by optimizing the customer experience and running data-backed product experiments. Currently leading the analysis and delivery of cross-app and AI-powered discount integrations.
2. Byte - personalized, interactive Quizzes and Surveys to increase conversions: Led the 0-1 user efforts with focused efforts on product, marketing, and customer success. Also, led the efforts in AI quiz generation and results.

For these spearheaded apps - end-to-end responsibilities include conducting research, creating PRDs, collaborating with stakeholders, launching products, delivering product announcements, performing QA, and overseeing customer success and GTM.

Product Manager

Started by Leading Product and Growth @ Ques.ai - leveraging Generative AI to help podcast teams in their growth and distribution.

Moved to building and growing Shopify Apps end-to-end @SkaiLama.com to help merchants increase AOV revenue.

Associate Product Manager

Smug Hawk

Built a Gen-Z-led digital marketing agency while still in college:

1. Built it from the ground up with market analysis - generated over  ₹1M+ revenue in under 6 months.
2. Partnered with startups to understand their pain points and led product strategy and lifecycle management, from ideation to launch.
3. Managed stakeholders - hired and trained writers, and designers and worked closely with developers for end-to-end delivery of products and services.

Founder - Product Management & Business Strategy

Self Employed

Freelance Product Consultant

Freelance Writer

ThoughtFlow

1. Collaborated with engineering and design teams to prioritize and launch 5+ customer-driven features, leveraging the opportunity solution tree framework and tools like Hotjar, and Crisp.
2. Conducted rigorous competitive analysis for pricing strategies on Monday.com and the Web Platform, contributing to a 10% revenue growth projection.
3. Managed the product newsletter, implemented Amazon's Working Backwards framework, and improved open rates.

I & T Labs

1. Built roadmaps, product requirement documentation, and product personas and worked across teams resulting in a 200% increase in user conversion rate.
2. Led the student community initiative resulting in a product pivot resulting in a 2x profit increase.

Product Manager (Growth Hacker)

Agile Luxury

Dropshipping solopreneurship started with an investment of 0:

Tested 4 User Acquisition channels for the business – Facebook marketplace, Instagram, Telegram, and WhatsApp and provided stakeholders with deals competing with big e-commerce platforms like Amazon and Flipkart. Scaled up to a revenue of 1 million in a span of 1 year.

Founder/CEO

Hofars

1. Authored comprehensive Product Requirement Documentation (PRD) and led two-week agile sprints to successfully deliver the company website on time.
2. Streamlined stakeholder collaboration by organizing product review meetings and facilitating weekly standups for an internal company project.
3. Designed high-fidelity wireframes and mockups for a client product, leveraging competitive UX analysis and user research insights to enhance usability.
4. Developed and implemented frontend features for the company’s internal project, incorporating actionable UX feedback from employees, and improving user satisfaction and functionality.

Project Lead

Frontend Web Developer

GeeksforGeeks

Wrote 24+ technical articles on topics like Java, JavaScript, HTML, CSS etc.

Technical Content Writer

Indian Institute of Industrial and Professional Studies

1. Conducted in-depth research and authored a comprehensive paper titled "Impact of PCOS on Working Women", showcasing expertise in health and gender-related challenges.
2. Delivered an engaging 2-hour workshop on optimizing LinkedIn profiles, empowering juniors and peers to enhance their professional presence and networking skills.

Research Intern

GirlScript Summer of Code

1. Recognized as a Top Contributor in Project Sakura, HITK Community, and a Blog Site, demonstrating consistent impact and dedication.
2. Designed and developed the wiki page for Project Sakura from scratch, collaborating with mentors and enhancing the home page to improve user experience.
3. Revamped the Blog Site's website theme, implementing a new design and improving the UI for better aesthetics and usability.
4. Contributed to the HITK Community website's UI, including implementing a dark theme to enhance accessibility and user satisfaction.
5. Developed and optimized various algorithms as part of the Neo-Algo project, showcasing strong problem-solving and technical skills.

Open Source Contributor - Rank 59 out of 8000 on Leaderboard

T-shaped AI Product Manager @Skai Lama | Talks about AI and Micro-SaaS | LinkedIn Top Product Management Voice | 4+ years into Content Marketing

I am a Product Manager with an Engineering Background (CS) and most importantly - I am a practitioner! I have worked in B2B SaaS, B2C EdTech Sectors, and Customer Facing Strategic roles in the Digital Marketing Agency industry. 

What shows my competence in Product Management? 

While I do not have the pedigree of coming from a premium institute, I come with real-world experiences of running my own ventures and generating decent revenue - working with multiple businesses (in b2b Saas, e-commerce, and digital marketing) and have an academic background in Engineering (CS). This helps me build empathy from both the customer's and the business end. 

In the past 4 years (while still in college), I've built and self-scaled my zero-investment e-commerce startup at the age of 18, achieving a turnover of almost 1 million in under 1 year and generating the same in under 6 months at my current firm. As the Founding Google Developer Student Club lead of my campus, I led and managed a core team of 27 - holding 40+ tech events in one year to help peers and juniors in their career paths.

On the product side, I've helped businesses with their Product Strategies, Pricing as well as QA. I have worked in Tech roles building Products using MERN stack. On the Brand Content side, I've delivered over 10000+ social media and blog content pieces and published an E-book as well. 

Apart from Product and Content, I've decent working experience in UI/UX, graphic design, social media, and front-end development as well. I am familiar with No Code like Notion, Webflow, WIX, tools like Figma, Balsamic, JIRA, Trello, Mixpanel, and Amplitude, and technologies like Python, JavaScript, Java (Core), SQL, React, etc.

Currently, I lead the Product at Skai Lama for Kite: Discount & Free Gift with a track record of growing MRR by 20x in 10-12 months!

I'm open to new opportunities, so shoot me a DM!

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Arpit Singh

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