Diego Granados

I'm a Product Manager with experience working cross-functionally with business roles (e.g. Marketing, Finance, Sales), technical roles (e.g. Backend and front-end engineers, data scientists) as well as designers and UX researchers to bring products to life that make our users' problems and pain-points go away!

I have experience working with Web and Mobile products, AI and Machine Learning - There's something really fascinating about using data to try and predict the future. I'm a big believer that every model should be thoroughly thought from an AI Ethics point of view.

As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because:

- I empathize with users and speak: geek, data whisperer, designer, marketer and salesperson. At some point I also tried to learn Shriiwook (I've always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.

- I'm passionate about understanding customers, too many people use "customer obsession" as buzzwords in their resume.

- I leave the BIG ideas to the Elon Musks of the world. A good Strategy, Vision and Execution drives products forward - I do these three.

- I'm an engineer at heart and a musician at soul - I like to combine logic with creativity

- I'm the calm one. I'm the one that plans.

I'm passionate about helping others and I created a YouTube channel to help others learn about Product Management: https://www.youtube.com/c/PMDiegoGranados/

Don't hesitate to reach out if you want to talk about AI/ML, technology, business, consumer electronics/technology or need help on your journey to become a Product Manager!

Specialties: Product Management, Consumer electronics, Consumer Technology, Cross-functional work, Agile development, Product design, data driven decisions, AI, Machine Learning.

Product Manager AI&ML

People Centric Organizations (the PCO Group)

▪︎ Collaborating with product development, operations, events, learning and development teams to ensure alignment on marketing strategies and product roadmaps

▪︎ Showcasing client success stories through social media case studies to highlight the impact of the PCO's services and products

▪︎ Tracking key performance indicators using marketing analytics platforms to optimize strategies and increase marketing return on investments 

▪︎ Conducting market research and competitive analysis, analyzing competitor websites and marketing materials to refine product positioning and increase market penetration

▪︎ Implementing marketing campaigns leveraging SEO, social media marketing, and direct message outreach to generate leads

▪︎ Developing and executing content marketing initiatives (blog posts, articles, webinars) focused on employee engagement,  organisational culture and talent optimization

Product Marketing Manager

▪︎ Implemented social listening strategy to identify brand advocates and engage with them proactively, leading to 10 mentions of PCO content, expanding brand reach and credibility 

▪︎ Developed and maintained a comprehensive social media content calendar ensuring consistent brand messaging, resulting in a 60% increase in content output

▪︎ Utilized social media analytics tools (Hootsuite, platform-specific analytics) to monitor key performance indicators like reach, engagement, website traffic and lead generation, resulting in 100% optimised social media strategy

▪︎ Drove a 50% increase in website traffic from social media channels by incorporating links in posts, and promoting blog content 

▪︎ Monitored social media channels for brand mentions and engaged in conversation to address inquiries, and build positive relationships with followers

▪︎ Researched and stayed up to date on the latest social media trends, best practices, and algorithm changes to ensure PCO’s social media strategy remained effective and innovative

Social Media Marketing Specialist

Tech4Dev

▪︎ Collaborated with engineering, design and data analytics teams throughout the product lifecycle (from ideation to pre-launch), ensuring 70% execution within 6 weeks

▪︎ Facilitated agile project management, leading to a 40% increase in project progression and a 10% reduction in project timeline

▪︎ Developed and maintained product documentation, resulting in a 25% reduction in the team's knowledge gap

▪︎ Conducted user research and competitive analysis to identify markets opportunities and customer needs

▪︎ Defined and prioritized product roadmaps, incorporating user feedback, and market analysis 

▪︎ Managed the product backlog, ensuring task, stories and epics were clearly defined, estimated and prioritized, facilitating agile development sprints

▪︎ Championed the complexities of the software development lifecycle, from requirements gathering to testing, ensuring 70% delivery of the parenting software

Software Product Manager

ITTS: International Testing & Training Services

▪︎ Surpassed 40% improvement in test data management, as measured by the accuracy and completeness of test data, by creating and maintaining test data sets that represented real-world scenarios

▪︎ Achieved 50% increase in user experience, as measured by usability testing results, by identifying and reporting medium and low priority bugs per testing session

▪︎ Completed 90% of the quality assurance process, as measured by the resolution of medium and low-priority bugs, by logging and reporting identified issues to the development team for correction

Product Tester

ExecHero, Inc.

▪︎ Identified and qualified 50+ potential clients through direct message outreach on LinkedIn, Facebook, and Instagram, contributing significantly to the company's sales pipeline

▪︎ Converted 10% of social media leads into scheduled meetings with the founder, demonstrating a strong ability to identify and qualify ideal prospects

▪︎ Developed and implemented a daily reporting system for appointment history, providing insights into lead generation progress and conversion rates

Executive Assistant

Koboaccountant

▪︎ Gained hands-on experience from practising daily accounting tasks like bookkeeping, data entry, invoicing, and inventory management

▪︎ Acted as team lead for a group project and managed the time given to deliver the project

Operations Manager

Agency Growth Hub

▪︎ Prepared reports and documents in English using Microsoft PowerPoint 

▪︎ Managed the director's calendar, email inbox and conducted follow-up sessions 

▪︎ Implemented strategies to optimise productivity and work-life balance

▪︎ Take on ad-hoc projects like updating databases, scheduling and managing meetings

▪︎ Planned and managed the director's travel arrangements for conferences and industry events

▪︎ Providing technical support

Yaba Local Council Development Area

▪︎ Assisted the billing accountant with month-end expense and inventory reports

▪︎ Distributed memos and payment reminders to the company debtors

▪︎ Reported billing data using Microsoft Excel and Charts 

▪︎ Issued receipts to business associations for payment of fines and levies

▪︎ Detected and corrected errors in client invoices, and customer accounts

Everyday Supermarket

▪︎ Maintained financial reports and processed business transactions on behalf of the accountant

▪︎ Adjusted discrepancies in invoices, and payment records

▪︎ Supported the accounting department with administrative tasks such as data entry, file management, bookkeeping, and correspondence

▪︎ Prepared cheque analysis for vendor payments

De Castle Resort

▪︎ Reported fraudulent activities and events to the Auditor

▪︎ Supervised work schedule in all departments

▪︎ Performed assurance and testing work on behalf of the auditor

▪︎ Reviewed financial records of the company

▪︎ Conducted investigations to obtain evidence of fraudulent reports

PRUDENTIAL AUDITORS AND CONSULTANTS

▪︎ Handled office administrative tasks including correspondence, calendar management, minutes taking, email, and chat support 

▪︎ Coordinated educational meetings and industrial tours to promote learning 

▪︎ Executed short and long-term plans for the organization in line with functional rules and regulations

▪︎ Prepared report for the organization sales using Microsoft Excel

Head of Operations

Product Manager | Helping Tech Startup Founders Solve Product-related Problems with 100% Focus on Customer Needs & Business Growth | Lifelong Learner

As a product manager with a mix of experience in accounting, operations management, marketing, and communications, I bring a unique perspective to product management for businesses looking to drive digital transformation and sustainable growth. 

I've worked in industries such as business consulting, hospitality, education, technology, accounting, and auditing, and the experiences I've gained from these fields have empowered me to handle complex challenges with flexibility.

My goal is to make life easier for people and businesses, leveraging technology to improve how we work, interact, and live. So, I excel in environments where creativity, critical thinking, and collaboration unite.

My technical skills include:

- Agile project management
- Operations management
- Go-to-market strategy
- Product development
- User story writing
- Market research
- User research &
- Accounting

Outside of work, I cherish family time, enjoy learning new things, and love sharing my knowledge and experience with others using technology to drive positive change.

If you need a product manager who combines technical and business skills, with a strong passion for innovation, let's connect! 

Feel free to message me directly on LinkedIn or book a FREE call with the link in my featured section to explore opportunities for collaboration.

taplio

The Battle

Diego Granados

Chikaosoro Ugwu

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