Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

Web3 Singapore

-Analyzed over 800+ projects including defi protocols, metaverse and community projects to identify good projects to invest.
-Piloted and grew XT.COM incubator to become one of the leading cryptocurrency incubator in the world.
-Speaker at Metajam, Crypto Expo 2022 and Metaventures Bangkok event.
-Stationed in India and Thailand to expand the incubator & business development operations.
-Forged strong partnerships and friendships with web3 founders and investors.
-Provided consultancy services to web3 startups to help them with fundraising

VC Investment Manager & Analyst

Ladder Capital

-Managed digital marketing campaigns that resulted in increased traffic and engagement
-Created and implemented deal flow process that resulted in increased efficiency and effectiveness

Commercial And Marketing Director

Trust Vision

In 2018, Vincent is in-charge of the digital marketing campaigns which paid advertising (facebook and google) and rank the website to the top keyword searches in the employment industry. As a result, the business is doing over 150k in sales and profitability is increased by 70%.

Digital Marketing Lead - SEO

Hearti Lab Pte Ltd

In 2015, Vincent co-founded Hearti Lab, which offers a People-Centric Business Platform focusing on Business Support Software. Employee Engagement. Employee Benefits. The Hearti Platform is built with you in mind. It improves your competitiveness, strengthens employee engagements and administers your employee benefits in the simplest way! 

Hearti Lab also owns the patents and trademarks of WALLEY, a smart wellness assistant that makes recommendations on behaviour modification to improve the user’s health using Artificial Intelligence. WALLEY works with major insurers and wellness merchants to offer insurances and rewards to corporate customers as employee benefits. With Walley, the employees are covered with health insurances and receive rewards for living a healthier lifestyle, while the employers enjoy a higher ROI, employee engagement and cost savings.

The future of any business or company depends on its people and we believe every person deserves good healthcare and workplace wellbeing. Through our partnership with different organisations and merchants, we are able to make good healthcare and workplace wellbeing a reality for them in the form of insurance protection, medical services and wellness programmes.

Co-Founder and COO

I have the pleasure of working with web3 startups, investors and corporations, helping them to make new contacts and generate sales in the areas of new technologies and social media.

Free time I invest in conferences and expos to learn from other people's and develop and grow my own skillsets.

The software I use to work with:
Messari, Delphidigital, Coinmarketcap
Google: Analytics, Search Console, Tag Manager
Hubspot, Active Campaigns, Salesforce,
Adobe suite, Canva, various UX testing software like WhatUsersDo
Ahrefs, SemRush, DeepCrawl, OnPage, Screaming Frog and some other technical SEO tools

I've participated in dozens of marketing and technical conferences/workshops, like:
Token2049, Singapore Blockchain Week, Metajam Singapore, Metaventures, AI School / Summit, SIGMA The Growth Conference, The Next Web, Atarim Summit, Growth Hacking Conference, WebSummit, eCommerce Summit, Marketing Automation Summit, DareFest, E-Shop Expo, Startup Weekend @Singapore, Wordcamp Singapore, Marketing Festival, Google for Entrepreneurs

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