Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

Dealfront

Formerly Leadfeeder! 
Leadfeeder is now Dealfront! 👉 learn more: dealfront.com/about/

- Own the product launch and feature launch process, from creating launch plan and determining launch objectives to distilling the features into benefits, managing stakeholders, and analysing the launch outcomes. 
- Create and execute product marketing strategies that drive awareness, engagement, and product adoption.
- Audit and take ownership of the product positioning and messaging for Leadfeeder, Promote and Google Connector products, including auditing and optimising website and landing page copy, in-app messaging, and email communications, suggesting improvements, and liaising with the Growth Manager in designing and executing A/B tests to increase conversion rates, both website and trial-to-paid.
- Running competitive analysis and working on sales collaterals to empower our sales team in the sales process. 
- Auditing and improving the trial experience to boost trial-to-paid conversion rates.
- Collaborating with stakeholders across the company, including marketing, sales, customer success, and support to harmonise product marketing activities.

Product Marketing Manager

All About B2B Marketing

It’s my YouTube channel (All About B2B Marketing)

I interview global marketing experts & leaders in areas like product marketing, demand generation, video marketing, and content strategy.

Link to learn more and join - https://www.youtube.com/c/allaboutb2bmarketing/videos

I will be over the moon if you show your support for me (by subscribing and spreading the word out)

YouTuber

Hippo Video: Video Personalization and Distribution Platform

Website: Spearheaded the creation of all the pages on our website that aligns with our buyer personas. Measured month-on-month traffic, signups, conversions and optimized the pages accordingly by working alongside the SEO team

Lead gen through content: Developed content strategy for all our gated content (ebooks, mini-courses, survey, reports, webinars) & blogs

Product Marketing: Have worked on GTM strategies, ICP/Product-market fit, persona research, positioning, competitive intelligence, surveys, sales enablement collaterals, customer marketing, product & feature launches, acquisition & adoption campaigns

Affiliates & Reseller Partnerships: Worked with our integrations partners & influencers to onboard them as affiliates and resellers and created co-marketing initiatives to drive brand reach

Webinars and Podcast: Host of Limitless podcast and webinar series. I have interviewed 80+ sales and marketing leaders from the US & Europe on our podcast, webinars & created ground-breaking MoFU and BoFU campaigns to drive brand reach & conversions

Social media: Contributed to the creation of company’s social media strategy & increased engagement MoM

Video marketing and Video selling: Experienced video marketer with proven expertise in running video marketing campaigns

Achievements

- The GTM influencer: Received an award for playing a pivotal role in 2020's GTM strategy

- Close to 10 of my blogs I wrote for Hippo Video are showing up on the first page of Google Search. Of which, one of my blogs went viral in the month of March, 2020 and increased the CTRs by 1000% and brought 1500+ signups to the product in a span of 2 weeks

- Winner of MVP 2019 for the best article on Customer Success awarded by CEU selected from world-wide participants

- I created a rap video along with the team to convince sales and marketing leaders to partner with us for a webinar. It became a huge hit among the influencers and gave us a huge lift in email response rates from 10% to 80%

Product Marketer

Zarget

Content Strategy
Planning and framing strategies for Inbound marketing channels, executing them to perfection and measuring the results. 

Content and Copy Writing
Creating original, educational and engaging content that drives traffic and brings in leads. Content writer | Copywriter | Content strategist | Storyteller | SEO writer | Guest Blogger

Branding:
Generate brand awareness about our product with well thought out marketing strategies.  PR | Interviews | Thought leadership 

Lead Generation:
Creating marketing collaterals in the form of blogs, guest posts, infographics, video scripts, case studies, newsletters, brochure, social media posts, white papers, ebook etc for lead generation.

Content Marketer

InfoFaces, Inc

1. Created engaging and interesting posts related to Business Intelligence (BI) and Information Analytics (IA) in both written and visual forms with SEO Keywords and published the content in blog

2. Created multiple marketing and sales presentations and marketing documents to showcase our expertise to the clients

3. Created and maintained InfoFaces Blog 

4. Promoted InfoFaces’ products and services and marketing events in Social Media such as LinkedIn, Facebook, Twitter, Google+ and YouTube

5. Analyzed, wrote, revised, edited and proofread content for InfoFaces website, white papers, case studies, success stories and brochures

6. Worked with Marketing Team and SEO Team to produce quality website and brochure content

7. Prepared Press Releases in coordination with Top Level Management, Business Development Team and Technical Team.

8. I also started providing freelance content writing services to worldwide clients while working at this company.

Content Writer

Hello there 👋🏻

I am a result-oriented B2B Product Marketing Specialist with 9+ years of extensive experience. 
I specialize in product marketing, content marketing and video marketing.

Check out my YouTube channel (All About B2B Marketing) to up your marketing game and learn from other B2B marketing experts - https://www.youtube.com/c/allaboutb2bmarketing/videos

I speak at different networking events online & offline including LinkedIn Local Chennai, MSME India, Peak community, B2B rebellion, Hellomeets, RevGenius, Ampliz, Marketing Rapid Fire Quiz Show, Saastitute, etc. 

Side hustle 💰 - 

Content writing freelancer - I provide freelance content writing services to B2C, B2B and IT services companies. From SaaS platforms to healthcare companies, publicly traded companies to independent business owners –- I’ve partnered with all types of businesses to create memorable content that deliver results. 

Consulting - If you need help with your marketing career or exchange ideas about product marketing, content and video marketing, then book a call with me here - https://topmate.io/sanjana_murali

I value intelligent conversations more than anything else. If you're a marketing expert, I'd love to connect with you.

taplio

The Battle

Diego Oquendo

Sanjana Murali

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