Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

Altior & Co

Altior & Co. is a revenue operations consultancy that helps B2B SaaS companies scale. We transform marketing and sales operations into efficient revenue engines through strategic alignment, data-driven optimization, and implementation support. Operating globally, we specialize in helping companies achieve sustainable growth across markets.

Co-Founder & COO

OPUS

Opus is a private community for founders, operators, and marketers building early-stage startups.

I joined to connect with others solving similar GTM, hiring, and growth challenges. It’s a solid group for sharing insights, asking for feedback, and staying accountable as we scale Altior.

Member

Ignyte

Just joined Ignyte — a founder community backed by DIFC to support Dubai’s startup ecosystem.

It’s early days, but the platform connects you with other founders, investors, and operators through events, resources, and mentorship. I'm using it to stay close to the scene here and plug into the right conversations as we grow Altior.

IFZA - International Free Zone Authority

As a Client Engagement Manager at IFZA Dubai, I have been actively involved in driving the company's growth and positioning it as a thought leader in the industry within the Americas market. Explaining the benefits of a Free Zone corporation, the UAE and Dubai market, and how companies can integrate into the market.

Highlights:
• Executed a new Go-to-Market (GTM), resulting in growth in new markets and building key partners
• Successfully promoted the company through numerous events in the region  
• Ran a successful business strategy to increase awareness about IFZA, our offer and our B2B partnership model.

Client Engagement Manager

Wizata

Industrial Manufacturing AI SaaS Platform

At Wizata, I've been working closely with the founders to drive the company's growth and position it as a thought leader in the industry. Wizata is a highly successful tool in the market, often outperforming its competitors. I have implemented successful marketing and demand-generation strategies that have contributed to a +90% growth in the client base and a +115% increase in qualified leads. In addition to my marketing expertise, I have also played a key role in sales and business development, partnering with clients and managing relationships to drive growth. My resourcefulness and ability to create shareholder reports have been valuable assets to the company.

Highlights:
• Executed a new GTM and Marketing strategy resulting in a +90% growth in the client base
• Implemented a Demand Generation strategy resulting in a +115% increase in qualified leads
• Successfully positioned the company as a thought leader in the industry 
• Re-ramped our Product Marketing through new webinars, training, and website positions that lead to a - 30% bounce rate on our website
• Successfully ran a brand strategy to increase awareness and position us as thought leaders in the industry (Podcast Espresso4.0, Keynotes, events, etc)

Head of Business Development and Marketing 

Rakuten

No-code Mobile App SaaS platform

During my time at Rakuten, the company became heavily involved in the sports industry, partnering with organizations such as FC Barcelona and the Golden State Warriors. As part of this shift, Rakuten Aquafadas was rebranded as Rakuten DX, specializing in app development for the sports world. Our goal was to bring fans closer to their favorite teams through new digital experiences.

Highlights:
• Created the first digital training solution for SL Benfica's Academy, recognized as one of the most innovative in Portugal
• Successfully leveraged sponsorship assets for the FC Barcelona partnership, leading to significant outbound lead generation in the region
• Closed six-figure deal for a 3-year sponsorship of 3 tennis events, including mobile app development by Rakuten Group and Rakuten DX
• Launched a YouTube channel as part of demand generation strategy to enhance sales outreach

Sales Executive Manager

I was responsible for developing and growing our B2B no-code SaaS solution for App development in the Spanish-speaking market and other key international regions. Through hard work and dedication, I achieved strong year-over-year growth with both direct and indirect clients. I provided full 360-degree sales cycle services and identified new business development opportunities, leading to the creation of new revenue streams for the company. 

Highlights:
• Delivered strong year-over-year growth of 250%
• Created a new offer that drove new business and opened opportunities in new verticals in key markets
• Developed key connections within the group to empower new initiatives and collaborative projects 
• Worked closely with the marketing team to increase inbound and outbound leads, leading to an increase in new customer acquisition and upselling opportunities
• Conducted Webinars and organized Events
• Consistently ranked as the top sales for trade shoes, generating the most leads for four consecutive years

Business Development Manager - Rakuten Aquafadas

As an intern at Aquafadas, a software company acquired by Rakuten Group, I gained expertise in SaaS, sales, and app development. I applied my knowledge of cold emailing, cold calling, LinkedIn outreach, and partner management, leading to a full-time opportunity at the company.

Highlights:
• Successfully achieving sales targets and strengthening client relationships at Aquafadas, resulting in upselling opportunities
• Saving a project that was doomed due to miscommunication at Aquafadas

Business Development - Rakuten Aquafadas

As a market data specialist, I was responsible for collecting and analyzing market data, defining marketing trends, calculating incentives, and proposing new sales strategies. Some of my accomplishments included creating new processes for data analysis that was 60% faster, developing weekly personalized reports for each BU Director, and working closely with the IT team to create an MVP web tool to facilitate structural changes. I also conducted onboarding and training for every new sales rep and managed relationships with data partners Close-up and IMS health. 

Highlights:
• Created new processes for data analysis that was 60% faster
• Developed new weekly personalized reports for each BU Director
• Launched, with the IT team, an MVP web tool to facilitate structural changes
• Conducted onboarding and training to new sales rep
• Managed relationships with data partners Close-up and IMS health

Business Intelligence l Sales Rep Team Effectiveness 

I was offered a full-time position at MSD after just six months of working there. I was excited to continue working with such a great team and to learn more about the company. I enjoyed working with different departments and seeing how everything came together to support the company's goals. My hard work and determination paid off, and I was eager to see what the future held and to continue learning and growing with the team at MSD.

Highlights:
Demand Planning
•	Created a new process to build Real Sales Vs. Forecasts report, furthermore the process was reduced from 6 to 4 days.
•	 Dissertation project for University. 

MultiChannel Operations 
•	Responsible for supplier relationship and technology lead for the development of new promotional material via E-Mail and SMS, also of website display maintenance www.msd.com.ve.

Young Professional in Marketing & Sales Operation

Boost your sales with automation and AI | Your Strategic Partner for Growth

Countless B2B SaaS companies are trying to figure out how to grow steadily.

Businesses with well-aligned sales and marketing teams are 67% more effective at closing deals (Source: LinkedIn).

But without a clear plan and a team working together, your efforts might be all over the place, wasting time and money.

You could keep doing what you’re doing—managing separate teams and hoping for better results.

Or you could partner with a team that understands your challenges and knows how to turn them into opportunities.

Our proven strategies helped companies like yours get organized and see consistent, measurable growth.

Together, we’ll create a simple plan that gets everyone on the same page, drives real results, and keeps your business growing.

If you’re ready to stop spinning your wheels and start seeing results, book a call with us today.

You'll get a free consultation.

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Diego Oquendo

Ricardo Rubín

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