Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

insightsDNA

We're an independent and dedicated Web Analytics, CRO, and LinkedIn Account Management agency based in India. Our mission is to help businesses and solopreneurs make smarter decisions—whether through data or content.

We provide services related to:
•	Google Analytics (GA4)
•	Conversion Rate Optimization (CRO)
•	A/B Testing & Experimentation
•	Marketing Data Strategy & Dashboards
•	LinkedIn Account Management (audit, content, engagement, and video editing—handled by our in-house team)

Why work with us:
1.	Top Rated Plus Agency on Upwork
2.	100% of our clients are based in the United States and United Kingdom
3.	Proven experience working directly with C-Suite, Founders, and Marketing Leaders
4.	Trusted by multiple agencies as their analytics and LinkedIn growth partner
5.	Google Analytics 4 Certified | Strong foundation in Applied Statistics & Behavioral Data

Explore more at: 🌐 www.insights-dna.com

Manishdna

I run an independent digital academy where I teach entrepreneurship, career development, personal branding, and freelancing through paid courses, live cohorts, training sessions, webinars, and curated communities.

You can explore the offerings at 🌐 www.manishdna.com, and connect with me on:
📱 LinkedIn: @manishdna
📸 Instagram: @manishdna | @insightsdna
🎥 YouTube: @manishdna

As a passionate educator and keynote speaker, I’ve had the privilege of speaking at top institutions like Delhi University, Amity University, XLRI Jamshedpur, and more. I also actively manage both free and paid online communities focused on helping professionals grow their careers or launch businesses without quitting their jobs.

Additionally, I lead and collaborate on influencer campaigns to promote digital tools, career resources, and tech platforms—often partnering with educational institutions and career-focused brands.

I’ve also been featured as a speaker at events like the Nas Summit India, sharing insights on community building and digital growth.

Digital School

Self Employed

I conduct Google Analytics 4 trainings and customized workshops to help brands and professionals make smarter, data-driven decisions across marketing, product, and customer experience.

Whether you're an eCommerce brand, SaaS company, or agency—my sessions are built to simplify complex analytics into practical, ROI-driven insights.

📌 I also share free tutorials on YouTube and LinkedIn (@manishdna), covering topics like eCommerce analytics, GA4, and Conversion Rate Optimization.

If you're looking for 1:1 paid consultations, custom training for your team, or want to bring me in for a workshop—feel free to drop me a DM.
Let’s turn your data into action.

Google Analytics 4 Trainer

IIDE - The Digital School

Mentoring students in Digital Marketing and web Analytics (Google Analytics 4 & CRO)
Participating as a panelist to judge Digital Marketing pitches prepared by students

Visiting Faculty

Hotelbeds

- Partnered with Data Scientist & Data Engineers to develop models that can increase the effectiveness of our acquisition & retention marketing, predict customer behaviour, increase the accuracy of forecasts and performance reports, and increase the scalability of the Growth team
- Built Data Infrastructure & Reporting that is adopted at all levels of the Growth organization and increase the team's ability to forecast, report and optimize

Reported directly to the MD isango!

Head of Analytics, Global - isango!

- Led the development of insight generation plans and drive for execution excellence to deliver fact-based and objective business recommendations to the marketing team and other cross-functional counterparts.
- Managed and supervised the design, execution, analysis, and implication and recommendation communication of insight and analytics projects and initiatives to drive to business decisions

Tools deployed - internal self-service analytics (mapped 5+ data sources in 1), Advanced Tableau, Power BI and Google Optimize (A/B testing tool)

Reported directly to the Head of Digital - based London

Marketing Analytics Manager - isango!

- Created and managed the implementation of analytics tracking requirements to measure feature and overall product and marketing channel performance
- Designed methodologies for tag documentation, testing protocols, ensuring data consistency, and data retention architecture.
- Developed and optimized existing automated reports and dashboards that monitor and track digital behaviour and sales

Tools Deployed - Google Analytics, Google Tag Manager, Tableau and in-house reporting tools

Reported directly to the Head of Digital Marketing - based London

Senior Analyst, Digital Analytics - isango!

Worked on insurance data to create different hypothesis and predict losses for different line of business like specie and property using statistical modelling (Multivariate analysis/models) and presented results in the form of reports on daily, monthly and quarterly basis.

Achievement
Deployment and Automated the entire reporting platform as per client requirement using Excel, SQL and Tableau

Senior Analyst, Data Analytics

Founder, Digital Agency & Academy | Linkedin & Analytics Expert | Speaker & Trainer

📈 Helping businesses unlock the power of data-driven decisions through analytics, content, and LinkedIn account management.
📚 Empowering professionals to build careers, businesses, and personal brands—without quitting their day jobs.

I’m the Founder & CEO of insightsDNA and the creator behind manishdna, where I blend over a decade of experience in analytics with modern strategies in digital branding and education.

At insightsDNA, we offer a wide range of services:
•	Analytics & CRO: Google Analytics, A/B testing, UI/UX audits, data visualization, and conversion optimization—handled by me or my team depending on the project scope and budget.

•	LinkedIn Account Management: Complete solutions including audits, engagement strategies, content writing, and video editing—delivered by my expert team.

Beyond client services, I also run an independent digital academy where I teach courses on career growth, personal branding, Upwork freelancing, and entrepreneurship through paid cohorts, workshops, trainings, and communities.

🎤 As a keynote speaker, I’ve been invited to share insights at Delhi University, top engineering colleges, and various institutions across India.

💡 Recognized by LinkedIn as a part of their Content Creator Accelerator Program (2022) and Creator Management Program, I’ve collaborated with LinkedIn’s official groups (India and International) as a recognized voice in the creator space.
🏆 Awards & Recognition:
•	CEO of the Year 2020 – Indian Achievers Award
•	Young CEO of the Year – Global Business Icon
•	40 Under 40 – Entrepreneurs Today

I’m passionate about simplifying data, decoding digital growth, and helping others become independent and visible online.

Let’s connect here on LinkedIn—or find me on Instagram, YouTube, and Facebook via @manishdna or @insightsdna.



📚 Don't miss out on my free community and digital assets at www.manishdna.com

Manish Kumar

Trump is absolutely not going to like this about India. While the U.S. keeps shutting doors for Indians, Japan just opened half a million.

Yes. 500,000 Indians will soon move to Japan over the next five years. It’s one of the biggest migration deals in Asia’s history.

It’s the greatest opportunity for Indian students who want to study/ work abroad. 
Japan’s population is collapsing. And guess what? Japan is not going to drop any H1B visa bomb as it’s all done by the governments.

But why all of a sudden Japan is ready to take Indians? 

Because of shortage of people. Yes! Their median age is 49.
India’s is 29. 

They need 
- Young engineers, 
- AI experts, 
- English teachers 
- Skilled workers.

We’ve got plenty. So Japan’s government just signed a deal with India to fill their jobs, boost their economy, and bring fresh talent.

What’s wild is… while Indians still chase empty American dream and get rejections,
Japan is literally asking them to come. 

By 2030, both countries will also launch

* internships for students,
* yoga & Ayurveda centers in Japan,
* and tech exchange programs for startups.
 
I will say, this isn’t just a policy, it’s a wake-up call. For the West that keeps raising walls.
And for Indians still obsessed with “settling in the U.S.”

Because while America makes entry harder, Asia is quietly creating its own Silicon Valley.

The question is- Would you still spend $100,000 chasing the American dream…when Japan is handing you a visa and a career?


#entrepreneurship #startups #marketing #technology #management #india

“New York will remain a city of immigrants, built by immigrants, powered by immigrants, and as of tonight, led by an immigrant.”

That’s how Zohran Mamdani, the newly elected Mayor of New York, began his victory speech last night.

-A Muslim of Indian-Ugandan origin.
-The son of immigrants.
-And now, the leader of one of the most diverse cities in the world.

What makes this win significant isn’t just his background but how he won. 

-He didn’t tone down his views.
-He openly criticized leaders. 
-He spoke about issues like housing, affordability, and inclusion

And despite being one of the most polarizing candidates in the race, he still won.

This election wasn’t about religion. It was about representation.

People voted for someone who looked like their city- diverse, messy, opinionated, unapologetically complex.

And whether you agree or disagree with his politics,
this victory proves one thing- identity doesn’t limit leadership.

It reminds us that democracies don’t always reward the loudest. Sometimes, they reward the ones who make people feel seen. 

In an age where polarization defines politics, a Muslim immigrant becoming Mayor of New York isn’t just a headline, it’s a reminder of what democracy can still do right.

#entrepreneurship #startups #marketing #technology #management #india

India can never beat China in this. We love calling them cheap, copycats, authoritarian, no freedom…but they fixed the air that was even more polluted than Delhi in less than 10 years. 

If that doesn’t sting, it should. Because while Beijing fixed its air, Delhi just learned to survive it.

In the 2000s, Beijing’s air was worse than Delhi’s. Smog so bad pilots couldn’t see the runway.But here’s what they did:

* Shut down coal plants around the city.
* Moved heavy industries out of urban areas.
* Enforced odd-even rules year-round (not for 15 days).
* Invested in electric transport and renewable energy.
* Built a system where pollution laws were actually enforced, not debated on talk shows.

And the result? Within a decade, Beijing’s PM2.5 levels dropped by more than 50%.
(Source: China Ministry of Ecology and Environment)

Meanwhile, Delhi’s response?

* Ban firecrackers for 3 days.
* Blame farmers.
* Trend hashtag
#PrayForDelhi.
* Go back to normal.

Every year, it’s the same sob story. 

The biggest irony is this that wr keep saying “At least we’re a democracy.” But what’s the use of freedom when you can’t breathe without an inhaler/purifier?

Beijing had the will. We have WhatsApp forwards.

So yes, China offering to help Delhi is embarrassing.
But maybe we should stop laughing at it and start listening.

Because they fixed their air in just 10 years. We’ve been choking for 20.

Views?

#entrepreneurship #startups #marketing #technology #management #india

“If you’re 25 and doing an MBA, you’re an idiot.” That’s what Nikhil Kamath said. And everyone lost their minds.

But honestly, he’s not entirely wrong. Most people don’t do MBAs to learn. They do it to delay real life.

You finish college → don’t know what to do → parents say “Beta, MBA kar lo.”

The people teaching “entrepreneurship” in B-schools have never run a business. They’re teaching risk-taking from PowerPoint slides.
And the students learning it? So you spend ₹25–₹30 lakh learning how to manage money… without having earned a single rupee yourself. Most will spend the next 10 years repaying loans for a job they didn’t even want.

That’s not education.

The reality is brutal 

* 90% of MBA grads don’t land in consulting or VC. They end up in ₹8–₹12L jobs.
* India produces over 3 lakh MBAs every year, but fewer than 10% get ROI on their degree.
* Most of the world’s top entrepreneurs from Kamath to Ambani to Zuckerberg, didn’t need one.

MBA is supposed to teach leadership. But how can you learn leadership when your biggest risk in life was missing an attendance sheet?

MBA isn’t bad . It’s just outdated for most people.

In a world where:

* You can learn marketing from YouTube,
* Finance from online courses,
* Networking from LinkedIn,
* And build a business from your laptop…

…you don’t need a classroom to get ahead. You need clarity. 

So if you’re 25 and doing an MBA, you’re not an idiot.
But if you’re doing it without knowing why, then yes- you’re exactly who Kamath was talking about.

Because degrees don’t make you smart. Decisions do.

Views?


#entrepreneurship #startups #marketing #technology #management #india

If Gurgaon fixes air and water, it will become India’s best city to live and work in. You can laugh if you want. It’s just what’s already unfolding.

Gurgaon’s image used to be “chaotic NCR.” But over the last decade, it quietly built what no other Indian city could.

Here’s what truly sets it apart:

- Infrastructure that actually works. Sixteen-lane expressways, a metro network connecting to Delhi, and office spaces that could easily be in Singapore.

- Most major MNCs- Google, Deloitte, Accenture, Microsoft operate from here. Salaries are higher because companies base their HQs here.

- The kind of professional ecosystem you find in Gurgaon doesn’t exist elsewhere in India. Everyone is building something. You meet founders, CXOs, operators, not just employees.

- A 3 crore apartment here still buys you space, safety, and skyline views. Try finding that in Mumbai, you’ll end up with a leaking 2BHK and a parking battle.

- You can live 15 minutes away from work, gym, schools, cafes, and still have time left in your day. That’s rare in Indian metros.

- CyberHub, premium gyms, cafes, co-working spaces, clubs, rooftop bars. Gurgaon built for people who work hard and want a life outside work too.

- The city is diverse, driven, and surprisingly free of social baggage. People move here to grow, not to judge.

Now, yes, the downsides are real.
-Air pollution is brutal.
-Water-logging is worse.

But if the government manages to fix just these two, air and water, Gurgaon will lead India’s next wave of urban growth.

Because Mumbai has history.
Bangalore has weather.
But Gurgaon has momentum.

It’s not perfect yet. But it’s the closest India has to a city built for the next 20 years.

If you had to bet your career and quality of life on one city-Would you still pick Mumbai or Bangalore over Gurgaon?

#entrepreneurship #startups #marketing #technology #management #india

Adult problems nobody warned me about- 

1. Bills never end- internet, electricity, water, subscriptions (that I never use), black tax and it’s rent time again. 
2. ⁠Nobody warns you about parenting your parents- reminding them to take their meds, explaining how to use WhatsApp, how not to poke at a stranger’s outfit in public 🥲
3. ⁠Cost of furnishing a home- Curtains? Mirrors? Rugs? TV? - so expensive man! 
4. ⁠Constantly exhausted- Not work but responsibilities. Making decisions. Home. Daughter’s school. Sometimes, by ‘doing nothing’. 
5. ⁠What to eat every single day- breakfast, lunch, dinner. Meal prep sounds fun but it’s really exhausting!
6. ⁠Just admit you’re alone. You have friends, family but at the core it’s you vs you. 
7. ⁠Being charge of everything- Cleaning/ Relationships/ Children/ Self-care…damn! 
8. ⁠Being good isn’t always rewarding. 
9. ⁠You’re also aging- grey hairs, back pain, memory lapsing. 
10. ⁠Families are way more complicated than you think
11. ⁠Your mental health would be in the gutter. Even if your relationship just ended, you’ve to go to office.

Views?

#entrepreneurship #startups #marketing #technology #management #india

I had a friend flying to Chennai yesterday. His mom was being taken in for emergency surgery. He missed the flight, not because of traffic. Because the system went into a glitch. And go the reply, “please wait, sir.” That’s the level of helplessness this “Digital India” creates.

And this is all because of a “technical glitch” at Delhi Airport. So yes, Delhi Airport looks world-class until the system crashes and you realise it’s just a ₹20,000 crore showroom running on a ₹2 cable.

This at the “world-class” airport we love flaunting in global ads.

Let’s call it what it is: A failure.

We keep building things that 
look rich but work poor.
-Fancy terminals, zero accountability.
-New lounges, old systems.
-Announcements about “India’s aviation boom” and chaos every weekend.

The irony? We can send rockets to Mars but can’t run boarding gates without crashing the server.

We talk about “Digital India,”
but one power cut and the airport goes back to pen and paper.

Meanwhile:

* Passengers missed weddings and medical emergencies.
* Airlines blamed systems.
* Systems blamed servers.
* And everyone moved on.

Because in India, infrastructure fails and no one is fired.

India doesn’t need more airports. It needs ones that actually work.

We’ve mastered construction.
Now it’s time to master consistency.

Because a country that wants to lead the world can’t have its capital airport collapse over a software error.

Until that changes, we’ll keep calling it “world-class”… and hoping no one tests it.

#entrepreneurship #startups #marketing #technology #management #india

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The Battle

Diego Oquendo

Manish Kumar

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The Battle

Diego Oquendo

Manish Kumar

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manish Kumar's LinkedIn Performance

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