Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

DBS Bank

Oversaw the non-banking propositions for Consumer Banking Group, including the DBS Travel Marketplace and DBS Marketing Services (new business). Led the development of ecosystem partnerships, acquisitions, and new business opportunities to drive the consumption of DBS banking products and services. Collaborated closely with stakeholders to design and deliver impactful customer value propositions, leveraging marketplace platforms, data infrastructure, and distribution networks.

► Find out more at https://www.dbs.com.sg/personal/marketplace

VP of Ecosystems, Partnership and Acquisition

adplist.org

ADPList is a community based on connection and inclusivity — a platform where people can find, book and meet mentors around the world. At ADPList, we believe in inspiring meaningful conversations led by our mentors.

► Find out more at https://adplist.org/mentors/kenneth-tan

Startup/Marketing Mentor

Nium

Led the strategy and execution for driving high-quality demand generation and achieving incremental SME revenue growth for Instarem (a product of Nium). Spearheaded initiatives to acquire top-tier MQLs through targeted demand generation campaigns, while developing robust plans to support the incremental growth and retention of the existing SME user base. Collaborated extensively with cross-functional teams—including sales, product, and customer services—to align on strategic goals and deliver measurable business outcomes. Played a key role in optimizing the customer journey, driving cross-functional collaboration, and ensuring the successful execution of revenue-generating strategies.

Nium is a global leader in modern money movement. It provides banks, payment providers, and businesses of any size with access to global payment and card issuance services.

Instarem for Business is a global payment solution for Small and Medium Enterprises (SMEs). We provide tailored financial solutions to help businesses send, spend and receive money whenever and wherever, bridging currency borders for today’s global businesses.

► Find out more at:
https://www.nium.com
https://www.instarem.com/en-sg/business

Global Head of B2B Marketing, Instarem

Hearti

Joined in December 2014, where I spearheaded business development, strategic partnerships, and the overall marketing strategy and operations. Hearti is a FinTech Venture company that develops cutting-edge B2B technology platforms (Benefit.X, Surety.Ai and CYBERhythm). Successfully navigated the company from its early stages to the acquisition of Surety.AI to OneConnect Financial Technology, a Ping An Group associate, in 2021.

► Benefit.X equips Small Businesses with Corporate Cards and Digital Loan Options while complimenting their business operations with a cutting-edge Benefits and Human Resource Management (HRM) solution.

► Surety.Ai allows insurance companies to leverage the latest in artificial intelligence and blockchain developments to improve underwriting, maximizing customer experience and faster go-to-market implementation.

► CYBERhythm protects your cloud assets the smart way, get 24/7 protection with a guided and automated response for detected security incidents.

At Hearti, we envision to redefine Financial Inclusion in South East Asia through the Micro-Financing and distributing Micro-Insurance products with our strategic partners. Hearti's integrated platforms are designed exclusively for digital-first SMEs and our partners (banks, brokers and insurers) by offering faster go-to-market solutions using the latest technologies from A.I and Big Data.

OFFICIAL CHANNELS:
► https://www.linkedin.com/company/theheartilab
► https://www.facebook.com/theheartilab
► https://twitter.com/theheartilab
► https://www.medium.com/theheartilab
► https://www.techinasia.com/companies/theheartilab
► https://e27.co/startup/theheartilab
► https://angel.co/theheartilab
► https://www.f6s.com/theheartilab
► https://gust.com/companies/theheartilab
► https://www.crunchbase.com/organization/hearti-lab--singapore--pte-ltd
► https://www.startupsg.net/profiles/1537

Chief Marketing Officer - APAC

ChinaSoft International

Responsibilities:
- Familiarising with Basel II and Basel III related documentation and Capital Rules in China.
- Attached to Bank of China (Client of Chinasoft) in Beijing to learn about the development of the warehousing solution.
- Assist in product development in R&D Department.
- Participate in requirement definition sessions.
- Assist engineers to work on analysis, design documentation and develop the software solution.
- Conduct test on beta versions.

Research and Development Analyst

Mezzofy (Hong Kong) Limited

Transforming the world of mobile wallets and CRM analytics. Thoughts Igniter is a mobile payment platform in Asia which owns the Mezzofy brand of products. Thoughts Igniter have strategic partnerships with Alipay China and Bank Mandiri Indonesia, and set up operations in China, Hong Kong, Indonesia and Singapore. Consumers across Asia are making mobile payment and coupon transactions on Mezzofy’s platform.

Responsibilities:
- Conduct B2B sales selling Mezzofy.
- Help and support other staffs of the project to enable good quality work.
- Research and analyse market conditions and opportunities.
- Map potential customers and competitors for the product.
- Promote initial follow ups for sales prospects of the product.

Sales Operations Executive

Moody's Analytics

Responsibilities:
- Provide project support such as processing of documents, spreadsheets and presentations for project proposals for Managing Director, Head of Enterprise Risk Solutions Services, APAC.
- Perform travel bookings for the team and schedules travel itinerary with Carlson Wagonlit Travel Agency.
- Perform expense claims and filling for the team using Concur, an SAP platform to manage claims and reimbursement.

APAC Project Operations Executive

Atos Origin

Responsibilities:
- Provide administrative support including preparing presentation decks, drafts, reports, mailing, scanning and faxing for the management.
- Other duties include fielding telephone calls, managing clients and filing of invoices.

Project Management Associate

On a mission to help consumer brands reach their 'bankable' customers • VP of Ecosystems @ DBS • Fintech leader across APAC

I am a seasoned fintech marketing leader with a strong track record of driving growth and innovation across the financial services landscape. With over a decade of experience, I have honed my skills in B2B marketing, strategic partnerships, and business strategy, making me a trusted voice in the industry with a following of 22,000+ on LinkedIn.

In my most recent role at DBS Bank, I led the Ecosystem team, significantly boosting partnerships and product adoption through innovative strategies. Previously, as the Global Head of B2B Marketing at Nium, I drove impressive results, including a 25% increase in high-quality leads and a 20% revenue growth for SME clients. My entrepreneurial spirit was evident when I co-founded Hearti, where I played a pivotal role in expanding the business, leading to the successful acquisition of Surety.AI (InsurTech platform) by OneConnect Financial Technology, an associate of Ping An Group in 2021.

My expertise lies in demand generation marketing, crafting creative marketing campaigns that resonate with customers, scaling businesses through experimentation, and forging strategic alliances that drive business success. My deep understanding of digital trends and hands-on experience in both startup environments and large financial institutions make me a valuable asset to any organization.

When I'm not at work, I enjoy playing basketball and Texas Hold'em while having a peculiar interest in colored gemstones, vintage watches, and fine antiques/arts.

I'm always keen to discuss any business opportunities and partnerships. You can reach me via email or ping me in chat.

► https://cards.tapt.io/view-profile/0wqQbArVJy3GP8klz4mn
► https://about.me/kennethtanzm
► https://www.facebook.com/kennethtanzm
► https://www.instagram.com/kennethtanzm
► https://twitter.com/kennethtanzm
► https://github.com/kennethtanzm
► https://medium.com/@kennethtanzm
► https://www.techinasia.com/profile/kennethtanzm
► https://e27.co/kennethtanzm
► https://angel.co/u/kennethtanzm
► https://www.f6s.com/kennethtanzm
► https://gust.com/user/4d83c443-e0a5-49bd-970e-00d2e4ca442c
► https://www.crunchbase.com/person/kenneth-tan-3
► https://www.startupsg.net/profiles/17066
► https://adplist.org/mentors/kenneth-tan
► https://app.dework.xyz/profile/kennethtanzm

P.S. I'd really appreciate it if you take two seconds and endorse me below! :)

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