Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

Giustino Borzacchiello 🍩

Ciao, I’m Giustino! After a decade of designing products, coding and leading engineering teams, I founded Donux, a product studio for B2B SaaS.

I tend to write about building digital products, software development, product processes and everything I learn while growing my company to 7-figures. 

==Can I help you?==
 - you're a founder creating your first MVP
 - you work in a product team growing their B2B SaaS
 - you want to improve your design-to-code flow

If you nodded to any of those, reach out. I love discussing about digital products and processes. Or just send an email.

See more: donux.com  
Email: giustino@donux.com  
Updates: linkedin.com/company/donux

P.S. I still write code every week. Old habits don't die!

Co-founder

Donux is your on-demand B2B SaaS design and product management as a service. Taking the risk out of hiring and finding the talent you need to scale your SaaS product, our team provides on-demand support on monthly plans with no fixed contract. Drawing from our deep expertise of having worked with SaaS companies ranging from bootstrapped pre-product startups to large SaaS conglomerates, our full-time in-house team has the skills you need to effortlessly scale your product development.

HOW IT WORKS

-Each subscription includes 2x product designers we assign to your team

-They integrate into your team, while being overseen by our product experts

-Clear monthly goals with weekly cadences are set and focused on

-All you need to provide is ~2hr week of input from a decision maker and ½ of a FT front-end engineer to implement our work

WHY DONUX

Unlike other agencies, we focus clearly on B2B SaaS product design. Instead of one hire, you get two designers and our expert guidance from having built and implemented product design systems at SaaS companies of all sizes. All without the risk and cost of hiring, and no fixed contacts.

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Diego Oquendo

Giustino Borzacchiello 🍩

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