Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

Fractional CMO for agencies & consultants | Creator with 1.1 million followers | Make The Internet Nice Again™️

My job is simple: help you grow your business by any means necessary.

I've spent the last 20 years at agencies & in-house, so I know both sides of the table. I created education products that drove $20 million+ in revenue at CreativeLive and URM Academy, did design & marketing for Abercrombie & Fitch, product strategy for Swiffer & Febreze, digital media for Red Bull, Element, and Nike ACG and projects for bands including A Day To Remember, Periphery and Of Mice & Men.

As a content creator, I've also generated over 130 million views and 750k subscribers on YouTube, 80k followers on Instagram & 20k LinkedIn followers (big numbers = I'm good at my job, right??)

Let’s do something cool together! Send me an email or DM any time.

Finn McKenty

Never thought I'd feel so strongly about file formats but it's true: HEIC is a war crime.

Fractional CMO for agencies | Recovering YouTuber (750k subs) | Make The Internet Nice Again™️

Elon Musk replied to one of my tweets yesterday.

I've also been reposted by Ice T and Olivia Wilde, Deadmau5 showed up in my Twitch chat once, etc.

To be clear, none of them know who I am. These were just random interactions, and other than using it for engagement farming in this LinkedIn post, Elon replying to me on Twitter doesn't really do anything for me.

Put aside your personal opinion of Elon or any of those people - that's not the point (but for the record, I was a big fan of Olivia Wilde on The OC).

The point is that you'd be surprised who's paying attention to what you're doing.

I've had tons of other DMs from people who DO matter - who I ended up working with, being friends, etc.

And all it takes is ONE comment/DM/etc from the right person at the right time, to change your life forever.

So keep putting yourself out there... but focus on quality over quantity. 

Random interactions with celebrities are worth precisely zero dollars.

And PS- If you're the type of person who's interested in OpenClaw/Clawdbot, check out tomorrow's newsletter. It's 900 words on exactly what I've been cooking with AI over the last few months and imo it's a banger 🔥

📩 Get the newsletter here: https://lnkd.in/g3uHsd-H

I was one of the worst designers at Hollister. Honestly, probably the bottom 10% 😬

I did girls' t-shirt design there for 2 years, when it was the number 1 mall retail brand in the country, and I'd guess my shirt designs sold around 5 million units.

It was easily the most talented group of designers I've ever seen before or since, and it was humbling! I don't suck by any means, but I honestly was near the bottom of the talent pool there compared to people like Eri Hashimoto.

Definitely bruised my ego a but it also permanently raised my standards for what excellence looks like.

I've noticed this pattern a lot lately: 

People who have been on a truly world-class team at some point have universally higher standards. When you've seen firsthand what the literal best in the world looks like, you can't unsee it.

Eg, my wife worked at AWS. She sat next to the guy who created Java, and their VP founded the first ever public Linux company (and bought Slashdot).

Not everyone gets the chance to do that, but everyone CAN compare their work to the world's best and act accordingly.

Perfectionism is dumb and usually counterproductive, but if there's one common thread I've seen in the most successful people I know, it's consistently high standards.
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

Literally 1 genuine DM to the right person at the right time, will do more for you than 10,000 crappy automated ones.

It's not complicated...

Find people you want to work with, pay attention to what they're doing. And if you genuinely think you can help them, send them a (short) message:

"Hey [name] - love what you guys are doing. I saw that you've been doing more video lately so I thought I'd reach out. I've done tons of them for brands like X, Y and Z, would be great to chat if you're looking for any help."

That's literally all it takes!

And it doesn't need to be "scalable," because you only need a handful of good clients to have a great business.

Quality > quantity.
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

"We're looking for Narrative-Driven Immersive Content Architects for the Attention Economy" - no client, ever

If you're an agency or b2b services firm, do yourself a favor and just tell people what you do.

To be fair, I get why people do this. They want to differentiate, and they feel like yet another SEO agency or yet another video production company isn't "special" enough.

But your potential clients don't want you to be "special," they just want to know if you can help them!

Not a single one of those clients has EVER come across a website and said, "Oh, these guys are just a video production company? Boring 🥱 I was looking for strategic visual content to feed my agile demand gen pipeline.”

That said, describing what you do in clear, concise language can be hard. As Mark Twain said, "I'm sorry for such a long letter, I didn't have time to write a short one." 

Here's a super simple framework that works for 99% of companies. And before you even think it, no you are not in the 1%:

🟣 OFFER (what you do) + PERSUADER (why they'll buy it)

→ SEO for DTC health & wellness brands | 40+ brands helped since 2017 
→ Shortform video production | 1.7B+ views generated across TikTok, IG & YouTube

So if you're stressing about how to describe your company, relax. 

Just say "We make websites." It's ok 😇 
--
👋 Hi, I’m Finn
📈 Fractional CMO for B2B services companies
👨‍💻 20+ years designing & marketing products
☎️ DM me to say hi

Announcing my new book, "Negotiate Like A Toddler" 📚

Want a raise? Trying to close a deal? Can't get a vendor to come down on price?

Just throw yourself down on the floor, start crying at the top of your lungs, and don't stop until they give you what you want.

"OK, OK- we'll send over the f-ing Docusign, just stop screaming and eat something other than Goldfish crackers!"

Preorder now and get the bonus chapter, “How To Win Any Argument By Just Saying ‘No’ Over And Over Again.” 
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies & consultants
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

How to get AI images that don't look like yellow-tinted ChatGPT slop:

🟣 1. Draw what you want. 

It can literally be stick figures, I spent maybe 90 seconds on this one.

Add text to label the important parts, eg "Rocky cliff" and "Satellite dish"

🟣 2. Upload to Nano Banana Pro

It's smart and it has a semantic understanding of the objects in your sketch. Meaning, it maps your scribble of a dog to all the Google images data of "dog photos."

I'm using Weavy here, but the same idea will work in any app that supports Nano Banana Pro.

🟣 3. Prompt something like "Make this a photorealistic image, in the style of a still frame from a 1980s adventure movie."

Re-roll if you need to, sometimes it takes a few tries. That's it!

Waaaaay better than writing long, elaborate prompts that never quite turn out the way you want.
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

Thoughts and prayers for everyone who has to use Teams 🙏

It's pretty easy to be in the top 10% of any field: listen to smart people, then do what they say.

For example, I have a list of tech/design people on Twitter, a few engineer friends who are always trying new things, etc.

If they share something that looks interesting, I try it. That's how I learned about WebGL shaders, Claude Code, ComfyUI and tons of other cool shit over the last year that's completely changed how I work.

There's so many smart people on here, Twitter etc who will share everything they know! 

All you need to do is try it.

Note the important part: actually TRY IT. Reading articles, watching tutorials, etc is cool but it only matters if you actually DO THINGS with it.
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

I've been using Twitter a LOT more lately since the algo update- it's REALLY good now.

I never thought I'd say that, because I was a massive Twitter hater, but it's a different app now (99% less mentally ill people who will try to cancel you for anything and everything).

Personally I've learned a TON about AI this year from Twitter. Just search for whatever model/app you're interested in and you'll find legitimately great content.

TIP: The algo heavily weights replies. So reply to a couple things you'd like to see more of in your feed, and you'll see it change almost instantly.

It's not for everyone. But if you're in SaaS, ecom, design, software engineering or investing, I wouldn't sleep on Twitter. 

There's a lot of extremely smart people on there sharing what they know and business definitely happens there. And it's VERY early - what trends on Twitter today will be on other apps 1-5 days later.

Also, some S-tier memes!
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

AI images are basically a solved problem (still not perfect, but close enough) so I'm focusing on video.

I'm challenging myself to make more videos that have some kind of a loose theme between scenes.

Not quite an actual "story" yet, but at least a sense of place and some implied concept behind it- I want to do an actual narrative soon.

Learning how to think in terms of narrative video is definitely the next frontier, so I'd encourage everyone to experiment with it.

I've made 1500+ longform videos so this isn't a new way of thinking for me, but it's been a fun creative challenge to adapt it to the new toolset.

This one is a combo of Midjourney for the images (with a little help from Nano Banana) and Kling for most of the video, with the final edit in Premiere. Song is the Caves Of Qud menu music.

If you want to get started, I suggest the Grok app. It has very good images and video all in one place, and it's REALLY fast.
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

Unwillingness to focus is THE crippling weakness for the vast majority of companies.

Like when you see those stats that 80% of businesses fail, this is usually why. The most common version I see:

🟣 Pursuing multiple markets at once

Trying to reach teachers, lawyers and fine dining chefs at the same time is not gonna work. Pick ONE.

🟣 Ignoring "boring" parts of the business

They've got all the energy in the world for the fun stuff like brainstorming new ideas etc, but when it comes to the "boring" parts like budgeting, sales, etc they tap out fast.

🟣 Adding new offers/capabilities too soon

They get "shiny object syndrome," come up with a cool new idea and immediately shift the whole company's focus to that-- "let's start offering 'video strategy' too!" 

Their core business gets neglected, and the new thing usually ends up flopping.

Stay focused, my kings and queens 🫡 
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

Everyone's saying "Taste is the only moat." Sorry, but NOPE.... you need to:

🟣 Execute at a consistently GREAT level

Yes you need great taste... but if you can't execute on it, then all you have is an opinion (and we all know what that's worth).

Mastery of the craft matters MORE THAN EVER in the slop era:

When everyone can get 7/10 results with AI, you need to consistently hit a 9/10 or 10/10 to stand out.

🟣 Drive adoption of AI tools

This is probably the biggest blindspot I'm seeing: Hardly any non-engineers I know are using AI at what I'd call an advanced level. 

Most are just prompting, and maybe making a custom GPT here and there.

I hate typing these word because it sounds so cringe and cliche, but it's also true: You need to be an AI-native company, and you need to do it yesterday.

🟣 Convince clients to sign off on your ideas

Last but not least, remember that (for now, at least) people run the world. If you want your great ideas to ship, you need to get that skeptical CFO and grouchy engineer on board.

Based on what I see/hear talking to people every week, I'd say the most common weak point is lack of fluency in the new generation of tools.

So if that's you, time to make some coffee and get yourself up to speed! 🫡 
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

taplio

The Battle

Diego Oquendo

Finn McKenty

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taplio

The Battle

Diego Oquendo

Finn McKenty

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Finn McKenty's LinkedIn Performance

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