Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

Chris Suglia

Happy Hub Marketing

We specialize in working with Local Service, Agencies (White Label), and DTC companies. We are a Best of Clutch award-winning agency and are one of the top rated agencies on Clutch in Colorado. The owners have worked with over 1000 businesses and managed over $50,000,000 in ad spend across multiple ad platforms.

We focus on developing Great Creative, making Great Landing Pages, and hiring Great People to ensure managing paid media is a stress-free experience. 

Reasons why clients work with us...

●Honest and responsive communication that acknowledges areas of improvement with a solution-oriented mindset
●Network of heavily vetted creators to produce high performing UGC style content
●Top 1% creative strategists and copywriters
●Fewer meetings (almost none). We are one of the few services that give you time BACK in your day-to-day
●Ability to adapt to any project management system (ClickUp is our favorite!)
●Can manage campaigns and deliver strategic insights with little to no oversight. By hiring Great People, you can always rely on us to deliver exceptional results. Our 25+ years of combined experience allows us to tailor strategies for almost any type of business

Co-Owner / CEO 

Location3

●Lead the Paid Social Strategy for Location3's clients. Platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat, and Reddit
●Work 1:1 with all Paid Social Account Managers (Media Buyers) to identify upskill opportunities and ensure consistency across the department
●Develop long-term marketing strategies that identify new customer segments, create raving fans, and increase YoY revenue
●Monitor campaign performance and work with AM's to diagnose problems and optimization opportunities
●Execute and manage high-performing enterprise campaigns for L3's largest and most progressive clients
●Onboard new Paid Social AM's and organize team meetings 2x a month to discuss best practices and identify upskill opportunities 
●Identify automation opportunities and work with all departments to improve efficiency and minimize errors
●Organize and develop new processes and documentation for the Paid Social Team 
●Consistently update optimization and audit guides to align with current best practices

Paid Social Strategist

●Plan, implement, and optimize Paid Social campaigns for Fortune 100 Brands
●Manage $1mil+ monthly Ad spend
●Paid Social channels include: Facebook, Instagram, Pinterest, Reddit (also work with Google Display, YouTube, and Hulu)
●Outline advanced targeting tactics when multiple campaigns run simultaneously; ensuring clean retargeting and minimal overlap
●Develop long-term marketing strategies that identify new customer segments, create raving fans, and increase revenue 
●Analyze large data sets to identify insights and growth opportunities 
●Create goal-focused monthly reports for C-Level executives; highlighting KPI's and customer behavior trends
●Consistently analyze creative content and provide timely feedback to clients
●Generate conversion-focused copy for high profile brands in a wide variety of industries

Account Manager (Media Buyer)

iVelocity Marketing

●Optimize funnels, creative assets, and landing pages for conversions through A/B testing and best practice research
●Manage paid media ads for 20+ clients achieving 5x+ ROI 
●Develop content strategies and funnels for new verticals 
●Proactively identify roadblocks and client alerts (100+ clients)   
●Outline goals and new projects for the Digital Media Planning Team 
●Ensure effective launch for all new clients 
●Assist with onboarding training for new Digital Media Planners 
●Organize learning and brainstorming sessions that encourage input from all team members

Digital Media Planning Team Lead

●Set up Google Analytics for 100+ clients and implement agency-wide analytic campaigns
●Manage and lead multiple internal projects while identifying roadblocks and ensuring effective implementation
●Develop and identify new projects that will elevate company KPI's and goals
●Align projects to company goals and develop project roadmap to ensure efficiency

Special Projects & Analytics

At iVelocity Marketing, we understand what it means to be a healthcare professional running a small business.  We understand the common concerns and frustrations that business owners frequently experience on a daily basis.  Our job is to remove the financial stress to our clients, by providing a constant flow of motivated new patients for your healthcare business.

●Maintain consultative relationships and develop effective long-term marketing strategies with healthcare clients
●Manage paid media ads for 20+ clients achieving 5x+ ROI 
●Optimize landing pages for conversions 
●Create cutting-edge content and graphic images that effectively increase conversions
●Work with multiple internal team members to effectively complete projects
●Manage digital marketing projects from development to implementation 
●Use Google Analytics (GA) and other data to develop more effective targeting and customer personas/avatars 
●Effectively A/B test creatives, copy, and audiences to consistently lower CPL and CPA

Digital Media Planner

Thanx

Thanx helps merchants build deeper, data-driven relationships with their best customers. We capture valuable transaction and lifetime value data about customers and enable merchants to act on that information with simple ROI-focused marketing campaigns.

●Responsible for bringing on restaurants, car washes, and retailers to the Thanx platform with 2 to 20 locations
●Create pipeline through self-prospecting and cold outreach, training and mentoring 3 SDRs to make outbound cold calls/emails
●Perform education / discovery calls with business stakeholders to qualify lead, and gently challenge the efficacy of legacy technologies over others; together with prospect, quantify the effect of those technologies for consideration of alternatives
●Based on qualification and problems facing the business, confirm and help the prospect formulate a value-based solution
●Create a tailored demonstration of the Thanx platform for stakeholders over a screen share and phone conference
●Share best practices on implementation, program structure, and effort required to get Thanx up and running
●Worked closely with marketing and sales solutions to create meaningful content and close deals at a higher win rate

Mid-Market Account Executive

AroundCampus Group

●#1 Region on the West Coast
●Coached "Challenger" (CEB now Gartner) method of selling 
●Management and oversight of sales region (Rockies: Colorado, Utah, Wyoming) 
●Directly manage a team of 19, including 1 Regional Manager Assoc. and 2 Area Sales Managers
●Personal sales with NuOrder, UConnection, student planners, and Print/Digital advertising opportunities 
●Candidate selection of sales team for region 
●Support product distributions, local marketing, idea implementation, and acquisition of new product partnerships throughout the region

Regional Sales Manager

WÜF

●Developed and implemented redesign of product (wearable tech) information page
●Maintained and provided analysis for digital marketing data in Google AdWords, Google Analytics, and Facebook Analytics
●Wrote creative copy to drive engagement and conversions
●Strategically planned social media marketing campaigns

Content Strategist

CEB is a best practice insight and technology company. In partnership with leading organizations around the globe, we develop innovative solutions to drive corporate performance. CEB equips leaders at more than 10,000 companies with the intelligence to effectively manage talent, customers, and operations. CEB is a trusted partner to 90% of the Fortune 500, nearly 75% of the Dow Jones Asian Titans, and more than 85% of the FTSE 100. More at cebglobal.com.

●Assisted 1 Sr. and 1 Director Level Account Manager cross 100% of 2015 Goal
●Moved to Strategic Key Accounts Team for 2016 (Managing CEB's 300 largest and most progressive companies in their member network)
●SSPD (Sales and Service Professional Development)

Account Management Associate - Large Enterprise HR, Change & Talent Management 

Campus Special (acquired by Chegg, Inc.)

Sales role requiring the sale of advertising space in the multiple mediums that Campus Special has to offer including; a coupon book, online, mobile, direct mail, and digital (television). Approached businesses near the University of Miami in an effort to get good deals for students, while also helping small businesses grow.

Accomplishments:
●Top 10% of Sales Reps (out of 800)
●Top 50 Market
●Promoted to Marketing Manager for distribution of product

Account Executive

Alpha Sigma Phi

In charge of organizing and leading executive board / general member meetings. Manage an executive board and prudential board (about 20 people). Organize and oversee all operations and ensure that members are creating positive, actionable change amongst themselves and the community. 

Created a new philanthropy concept on campus that raised money and awareness for The Humane Society of Greater Miami (Puppy Bowl!). Placed 3rd in our yearly Greek Week. Increased membership by over 300% (15 - 50+ members). Trained and Managed a new E-board. Placed 1st in two philanthropy events and placed top 3 in every philanthropy we fully participated in. 

Awards Received:
Most Improved Chapter
Louis Manigault Award for Community Service
Louis Manigault Award for Brotherhood Development 
Louis Manigault Award for Philanthropic Initiatives
Louis Manigault Award for Risk Management
Louis Manigault Award for Alumni/Parent Relations
Louis Manigualt Award for Communications

President

University of Miami Ratskeller

Server/Bartender

Omni-Channel Marketing Expert | Creative Strategist | Helping businesses achieve exponential growth through empathetic messaging and cutting-edge tactics

Tired of agencies constantly overpromising and underdelivering? I hear this almost every day, and I started Happy Hub specifically to reset people's expectations of what a great marketing partner looks like. We have improved results after the first month for every client we have ever worked with (over 500). 

We are honest. We are realistic. We are better than anyone at identifying conversion blockers that will stop your campaigns from succeeding. Most agencies think you can mimic results just by running the same in-platform strategy, but we understand all the other factors that can hold you back. We take a look at your website, ad account, creative, and competitors to ensure we can actually help (before ever signing a contract) – and if we can't, we will tell you exactly what you need to change to start running paid media campaigns profitably. 

We focus on 3 things... 1. Great Content, 2. Great Landing Pages, and 3. Great People to deliver next-level results every time.

Services We Offer:
🚀 Paid Media (Google, YouTube, FB/Instagram, TikTok, LinkedIn)
🚀 Programmatic (Audio, Hulu, CTV, Geofencing)
🚀 Website Design & User Experience
🚀 Brand Storytelling & Positioning 
🚀 Copywriting
🚀 Conversion Rate Optimization
🚀 Organic Social Media Posting
🚀 Creative Strategy & Development

White-label paid media services for noteworthy agencies and boutique-style services for award-winning brands. 

We focus on developing Great Creative, making Great Landing Pages, and hiring Great People to ensure managing paid media is a stress-free process for you and your clients. 

Reasons why clients work with us...

●Honest and responsive communication that acknowledges areas of improvement with a solution-oriented mindset
●Network of heavily vetted creators to produce high performing UGC style content
●Top 1% creative strategists and copywriters
●Fewer meetings (almost none). We are one of the few services that give you time BACK in your day-to-day
●Ability to adapt to any project management system (ClickUp is our favorite!)
●Can manage campaigns and deliver strategic insights with little to no oversight. By hiring Great People, you can always rely on us to deliver exceptional results. Our 25+ years of combined experience allows us to tailor strategies for almost any type of business

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Diego Oquendo

Chris Suglia

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