Diego Oquendo

SaaS Academy

Performance Marketing Manager

Catalyst Consulting

Built and overseen paid media strategies for over a dozen fast-growing B2B companies:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading the marketing department, responsible for the training and results of our performance marketers, to maximize the return on ad spend for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across our entire company to delegate, improve the time delivery and quality of the projects.

Head of Marketing

Sr. Performance Marketing Manager

We partner with B2B SaaS companies on the strategy, execution, and reporting of switching from lead gen to demand gen.

Vulkan Marketing 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 4-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Develop, execute & optimize your paid marketing strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Founder & CEO

Generating New Demand For B2B SaaS & Tech Companies To Achieve Sustainable Growth | Founder @ Vulkan Marketing | LinkedIn Top Voice Marketing & Advertising

I've built and overseen paid media strategies for over a dozen fast-growing B2B companies, where I was:

- Responsible for managing over +$1M in Ad Spend across key paid channels like Google Ads, LinkedIn Ads and Meta Ads while maximizing performance / pipeline generation.

- Leading marketing teams, responsible for the results of our performance marketers, to maximize the return on investment for our clients, while ensuring projects get delivered on time and with the highest quality.

- Building training materials, templates and SOPs to deploy across the entire company to delegate, improve the time delivery and quality of the projects.

Want me to help you accomplish the same for your company?

Send me a DM or email me at:
vulkansmedia@gmail.com

At Vulkan we are changing the way B2B SaaS companies go to market and grow. 

Attract more inbound opportunities and dominate your category with customized marketing focused on your customers and revenue, not tactics or one-size-fits-all strategies.

What we do:

Our 5-step playbook is focused on the things that will drive long-term, sustainable growth for your business:

- Setting the right objectives, we don't focus on vanity metrics or ''leads''. We understand the activities that drive real growth are hard to measure. But our north star for success is always revenue.

- Deep Customer & Market Research, we help you nail down your Ideal Customer Profile, identify what are the problems and pain points they are facing and find holes in the market that aren't being met.

- Nail down your winning messaging, find the best way to communicate your brand narrative, highlight the problems your customers are facing, and position your company as the ideal solution.

- Develop, execute & optimize your growth strategy, know what activities to execute to stay in front of your ideal customers, build trust for your company and DEMAND for your solution.

- Run consistent growth experiments across social channels, finding new successful levers to add to the strategy mix to scale long-term.

Learn more here:
https://vulkanmarketing.com

dbt Labs

Community Engagement

ActiveCampaign

Currently designing a course for active Campaign, on the 
heels of the "I Hate Marketing Automation" manifesto. 

Having worked in Martech for 15+ years, I've seen the power of automation.  
But I've also experienced its underbelly, as a.. well... human.  

We've all been on the receiving end of 
unsolicited, 
unwanted, 
untimely, and 
unforgivingly persistent advances 
from brands that swear they are exactly 
what we need in our life, right at this moment.

Automation technology isn't the problem.

How we use it, is.


I'm working with Casey Hill and Adam Tuttle at ActiveCampaign, 
on the"Bingeworthy Emails" workshop for B2B Marketers.  

This is the future of B2B Email Marketing.

We can do better. 

Let's.

Brand Ambassador

MarTech

Contributing Writer

Demand Wars

Demand Wars is Survivor meets Hunger Games, for B2B Marketers.
B2B Marketing is Broken. 
Welcome to the Rebel Alliance. 
24 ruthless marketers.
4 fierce tribes.
Only ONE ultimate demand warrior.  

You decide their fate. 

Binge the series here: 
https://www.TACKnetwork.com/demand-wars

Director of Content & Community

Hello, Audience.

Content strategy consulting for B2B SaaS brands.

B2B Marketing content contributor for online publications, including:
- AudiencePlus
- MarTech.org.

Author: Before the Funnel newsletter
Host: Demand Wars Show, Season 1 
Host: Binge Podcast, Season 1

Thought leadership featured on:
- Notorious Thought Leader
- Account Based Beverages
- Marketers Talk Marketing
- 2 Pizza Marketers
- The Hype Within
- GTM News
- B2B Nation

Proficient with AI content tools, including:
- MidJourney
- Riverside
- Descript
- Capsule
- Canva
- Opus

TestBox

Led marketing strategy centered around demand creation + demand capture. 
- Rapidly stablished relationships with the top influencers in Customer Support.
- Created 12 episodes and 70 social videos for a new show, 
- resulting in a Top 5% podcast in the world, in month one.
- Achieved 5x user growth and 90% lead acquisition cost reduction.

VP of Marketing

Bevy

Led the Demand Gen Function at Bevy. Including:
-  Growth Marketing, 
- Field Marketing, 
- Partner Marketing, 
- Marketing Operations, and 
- Community Marketing of CMX, 
(the world’s leading community for Community Professionals.)

Senior Director of Demand Generation

Revenue Collective

Led the Revenue Collective of Color community in the Revenue Collective community (now called Pavilion.) Grew membership, increased engagement, and introduced new community programming.

Community Lead, Revenue Collective of Color (Volunteer)

metadata.io

Drove multiple projects across Demand Gen, Sales Engineering & Customer Success. 

- Sales Engineering: Led over four dozen sales calls
- Customer Success: Led several customer churn reversal sessions. 
- Marketing: Built  blueprint for Demand Gen course for LinkedIn Learning.

Director of Demand Generation

Oh Happy Day Marketing

Clients include The Walt Disney Company, Melissa & Doug, Bark Technologies, and multiple public and private schools.

Managed a team of go-getter marketers, using marketing automation, inbound marketing, and demand gen campaigns to drive results for small and mid-sized businesses.

Led planning and execution of a virtual online conference (virtual summit), using Account-Based Marketing to land 40 world-class thought-leaders, (40% conversion on outbound multi-channel campaigns), and half a dozen high-level corporate sponsors. 

The conference attracted 3,000 qualified leads and converted 5% to customers.

Built a training business teaching aspiring authors to write, publish, and market fiction successfully.  Created over two dozen courses, and sold to over 7,000 customers (10% average conversion rate from online sales letters.)

Built a high-ticket services business that helped dozens of small businesses leverage authority marketing as a thought leadership strategy, in the form of publishing bestselling nonfiction books.

Built dozens of profitable marketing funnels, using lead magnets, landing pages, drip campaigns, sales copywriting, and marketing automation.

Head of Content at Hello, Audience.

As a demand gen marketer turned community and content strategist, Bolaji builds high-impact owned media channels that drive real business outcomes—through community, video podcasting, and first-party content.

With hands-on expertise in tools like Common Room, Descript, Riverside, MidJourney and Opus Clip, Bolaji has launched and scaled content ecosystems that not only grow brand affinity but directly influence pipeline and product adoption.

Bolaji thrives at the intersection of community-led growth, media brand building, and strategic storytelling—especially in B2B SaaS environments where trust, education, and differentiation matter more than ever.

He's passionate about helping brands move beyond transactional marketing, to create audience-first experiences that turn users into champions.


---

💬 Media projects include:

- Data Career Transformations: The most unlikely success stories in Data.

- The View on Data: 5 dynamic women share unfiltered insights from inside the data industry.

- The Data Analyst Show: Pull back the curtain on the lives of data analysts.

- Demand Wars: B2B Marketing meets Survivor + Hunger Games.

- Bingeworthy Emails: A mini-course on building addictive email nurture sequences.

- Before The Funnel: How to create content for the 95% of ideal buyers not yet in a buying cycle.

In his spare time, Bolaji coaches youth soccer, writes children's books, and reads too much science fiction.

taplio

The Battle

Diego Oquendo

Bolaji Oyejide 🔥🎙

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