I talk about digital writing & personal progress

Here's a quick rundown of how I've spent my last 5 years:

1. Studied math and played football at Princeton. I graduated in 2018 with a degree in financial engineering and played center for the Tigers. In college, I was a 280-pound offensive lineman, so for the last 5 years, I've had to completely rewrite my personal operating system on the health & fitness front. I currently weigh 185 pounds and have learned a lot along the way!

2. Graduated and immediately started working for BlackRock in New York City. I worked as a junior hedge fund trader for 4 years, focusing on global macro markets. This was my dream job and the only corporate job I've ever had. In fact, it's the only job *interview* I've ever had (since I interned there as a junior in college).

3. Realized working for someone else was not going to be the long-term path for me. 12 months into working on Wall Street, I saw someone in their mid-40s ask their boss for permission to go to their son's Little League game. At that moment I realized I wasn't cut out to take directions or instructions from other people for very long.

4. Started to write on my old blog, then on Twitter. Rather than quit immediately, I started to passively explore other opportunities by writing online, starting out on my old blog (which no one knew existed), then transitioning to Twitter in July of 2020.

5. Changed my trajectory with a 30-day writing challenge, which led me to start Ship 30 for 30. In September 2020 I was ready to give up writing entirely. But I gave it one more shot, this time moving from a weekly blog post to a daily Twitter thread. The challenge was a huge success. It took me 9 months to reach 100 followers and 1 month to go from 100 to 2,000. And that personal writing challenge turned into the foundation of Ship 30 for 30, which started as nothing but a Slack accountability group to help people publish consistently.

6. Scaled Ship 30 while working remotely for all of 2021. I built and scaled Ship 30 with Nicolas Cole to over 2,000 students in 2021—all while continuing to work full-time (remotely) for BlackRock. But towards the end of 2021, Ship 30 hit an inflection point and it no longer made financial sense for me to continue working on Wall Street.

7. Left BlackRock in March of 2022 to write and build on my own. After weeks of weighing the pros and cons and trying to project my path forward, I made the decision to leave BlackRock and chart my own path. 15 months into making that decision and I'm confident it's the best one I've ever made.

Dickie Bush 🚢

Recently, I coached a small mastermind of entrepreneurs with one ambitious goal:

To grow take-home profit by 50%+ during our first 6 months working together. 

So, I wrote the manifesto I wish someone handed me 5 years ago.

Here are 9 business principles that have served me well:

1. Speed is king

Your goal as an entrepreneur is to:

• Build things faster
• Collect cash faster
• Answer questions faster
• Respond to people faster

This does not mean act recklessly.

But it does mean questioning the tempo & timeline of the way you & your organization currently operate.

2. Raise your standards

You are exactly where you are because you tolerate it.

Your employees perform exactly how they do because you tolerate it.

Growth requires a raising of the minimum amount of performance you tolerate.

3. Think bigger—no one else will

To raise the standard, you must have something that motivates you to put forth new discretionary effort.

This will fall into either:

• Family impact
• Social impact
• Customer impact
• Or material goods

You tolerate the current level of your business because (whether consciously or subconsciously) it is meeting the demands you’ve placed on it.

4. Profit, profit, profit

You must obsess over the profitability of your business.

5. Data, then decisions

Doing things is easy.

Figuring out the right things to do is hard.

And it’s hard because you lack the information to make the right decision.

Which is why you need a tracking system that makes decisions for you.

6. Do the money math

Every single goal you have in this world is a simple set of equations.

And that’s especially true in business.

You should have clear models of:

• Every marketing platform
• Every payroll allocation
• Every sales process

Each should be modeled well in advance so you know exactly what you are building.

7. Solve in sequence

The people who move fastest:

• Work on things in the right order
• At the expense of everything else they could work on
• For months and years on end

This is the discipline you are going to need.

8. Care for your customer

It’s a shame, but most people in the internet education space do not give a single F about the people they work with.

9. Enjoy the ride

I can look back and smile on every single moment of my 4 years as an entrepreneur, even though I was not smiling in the moment.

Which means you can take the same approach now, no matter how challenging something is.

—
📌 The fastest vehicle to take home 50% more money right now:

Ghostwriting.

All you need to add $36,000/year is to land 1 client paying you $3,000/month.

I started a ghostwriting side hustle while working 50+ hours per week at my corporate 9-5.

And demand here on LinkedIn is huge.

Want to know how to land high-paying writing clients in 2026?

This free, 5-day email course has everything you need to get started: https://lnkd.in/gpPJpAS9

Here's some advice for anyone afraid of being laid off and replaced by AI:

Clear your entire calendar for the next week.

Use that time to immerse yourself in new AI tools like Claude Cowork.

Don't fear AI.

It won't replace you if you are:

• Using it intelligently
• To remove bottlenecks in your work
• And build yourself leverage that compounds forever

This is why I'm hosting my 2-week Claude Cowork Bootcamp starting TOMORROW.

Here's the schedule:

• Session 1: Setup & build your first Claude Skill
• Session 2: Write in-depth newsletters in minutes
• Session 3: Prepare your mind & materials before every meeting
• Session 4: Chain complex workflows together
• Session 5: Templates and browswer automation
• Session 6: Build your own custom Claude Skills

And no, you do not need ANY coding or AI experience.

But don't wait!

Enrollment closes TONIGHT at midnight.

Click here to secure your spot (before doors close): https://lnkd.in/gDzCitKk

Last January, this writer got fired.

And 2 days later?

My team & I started mentoring him.

And Warren's been running his digital business full-time ever since.

Just look at this small handful of wins he's collected so far:

• 3 sales calls & 1 new client in a single week
• Made his first $3,000 as a ghostwriter
• Booked a 6-month ghostwriting retainer
• Landed a $5,000 email course project

And if there's ONE thing you should know about him:

He's got an insanely good work ethic (even on the tough days).

For example, he got *every* possible response you can get from outreach in a 24-hour period:

• A lead telling him to “drop it”
• Another just brushing him off
• And a 3rd wanting to hop on a call

But he still kept going.

This is how I know Warren's one of the most committed students we've seen inside our Premium Ghostwriting Academy.

And clearly, it continues to pay off for him.

So, let Warren be your reminder never to give up.

I promise you, it's worth it.

📌 The good news?

It gets easier when you have a proven blueprint to follow.

That way, you can use your limited time on the simple actions that will *actually* help you make money the fastest.

Even if you:

• Suck at sales
• Don't have an audience
• Have never ghostwritten before

Click here to get instant access to the same proven blueprint Warren used: https://lnkd.in/gVpFVgvi

I ghostwrite Educational Email Courses for Content Agency Founders | Ghostwritten 5001+ SEO-optimized Articles in 5+ Years | LinkedIn Ghostwriter for 6-figure Founders |

🚀 $15K in sales for a client in less than 7 days (without ads or cold outreach)

A coach once told me:
"𝐼’𝑣𝑒 𝑏𝑒𝑒𝑛 𝑝𝑜𝑠𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑚𝑜𝑛𝑡ℎ𝑠. 𝑃𝑒𝑜𝑝𝑙𝑒 𝑠𝑎𝑦 𝑡ℎ𝑒𝑦 𝑙𝑜𝑣𝑒 𝑚𝑦 𝑐𝑜𝑛𝑡𝑒𝑛𝑡…
𝐵𝑢𝑡 𝑚𝑦 𝑠𝑎𝑙𝑒𝑠 ℎ𝑎𝑣𝑒𝑛’𝑡 𝑚𝑜𝑣𝑒𝑑."

You know your coaching delivers real transformation.

Still…

You’re stuck in a system that keeps you busy,
But never gets you booked.

→ You post consistently, but it doesn’t translate into leads
→ You’re getting likes, but your Stripe account isn’t moving
→ You’re doing everything right, but feel like nothing’s working
→ You’re spending hours following up manually instead of coaching

And all of it leads to:
𝗕𝘂𝗿𝗻𝗼𝘂𝘁. 𝗖𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 𝗦𝘁𝗮𝗹𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵.

Now imagine this:

→ Your LinkedIn content positions you as the go-to expert
↳ without you ever writing a post.

→ Your ideal clients don’t just like your content 
↳ they enter your email funnel, learn from you, trust you, and convert.

→ You wake up to warm leads in your inbox
↳ without chasing or pushing.

That’s the power of a complete ecosystem.

This is exactly what I build for coaches like you:

→ A 𝐃𝐅𝐘 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 that builds visibility + authority
→ A 𝐅𝐮𝐥𝐥𝐲 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 that nurtures silently and sells smart
→ A system that works in the background—while you coach, scale, and grow

If you're done guessing, posting, and hoping…
Let’s build a system that finally does the heavy lifting for you!

→ READY TO SCALE? → Book a discovery call (from the Featured Section)
OR
→ DM me “𝐄𝐂𝐎𝐒𝐘𝐒𝐓𝐄𝐌” and let’s turn your expertise into consistent, scalable results.

Dhruv Parmar

A founder making ₹40 lakh a year told me he writes his own LinkedIn posts.

And he spends 4 hours a week on it.

I didn't say a word, but just opened my calculator in front of him.

₹40 lakh a year = ₹3,333 per hour.
4 hours a week = ₹13,332 of his time.

Every single week. That's ₹53,328 a month.

And these are posts that he's not really trained to write.

No conversion strategy. Only decent likes from people who will never buy.

Meanwhile, his calendar has 6 discovery calls he hasn't followed up on.
A ₹2 lakh proposal has been sitting unsent for 11 days.
And a high-ticket programme he hasn't launched because he "doesn't have time."

He doesn't have that time because he spends ₹53,000 worth of time on content every month.

And that's where I showed him the real math.

A done-for-you LinkedIn system: ₹80,000 a month

You get those 16 hours back immediately.

One follow-up call converts.
One proposal goes out.
One client closes.

That's ₹2 lakh in.
Net gain: ₹1.2 lakh.

From the hours he bought back.

He stared at the screen for a long moment. Then said something I didn't expect:

"I knew this. I just didn't want to admit it."

Well, that's not just this founder's problem, but it's a problem of a lot of founders & coaches I talk to.

It's not that they don't understand leverage.

The problem is that they're operating like the version of themselves that had to do everything alone.

Your revenue grew. But your thinking is still stuck.

₹80,000 to free up 16 hours a week isn't a cost. It's the highest-return investment in your business.

Do you still think writing your own content is a smart choice? 

PS - And don't tell me that the content person can't write in your voice, or that you write differently. That's actually bullsh*t, and I've talked about it so many times...

You're NOT unique. Period.

I don’t generate LEADS. I build TRUST for Founders & Coaches with Content + Email Ecosystem | Served 75+ clients in the last 7 years | Building my one-person ghostwriting biz to $10k/month |

"Why should I worry about LinkedIn?" This investor had 17+ companies, 3 exits, and millions in bank.

I was on a call with him last week.
(and I know how long it took to just make that call happen 😪)

Just 5 minutes in the call, and he asked me this:

"Why should I worry about building a brand on LinkedIn when I have nothing to sell or want any money?"

He has a point, right?

It's true that you don't need money
You don't need to make new sales

But when you show up on LinkedIn, you're actually becoming a guide.

Even your raw stories are an inspiration for people who are still working their way through the ropes.

→ You can post your raw experiences as a founder or investor
→ You can post about WHY you did WHAT you did
→ You can post the latest strategies that you see around

There are literally 100s of things you can talk about, and it's going to build you up for real.

Plus, there are definitely the benefits that roll in:

→ You get invited for speaking gigs & events
→ You get exposed to networks you didn't know existed
→ The right founders see you posting & they pitch to you

So, that's the add-on to give you that adrenaline rush.

Let's be real...

You might not need the money.
But everyone needs that adrenaline rush, right?

This is how you get it.

And that's why I help investors build a solid personal brand to get those opportunities they deserve!

Why do you think an investor should build their personal brand?

PS - How long have you been building your personal brand?

Don't hire me if you can't handle my obsession.

I've literally said this on a sales call.

Because I don't just come in as a ghostwriter or email strategist, but I come in as an obsessed freak that wants to know everything about you and your business.

What it looks like working with me:

(And boy, my client was actually shocked and asked, "Wait, you'll do all of this?")

When you hire me, you're not hiring a ghostwriter.

You're actually hiring someone who treats your brand like a business, not a content calendar.

And that's why clients like working with me.

As soon as I onboard a client, here's what I do:

Week 1-2: I become obsessed with your business

My first call with the client is never about LinkedIn. It's about:

→ Your revenue goals
→ Your ideal client (the specific ones you actually want)
→ Your offers (and how they're positioned now vs. how they should be)

I audit your entire brand. Profile. Content. Offers. Funnel.

Then I'll build you a strategy. Not just "post ideas." A full positioning + conversion system.

3rd Week onwards: I run your LinkedIn like it's mine, and you get:

→ 12 posts/month (written in your voice, not AI slop)
→ Strategic engagement (I'm not just commenting "great post!")
→ Monthly performance reviews (what's driving DMs, what's not working)
→ Email funnel optimization (because LinkedIn content without nurture = wasted attention)

And that's not even all...

Every month, we go on a deep dive together, and I show you:

Which posts drove the most DMs (and WHY)
What's happening in your email funnel (statistics)
Where we're pivoting next month

And I'm not just reporting the metrics, but I explain where we can double down to make money.

Plus, the stuff you don't see (but I'm doing):

→ I'm tracking your competitors' content (what's working for them) 
→ I'm testing different CTAs (to see what converts better) 
→ I'm optimizing your profile every month (based on what's shifting in the algorithm) 

So, you're not hiring a ghostwriter.
You're hiring a CMO for your personal brand.

And that's the difference between a $300/month and a $1200/month ghostwriter!

You choose your growth engine.

Want to get a sneak peek at what my starting audits for founders look like? DM me "AUDIT"

PS - I'm opening up 2 new slots for March. Want IN? DM me now!

I ghostwrite for 2 founders making $100k-$120k/ year and 2 of them making $250k+. And we've found 3 topics that actually close deals for them (but feel too risky)

1. The expensive mistakes their clients made BEFORE hiring them

One of my clients works with SaaS founders scaling to $1M+.

You know what his best-performing post is?

"3 founders lost $50k+ trying to scale before fixing this one thing." 

This wasn't really a brag or a lesson. It was a warning for founders.

And this works because:

→ It positions him as the person who sees what others miss.
→ It makes the reader think: "Wait, am I making that mistake right now?"
→ It creates urgency without being salesy.

Premium buyers don't hire you because you're successful.
They hire you because you can predict their failure before it happens.

2. The contrarian belief that makes their method work

Another client is a leadership coach.

Her most viral post:

"Your team isn't underperforming because they lack motivation. They're underperforming because you're over-managing. Here's what I do instead."

She didn't try to just teach a framework. She clearly challenged the belief.

And it worked because:

→ It separates her from every other leadership coach saying "empower your team."
→ It positions her as someone who thinks differently.
→ It makes the reader question everything they've been doing.

Premium clients don't pay for best practices.
They pay for proprietary thinking.

3. A case study with the REAL numbers

I created a high-converting post for a growth strategist for B2B SaaS.

"This SaaS founder was stuck at $100k ARR for 18 months. We changed one thing in their sales process. They hit $500k+ in 6 months. Here's the breakdown."

Then he exactly talked about what was broken, what he changed, and what happened.

No fluff. No hypothetical talks. Only exact numbers with clear focus on the outcome.

This works every single time because:

→ Proof > promises.
→ Specificity = credibility.
→ It gives the reader a mental model for what's possible.

This is the content premium buyers screenshot and send to their co-founders with:
"We should talk to this person."

I just want to say that founders and businesses at this level need to understand what to chase.

You can't just share insights. You have to actually sell outcomes.

Start posting what makes your ideal client think:

"If I don't hire this person, I'm going to lose money."

That's the kind of content these high-value founders should be creating.

Which of these 3 topics have you been avoiding because it felt too risky to post?

'Make AI Mediocre Again' (MAMA, I want this campaign back)

Cadbury 5Star launched this over a year ago, but I think it makes the most sense right now.

The way people are obsessed with AI in everything, I feel like we're already in this time that this ad talks about.

AI isn't helping us do less. Instead, it's making everyone do more in the name of doing things faster.

What if there are tens of thousands of confusing and stupid info websites that start feeding info to AI?

AI starts picking up nonsense from these websites and spreading it.

(I know this is just for fun, but just imagine what this reality would look like 😂)

PS - On a serious note, do you think AI is taking over everything and losing that real touch in so many places?

Money flows where attention goes. That's the reality for B2B businesses (which they are missing out on)

I have a habit of listening to a podcast while hitting the gym.

And I swear that I love this way of consumption.
Easy 3-4 podcasts consumed every week with audio notes lying in my Keep app.

Last week, I was listening to an interesting marketing podcast between Rajiv Talreja and Raj Shamani.

Rajiv talked about content marketing.

And B2B is missing out on this for real.

I'll say this once (okay, I might say it again tomorrow, lol!!!)

Decision-makers don't buy from you because your product is better. They buy because they've been reading you for 3 months.

There's a simple thing happening behind this.

Your best clients refer you to their peers.
That peer Googles your name.
Finds nothing.
Then Googles the problem.
Finds your competitor's content everywhere.

Now you can take a guess who they're going to call.

Word-of-mouth used to build businesses.

Now it just opens the door.

But when that door opens, the buyer doesn't call you first.

They research.

And if your content isn't part of that research, you've already lost.

Money flows where attention goes.

This is true for every industry and every freaking business.

But I see this being true a lot more for B2B businesses with long sales cycles.

They aren't making impulse buying decisions.

They are reading your posts, articles, newsletters, press releases, and everything that your ambassadors are talking about.

And they make that decision in the 29 pieces of content they consumed before they ever contacted anyone.

Content creation isn't marketing anymore.

It's distribution.

If buyers can't find your perspective when they're researching, you don't get considered.

You just get outcompeted by someone who showed up in their feed.

Whose content is your next client reading right now?

PS - Which company's content marketing strategies always leave you in awe?

I added this ONE line to my client's LinkedIn posts, and we grew his email list by 200% in 60 days.

"Want the full strategy? DM me."

It was this simple CTA that was leading to a landing page.

We started collecting emails.

Stop treating your LinkedIn and email like a bad blind date.

No chemistry. Awkward pauses.

If you want to make $3-5k services a no-brainer, then you gotta fix this ASAP.

Here’s the fix:

Think of LinkedIn as your stage 
And email as your backstage pass.

↳ On LinkedIn, you’re sparking curiosity and drawing the crowd in
↳ In email, you’re building deeper relationships and closing deals

But if these two aren’t speaking the same language? 
Your audience gets confused, and they bounce.

Here’s an example of how to make them dance together:

→ You write a LinkedIn post:
“Why most email funnels fail before they even start (and how to fix yours).”

→ At the end of the post:
“Want the exact 5-step email strategy I use? DM me for access to my blueprint!”

→ In your email:
You expand on the post: “Here’s what I couldn’t fit into my LinkedIn post…”
You give them extra value and then softly pitch your service.

The magic here?

→ Your LinkedIn content fuels your email list growth
→ Your emails continue the conversation and drive conversions

Start treating them like a power couple, not separate players. 
The results will speak for themselves.

Do you treat LinkedIn & Email as a power couple or 2 strangers? 🤔

PS - Ready to align your LinkedIn and email strategies so they work together seamlessly? DM me, and let’s make it happen.

PPS - Which book are you reading these days, my friends?

They said carousels are DEAD in 2023.
Then they said it again in 2025.
Now it's again in 2026.

Actually, they're dominating harder than ever. And 2026 data backs it up for real.

Carousels achieve a 6.60% engagement rate, which is 278% higher than video, 303% higher than images, and 596% higher than text-only posts. 

I'm not saying that I want a wave of carousels, just like we saw in 2024.

And it definitely doesn't mean that I'm not going to do more text-only posts.

I'm still bullish on text-posts (just like my pal, Ryan Musselman, high-five!!!)

But this data clearly shows that carousels are important as well.

They're increasing the dwell time.

And that 2-3 minutes a reader spends on your post is boosting it like crazy.

The LinkedIn algorithm in 2026 rewards substance over frequency, depth over virality, and expertise over engagement hacking. 

So are you still going to sit on the fence?

What's the last carousel you saved because you actually learned something? 

PS - Tag some creators whose carousels you like the most, coz I want to check out more of them!

Carousels Are DEAD in 2026

I spent 18 hours studying the magnetic founder brands of Ali Abdaal, Sam Altman & Naval Ravikant (breakdown included).

6.1M YouTube subscribers. 
CEO of a $150B company. 
Internet philosopher with a cult-like following. 

All three followed different playbooks.

But they all got crazy results, and we know it.

And based on this breakdown, I came up with a simple PLAYBOOK for founders.

-> Authenticity > Polish
People trust faces more than logos. Your quirks are your moat.

-> Purpose > Product
87% of executives say a strong personal brand helps raise money. Your "why" matters more than your "what."

-> Depth > Volume
One deep essay beats 30 surface-level posts. Stop chasing reach. Start building resonance.

-> Community > Audience
Followers scroll. Communities stay. Build spaces where people feel seen.

-> Ownership > Algorithms
Newsletters, blogs, websites. Platforms change. Assets don't.

LinkedIn changed a lot in 2025.

But the people who placed their bets on email lists are selling like crazy.

Well, I know it, because I helped them build that email list.

This is why my biggest advice to founders is to STOP trying to be everywhere.

They need to know where they can reap the most benefits. The rest is just noise.

Who has been a real inspiration for you?

PS - Shall I do more in-depth breakdowns from now? 🫣

PPS - LinkedIn's limit didn't allow me to add the full breakdown, so I created a doc for it. Comment "BRAND" and I'll send it to you.

The prospect was on the verge of crying on the Zoom call.

This was just from 2 days ago.

And it was once again because of a lie that a digital marketing agency told him.

I'm not gonna defame them.

But they just sold unrealistic dreams to this coach.

We'll post content.
People will start engaging.
And you'll start getting clients like crazy.

Most coaches & founders think the hard part is getting engagement (likes, comments, DMs)

But the real challenge?
→ Turning that engagement into paying clients.

95% of coaches & consultants never ask:

"What happens after someone engages with my content?"

Get this through your head:

→ Engagement ≠ Trust
→ Trust ≠ Purchase
→ And content alone ≠ Conversion

These 3 biggest leaks in your funnel are stealing your leads:

3/ The "Now What?" gap

You see them engaging with your content.
But you're not guiding them to the next step.

👉🏻 Use soft CTAs in posts:
"DM 'System' if you're tired of posting on LinkedIn with no leads."

👉🏻 Automate your follow-ups:
"Loved your comment! Here's a free guide on [their pain point] -> [Link]"

2/ The "Trust Desert"

They visited your profile. 
But they see NO proof that you can help them.

👉🏻 Turn your LinkedIn into a Landing Page:
"I help [ICP] get [result] without [pain point]. Grab my free [lead magnet] -> [Link]"

👉🏻 Pin a case study post:
"How I helped a [Client] get $15k worth of sales in 7 days."

1/ The "Nurture Black Hole"

They signed up for your lead magnet.
But your radio silence isn't going to nurture or convert.

👉🏻 Send a 5-day email sequence that:

• Solve a micro-problem (Day 1)
• Challenge their belief (Day 2)
• Point out their mistakes (Day 3)
• Share a relevant case study (Day 4)
• Present your offer (Day 5)

NOTE: Obviously, this is way more structured for my clients because we do it around ONE point 😂

Leads leak when you assume interest = intent.

But intent only builds when you have a system behind your content that captures → nurtures → converts.

The more I build these for my clients, the more I learn as well.

If your funnel feels like a sieve:

1. Audit where leads drop off (comments? DMs? emails?)
2. Plug the gaps with clear next steps

OR you can just DM me "Funnel" (To avoid watching your prospects slip away)

♻️ Repost if you agree with me!

If you're a founder or CEO, stop treating LinkedIn like a slot machine.

Post. Pull the lever. Hope something lands.

And then they keep blaming the algorithm.

But it's actually a Content-Audience Fit problem.

I know you'd have heard mostly about product-market fit. But content-audience fit is a real thing.

Content-Audience Fit = saying something your audience needs to hear right now.

And you're measuring this fit with the wrong signals.

Impressions = your content appeared on a screen.
Likes = someone spent 0.3 seconds on it.

Neither tells you if it landed.

The real signals:
→ A DM that starts with "I felt seen"
→ A comment that's 3 sentences long and ends with a personal confession
→ A save with no comment (means: I need to come back to this)

And Content-Audience Fit comes down to 3 layers (but most people only think about one)

Layer 1 - Topic Fit

Are you writing about what your audience is obsessing over right now?

Not what you want to teach, but their current frustration.

Go read the last 10 comments your ideal client left on other people's posts. That's your content calendar.

Layer 2 - Stage Fit

This is where most people break down.

Your audience is somewhere in this awareness chain:

Unaware → Problem Aware → Solution Aware → Ready to Buy

But most LinkedIn content lives at "Solution Aware." And the goldmine nobody touches is the "Problem Aware" content.

That's when someone comments: "Wait. This is exactly what I've been feeling."

Layer 3 - Voice Fit

Cover your name on your post. Would your audience still know it was you?

If not, then you don't have Voice Fit yet.

Run this analysis on your last 10 posts:

High impressions, low DMs → Right distribution, wrong stage. You're writing at the wrong level of awareness.

Low impressions, high DMs → Right message, weak hook. The content works, but the entry point doesn't.

High impressions, high DMs → You have fit. Reverse-engineer it immediately.

Low impressions, low DMs → Wrong topic entirely. Move on.

You aren't stuck because of a content problem.
You just don't have audience clarity.

Content-Audience Fit is going to be your diagnosis.

When your content makes someone feel seen — that's fit.
When it makes someone feel understood — that's trust.
When it makes someone DM you — that's a lead.

I always believe that the right 800 people will always outperform the wrong 80,000.

So, which of the 3 layers is your biggest gap — Topic, Stage, or Voice?

PS - Do you ever get those butterflies in your stomach when someone DMs you with that "I felt seen because of your post" DM, or is it just me? 😅

"AI is going to take all our jobs."

I've been seeing the same panic for 2 years now, but I don't support this.

It's not going to take my job.

It's actually going to do something way more interesting.

Back in 2015, you needed 100 people to run a $10M company.

Marketing team. Sales team. Operations team. Support team.

But in 2026?
You can hit $10M with 8 people. 

Because AI didn't steal the jobs. It redistributed the leverage.

Before: 10 companies. 100 employees each. 1,000 total jobs.
After: 1,000 companies. 10 employees each. 10,000 total jobs. 

The companies just got smaller, but there are way more of them.

That's because the entry barrier to building has never been lower than this.

You used to need:

→ A developer to build your product 
→ A designer to make it look good 
→ A writer to explain what it does 
→ A marketer to get people to see it 
→ A salesperson to close deals

But now?

One founder + AI can do all of that. 

This might sound like "AI took 5 jobs." But what it actually means is:

5 people who were stuck working FOR someone else can now build their OWN thing.

The people who used to need $2M in funding and a 20-person team to start a company? They can now start with $0 and a laptop.

I'm talking with founders who are using AI to build MVPs, design landing pages, and even create rough drafts for the first 100 blog posts.

All this for less than $250.

The company size is surely shrinking.
But the number of companies is actually exploding.

This is why I'm not worried about AI taking jobs.

I'm worried about people not realizing the opportunity.

Because the next decade isn't about "getting hired."

It's about "building something."

And smart founders are documenting their journey, going bullish on content systems, and developing personal brands!

That's the shift I'm betting on!

If you can build anything with AI, then what would you build today?

PS - What shift are you seeing the most with AI right now?

you're spending $2500/month on content where the only focus is on the company page (and i was shocked with what i saw)

the last post was 2 weeks ago with 127 impressions and 4 likes (and one of them was from his own account. lollll)

and this was while running a SaaS business, where the founder's name matters a lot.

then I showed him his competitor's CEO.

he posted 3x a week, averaging 5k impressions and 80-90 comments.

dude, that money is just being spent and not turning into an investment.

CEO content generates 4x more engagement than company posts. but it's not just about engagement. it is about buyer behavior now.

what used to happen:
buyer has problem → Googles solution → finds your website → books demo 

what happens now:
buyer has problem → asks chatgpt → gets 5 names → Googles each founder → reads their content for 2 weeks → picks the one they trust 

your personal brand is doing the heavy lifting now.

and they trust your CEO content more than those company pages (on any damn day)

that's because company pages sound like marketing. 
but CEO content sounds like wisdom from experience.

CEO content builds that pre-call trust to make the sale happen even before the call starts.

and founders need to get this straight through their heads that CEO content ≠ thought leadership.

that's just bullshit.

CEOs need to put out raw, specific, and real content
(the kind of content that your marketing team wouldn't approve)

but you definitely don't need to spend $30k per year for this kind of content.

and you definitely don't have to write it yourself.

you just need a system that:

→ pulls insights from your brain (your actual experiences, not generic advice)
→ translates them into content that sounds like YOU (by a ghostwriter)
→ shows up consistently without you spending 5 hours a week writing

and that's how CEO content actually closes B2B deals!

a lot faster than your sales teams.

are you using your founder profiles only to post announcements or actually getting customers for your business?

ps - tag a founder or ceo who you think is nailing it with content.

Last Saturday, I was crafting posts for a dating industry client. And honestly, it's been way more fun than I expected.

The more I write for him, the more I see the double standards people live with.

The content is about connection, vulnerability, and finding someone real.

But when I look around at how people actually date now... It's the opposite.

Love isn't taken seriously anymore.

People swipe through humans like they're scrolling a feed.

I'm not really judging, but I'm just noticing.

Because when you write for someone in an industry, you start seeing the gap. The gap between what people say they want and what they actually do.

My client's audience wants a real connection.
But they're treating people like they're disposable.

This is what I love about writing for different industries. Each one teaches me something new about how people think.

Finance clients show me how people relate to money.
Healthcare clients show me how people avoid hard truths.
Dating clients show me how people protect themselves from getting hurt by never actually trying.

I've written for tech founders, real estate agents, coaches, SaaS companies, wellness brands, and more...

And every single industry gives me a new lens. A new way to see the same human patterns playing out in different contexts.

That's what keeps this work interesting.

What's the best part of your job that you always love the most?

PS - If money wasn't a question, would you still do what you're doing right now?

taplio

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