Get Leads From Your LinkedIn On Autopilot | Founder @ Hat Tip

If you:

→ Make social content
→ Want to make social content
→ Tried making social content but were unsuccessful

… you’re in the right place.

Truth is, publishing content you’re proud of on a consistent basis is tough.

You get busy. Things come up.

And for most founders, content takes a backseat to whatever fire they’re putting out at their company that day.

That said, its 2025.

Content is king — and the benefits for B2B founders are clear:

→ Drive low-cost brand awareness
→ Generate inbound leads from a new lead source
→ Become a “thought leader” in your space (even though you may hate that word)

And after meeting tons of founders while working in influencer marketing, starting Hat Tip felt like a no-brainer.

You can still benefit from publishing high-quality social content — without worrying about blocking out time to write, being inconsistent, or if you’re making content the “right way”.

Hat Tip handles that for you—while maintaining your voice—through:

→ Bi-weekly content interviews
→ Product and industry-specific thought-starters
→ The will to edit and revise until you’re proud of the content being published

If high-quality, consistent social content sounds like something you’re interested in, DM me or visit the link in my profile to book a call.

Thanks 👋

Christian

📧 christian@hattipagency.com
🐤 Twitter @dibratto

Christian Di Bratto

Client: I've been looking at Gary Vaynerchuk and Ryan Serhant's posts. We should model our content after them. They get thousands of likes.

Me: What are Gary and Ryan selling in those posts?

Client: I mean...motivation? Personal brand building?

Me: Right. You're selling SaaS implementation services. Do you see the disconnect?

Client: But the engagement numbers don't lie.

Me: Do they though? Have you heard of engagement pods?

Client: What's that?

Me: Groups where influencers coordinate to like and comment on each other's posts. Makes the algorithm boost their content. Plus, Gary's been posting daily for over a decade. You've been on LinkedIn for 6 months.

Client: So we can't create engaging content?

Me: You can. But copying motivational posts won't get you there. Your content needs to demonstrate expertise that gets prospects thinking 'this person could solve my problems.'

Client: What should we focus on?

Me: Case studies. Process breakdowns. Industry insights. Content that shows you understand your prospects' specific challenges.

Client: But that won't get thousands of likes.

Me: No. But it'll get you qualified prospects who actually want to buy what you're selling.

My point:  trying to copy big LinkedIn influencers.
(1) Their content serves different goals than yours. They're selling courses and personal brands, not B2B services.

(2) Much of their engagement comes from pods, years of audience building, or a mix of both.

(3) Focus on content that demonstrates expertise to your specific target market instead of chasing vanity metrics.

The end.

Founder @ Hat Tip. Helping startup founders generate pipeline from social.

A founder told me LinkedIn "isn't doing anything" for him. I figured out why in 30 seconds, and gave him a routine to completely turn-around his results.

To be fair to the founder, he was posting relatively consistently (3x/week). The content was good, not great. But still, it wasn't like this is what was holding him back.

...which confused him. He thought he was doing everything right. Then I asked him the following:

(1) How many outbound comments have you left in the last week? Answer: 0.

(2) How many of your ICP have you connected with in the last week? Answer: 1

(3) How many of your ICP have you DM'd this week? Answer: 1

It just isn't enough. You can play the LinkedIn game hoping for 100% inbound, or you can maximize the platform's utility and get way more out of it.

Here's the routine I advised this founder to follow (that you should steal, too, if you're in the same spot):

SETUP:

- Identify 100+ decision-makers you want to get in front of
- Set up custom feed of their content (guide here: https://lnkd.in/eZ2gPmd8)

DAILY:

- Allocate 15 minutes to leave thoughtful comments on their posts (aim for 3-5)

- Connect with 20 of these people per day

- Track who accepts and start DM conversations accordingly (guide here: https://lnkd.in/e3vXpTFP)

More than getting in front of them simply because you DM'd them, LinkedIn will show them your content while they scroll after you've DM'd them. Win-win.

Do this for 30 days. If you still aren't generating any interest, you have bigger problems than LinkedIn.

Founder @ Hat Tip. Founder Brand for startups.

1.5 years after graduating, I'm trying to grow my content agency to $1M ARR. Here's a 2025 recap at Hat Tip:

(1) Grew revenue just under 1.5x.

(2) Profit increased, but minimally (made relatively large team investments).

(3) Worked with 12 more Series A-or-beyond startups.

It was a great year by most measures, but I'd be lying if I said I'm remotely satisfied.

There are a few key areas I want us to be better in (which ultimately starts with me):

a. Recruiting. I haven't spent nearly enough time on it, which has cost me more time than I'd like to admit in the long run.

b. Training / process. At our stage, I'm still too involved in many aspects of client delivery. I never want to leave it completely, but I need to actively manage my way back a bit.

c. CRM management. The first two issues lead into this: I need more time to work on sales, and that time will come from solving the first two issues.

d. Ironically, I think I need to stop and smell the flowers more. I'm proud of what we've accomplished and the clients we work with, but tend to strictly focus on the "negatives" around the business...sort of like I'm doing here. Lol.

Anyway, thank you to friends and clients who made the last year great. I'll see you back here next January for my next list of problems.

My 35-minute, 3-step LinkedIn prospecting routine that's getting me 3-5 pitches per week:

20 Mins:

- Use Sales Nav + LinkedIn's recommended accounts feature on previous ICP accounts to find new ones.

- Engage with their most recent piece of content and add them to your tracker (template below). 

*if they haven't posted / commented recently, I skip right to connecting.

5 Mins:

- Update list with accepted connections from the day prior

- Send voice note follow-up to messages you sent 48h or more ago (I keep it as simple as "I know people get busy, so I just want to make sure you saw this")

15 mins:

- Record personalized 0:45-1:00 videos with your phone, introducing yourself + tying something about them/their company to what you do.

Ex: I saw a post from a VP of Marketing who said they think founders/CEOs should be posting on LinkedIn.

But, their CEO wasn't posting on LinkedIn.

So, I opened my video reading her hook word-for-word, transitioning into a quick intro, and getting into what we do (if you're reading this, let's chat).

My point is, if you do this long enough, you will get responses. It's on you to provide as much value to them as possible.

Template for tracking here: https://lnkd.in/eFFv7k9J

After writing 4,000 posts for 40+ founders in the last 3 years, I've identified 5 high-performing post types every founder should steal:

1. Hypothetical Process - Step-by-step “if I were you” playbooks your ICP will save (and act on). Example: https://lnkd.in/eRB4grEN

2. Strong POV - Timely, divisive takes that spark comments & reach. Example: https://lnkd.in/e4Wuze6X

3. Origin Story - A proven narrative framework that earns support and awareness. Example: https://lnkd.in/eUWwRk_E

4. Case Study - Social first formatting that turns client wins into leads. Example: https://lnkd.in/ePuhB5pT

5. Objection Handling - Pulling objections from sales calls and dismantling them on feed. Example: https://lnkd.in/e3Wu86qs

*examples not all clients, but were in my bookmarks.

AND

I just released a video walking through each, with examples, for you to save and share.

Watch the full video here: https://lnkd.in/eyFMKe-U

I hand-wrote 35 cards to friends, clients, and prospects that helped make 2025 great for me.

Last year, I heard Jesse Itzler talk about this on My First Million. I decided to do it.

So, I spent $102 on cards (and $50 later on stamps / postage 😂) to do this.

Then, I spent 2 weekend mornings in November writing them all out.

Some reflections:

(1) The process was nice. Rarely, if ever, do we stop and reflect on individual relationships like this. It was nice.

(2) I got tons of thoughtful messages thanking me for them. It seems like they were well-appreciated.

(3) My handwriting was never good to begin with (much to the dismay of my teacher mother). I can confirm after graduating 2 years ago and barely writing at all, it has gotten worse.

--

Anyway, this is going to be standard practice for EOY at Hat Tip moving forward.

If you're on the fence about doing it, I strongly recommend!

50% of the time I tell a founder they should post 5x/week, they look at me like I have 3 eyes.

"Isn't that way too much?"

"I don't want to over-do it"

"Nobody cares about what I have to say"

This is the wrong framing. The right way to think about it:

(1) The compounding effects of your social efforts are measured in posts, not months. That means the less you post, the longer you draw out the time to see the benefits you want.

(2) Why would you intentionally hamper the amount of shots on goal you get per week? 

(3) Look at your competitors. If they're posting daily, you have catching up to do. If they're not, you have an incredible opportunity.

Now, I totally get that going from 0 to 5 posts/week off the bat can be intimidating. Heck, I'm thousands of posts in and STILL feel weird here and there.

So, if I were you and wanted to ramp up posting without feeling overwhelmed or out of place:

- Ramp up to 3x/week
- See how you feel / how it's perceived
- Once comfortable, work to 4/week
- See how you feel / how it's perceived
- After that, move to 5x/week

DM me if you have questions about system / workflow and I'll send you some resources.

My peewee hockey coach mandated each player to shoot 500 pucks/day in the summer. For context, that is RIDICULOUS volume for a kid.

Luckily for me, I was doing it before the mandate. I just loved it (it may or may not have required us to get a new garage door).

Now, I was a terrible skater. Like, really bad. 

But, because I was shooting close to 15,000 pucks/month, I could shoot like it was nobody's business.

It probably kept me on teams I should've been cut from, if I'm being honest.

Now, how the heck does this relate to social content?

Volume.

I wasn't a gifted shooter. My form, to this day, isn't perfect. But putting in a ridiculous amount of reps is what made me good at it.

This works the same way for social content.

Your first 10 posts will suck.
The next 10 will suck, but less.
The 10 after will look half-decent.

But, as long as you keep showing up and put a baseline level of effort into your content, you WILL get better at it.

All the accounts you follow on here who you think have it "figured out" put in the reps.

Now it's your turn.

Factors that determine post performance:

(1) Topic
(2) Hook
(3) Media choice
(4) Overall value the reader derives
(5) Amount of comments it drives.

Factors that do not determine post performance:

(1) Length

Stop worrying about if your post is "too long" or "too short".

Get your message across in a succinct, compelling matter, and move on.

If you're asking "how can we automate this" with anything relating to LinkedIn, you've already lost.

So many people openly brag about building AI agents that find them topics, write content that "actually sounds like them", and engage on their account as if we can't already tell.

Nobody cares for that. 

I can't think of a greater insult to your audience than telling them they're not worth spending time on, but expecting them to buy from you.

After writing 4,000+ posts for over 40 founders, I can confirm this picture sums up ~75% of writing for LinkedIn:

1. Prioritize your hook. 

The first thing the reader sees must give them no choice but to keep reading (if you're reading this, I succeeded).

2. Say more, with less.

No filler words or sentences.

3. Appeal to the reader's brain.

Organize ideas the way the brain likes to. Keep your writing to one idea per sentence.

4. REPS.

The writer didn't include this, but I will. 

Your first post will suck. Good. So will your second, third, fourth, and fifth.

But over time, it will start sucking less. And less. And less.

And eventually, after enough, reps, you'll be good at it!

Save this for the next time you have to write.

If I wanted to guarantee I generated 0 pipeline from social, I would:

(1) Expect results by lunch on the first day of posting.

(2) Write posts with no regard for the hook.

(3) Be terrified of saying anything remotely divisive.

(4) Never repeat a topic or take.

(5) Leave 0 comments on others' posts.

(6) DM nobody.

(7) Only post bottom-of-funnel product updates.

(8) Only post top-of-funnel material.

(9) Use AI to draft posts end-to-end.

(10) Track nothing.

(11) Completely outsource the creation process.

(12) Obsess over posting time and other LinkedIn "hacks".

(13) Join an engagement group.

(14) Write when I want instead of building a system.

(15) Compare myself to huge accounts.

(16) Send 0 connection requests.

(17) Format my posts like LinkedInfluencers.

What did I miss?

If your New Year's resolution was to post more on social but you don't know what to post about, here are 20 post ideas:

1. What are outdated strategies your ICP is trying to use to achieve their dream result?

2. Share your company’s origin story in detail.

3. What’s one trend in your industry you don’t like and why?

4. List five to 10 pro tips your ICP can use to get the desired result.

5. Share an early failure you had with your company. How did you overcome it?

6. What is an industry prediction your peers disagree with you on?

7. What’s your favorite interview question to ask a candidate, and why?

8. Share a case study of a successful client.

9. What are the top 5–10 traits of an [ICP job title]?

10. Pick the most common FAQ you get from prospects and answer it.

11. Share a growth strategy you didn’t think would work but did.

12. What’s your company’s tech stack? Tag the companies.

13. Highlight a specific feature or part of your service and why it helps your ICP.

14. Comment on relevant news in your industry. Make sure to add value here.

15. Share an unconventional behind-the-scenes story of how you grew your company.

16. What’s your favorite founder framework that helped you grow your business?

17. List every stat your ICP should track and why.

18. What is the ROI of using your product or service? Illustrate it.

19. What’s one recruiting take or opinion people will disagree with you on?

20. Share a hot take around your industry / space.

Get 400 more + an 82-page guide on generating pipeline from social here: https://lnkd.in/eFFv7k9J

We generated 83 high-intent lead magnet opt-ins for a client, many of which from massive logos, using something I see nowhere on LinkedIn.

*I say "high-intent", as submissions were only counted after prospects went through 15+ questions (in which they let us know exactly what they were struggling with in relation to our client's product.

This is NOT your typical "I got 4,000 leads from this lead magnet" post.

We got 83 qualified* people who put their hand up and voluntarily filled out 17 questions worth of information about their pain points in relation to the client's product.

Here's what we did:

1. Brainstormed an idea for an interactive lead magnet their ICP could fill out and receive something at the end of.

2. Came up with 17 questions prospects could answer that would help get to their desired outcome (we did this by combining source knowledge + directly asking the client for his expertise).

3. Used Tally to make an interactive lead magnet with name + email + qualification questions on Page 1, and toggled partial submissions. 

4. Ran it as a comment-to-get giveaway on the founder's LinkedIn.

5. Followed-up with commenters who didn't fill out the lead magnet for ~1 week after the fact.

NOTE: This is without* putting spend behind this post or enrolling prospects into a nurture sequence.

If you want us to run this exact same playbook for you, DM me.

1. Origin story
2. Tech stack
3. Industry myth-bust 1
4. BTS story 1
5. Case study 1
6. Industry commentary 1
7. Hiring take 
8. Fundraising story
9. Objection handle 1
10. Favorite interview question to ask
11. FAQ answer 1.
12. Product update
13. Team member shoutout 
14. Early mistake 1
15. Industry commentary 2
16. Framework for ICP 1
17. Core values explanation
18. Industry meme / shitpost 1
19. Top 3 traits of [user job title]
20. Good vs bad [function] process
21. 80/20 of doing [function] right
22. Industry prediction for 2030
23. Industry trend you think is underrated
24. Biggest interview red flag.
25. FAQ answer 2.
26. Industry myth-bust 2
27. Right way vs. wrong way [function]
28. "If I were [job title], I would..."
29. Underrated metrics to track for [ICP]
30. Objection handle 2
31. Unconventional things you do internally.
32. First 5 customers story
33. Team member shoutout 2
34. AI take / opinion
35. Existing [function] audit process
36. Best city to build in opinion
37. Fundraising lessons learned
38. Early mistake 2
39. Last 30 days recap
40. Specific feature highlight
41. Underrated candidate trait
42. Personal interest/hobby post
43. Industry meme / shitpost 2
44. Early mistake 2
45. [Big company] strategy breakdown
46. Customer churn lesson
47. Company momentum (use metrics)
48. How you build culture
49. Scariest moment story
50. Case study 2
51. Industry trend you think is overrated
52. Unpopular industry opinion
53. Remote vs in-person opinion
54. Unconventional pro tip for ICP
55. How you make roadmap decisions
56. BTS story 2
57. Biggest interview green flag
58. Industry open role roundup
59. Step-by-step process guide
60. ICP common mistake highlight

Founders: I don't want to hear that you "don't know what to post about."

These are enough posts ideas to last you a full quarter.

Save them.

Your website isn’t working for your business, is it?

→ You’ve invested in your brand.
→ Tried marketing strategies.
→ Spent countless hours online.

And yet... nothing seems to add up.

I get it.
Whether you’re a coach, founder, or entrepreneur, you’re tired of spinning your wheels.

What you need isn’t just a pretty website.
You need one that sells, scales, and stands out.

Hi, I’m Raga Sudha.
I specialize in creating websites that don’t just look good—they perform.

Here’s exactly how I help:
→ Build a brand-first website that screams your energy and vision.
→ Craft seamless user journeys that keep visitors hooked.
→ Write content that converts (yes, traffic into paying clients).
→ Boost SEO to attract the right crowd and rank higher.

Why choose me?
↳ I focus on results.
↳ Every solution is tailored to YOUR business goals.
↳ Deadlines? I deliver—every single time.

I’ve partnered with startups, entrepreneurs, and coaches to turn websites into powerful growth engines.
Your business could be next.

Ready to transform your website into a sales machine?
Let’s chat over a virtual coffee.
📩 Email: theragasudhainfo@gmail.com

→ book your free consultation (see featured section)

Still have questions?
Message me anytime—I’m here to help.

Let’s build something extraordinary in 2025.

theragasudha _.

A founder once told me:
“My content gets replies. My website gets silence.”

When we looked closer, the problem wasn’t traffic.
It was translation.

Their LinkedIn sounded human.
Their website sounded corporate.

Two voices.
Two experiences.

Visitors felt the disconnect immediately
even if they couldn’t explain it.

Your website should feel like a continuation of you,
not a reset.

Same clarity.
Same confidence.
Same energy.

Try this today:
Read your last LinkedIn post.
Then read your homepage.

Do they sound like the same person?

If not, that gap is costing you trust.

Comment ALIGN if you want help closing it.


#PersonalBrand #FounderClarity #WebsiteMessaging #ClientTrust #BuildInPublic

Raga Sudha

High-Converting Websites in 14 Days | More Leads, More Clients, Zero Overwhelm | Risk-Free Guarantee!

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𝟯 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗿𝗲𝗻𝗱𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗶𝗴𝗻𝗼𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲  

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝟭  
Authentic > Aesthetic.  
People buy from humans, not hover effects.

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝟮  
1‑click booking replaces “contact us.”  
Instant action wins attention.

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝟯  
Voice and video prove expertise faster than testimonials.

I’m building all my client sites with this in mind now.
Those who adapt, convert.

Which trend hits you hardest?  
Comment 1, 2, or 3.  
DM FUTURE + your URL — I’ll future‑proof your site.

#2026Trends #WebDesignStrategy #FounderBrand #DigitalAuthority #ClientGrowth

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗻𝗼𝗯𝗼𝗱𝘆 𝗶𝘀 𝗶𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁…
𝗮𝗻𝗱 𝗶𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁’𝘀 𝗳𝗮𝗶𝗹𝗶𝗻𝗴?

Here’s the uncomfortable truth most founders miss.

Your LinkedIn can build trust.
Your website can erase it in seconds.

Someone clicks your link with interest.
Then they quietly ask themselves:

Who is this really for?
Can this person help someone like me?
What am I supposed to do next?

When those answers aren’t obvious,
they don’t DM.
They don’t book.
They just leave.

This is not a design problem.
It’s a clarity problem.

Honest question for today:
If someone landed on your site cold,
would they feel understood or confused?

If you’re unsure, comment CHECK.
I’ll tell you what your site is communicating right now.

#FounderMarketing #WebsiteClarity #ClientAttraction #CoachBusiness #PersonalBranding

𝗜𝗻 𝟮𝟬𝟮𝟲, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗰𝗼𝗺𝗺𝗼𝗻.
𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗮𝗿𝗲.

Everyone will post.
Everyone will share tips.
Everyone will look busy.

The winners will be the ones whose websites:
Filter instead of attract everyone
Explain instead of impress
Guide instead of decorate

Your site won’t need more pages.
It will need better decisions.

𝘊𝘭𝘢𝘳𝘪𝘵𝘺 𝘪𝘴 𝘵𝘩𝘦 𝘯𝘦𝘸 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦.

If you’re building for 2026, not likes,
DM FUTURE.

#2026Trends #FounderMindset #BusinessClarity #ClientAcquisition #BuildForScale

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗿𝗲𝗮𝘀𝗼𝗻 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀𝗻’𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴
𝗶𝘀𝗻’𝘁 𝗱𝗲𝘀𝗶𝗴𝗻.
𝗜𝘁’𝘀 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗮𝘁𝗶𝗴𝘂𝗲.

Most founders think visitors need more information.
They don’t.

They need fewer decisions.

Here’s the 15-second self-test I run on every site:

• Can I tell who this is for instantly
• Can I understand the main offer without scrolling
• Can I take one clear action without thinking

If the answer is no even once, leads leak silently.

Here’s what surprised my last client:
Their site looked premium.
Their LinkedIn worked.
But visitors didn’t know where to click.

One decision removed.
Two calls booked the same week.

𝘐𝘧 𝘢 𝘴𝘵𝘳𝘢𝘯𝘨𝘦𝘳 𝘩𝘢𝘥 10 seconds on your site,
would they feel guided or overwhelmed?

Comment DECIDE and I’ll tell you the first decision I’d remove.

#FounderMarketing #WebsiteClarity #ClientAttraction #ConversionStrategy #LinkedInForBusiness

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆
𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗵𝗲𝘀𝗶𝘁𝗮𝘁𝗶𝗻𝗴 𝘁𝗼 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗹𝗶𝗻𝗸…

That’s a signal.

Not that your offer is weak.
But that your website doesn’t reflect your confidence yet.

Founders and coaches I work with usually say:
“I explain things better in DMs than on my site.”

That’s exactly the problem.

Your website should do the explaining
before the conversation starts.

I’m opening a few clarity audits for founders and coaches who:
Already show up on LinkedIn
Already have demand
But feel their site is holding them back

This is not a redesign pitch.
It’s a 15-minute clarity breakdown.

DM SITE + your URL.
If it’s a fit, I’ll tell you the exact next step.

#WebDesignForCoaches #FounderMarketing #BookedCalls #ClientAttraction #ConversionFocused

𝗧𝗵𝗲 𝟯 𝗹𝗮𝘆𝗲𝗿𝘀 𝗼𝗳 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗯𝗼𝗼𝗸𝘀 𝗰𝗮𝗹𝗹𝘀
𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗽𝗼𝘀𝘁𝗶𝗻𝗴.

Layer 1 — Recognition
They instantly see themselves.

Layer 2 — Relief
They feel understood, not sold to.

Layer 3 — Direction
They know exactly what to do next.

Most sites stop at looking good.
High-converting sites finish the journey.

𝘐𝘧 𝘢 𝘷𝘪𝘴𝘪𝘵𝘰𝘳 𝘩𝘢𝘴 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬,
𝘵𝘩𝘦𝘺 𝘸𝘰𝘯’𝘵 𝘣𝘰𝘰𝘬.

If you want, I’ll map these 3 layers on your site
and show you where it breaks.

Comment LAYERS + your URL.

#WebsiteStrategy #FounderGrowth #ConversionDesign #HighTicketClients #OnlineBusiness

𝗠𝗼𝘀𝘁 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗱𝗲𝗰𝗶𝗱𝗲 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿 𝟳 𝘀𝗲𝗰𝗼𝗻𝗱𝘀.

Not because they’re impatient.
Because they’re protecting their time.

Most founder websites fail by saying too much
and meaning too little.

Generic promises.
Broad positioning.
Safe language.

Nothing wrong.
Just forgettable.

The best websites do one thing well.
They make someone feel seen.

Clear audience.
Clear problem.
Clear next step.

Ask yourself this today:
Is your homepage written to impress peers
or to connect with buyers?

If you want honest feedback,
drop your homepage link.

#WebsiteStrategy #FounderProblems #MessagingMatters #ConversionDesign #OnlineBusiness

𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗴𝗼𝗼𝗱 𝘄𝗼𝗿𝗸 𝘀𝗽𝗲𝗮𝗸𝘀 𝗳𝗼𝗿 𝗶𝘁𝘀𝗲𝗹𝗳.

It doesn’t.

Early in my journey, my site had:
Clean design
Nice animations
All the right pages

Still… silence.

What changed everything wasn’t a redesign.
It was one uncomfortable question:

What problem is this person already stressed about
before they even land here?

When I rewrote my homepage around that tension,
DMs started making sense.
Calls felt warmer.
Clients arrived pre-sold.

𝘐 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘵𝘩𝘪𝘴 𝘵𝘩𝘦 𝘩𝘢𝘳𝘥 𝘸𝘢𝘺:
Websites don’t convert logic.
They convert relief.

If your site feels “nice” but not necessary,
that’s the gap.

Want help finding the tension your site should name?
DM TENSION.

#FounderJourney #WebsitePsychology #BuildInPublic #ClientTrust #SolopreneurLife

graphical user interface, text, application

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰.
𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗳𝗲𝘄𝗲𝗿 𝗱𝗼𝘂𝗯𝘁𝘀.

Most websites accidentally create silent questions:

Is this for someone like me?
Are they experienced enough?
Should I keep looking?

Every unanswered question loses a lead.

High-converting sites reduce doubt by design:

A headline that mirrors the visitor’s situation
Proof that feels recent and real
One obvious action, not five choices

When doubt drops, action rises.

That’s why some founders book calls with less traffic
while others post daily with nothing to show.

If you want, share your site URL.
I’ll point out the biggest doubt your site creates.

#ConversionPsychology #FounderGrowth #WebsiteAudit #ClientJourney #TrustBuilding

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿
𝘄𝗵𝗼 𝗸𝗻𝗼𝘄𝘀 𝘁𝗵𝗲𝗶𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 “𝗼𝗸𝗮𝘆”
𝗯𝘂𝘁 𝗻𝗼𝘁 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁𝘀 𝗷𝗼𝗯.

Okay doesn’t convert anymore.

Not in 2026.
Not with informed buyers.
Not when trust gaps cost real money.

The founders who win don’t have louder sites.
They have clearer ones.

If you’re ready to stop guessing and fix the real issue,
I have limited audit spots open this week.

No templates.
No fluff.
Just clarity.

Comment AUDIT or DM SITE.
I’ll let you know if you’re a fit.

#FounderClarity #WebsiteAudit #ClientTrust #HighIntentLeads #OnlineBusiness

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗤𝘂𝗶𝘇:  
𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝟮𝟬𝟮𝟲?  
Answer honestly 👇  

✔ Does your headline explain what you do in 5 seconds?  
✔ Does your ideal client instantly feel seen?  
✔ Is your proof recent, real, and visible?  
✔ Can someone book you in under 30 seconds?  
✔ Does your site reduce doubt instead of creating it?  

Score yourself out of 5.  
I scored a 3/5 once.  
Fixing it changed my inbound completely.  

Drop QUIZ + your score + URL.  
Top responses get a free clarity fix in DM.  

#SolopreneurLife #LinkedInBuilders #WebsiteClarity #FounderProblems #LeadGeneration

𝗧𝗵𝗲 𝗰𝗼𝗮𝗰𝗵 𝘄𝗵𝗼 𝗴𝗼𝘁 𝘃𝗶𝗲𝘄𝘀  
𝗯𝘂𝘁 𝗻𝗼 𝗰𝗮𝗹𝗹𝘀  

Her LinkedIn was on fire.  
1k+ views per post.  
Daily DMs saying “love your content.”  

Her website?  
7-second bounce.  
Silence.  

Here’s what we found:  
No clear hook.  
No mirrored pain.  
Four clicks to book.  

We fixed three things:  
– ICP-focused headline  
– One-click booking  
– Proof that felt human, not polished  

Week two:  
3 booked calls.  

If your content gets attention  
but your site doesn’t convert —  
that’s not bad luck.  

Comment STORY + your URL.  
First 5 get the same breakdown.  

#ClientStories #BehindTheScenes #WebsiteFix #FounderJourney #LeadConversion

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗻𝗲𝘄 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.
𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗼𝗻𝗲 𝗰𝗹𝗲𝗮𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻.

Most founders delay fixing their website because
“it’s not broken enough yet.”

But here’s what’s actually happening quietly:

Your content builds interest.
Your DMs build momentum.
Your website pauses the decision.

Not kills it.
Just slows it enough for doubt to creep in.

People don’t say no.
They say “later.”
And later never comes.

The fastest wins I see come from small clarity shifts:
Clear headline
Clear action
Clear proof

No redesign.
No months of work.

Just removing friction at the moment of intent.

If your site is the last weak link in your system,
comment READY.

I’ll tell you what one decision your site is avoiding right now.

#FounderGrowth #WebsiteConversion #DecisionMaking #CoachBusiness #ClientJourney

𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀𝗻’𝘁 𝗳𝗮𝗶𝗹𝗶𝗻𝗴.
𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗱𝗼𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝘀𝗸𝗲𝗱 𝗶𝘁 𝘁𝗼.

Most founders unknowingly design sites to:
Look credible
Sound professional
Cover everything

But visitors don’t come to be impressed.
They come to feel safe making a decision.

If your site answers:
What do you do
What services you offer

But skips:
Is this for someone like me
Can I trust this outcome

They leave quietly.

𝘊𝘭𝘢𝘳𝘪𝘵𝘺 𝘪𝘴𝘯’𝘵 𝘢𝘣𝘰𝘶𝘵 𝘮𝘰𝘳𝘦 𝘸𝘰𝘳𝘥𝘴.
𝘐𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘴𝘢𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘩𝘪𝘯𝘨 𝘧𝘢𝘴𝘵.

If a stranger landed on your site today,
what would they feel first — clarity or caution?

Comment FEEL and I’ll tell you what your site is signaling.

#FounderPsychology #WebsiteClarity #ClientTrust #ConversionDesign #LinkedInGrowth

𝗧𝗵𝗲 𝗢𝗻𝗹𝘆 𝟰 𝗦𝗲𝗻𝘁𝗲𝗻𝗰𝗲𝘀 𝗮 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗡𝗲𝗲𝗱𝘀

Sentence 1
Who this is for and why they should care

Sentence 2
The problem they already know they have

Sentence 3
The outcome they want but can’t reach alone

Sentence 4
Exactly what to do next

Anything beyond that is support.
Not structure.

If your homepage opens with:
Welcome to my website
About my journey
Our mission statement

You’re asking visitors to work too hard.

𝘚𝘵𝘳𝘰𝘯𝘨 𝘴𝘪𝘵𝘦𝘴 𝘥𝘰𝘯’𝘵 𝘦𝘥𝘶𝘤𝘢𝘵𝘦 𝘧𝘪𝘳𝘴𝘵.
𝘛𝘩𝘦𝘺 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦 𝘧𝘪𝘳𝘴𝘵.

If you want, drop your first sentence below.
I’ll tell you which one of the 4 it actually is.

#WebsiteFramework #ConversionTips #FounderEducation #UXWriting #OnlineBusiness

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗽𝗮𝗿𝘁 𝗮𝗯𝗼𝘂𝘁 𝗹𝗼𝘄 𝗹𝗲𝗮𝗱𝘀?

You know you’re good.
Your content proves it.
Your clients validate it.

Yet your site feels like a stranger wrote it.

That disconnect hurts more than zero traffic.

Founders tell me:
People love my posts
Calls feel warm
But after visiting my site… silence

That’s not inconsistency.
That’s translation failure.

Your website must translate:
Your confidence
Your point of view
Your conviction

𝘠𝘰𝘶𝘳 𝘴𝘪𝘵𝘦 𝘴𝘩𝘰𝘶𝘭𝘥 𝘧𝘪𝘯𝘪𝘴𝘩 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯
𝘺𝘰𝘶 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯.

Want help aligning the two?
DM ALIGN.

#FounderProblems #BrandAlignment #WebsiteCopy #LeadGeneration #SolopreneurLife

𝗔 𝗰𝗼𝗮𝗰𝗵 𝗮𝘀𝗸𝗲𝗱 𝗺𝗲 𝘁𝗵𝗶𝘀 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸:

Why do people praise my content but hesitate to book?

We didn’t redesign.
We didn’t add funnels.
We didn’t change pricing.

We changed one thing:
The headline stopped describing the service
and started reflecting the client’s internal problem.

That shift alone did more than any feature ever could.

𝘗𝘦𝘰𝘱𝘭𝘦 𝘣𝘰𝘰𝘬 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘧𝘦𝘦𝘭 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘰𝘰𝘥,
𝘯𝘰𝘵 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘧𝘦𝘦𝘭 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘦𝘥.

If your headline feels polite but forgettable,
that’s your leak.

Comment HEADLINE if you want help rewriting it.

#CoachMarketing #WebsiteBTS #ClientPsychology #HeadlineWriting #AuthorityBuilding

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The Battle

Christian Di Bratto

theragasudha _.

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Di Bratto's LinkedIn Performance

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