Get Leads From Your LinkedIn On Autopilot | Founder @ Hat Tip

If you:

→ Make social content
→ Want to make social content
→ Tried making social content but were unsuccessful

… you’re in the right place.

Truth is, publishing content you’re proud of on a consistent basis is tough.

You get busy. Things come up.

And for most founders, content takes a backseat to whatever fire they’re putting out at their company that day.

That said, its 2025.

Content is king — and the benefits for B2B founders are clear:

→ Drive low-cost brand awareness
→ Generate inbound leads from a new lead source
→ Become a “thought leader” in your space (even though you may hate that word)

And after meeting tons of founders while working in influencer marketing, starting Hat Tip felt like a no-brainer.

You can still benefit from publishing high-quality social content — without worrying about blocking out time to write, being inconsistent, or if you’re making content the “right way”.

Hat Tip handles that for you—while maintaining your voice—through:

→ Bi-weekly content interviews
→ Product and industry-specific thought-starters
→ The will to edit and revise until you’re proud of the content being published

If high-quality, consistent social content sounds like something you’re interested in, DM me or visit the link in my profile to book a call.

Thanks 👋

Christian

📧 christian@hattipagency.com
🐤 Twitter @dibratto

Christian Di Bratto

Client: I've been looking at Gary Vaynerchuk and Ryan Serhant's posts. We should model our content after them. They get thousands of likes.

Me: What are Gary and Ryan selling in those posts?

Client: I mean...motivation? Personal brand building?

Me: Right. You're selling SaaS implementation services. Do you see the disconnect?

Client: But the engagement numbers don't lie.

Me: Do they though? Have you heard of engagement pods?

Client: What's that?

Me: Groups where influencers coordinate to like and comment on each other's posts. Makes the algorithm boost their content. Plus, Gary's been posting daily for over a decade. You've been on LinkedIn for 6 months.

Client: So we can't create engaging content?

Me: You can. But copying motivational posts won't get you there. Your content needs to demonstrate expertise that gets prospects thinking 'this person could solve my problems.'

Client: What should we focus on?

Me: Case studies. Process breakdowns. Industry insights. Content that shows you understand your prospects' specific challenges.

Client: But that won't get thousands of likes.

Me: No. But it'll get you qualified prospects who actually want to buy what you're selling.

My point:  trying to copy big LinkedIn influencers.
(1) Their content serves different goals than yours. They're selling courses and personal brands, not B2B services.

(2) Much of their engagement comes from pods, years of audience building, or a mix of both.

(3) Focus on content that demonstrates expertise to your specific target market instead of chasing vanity metrics.

The end.

Founder @ Hat Tip. Helping startup founders generate pipeline from social.

A founder told me LinkedIn "isn't doing anything" for him. I figured out why in 30 seconds, and gave him a routine to completely turn-around his results.

To be fair to the founder, he was posting relatively consistently (3x/week). The content was good, not great. But still, it wasn't like this is what was holding him back.

...which confused him. He thought he was doing everything right. Then I asked him the following:

(1) How many outbound comments have you left in the last week? Answer: 0.

(2) How many of your ICP have you connected with in the last week? Answer: 1

(3) How many of your ICP have you DM'd this week? Answer: 1

It just isn't enough. You can play the LinkedIn game hoping for 100% inbound, or you can maximize the platform's utility and get way more out of it.

Here's the routine I advised this founder to follow (that you should steal, too, if you're in the same spot):

SETUP:

- Identify 100+ decision-makers you want to get in front of
- Set up custom feed of their content (guide here: https://lnkd.in/eZ2gPmd8)

DAILY:

- Allocate 15 minutes to leave thoughtful comments on their posts (aim for 3-5)

- Connect with 20 of these people per day

- Track who accepts and start DM conversations accordingly (guide here: https://lnkd.in/e3vXpTFP)

More than getting in front of them simply because you DM'd them, LinkedIn will show them your content while they scroll after you've DM'd them. Win-win.

Do this for 30 days. If you still aren't generating any interest, you have bigger problems than LinkedIn.

Founder @ Hat Tip. Founder Brand for startups.

1.5 years after graduating, I'm trying to grow my content agency to $1M ARR. Here's a 2025 recap at Hat Tip:

(1) Grew revenue just under 1.5x.

(2) Profit increased, but minimally (made relatively large team investments).

(3) Worked with 12 more Series A-or-beyond startups.

It was a great year by most measures, but I'd be lying if I said I'm remotely satisfied.

There are a few key areas I want us to be better in (which ultimately starts with me):

a. Recruiting. I haven't spent nearly enough time on it, which has cost me more time than I'd like to admit in the long run.

b. Training / process. At our stage, I'm still too involved in many aspects of client delivery. I never want to leave it completely, but I need to actively manage my way back a bit.

c. CRM management. The first two issues lead into this: I need more time to work on sales, and that time will come from solving the first two issues.

d. Ironically, I think I need to stop and smell the flowers more. I'm proud of what we've accomplished and the clients we work with, but tend to strictly focus on the "negatives" around the business...sort of like I'm doing here. Lol.

Anyway, thank you to friends and clients who made the last year great. I'll see you back here next January for my next list of problems.

My 35-minute, 3-step LinkedIn prospecting routine that's getting me 3-5 pitches per week:

20 Mins:

- Use Sales Nav + LinkedIn's recommended accounts feature on previous ICP accounts to find new ones.

- Engage with their most recent piece of content and add them to your tracker (template below). 

*if they haven't posted / commented recently, I skip right to connecting.

5 Mins:

- Update list with accepted connections from the day prior

- Send voice note follow-up to messages you sent 48h or more ago (I keep it as simple as "I know people get busy, so I just want to make sure you saw this")

15 mins:

- Record personalized 0:45-1:00 videos with your phone, introducing yourself + tying something about them/their company to what you do.

Ex: I saw a post from a VP of Marketing who said they think founders/CEOs should be posting on LinkedIn.

But, their CEO wasn't posting on LinkedIn.

So, I opened my video reading her hook word-for-word, transitioning into a quick intro, and getting into what we do (if you're reading this, let's chat).

My point is, if you do this long enough, you will get responses. It's on you to provide as much value to them as possible.

Template for tracking here: https://lnkd.in/eFFv7k9J

After writing 4,000 posts for 40+ founders in the last 3 years, I've identified 5 high-performing post types every founder should steal:

1. Hypothetical Process - Step-by-step “if I were you” playbooks your ICP will save (and act on). Example: https://lnkd.in/eRB4grEN

2. Strong POV - Timely, divisive takes that spark comments & reach. Example: https://lnkd.in/e4Wuze6X

3. Origin Story - A proven narrative framework that earns support and awareness. Example: https://lnkd.in/eUWwRk_E

4. Case Study - Social first formatting that turns client wins into leads. Example: https://lnkd.in/ePuhB5pT

5. Objection Handling - Pulling objections from sales calls and dismantling them on feed. Example: https://lnkd.in/e3Wu86qs

*examples not all clients, but were in my bookmarks.

AND

I just released a video walking through each, with examples, for you to save and share.

Watch the full video here: https://lnkd.in/eyFMKe-U

I hand-wrote 35 cards to friends, clients, and prospects that helped make 2025 great for me.

Last year, I heard Jesse Itzler talk about this on My First Million. I decided to do it.

So, I spent $102 on cards (and $50 later on stamps / postage 😂) to do this.

Then, I spent 2 weekend mornings in November writing them all out.

Some reflections:

(1) The process was nice. Rarely, if ever, do we stop and reflect on individual relationships like this. It was nice.

(2) I got tons of thoughtful messages thanking me for them. It seems like they were well-appreciated.

(3) My handwriting was never good to begin with (much to the dismay of my teacher mother). I can confirm after graduating 2 years ago and barely writing at all, it has gotten worse.

--

Anyway, this is going to be standard practice for EOY at Hat Tip moving forward.

If you're on the fence about doing it, I strongly recommend!

50% of the time I tell a founder they should post 5x/week, they look at me like I have 3 eyes.

"Isn't that way too much?"

"I don't want to over-do it"

"Nobody cares about what I have to say"

This is the wrong framing. The right way to think about it:

(1) The compounding effects of your social efforts are measured in posts, not months. That means the less you post, the longer you draw out the time to see the benefits you want.

(2) Why would you intentionally hamper the amount of shots on goal you get per week? 

(3) Look at your competitors. If they're posting daily, you have catching up to do. If they're not, you have an incredible opportunity.

Now, I totally get that going from 0 to 5 posts/week off the bat can be intimidating. Heck, I'm thousands of posts in and STILL feel weird here and there.

So, if I were you and wanted to ramp up posting without feeling overwhelmed or out of place:

- Ramp up to 3x/week
- See how you feel / how it's perceived
- Once comfortable, work to 4/week
- See how you feel / how it's perceived
- After that, move to 5x/week

DM me if you have questions about system / workflow and I'll send you some resources.

My peewee hockey coach mandated each player to shoot 500 pucks/day in the summer. For context, that is RIDICULOUS volume for a kid.

Luckily for me, I was doing it before the mandate. I just loved it (it may or may not have required us to get a new garage door).

Now, I was a terrible skater. Like, really bad. 

But, because I was shooting close to 15,000 pucks/month, I could shoot like it was nobody's business.

It probably kept me on teams I should've been cut from, if I'm being honest.

Now, how the heck does this relate to social content?

Volume.

I wasn't a gifted shooter. My form, to this day, isn't perfect. But putting in a ridiculous amount of reps is what made me good at it.

This works the same way for social content.

Your first 10 posts will suck.
The next 10 will suck, but less.
The 10 after will look half-decent.

But, as long as you keep showing up and put a baseline level of effort into your content, you WILL get better at it.

All the accounts you follow on here who you think have it "figured out" put in the reps.

Now it's your turn.

Factors that determine post performance:

(1) Topic
(2) Hook
(3) Media choice
(4) Overall value the reader derives
(5) Amount of comments it drives.

Factors that do not determine post performance:

(1) Length

Stop worrying about if your post is "too long" or "too short".

Get your message across in a succinct, compelling matter, and move on.

If you're asking "how can we automate this" with anything relating to LinkedIn, you've already lost.

So many people openly brag about building AI agents that find them topics, write content that "actually sounds like them", and engage on their account as if we can't already tell.

Nobody cares for that. 

I can't think of a greater insult to your audience than telling them they're not worth spending time on, but expecting them to buy from you.

After writing 4,000+ posts for over 40 founders, I can confirm this picture sums up ~75% of writing for LinkedIn:

1. Prioritize your hook. 

The first thing the reader sees must give them no choice but to keep reading (if you're reading this, I succeeded).

2. Say more, with less.

No filler words or sentences.

3. Appeal to the reader's brain.

Organize ideas the way the brain likes to. Keep your writing to one idea per sentence.

4. REPS.

The writer didn't include this, but I will. 

Your first post will suck. Good. So will your second, third, fourth, and fifth.

But over time, it will start sucking less. And less. And less.

And eventually, after enough, reps, you'll be good at it!

Save this for the next time you have to write.

If I wanted to guarantee I generated 0 pipeline from social, I would:

(1) Expect results by lunch on the first day of posting.

(2) Write posts with no regard for the hook.

(3) Be terrified of saying anything remotely divisive.

(4) Never repeat a topic or take.

(5) Leave 0 comments on others' posts.

(6) DM nobody.

(7) Only post bottom-of-funnel product updates.

(8) Only post top-of-funnel material.

(9) Use AI to draft posts end-to-end.

(10) Track nothing.

(11) Completely outsource the creation process.

(12) Obsess over posting time and other LinkedIn "hacks".

(13) Join an engagement group.

(14) Write when I want instead of building a system.

(15) Compare myself to huge accounts.

(16) Send 0 connection requests.

(17) Format my posts like LinkedInfluencers.

What did I miss?

If your New Year's resolution was to post more on social but you don't know what to post about, here are 20 post ideas:

1. What are outdated strategies your ICP is trying to use to achieve their dream result?

2. Share your company’s origin story in detail.

3. What’s one trend in your industry you don’t like and why?

4. List five to 10 pro tips your ICP can use to get the desired result.

5. Share an early failure you had with your company. How did you overcome it?

6. What is an industry prediction your peers disagree with you on?

7. What’s your favorite interview question to ask a candidate, and why?

8. Share a case study of a successful client.

9. What are the top 5–10 traits of an [ICP job title]?

10. Pick the most common FAQ you get from prospects and answer it.

11. Share a growth strategy you didn’t think would work but did.

12. What’s your company’s tech stack? Tag the companies.

13. Highlight a specific feature or part of your service and why it helps your ICP.

14. Comment on relevant news in your industry. Make sure to add value here.

15. Share an unconventional behind-the-scenes story of how you grew your company.

16. What’s your favorite founder framework that helped you grow your business?

17. List every stat your ICP should track and why.

18. What is the ROI of using your product or service? Illustrate it.

19. What’s one recruiting take or opinion people will disagree with you on?

20. Share a hot take around your industry / space.

Get 400 more + an 82-page guide on generating pipeline from social here: https://lnkd.in/eFFv7k9J

We generated 83 high-intent lead magnet opt-ins for a client, many of which from massive logos, using something I see nowhere on LinkedIn.

*I say "high-intent", as submissions were only counted after prospects went through 15+ questions (in which they let us know exactly what they were struggling with in relation to our client's product.

This is NOT your typical "I got 4,000 leads from this lead magnet" post.

We got 83 qualified* people who put their hand up and voluntarily filled out 17 questions worth of information about their pain points in relation to the client's product.

Here's what we did:

1. Brainstormed an idea for an interactive lead magnet their ICP could fill out and receive something at the end of.

2. Came up with 17 questions prospects could answer that would help get to their desired outcome (we did this by combining source knowledge + directly asking the client for his expertise).

3. Used Tally to make an interactive lead magnet with name + email + qualification questions on Page 1, and toggled partial submissions. 

4. Ran it as a comment-to-get giveaway on the founder's LinkedIn.

5. Followed-up with commenters who didn't fill out the lead magnet for ~1 week after the fact.

NOTE: This is without* putting spend behind this post or enrolling prospects into a nurture sequence.

If you want us to run this exact same playbook for you, DM me.

1. Origin story
2. Tech stack
3. Industry myth-bust 1
4. BTS story 1
5. Case study 1
6. Industry commentary 1
7. Hiring take 
8. Fundraising story
9. Objection handle 1
10. Favorite interview question to ask
11. FAQ answer 1.
12. Product update
13. Team member shoutout 
14. Early mistake 1
15. Industry commentary 2
16. Framework for ICP 1
17. Core values explanation
18. Industry meme / shitpost 1
19. Top 3 traits of [user job title]
20. Good vs bad [function] process
21. 80/20 of doing [function] right
22. Industry prediction for 2030
23. Industry trend you think is underrated
24. Biggest interview red flag.
25. FAQ answer 2.
26. Industry myth-bust 2
27. Right way vs. wrong way [function]
28. "If I were [job title], I would..."
29. Underrated metrics to track for [ICP]
30. Objection handle 2
31. Unconventional things you do internally.
32. First 5 customers story
33. Team member shoutout 2
34. AI take / opinion
35. Existing [function] audit process
36. Best city to build in opinion
37. Fundraising lessons learned
38. Early mistake 2
39. Last 30 days recap
40. Specific feature highlight
41. Underrated candidate trait
42. Personal interest/hobby post
43. Industry meme / shitpost 2
44. Early mistake 2
45. [Big company] strategy breakdown
46. Customer churn lesson
47. Company momentum (use metrics)
48. How you build culture
49. Scariest moment story
50. Case study 2
51. Industry trend you think is overrated
52. Unpopular industry opinion
53. Remote vs in-person opinion
54. Unconventional pro tip for ICP
55. How you make roadmap decisions
56. BTS story 2
57. Biggest interview green flag
58. Industry open role roundup
59. Step-by-step process guide
60. ICP common mistake highlight

Founders: I don't want to hear that you "don't know what to post about."

These are enough posts ideas to last you a full quarter.

Save them.

The Newsletter Guy | Our clients have 15.4M+ subscribers | I help grow your owned audience and convert subscribers into buyers | Founder @ GrowLetter 📧

I run GrowLetter. We help media/creator/education companies build owned audiences and drive revenue with newsletters. We operate a marketing agency, conference, cohort-based course, newsletter, and podcast.

Previously, I led growth at The Hustle and helped grow the newsletter to 2.5M+ subscribers. We were acquired by HubSpot. Then, I was the first employee at Milk Road. We grew to 250,000 subscribers and were acquired in 10 months. 

This led to the creation of GrowLetter, the first "newsletter growth agency." 

We've driven over 10M newsletter subscribers and over $100M in sales for clients like:

James Clear, Codie Sanchez, Sahil Bloom, Dan Martell, Jay Shetty, Chartr, Sherwood News, Money.com, WorkWeek, and many more.

Since starting, GrowLetter has become more than a "newsletter growth agency." 

We help clients build entire marketing funnels, comprehensive ad campaigns that drive ROAS, email marketing, innovate on strategy, and more.

We're the #1 marketing partner for media, creator, and education businesses who want to own their audiences and scale subscriber and customer acquisition.

Matt McGarry

A $50M/year founder with 6M+ email subscribers told me the fastest way to make more money from your email list. 

He calls it a "money button."

Any time you need more revenue. Set this up... and BOOM.

A flood of new sales is guaranteed.

It's scary how well this works because:

- It shows your best stuff to your best subscribers WHEN they are most engaged

- It takes about 10 minutes set up

- And it's automated

If you have at least 1000 email subscribers and an offer (or multiple offers) to sell, this will be your most effective email campaign ever.

Want it? Comment "button" and I'll DM you the full breakdown.

(Must be connected).

P.S. The founder was Matt Paulson, give him a follow!

🚨 EDIT: My DMs are full. Here's the link to get the email money button guide for free: https://lnkd.in/eMbW8-Yh

Matt McGarry 

The Newsletter Guy | I help founders & marketers build owned audiences and drive revenue with newsletters | Agency, event, newsletter, & podcast below 👇

I’ve done $5M+ in sales in 3 years. Here's the SYSTEM I've used to build a big business with a tiny audience:

Since starting my biz 3 years ago...

•  I did my first $50,000 month with 935 subscribers

•  Hit $100,000+ monthly recurring revenue with 7,257 subscribers

•  Launched a product that sold $100k+ in <30 days with 4,224 subscribers

•  Landed clients like Codie Sanchez, James Clear, Dan Martell, Jay Shetty, Steven Bartlett, and more

And became the “go-to person” in my niche. 

Now, if you think this is possible because I’m a guru with a massive following -- I'm NOT.

I was not an expert when I started.

I had ~400 followers. Mostly friends, colleagues, random people.

No start-up capital, no network, no college degree, or decades of experience.

Still, my audience isn't huge. 

I don’t post every day. 

I've never gone viral.

I've got 15k followers here. 10k on YouTube. That's it.

I’ve built a $3M+/year business, because I have a SYSTEM to:

•  Create content that attracts a targeted, valuable audience

•  Convert them into email newsletter subscribers (so I can communicate with them directly without algorithms)

•  Monetize them without selling courses, 1on1 coaching, time-consuming services, or ads (I make $76+ per subscriber from sources like LinkedIn)

I've helped hundreds of people use this system to build 6-7-figure businesses with as few as 1,000 email subscribers.

👉 Want it? Comment "1k" and I'll DM you the link (must be connected). 

Inside, you'll get:

✅ An invite to my free LIVE event where I'm breaking down the system step-by-step

✅ How to get first 1,000 email subscribers in 30 days (without an existing audience), by using the best list growth tactics for 2026

✅ Why you DON'T need a niche, expertise, writing, or video skills to build an audience (and what you do need instead)

✅ All the BEST ways to monetize your audience – even with 500-2000 subscribers / social followers 

✅ And much more

All neatly organized in one live event next Wednesday.

Plus, the RECORDING if you sign up.

👉 Want it? Comment "1k" and I'll DM you the link (must be connected). 

That said...

It’s NOT easy to do. You need to:

•  Post on 1 social platform 2-3 times per week (from your personal account)

•  Publish 1 newsletter a week (I’ve done this for the past 156 weeks)

• Follow the system consistently for 90 days to see results

But if you do it, you'll have the greatest advantage in business anyone can have:

An audience, a group of people who know, like, and trust you.

I'll give you ALL the shortcuts to build and monetize your audience, fast.

Comment "1k" to get it.

Big news! Sam Parr will be speaking at New Media Summit on:

- Building Hampton into a $10M+ ARR community business
- How to grow a podcast and YouTube channel
- Learnings from My First Million & MoneyWise
- Money, wealth, and personal finance
- And more

I'm super excited to have Sam back at the event this year joining 500+ attendees and speakers like:

Codie Sanchez, Ryan Deiss, Tim Huelskamp, Erika Burghardt, Chenell Basilio, and MANY more.

Also - there are <100 tickets left. 

Learn more here: NMS2026 .com

UPDATE: Ryan Heafy, COO at 6AM City and Gavin Bechtold, Enterprise Partnerships at Ezoic are speaking at New Media Summit!

- Ryan co-founded one of the fastest-growing local media companies in the world with an audience of 3M+ across 30+ communities

- Gavin is a monetization expert serving hundreds of media operators and publishers at Ezoic

I'm blown away by the incredible people we'll have at the event in just 35 days. 

500+ attendees and speakers like Ryan, Gavin, Sam Parr, Codie A. Sanchez, Ryan Deiss, Tim Huelskamp, Erika Burghardt, Robin Re, Chenell Basilio, and MANY more. 

Ticket prices go up Saturday at midnight. 

Check it out: NMS2026 .com

New Media Summit

Over the next few days, we're announcing 7+ NEW speakers at New Media Summit! If you can guess 1 of them, I'll give you a FREE ticket.

• The first speaker is a founder everyone knows

They exited their media company for tens of millions. Built one of the largest business podcasts. 700k+ YouTube subscribers. Started one of the largest community businesses in the world. And more. 

• She leads audience growth at the largest B2B media company in the world

This brand has many publications, 18M+ newsletter readers, and has exited for over half a BILLION dollars. 

• This woman leads marketing and growth at the largest travel newsletter in the world. 

1.5M+ newsletter subscribers and a YouTube channel with 200k+ subscribers

• They co-founded one of the largest local media companies in the world with a big focus on email and AI.

Serves 30+ communities and reaches 3 million+ people. 

• World's top self-publishing and book marketing expert. 

Author of 7 bestselling books. His company has been on the INC 5000 list for the last 4 years in a row, ranking among the fastest-growing private companies in the US.

• He led growth early at The Information 

Starting an agency that worked with Puck, Airmail, The Telegraph, and more

• Plus, there are a few more speakers I'll reveal later. 

It's crazy we're adding this many amazing people to the lineup <50 days away from the event. 

Share your guesses below.

I'll give away 1 free ticket to the best comment

Secure your ticket at NewMediaSummit(dot)com (New Media Summit)

There are only 2 VIP tickets left and <140 spots total.

Announcement: We've added 4 more incredible speakers at New Media Summit and there are <100 tickets left!

• Robin Re - VP of Audience Development, Informa TechTarget (aka Industry Dive)

• Chandler Bolt - Founder & CEO, SelfPublishing .com

• Emily Sharpe - Marketing Director, Daily Drop

• Dan Krenitsyn - COO, beehiiv

Our speakers now have, collectively:

- 35.6M+ Email Subscribers
- 8.1M+ YouTube Subscribers
- 28M+ Social Followers

Plus, there are a few more speakers we haven't announced yet. 

We'll be updating the event website with new sessions soon:

NMS2026(dot)com

New Speakers!

All sponsorships at New Media Summit have SOLD OUT! Excited to share more about the event and our sponsors as we get closer. 

New Media Summit is 30 days away.

We've got 4 sponsorship spots left at New Media Summit! The event is happening on Feb 26-27. 

If you want to get in front of 500+ media founders, publishers, marketers, and creators -- DM me and I'll send our media kit. 

- 79% of attendees are founders/CEOs, 11% are director-level (OR ABOVE) decision makers, 5% are creators or solopreneurs.

- 37% of have at least 50,000 people on their email list. 31% have 100,000+ on their list. 8% have 1 million+ email subscribers.

- We've built out an awesome networking and expo environment, so you can easily meet qualified prospects.

This is crazy: New Media Summit is almost sold out! ONLY 20 tickets left. 

Our cap is 500 attendees.

Today we started the 7th WriteGrowSell.com live cohort! We've got an awesome group of 100 entrepreneurs I'm working with to launch, grow, and monetize their newsletters over a 30-day sprint.

This is fun! If you want to see the list of growth strategies working for me, check it out:

I help creators stuck at 0-1k subscribers grow with newsletters that convert readers into revenue | Lessons from the world’s fastest-growing creators || Growth In Reverse || Growth Currency Media

Your favorite newsletter podcast is BACK🔥🔥

And today's guest brought the HEAT:

Matt McGarry runs GrowLetter.

He's helped the biggest newsletters in the world grow to 1M subs and beyond (ex: The Hustle, Milk Road, 1440, The Gist, etc)

He's grown his own newsletter to over 50k subs—mostly organically. 

Needless to say, Matt's got a sh*t ton of experience in the newsletter space. That's why we invited him on the podcast. And he delivered.

In this episode, Matt shares:

• Why sponsorships suck for newsletter monetization
• How Matt earns $76 per LinkedIn subscriber 
• How one YouTube video drove 1,000+ email subscribers 
• When to start paid growth — and the exact criteria Matt uses before spending a dollar
• What newsletters should monetize with instead of ads/sponsors
• The biggest newsletter opportunity most creators are ignoring in 2026

The episode is LIVE on Youtube and in your podcast player.

youtube(dot)com/@growthinreverse

---------------------------------
👋 I’m Dylan 
🎙 Co-host of The Growth In Reverse Podcast 
📰 I also write the Growth Currency newsletter where 4k+ creators learn to grow & monetize newsletters 
📬 Subscribe free: growthcurrency(dot)net

Wednesday, I'm hosting a virtual event. 2,600+ people have registered so far!

I'll be breaking down...

• Why 1,000 email newsletter subscribers will change your life forever

• Exactly HOW to build an audience from scratch and get your first 1,000 email subscribers (without posting daily)

• How to build a big business with a tiny audience of 500-1500 people (and ALL the best ways to monetize in 2026. Many you've never heard of)

• Why you do NOT need a niche, product, team, ad budget, fancy tech, or content experience to be successful 

If you want to join me on Wednesday...

Plus, get the RECORDING if you sign up.

👉 Comment "1k" and I'll DM you the invite link (must be connected).

P.S. The frameworks I'll be sharing helped me reach $5M+ in lifetime sales (starting from 300 followers 3 years ago). 

I put everything I know about building targeted, high-value audiences and monetizing them into this event.

There's ONE reason why your email list is not growing organically!  It takes just one hour to fix using content you already have. 

I guarantee that if you do this right, you'll double your list growth from organic sources like LinkedIn. 

I just sent a full guide on this to 50,000+ founders who read my newsletter.

Get it here:

Open article: Newsletter 1/16 by newsletteroperator.com

It takes just 1 hour to grow your newsletter using content you already have

If you want to launch, grow, and monetize your newsletter in 2026, there's ONE proven system that's worked for 1,000+ people.

This coming Tue, the 7th Write, Grow, Sell LIVE cohort kicks off. 

Over the past two years, I've helped nearly 1,500 people build profitable newsletters from scratch through this program.

There's nothing on the market like it. 

400+ success stories, 91 NPS, hundreds of WINS shared in our community.

It's not a course. It's not videos behind a paywall. 

It's more like a boot camp and event. 

- 100+ founders will join

- I teach the system over 8 live sessions (with recordings)

- There's 6+ hours of live Q&A and group coaching

- You complete "growth work" assignments to launch, grow, and monetize their newsletter during the 30-day cohort. 

- Our community of 1000+ alumni supports every new founder joining the program - and I help people in the community daily. 

Instead of passive learning, founders walk away from Write, Grow, Sell with:

- Their first dollar online in 30 days ( or much more if they already have a product or service)
- A live newsletter and multiple issues published
- 100-1000+ (or more) new email subscribers
- Massive increases in their open rate & CTR
-  And MUCH more

Enrollment ends Mon, Jan 19, at midnight.

Join at: WriteGrowSell(dot)com

I wish I knew THIS when I had zero subscribers and followers:

Most people fail to build and monetize an audience because of common myths and misconceptions they were told (or made up themselves).

The truth is, most folks HAVE the skills, expertise, and work ethic to be successful.

But people fail (or worse, never start) because of self-doubt.

Your self-doubt is justified by these myths.

Here are the 10 most common myths and why they're all lies:

Open article: 10 lies stopping you from building and monetizing an audience by newsletteroperator.com

Here’s what I wish I knew when I had zero subscribers and followers

10 lies stopping you from building and monetizing an audience

If you want to sell more sponsorships, check this out!

Justin Moore 🧲 did a session at our mastermind event last fall on how to not sound like an idiot during brand deal negotiations. 

This is the part of the sponsorship process that most people screw up.

Check out Justin's video on how to fix it:
https://lnkd.in/ezh9u4iK

Open video: How Not to Sound Like an Idiot during Negotiations on youtu.be

How Not to Sound Like an Idiot during Negotiations

Anyone in the media or creator space using SMS not exclusively for marketing?

Meaning, sending something valuable or editorial via text. 

Not more CTAs, webinar reminders, sales follow ups, etc.

VIP tickets at New Media Summit have sold out! We're on track to sell all available tickets by the end of the month. And we STILL have 7 awesome speakers to announce soon.

What media monetization methods are you going to start or focus on in 2026? 

If it's something else like: Coaching, affiliate, events, mastermind, donations, etc - comment below!

Today's a great time to grab your ticket! $4,000+ in bonuses expire tonight.

Writer + creator economy expert | Creator Diaries → exploring the stories that power the new era of entrepreneurship 🤳

just got my ticket for New Media Summit in Austin - so excited for this 🤠

one of the central themes I've been exploring both in my own newsletter work and what I've been studying in the creator economy is the way new media businesses are being built ⬇️

-> creator brands like Steven Bartlett/DOAC and Maggie Sellers Reum are operating like full scale media cos
-> writers/newsletter founders are operating more like creator entrepreneurs
-> brands like beehiiv are positioning themselves as the prime tool for the "content economy"

looking forward to learning from some of the best in the business and exploring what the future of creator-led media looks like 

here's the link to get your ticket if you want to join: https://lnkd.in/enqxRdiN (discounted until EOD today!)

P.S. would LOVE to meet up with any friends/people building in the creator economy while i'm in town 👋🏻 let me know if you want to grab a coffee (or some breakfast tacos ofc)

taplio

The Battle

Christian Di Bratto

Matt McGarry

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taplio

The Battle

Christian Di Bratto

Matt McGarry

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Di Bratto's LinkedIn Performance

Performance ScoreMatt McGarry's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristian Di Bratto's LinkedIn Performance