Building Out

Owner

Founder

Heanton House Property

Property Investor

Urgent Care GP

NHS Appraiser

Portfolio GP

Macfarlane Wealth Partners

Partner

Royal Navy

General Practitioner

Doctor

As a doctor, former financial advisor, and property investor, I'm sharing the lessons I learned from being a busy, time-poor professional to building a life of time and financial freedom. 

My journey to financial freedom began with the standard advice of getting a great job, working hard, and hoping the system would take care of me.  After 20 years of service in the Royal Navy and as a doctor, I realised this was a myth.  This standard narrative will only take you so far, and I have started to seek better ways to build time and financial freedom for myself and my family. This realisation inspired me to share my journey and the lessons I've learned with you. 

My journey led me to earn my MBA, work as a financial adviser in London, and eventually transition into entrepreneurship. Investing in property and sharing financial lessons through our financial education start-up Building Out.  

I hope that sharing these lessons will help you on your path to Building Out a life of time and financial freedom.  The journey can be challenging, but it's certainly worth it!

Sign up for our free weekly newsletter at: 

www.building-out.com

Good luck on your journey!

Nothing on our website, blog, socials or newsletter is designed to provide financial advice and is for educational purposes only. For individual financial advice on your circumstance, please seek the advice of an FCA-approved advisor.

Diarmaid Mcmenamin

I asked 50 busy professionals what stops them from building wealth.
This is what they said: 

Nobody said "lack of money."

They said:

"I don't know where to start."

"It feels overwhelming."

"I'll figure it out later."

Translation: Comfort feels safer than action.

But here's the brutal truth:

Waiting for certainty is the most expensive strategy you can choose.

While you're "figuring it out," compound growth is working for someone else.

The move? One uncomfortable action:

→ Open the investment account

→ Schedule the financial review

→ Automate £100/month

Perfect clarity comes from movement, not meditation.

What's your one action this week?

As a doctor, former financial advisor, and property investor, I’m sharing the lessons on the path from being a busy, time-poor professional to building a life of time and financial freedom.

I ran the numbers on lump sum investing and the truth is uncomfortable.

Here's what the research actually shows.

Lump sum beats Dollar cost averaging (DCA) most of the time – not all the time, but most. If your goal is maximum long-term returns and you can handle the roller coaster, getting invested sooner usually wins.

Why? Cash drag reduces your compound growth. Performance matters more than perfect timing. Every month, waiting costs you potential returns.

So why is everyone still doing DCA?

Because the real risk in investing isn't volatility. It's you freaking out and doing something stupid. DCA shines in that anxious window right after you decide to invest. It keeps you from panic-selling when fear takes over.

Bottom line: Pick the strategy you'll actually stick with when markets drop 20%.

Want more straight-talking money systems? Join the newsletter at www.building-out.com

Motivation is a terrible business partner.

It shows up late.

Leaves early.

Disappears when things get hard.

But consistency?

Consistency is the reliable partner that builds wealth.

Think about it:

→ £100/month invested consistently = £60K in 20 years

→ £0/month invested when "motivated" = £0

→ One property viewed weekly = 52 opportunities/year

→ Property viewing only when "ready" = 2-3 opportunities/year

→ Daily 30-min skill building = 182 hours/year

→ Learning only when "inspired" = maybe 20 hours/year

The professionals achieving time and financial freedom aren't the most talented.

They're the most consistent.

What system can you commit to regardless of how you feel?

You don't need to be perfect with money. Just intentional.
Here's how: 

Pick a system, tweak it to fit your life, and ignore the rest.

Start with 50/30/20 if you need structure.

Add values-based habits as you grow.

Combine the two for long-term clarity.

You don't have to choose a side. You just have to choose you.

Your budget doesn't need to impress anyone. Just work for you.

I spent 6 months researching UK founders who built life-changing businesses. Here's what the data actually shows:

What I found completely shattered my assumptions about "the right time" to start. 

The myth we believe:

Founders are either brilliant 22-year-olds or wealthy 45-year-old executives with safety nets.

The reality:

- Tech founders average 30
- Fintech founders: late 20s-early 30s
- Healthcare founders: early 40s-mid 50s

Ben Francis started Gymshark at 19, delivering pizzas.

Anne Boden launched Starling Bank at 54.

Ali Parsa built Babylon in his 40s as a former refugee.

The pattern?

None of them waited to feel ready. They started with what they had, where they were.

If you're thinking "I'd love to build something but..." — you're already past the starting line. Most people never even get to the thinking stage.

The only barrier isn't your age, your job, or your circumstances.

It's waiting.

What's one small action you could take this week toward building the life you want?
What I found completely shattered my assumptions about "the right time" to start.

Here's what the data actually shows:

The myth we believe:

Founders are either brilliant 22-year-olds or wealthy 45-year-old executives with safety nets.

The reality:

- Tech founders average 30
- Fintech founders: late 20s-early 30s
- Healthcare founders: early 40s-mid 50s

Ben Francis started Gymshark at 19, delivering pizzas.

Anne Boden launched Starling Bank at 54.

Ali Parsa built Babylon in his 40s as a former refugee.

The pattern?

None of them waited to feel ready. They started with what they had, where they were.

If you're thinking "I'd love to build something but..." — you're already past the starting line. Most people never even get to the thinking stage.

The only barrier isn't your age, your job, or your circumstances.

It's waiting.

What's one small action you could take this week toward building the life you want?

You send an important email to a potential clientand get no response:


Three days pass. No response.

Your brain immediately fills in the blanks:

They're not interested.

They think my price is too high.

They found someone better.

I blew it.

You feel defeated. You don't follow up. You move on, convinced it's a lost cause.

Two weeks later, they email apologizing. They'd been traveling with spotty internet. They want to move forward.

How much anxiety did you create for yourself by assuming you knew what they were thinking?

This is what Ruiz calls the third agreement: Don't make assumptions.

We're all guilty of this. We assume we know what people are thinking. We assume we know why they did what they did. We assume we know how things will turn out.

Most of the time, we're wrong.

And here's the kicker: our brains are wired for negativity bias. When we don't have information, we tend to assume the worst.

This is catastrophic when you're trying to build wealth.

You assume you're not qualified for that opportunity, so you don't apply.

You assume your prices are too high, so you don't charge what you're worth.

You assume your partner will be upset if you invest money in yourself, so you don't have the conversation.

All these assumptions become self-fulfilling prophecies. Not because they were true, but because you never tested them.

Here's what this looks like in practice:

You're unclear about a client's expectations. Instead of assuming you know what they want (and potentially delivering the wrong thing), you ask clarifying questions. You confirm. You get on the same page.

You catch yourself thinking, "I could never earn six figures doing what I love." That's an assumption. You don't actually know that. So you research. You talk to people who've done it. You test the waters.

The result? You start living in reality instead of in the anxiety-inducing stories your brain creates.

Stop making assumptions. Start asking questions. Start seeking clarity. Start testing your theories.

You might discover your assumptions were completely wrong.

What assumption are you operating under right now that you haven't actually tested?

The question everyone asks is "Dollar Cost Averaging (DCA) or lump sum?" but that's the wrong question.

Here's what you should actually be asking.

The real question is: "Which strategy will I actually follow?"

I've seen both approaches work brilliantly. I've seen both fail spectacularly. The difference? Not the strategy. The person.

Lump sum wins when you have strong emotional discipline, can ignore 20% drops, are optimising for expected returns, and won't check prices daily.

DCA wins when you're building an investing habit; you'd freeze without a process. Peace of mind has real value, and you're actually new to this.

But here's what always loses: Waiting for the perfect moment, sitting in cash for years, letting fear make your decisions, never starting at all.

Pick one. Commit to it. Stop second-guessing. Then build the life that money is supposed to enable.

Because here's the real secret: The difference between DCA and lump sum over 20 years is noise compared to the difference between investing and not investing.

What's stopping you from starting? Build wealth without it taking over your life: [www.building-out.com](https://lnkd.in/ePYPd5tB)

I spent 15 years building a successful medical career while dreaming of freedom. Then I read about the Crystal Merchant and realised I was making his exact mistake.

In The Alchemist, there's a character who dreams of a pilgrimage to Mecca his entire life. He talks about it constantly. Plans it meticulously. But he never goes.

Why? Because as long as it remains a dream, he doesn't have to face reality.

Here's what I see with busy professionals constantly:

- Dreaming of starting a business but never taking action
- Planning property investments but never making an offer
- Talking about freedom but never leaving the secure job

The hard truth? As long as your freedom remains a comfortable dream, you'll never face the risk of actually building it.

Achieving time and financial freedom requires action, not just aspiration.

What dream have you been protecting by not pursuing?

When I work with professionals who want financial freedom, there's this myth that you need to make a dramatic leap — quit the job, go all in, burn the boats.

Sometimes. But usually? You need a smarter approach:

The Three-Step Freedom Build:

1. Keep your day job (your foundation)
2. Build your freedom engines (property, business, investments)
3. Transition when ready (move forward stronger)

This approach gives you:

- Capital for the next phase
- Skills you didn't have before
- Confidence in unfamiliar territory
- Proof you can succeed

My property portfolio was built exactly this way. NHS shifts funded the deposits. Financial advisory knowledge guided the investments. Small, consistent action while maintaining income.

Not dramatic. Not Instagram-worthy. But effective.

Stop waiting for the perfect moment to leap. Start building your freedom engines right now, even if it's just 10 hours a week.

I used to wait for perfection before sharing anything.

Here's what that perfectionism cost me:

→ 6 months building in silence

→ Zero feedback until launch

→ A product nobody wanted

→ Complete restart required

The shift that changed everything:

I started sharing before I was ready.

Messy first drafts. Half-baked ideas. "I don't know what I'm doing" moments.

The result?

Real-time feedback. Course corrections. Community validation. Faster iteration.

The lesson:

Consistency over perfection. Always.

3 ways to start before you're ready

1. Share your outline before writing the content
2. Post your framework while it's still rough
3. Announce your goal before you have the full plan

Your audience would rather see regular, authentic updates than wait for the "perfect" post that never comes.

Perfection is procrastination in disguise.

Movement beats meditation.

Do you have an idea for a business but don't know how to pitch it? Here's one way to be unforgettable!

I speak to people about building a life of time and financial freedom and hear the same excuses: not enough time, not enough money, and it's too late 

Open article: How To Be Unforgettable When Pitching Your Business by Diarmaid Mcmenamin • 5 min read

How To Be Unforgettable When Pitching Your Business

People rarely buy on logic alone.
They buy:

- Belonging
- Identity
- Story
- Emotion

Your product is just the vehicle. The feeling is what people are really buying.

Think about the brands you're loyal to. Is it really because their features are 10% better than the competition?

Or is it because of how they make you feel? What being associated with them says about you?

The coffee shop that makes you feel like part of a community. The tech brand that makes you feel innovative. The car that makes you feel successful.

That's what drives purchase decisions.

Features tell. Feelings sell.

When you're building your business, ask yourself: What emotion do I want people to feel when they use this? What identity does choosing my product reinforce for them?

Because if you only compete on features and price, you're in a race to the bottom.

But if you compete on meaning? You build loyalty that transcends logic.

People will pay more, wait longer, and defend you fiercely—not because you're objectively better, but because of what you represent to them.

What feeling does your product or service create? And are you leading with that in your messaging?

I used to treat money like a checklist.
Here’s the problem with that:

Pay bills. ✓

Save money. ✓

Don't go into debt. ✓

Joyless. Mechanical. Something to get through rather than feel good about.

Then I started tracking micro-wins, and progress became genuinely motivating:

Cleared that lingering credit card? Acknowledged it.

Emergency fund hit three months of expenses? Celebrated it.

Increased pension contribution by 1%? Marked it.

These aren't life-changing amounts. They're small victories that prove the system works.

But here's what I'd missed for years: discipline without rewards is just punishment.

If your financial journey is all restriction and zero celebration, you'll eventually rebel against your own system.

The brain needs evidence that effort leads to progress. It needs dopamine hits from wins, not just the absence of losses.

Behavioural psychology is clear on this: what gets celebrated gets repeated.

So I keep a simple list. Nothing fancy. Just a note in my phone where I log financial wins. Small ones count. Consistency counts. Progress counts.

Looking back at that list after six months is surprisingly powerful. You see accumulation. You see momentum. You see proof that the boring, daily decisions add up to meaningful change.

This isn't about being materialistic or obsessing over money. It's about acknowledging progress in an area of life that's easy to take for granted until something goes wrong.

Most people only notice their finances when there's a problem. But what if you trained yourself to notice when things are working?

What's one financial win from the past year that you haven't stopped to appreciate?

Maybe it's time to mark it, even briefly. Progress deserves acknowledgment.

Even when I was earning well, I felt guilty spending on myself.
Here's why:

That dinner out? Should probably cook at home.

Those concert tickets? Maybe save the money instead.

New running shoes when my old ones still work? Feels frivolous.

Every purchase came with a side of anxiety: "Should I be saving this? What if I need this money later?"

The irony? I could afford all of it comfortably. The problem wasn't my finances—it was my psychology.

Then I set up a separate "Spending" account. 60% of my income, allocated purely for living and enjoying life.

Same salary. Same expenses. Completely different mental framework.

Here's what shifted: the decision was made before the money even hit my main account.

If it's in the Spending account, I have permission to spend it. No guilt. No second-guessing. No mental gymnastics.

Want to upgrade my coffee? It's allocated spending.

Grab dinner with friends spontaneously? Allocated spending.

Book a weekend trip? Allocated spending.

Meanwhile, my emergency fund and long-term investments were automatically being topped up from separate accounts. Future me was taken care of without current me having to sacrifice enjoyment.

This isn't about reckless spending. It's about intentional enjoyment within a structure that protects your future.

Guilt-free spending isn't irresponsible. It's a feature of a well-designed system.

The alternative—constant anxiety about every purchase—is exhausting. That mental taxation probably costs more than any financial mistake you could make.

If your financial plan doesn't allow for joy, you won't stick to it long-term. Discipline without rewards is just punishment.

What would your guilt-free fund go toward? And more importantly, what's stopping you from setting one up?

You're successful in your career, but feeling trapped.
Here’s what to do: 

You dream about building something of your own. But every time you think about starting, a voice says: "It's too late. You should have started at 25."

Here's what that voice doesn't tell you:

Anne Boden was 54 when she launched Starling Bank.

Not 25. Not 35. Fifty-four.

After decades in traditional banking, she saw what needed to change. The industry laughed. She kept building anyway.

Today, Starling has millions of customers and has reshaped UK banking.

The truth nobody mentions:

Your years of experience aren't wasted time.

They're your unfair advantage.

You've seen the problems.

You've built the skills.

You understand the market.

The 25-year-old doesn't have that.

So here's my challenge:

Stop treating your age as a liability.

Start treating your experience as ammunition.

What problem have you been watching for years that you're finally ready to solve?

Most people judge their finances by their bank balance.

Here’s the problem with that: 

"Do we have enough to get to Friday?"

"Can we cover the holiday?"

"Will this month break us?"

But that's like judging your health by whether you had a salad once this week.

Here's what they miss:

A bank balance tells you what's happening today.

Net worth tells you what's happening overall.

The Truth:

→ You can feel good in your bank account and still be falling behind

→ You can feel stretched in your bank account and still be building real wealth

Only one number reveals the truth.

The Shift:

When I first calculated my net worth, everything clicked.

I stopped focusing on survival.

I started focusing on growth.

I became obsessed with the gap between income and expenses—the space that gives you freedom to invest, create, and build.

What tracking gives you:

- A reality check (no more self-delusion)
- Early warning signs
- Motivation from measurable progress
- Calm (because you know where you stand)

One review won't change your life overnight.

But it will change the way you think.

And that shift leads to better choices, clearer priorities, and more peace of mind.

Learn more at [www.building-out.com](https://lnkd.in/ePYPd5tB)

Most people think wealth requires a big income.
Here's the truth:

I used to think that too.

Then I met people earning £200K who were broke.

And people earning £50K who were building real wealth.

The difference?

Discipline beats income every single time.

You don't need more money.

You need better systems

What does the autumn budget mean for you? Here are some traps to avoid......

Most of the people reading this blog are well-paid, busy, time-poor professionals who aspire to a life of time and financial freedom. While it's impos

Open article: Autumn Budget 2025: 3 Tax Moves Every £100k+ Earner Should Make Now by Diarmaid Mcmenamin • 10 min read

Autumn Budget 2025: 3 Tax Moves Every £100k+ Earner Should Make Now

Most entrepreneurs don't go broke because their business failed.

They go broke because of one signature.

Here's what I mean:

You set up a limited company.

You think you're protected.

Then a landlord asks you to personally guarantee a loan.

You sign it because you need the deal.

One signature.

That's all it takes to bypass every liability protection your company gave you.

The business sinks?

You sink with it.

I've watched smart people lose their homes over this.

The fix is simple:

→ Refuse personal guarantees unless absolutely necessary

→ Keep business and personal finances completely separate

→ Build a firewall before you need one

Protect your downside before you chase upside.

Here's the problem with some traditional financial advice:

It assumes you're a robot.

"Mathematically, you should invest instead of paying off your mortgage."

But humans don't operate on spreadsheets.

We operate on:

→ Fear when markets crash 40%

→ Panic when redundancies hit our sector

→ Stress when family needs support

The "right" move on paper becomes impossible to execute in reality.

That's why the best financial strategy isn't the one with the highest return.

It's the one you can actually stick to when everything goes wrong.

Because life tests your plan exactly when you're least able to handle it.

Smart finance isn't about optimisation.

It's about durability.

Can your strategy survive reality?

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

My client just sold out a $280K launch in 24 hours (Yes for real)

She achieved this: Using my Buyer Intelligence Systems.

Not fancy ads. Not a huge following. Just billion-dollar buyer psychology applied to her offer.

Here's what she had before we worked together:

Innovative product
Pioneer credentials
Mission-driven vision

Here's what was missing:

Clarity on which offer buyers actually want
How to connect credentials to influence
A system that converts at scale

We fixed all three in 90 days.

The formula? It's the same system I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say yes at scale. 

Because I WAS the buyer saying yes at scale.

If you're brilliant, purpose-driven, and stuck figuring out what buyers want—this is for you.

I'm sharing the exact formula in my masterclass: 

5 Virtual Unknown Buyer Secrets Monday, November 17th | 12pm CT

https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence in 90 minutes.

Because the world needs what you're building.

Love Sara

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

No alternative text description for this image

How I learnt the secret of success: Is celebrating each step you make

I used to never celebrate the journey

Until I realised success is one step at a time

Yesterday I was hiking in preparation for Patagonia, and something hit me hard.

I realized the exact moment I learned what real resilience actually means.

It wasn't when I was strong. It wasn't when everything was working.

It was when all I could do was take one more step.

Not the next ten. Not the summit. Just one.

One foot in front of the other. My process. My pace. Nobody else's.

That's when I learned: resilience isn't about being strong enough to see the whole mountain.

It's about being brave enough to just take the next step when that's all you can see.

My business didn't grow because I had it all figured out. It grew because on the days I couldn't see the path, I trusted my process anyway. 

One client. One call. One small decision at a time.

Your breakthrough won't come from having the whole map. It won't come from being where someone else is.

It comes from taking your next step. Even when - especially when - that's all you can manage.

The summit takes care of itself when you honor the step in front of you.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐎𝐧𝐞: 𝐇𝐨𝐰 𝐃𝐨𝐢𝐧𝐠 𝐋𝐞𝐬𝐬 𝐂𝐫𝐞𝐚𝐭𝐞𝐬 𝐌𝐨𝐫𝐞 𝐈𝐦𝐩𝐚𝐜𝐭

It’s easy to feel overwhelmed by everything on your plate.

But here’s the truth: 𝐝𝐨𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫.

We live in a world obsessed with 𝘮𝘰𝘳𝘦.

Do more.

Be more.

Try more.

Buy more.

But 𝘮𝘰𝘳𝘦 doesn’t make you happy.

It doesn’t bring wealth.

It doesn’t bring peace.

It brings 𝐞𝐱𝐡𝐚𝐮𝐬𝐭𝐢𝐨𝐧.

And it distracts you from your soul’s real opportunity to make an impact that only 𝘺𝘰𝘶 can make.

Because right now, this moment,

is your moment.

Don’t waste it chasing what doesn’t matter.

𝐓𝐡𝐞 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭

I’ll never forget the moment I realised this.

I was about to close a $10 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐞𝐚𝐥 

buying the collection of a world-famous luxury brand.

Sitting in a beautiful townhouse in Mayfair, London,

pen in hand, ready to sign.

And suddenly, it hit me:

this isn’t 𝘳𝘦𝘢𝘭 luxury.

This is just stuff.

True luxury, real success 

comes from 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 that changes everything:

The one thing you do.

The one thing you buy.

The one thing you offer.

The one thing you say.

The one mountain you choose to climb.

That 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 transforms your life

and the lives of those around you.

As the buyer responsible for that $10 million budget,

I realised I was only buying the 1% of what I was shown.

The rest? Waste.

That was the day I walked away from meaningless luxury

and began my journey toward meaningful impact.

𝐓𝐡𝐞 𝐎𝐧𝐞 𝐓𝐡𝐢𝐧𝐠 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞

As a founder, learning to apply the 𝘖𝘯𝘦 𝘛𝘩𝘪𝘯𝘨 𝘗𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦

can transform your life faster in 12 months than in 12 years.

Because people don’t want 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 you do

they want the 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 you do brilliantly.


With that one thing, you can:

Transform your wealth.

Transform your business.

Transform your impact.

Transform your life.

𝐀 𝐑𝐞𝐚𝐥 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐂𝐡𝐚𝐧𝐠𝐞

One of the entrepreneurs I mentor told me recently:

“I spent 10 years doing more — until I discovered my one thing.”

By unlocking that one, unique part of their offer,

their business grew by $1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐣𝐮𝐬𝐭 12 𝐦𝐨𝐧𝐭𝐡𝐬.

That’s the power of focus.

𝐘𝐨𝐮𝐫 𝐓𝐮𝐫𝐧

Today, give yourself permission to rebalance.

To do less and achieve more.

To focus on the one thing you do exceptionally well

and let go of the rest.

If you’re ready to discover your “one thing” —

join me 𝐥𝐢𝐯𝐞 𝐨𝐧 𝐌𝐨𝐧𝐝𝐚𝐲 17𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 👉 https://lnkd.in/dqNVxTFy

I’ll be sharing 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 to unlocking your 𝘖𝘯𝘦 𝘖𝘧𝘧𝘦𝘳

so you can scale as the 𝘰𝘯𝘦-𝘰𝘧-𝘰𝘯𝘦 leader you’re meant to be.

Meaningful freedom awaits.

You’ve got this.

𝐒𝐚𝐫𝐚

DO THE ONE THING THAT MOVES YOUR LIFE FORWARD

Commit to what you hate, not just what you love

I used to hate content.

Not because I couldn't do it. Because it felt like a waste of time.

My ego told me: "You're a buyer. A business woman. Not a content creator."

I was ready to throw it in. Get AI to do it. Outsource it to an assistant.

And then I said my mantra:

NO.

Show up for yourself first.

Learn for yourself first.

Build ALL the parts of your system for yourself first.

Because I know that not doing that is the fastest way to failure.

And also because I AM my product.

I don't just say things to my clients. I do what I say, not just say what I do.

So I committed. 30 days straight. Even though I resisted every single day.

The moment I got it done - even though it wasn't brilliant - everything shifted.

New scale-up ideas flowed.

Opportunities opened up.

Everything clicked.

But most importantly?

I realized I had let go of imposter syndrome.

Because doing that "dirty work" - the thing I resisted, the thing my ego said was beneath me

 - THROUGH THE PROCESS, I HAD BECOME.

Not by outsourcing it.

Not by AI-ing it.

Not by avoiding it.

By DOING it.

Here's what I know now:

The thing you're resisting in your work? That's not a block. 
That's your breakthrough.

The thing your ego says you're "too good for"? 
That's where you become who you need to be to scale.

The work you want to delegate before you've mastered it yourself? 
That's the exact work that will transform you.

Commitment isn't just about showing up for what you love.

It's about showing up for what you hate - because that's where you become.

I became the founder who could scale by doing the content I resisted.

What are YOU resisting that's actually your breakthrough?

Together we will transform our world.

Commit to what you hate as well as what you love 

Packing for Patagonia made me cry this morning.

Not because I'm sentimental.

Because my suitcase just showed me the living visual proof of the impact I make

And we make here at Impact Innovator OS

I'm taking 6 of our founders with me - not literally, but packing their genius in my case

Six founders. Six category-of-one brands. All are coming with me to the edge of the world.

I have in my suitcase: products, books, and coaching from the innovators I mentor.

Let's have a look at the IMPACT inside out:  

Carol Chyau - Carol's Category Of One Premium Yak Jumpers - to keep warm and stylish hiking

A year ago, Carol was "just" making sustainable jumpers. Now her yak wool is having $200K sell out launches, and is worn by the worlds to influencers 

Kristi Mayfield,- Kristi's Wine as a social power skill coaching wheel - to taste the best of Argentina

Kristi was "a brilliant wine educator" when we met, and now, 60 days later has launched

The number 1 network for wine as a social power skill in the US..

Vanessa Marshall - Vanessa's B CORP Impact shampoo in a bar - so I can travel light 

Vanessa had a brilliant impact beauty brand Jack59, figuring out how to scale to the next level. 90 days later, we have her game plan in place to double sales next year!

Simon Luthi - Simon's Personal Transformation book of the year - Rocket Shaman

Simon, when we met, was pioneering a brand new method of energy based executive coaching, together we simplified his innovation, now he is scaling 5 figure deals, and selling his services to the world's top 1%.

Jeannie Barsam - Jeannie's Not for Profit Gifing Brands - Collections from brands all sales go to charity

Jeannie had been running a not for profit for a few years, figuring out the best way to scale her genius. Together in 90 days, we have helped Jeannie scale to attract billion dollar partnerships, and have a roadmap in place to scale donations by millions    

Alexandra Merlino - Alexandra B Wild Play Longer  Outside Impact Sunscreen 

Alex is a passionate diver, hiker, and skin cancer survivor, we bonded over love of the outdoors and the lack of brilliant sunscreen - high quality and high impact. Together through Impact OS Alexandra has already raised £340K in funding and is set for an awesome launch next year in 2026!   

I am so proud to be taking each founder's genius with me, and proud to be part of their brilliant scaling impact. 

This is the transformation I help purpose led founders create:

Our members become friends together with each other and with me.

Because we all believe

Together we will transform our world

Love Sara

Ready to join us? DM Tribe to find out more

Out of office. Zero Slack. Zero client calls. Zero "quick questions."

My business is scaling without me.

Today is my first official day hiking in Patagonia, and this post is going out without me touching a thing.

Here's what's happening while I'm off-grid:

My team of 5 is running Impact Innovator OS.

My masterclass funnel is converting at 40%.

My clients are getting transformed through our frameworks.

My content is going out on schedule.

All without me touching a single thing.

This isn't a flex. This is what systems are actually FOR.

Most founders build systems to do MORE work.

I built systems so I could completely CHECK OUT.

Here's the billion-dollar buyer intelligence  Category-of-one founders know:

Your business isn't scalable if it can't run without you for a week.

Not "kind of run."

Not "survive."

Actually SCALE.

So here's my challenge for you:

Could your business scale for a week without you?

If not, you don't have a business. You have a job with extra steps.

The frameworks that make this possible:

✓ Masterclass funnel that converts without you on the call
✓ Team that owns outcomes, not just tasks
✓ Content systems scheduled weeks in advance
✓ Client delivery that doesn't depend on YOUR calendar

This is what 7-figure operations actually look like.

Not busier. FREER.

Enjoy this post. It went out while I was watching the sunrise over the Andes. 

If your business can't run without you, it will never scale beyond you 

DM Masterclass to find out how it's done

Why Amazon rejected me (and why I'm so glad they did)

Years ago, I interviewed at Amazon.

Final round.

They loved my buyer intelligence - the deep intuition to know WHAT in a brand or founder makes them sell and scale.

But in the end, they said no.

Why?

They wanted someone "data-driven."

I was "intuition-driven."

I even told them in the interview: "You need more high-impact offers with strong visual appeal - not just more stuff for stuff's sake."

They wanted rules. Systems. Data models that could be replicated.

I wanted to trust the intuition I'd been building since I was 5 years old - helping my Dad choose his sell-out brands.

That intuition isn't pointing a finger in the wind and praying.

It's buyer pattern recognition built over decades. It's billion-dollar buyer intelligence that sees what data misses.

Here is what I see data misses:

The cultural shifts before they show up in numbers
The founder energy that creates movements
The purpose that makes brands irreplaceable
Quality over quantity - high-impact over endless SKUs

Amazon chose data over intuition.

I walked away grateful.
Two weeks ago proved I was right.

Amazon laid off 14,000 people.
Most of them were brilliant at their jobs. That's not why they got cut.

Here's what actually happened:

They got cut because of commoditization.
The exact thing I warned them about in that interview.
When you optimize for "more stuff for stuff's sake," everything becomes replaceable. Including the people making it.

When your business model is built on endless commoditized products, AI can do that. Systems can do that. You don't need human intuition or judgment.

But when you build high-impact, Category-of-One offers with purpose?

You become irreplaceable.

The Old Way: Corporate Reality

Even "good" employees are getting cut
AI + "bureaucracy reduction" = you're expendable

Commoditization = anyone can do your job

The New Way: Purpose-Driven Reality

YOUR mission can't be replaced by AI
YOUR vision IS the business
You're building something that MATTERS, not just margins

Category-of-One = only YOU can do this

The Difference:

Amazon: 14,000 people woke up expendable
Purpose-driven founders: Wake up ESSENTIAL to their mission
Corporate: Optimize for quarterly profits
Purpose: Optimize for impact + sustainability
Commoditized business: Replaceable
Category-of-One business: Irreplaceable

This is why I chose to build my own purpose-driven business instead.

Because I knew I'd always be expendable there.

Those 14,000 Amazon employees? Talented. Skilled. Committed.

But they were building someone else's commoditized dream.

I chose to build my own Category-of-One mission.

And now I help purpose-driven founders do the same: become so essential to their market that they can never be replaced.

Not just another business. A mission only YOU can lead.

Ready to become irreplaceable? Join my masterclass Monday, November 17th, 12pm CT: 

https://lnkd.in/dqNVxTFy

Trust Your Intuition 

People often ask me my secret to helping founders sell out (here it is in 60 seconds)

People decide whether to buy you (or not) before they meet you.

My job for over a decade was to hunt out cool founders and brands and give them 6, 7, and 8 figure orders in the process.

Thousands of founders would bang on my door, and I would ignore them.

The one secret that made me buy - those who had a community of raving fans.

When you build that community, people hunt the world for you.

That's why I hunted out the coolest founders from the basements of Berlin (and your clients will too).

Those Berlin basement founders weren't trying to be seen everywhere. 

They had cult status among the buyers who mattered. 

That's what made them irresistible - and expensive.

This is exactly what I teach my clients to build. Not mass visibility. Cult status with your Dream 100.

The Dream 100 Formula:

Element 1: Category-of-One Thought Leadership

Become THE voice your Dream 100 follows (not one of many)

Element 2: Movement Building

Create strategic content and events - they feel part of something bigger

Element 3: Strategic Partnership Network

Credible leaders amplify your reach 24/7 - network effects compound your authority

Element 4: Founder-Led Sales System

Everything connects: your leadership → your movement → your partnerships → 24/7 inbound sales

When these 4 elements integrate, you stop chasing. You build a movement that sells 24/7.

Real status isn't about being seen by everyone. It's about being found by the right people.

Your Dream 100 is hunting for you right now.

Sign up to my newsletter to discover how to make sure they find you.

https://lnkd.in/dsVQABvv

Build Your Raving Fans In 60 Seconds

My client https://lnkd.in/d4TNyHCu Simon Lüthi just hit Best Personal Transformation Book of 2025.

We met on Zoom. Him in Seattle. Me in London.

And within the first 15 minutes, I felt it.

That energy that says: this founder is going to change the world.

Simon had created something pioneering - Transmutation Design™. Bringing energy work to corporations. Teaching leaders how to lead without burning out.

He'd lived the journey. Corporate executive → cancer → self-healing → building an entirely new methodology.

But here's what he told me on that call:

"I can't get people to understand what I do. I know it works. I've transformed my own life and my clients' lives. But I can't simplify it."

30 days later, we had it.

His Category-of-One. Crystal clear.

Not through a course. Not through an accelerator.

Through personal 1-1 work with me and the Impact Innovator OS peer group community

Where I could see him, feel his energy, and pull the thread that made everything click.

The breakthrough in 30 days:

Transmutation Design™ - defined and scalable
How to develop Intuitive Intelligence for executive decision-making
The framework Top 1% leaders trust
The positioning that opened global doors

The results in 60 days:

Best Personal Transformation Book of 2025
#1 New Release
High-ticket deals flowing
Top global partners reaching out

This is why I only invite 2 new founders to join Impact Innovator per month.

Because this level of breakthrough clarity doesn't come from templates or group coaching

It comes from personal 1-1 work where I can see YOUR specific genius and help you make it scalable.

Simon is now transforming how corporations lead.

And it started with one Zoom call where I saw what was possible.

Want to see what transformation looks like?

Read Simon's book "Becoming the Rocket Shaman": https://a.co/d/hGUzIGK

Then join my masterclass to build YOUR Category-of-One: Monday November 17th, 12pm CT: https://lnkd.in/dqNVxTFy

Together we will transform our world.

A friend calls me 'Stara' - Sara + star. I light up every room I enter. 

Not because I'm performing, but because I stopped proving.

Here is how I started to operate from self love rather than self loathing, proving or trying

I used to think magnetism came from doing more, being more,  or trying more

I thought if I just worked harder or closed that next deal

I would feel worthy, but it never happened

The more I tried to feel worthy by achieving, the less I achieved    

Then I realised: buyers don't choose you

UNTIL YOU CHOOSE YOURSELF

When I began to choose myself

Buyers choose me  because they FELT I was honouring my own light

Here are my 7 light warrior mastery tips for you

Implement them (and thank yourself later) 
 
1. Make decisions from your throne, not the gallery. You're not trying to earn the seat - you're already in it.

2. Stop treating your spiritual practice like a side hobby. 

My 1-2 hours of Buddhist chanting daily isn't "woo woo" 

It's the foundation that enables me to shine my light on the world.

3. Build relationships that nurture you, and do not extract from you.

Real radiance attracts =  real relationships. 

My top 1% network exists because we elevate each other, not use each other.

4. Understand that elevating your  consciousness and results aren't separate. 

Make time to do more elevating and receive more results = Simple Math

5. Stop asking "Am I enough?" and start asking "Is this a match for my frequency?" 

Not everyone gets access to your light; protect it.

6. Become known as number one in your purpose. Not by shouting louder, but by integrating your own light deeper.

7. Realise: the work you do on yourself IS the work that scales your business. 

They're not two paths. They're one becoming.

The moment I stopped proving my worth and started operating from it? 

My Results upgraded. My team upgraded. My entire reality shifted.

Not because I learned a new strategy. Because I let go and allowed my light to shine

This weekend, allow yourself permission to let go and allow your light to shine.

And ask yourself 

What would change if you stopped proving and started being? 

For more insights, sign up for my Impact Innovator newsletter here:

https://lnkd.in/dsVQABvv

Together, we will transform our world

Love Sara

My 7 Light Warrior Tips To Scale

Agencies charged me $150K to guess what buyers wanted. Plot twist: I knew

As a Buyer, I'd spent 10 years approving billion-dollar budgets. 

As a Founder, I thought other "done for you" experts knew better, until 

I realised my own missing link: Buyers want clarity of why you are 

The must have for their world:

Here's the insanity:

For 10+ years, I sat on the other side of the table making million-dollar buying decisions across 4 continents. I approved less than 1% of what I was shown.

Then I became a founder.

And suddenly I was paying "experts" to theorize about buyer psychology while I literally HAD the buyer psychology.

The wake-up call came when I lost $150K to agencies that were guessing.

They'd present strategies like: "We think buyers want authenticity..."

I'd think: "I rejected 99% of pitches. I know EXACTLY what made me say yes."

The 4 triggers that made me approve budgets instantly:

Clear Unique Power - I could explain why you in 10 seconds

Category-of-One positioning - You weren't "better," you were different

High-impact value - The transformation was obvious

Owned systems - You could deliver your brand clearly across all channels

When these aligned, price became irrelevant.

Here's what changed everything:

I stopped asking "What agency should I hire?"

Started asking, "What would make ME approve this if I were still the buyer?"

Built my own complete growth system using billion-dollar buyer intelligence.

The results in 12 months:

→ $0 to $300K revenue (zero agencies)

→ 80K+ organic following (owned systems)

→ 40-hour work weeks (no agency dependency)

→ Investment: <$50K (vs. $150K+ annual agency costs)

While other coaches teach what worked for THEM:

I teach the universal decision criteria that made me approve $100M+ across hundreds of industries.

The real truth: There's a 3-year window where conscious consumers are actively seeking Category-of-One leaders.

Every month you wait, someone else claims that position using owned systems while you're stuck in agency dependency.

Ready to stop paying people to guess what buyers want?

→ Subscribe to my newsletter: https://lnkd.in/dsVQABvv

→ Join my free masterclass: https://lnkd.in/dqNVxTFy

→ Apply for a strategy session: https://lnkd.in/dtiNbpJZ

Stop renting growth. Start owning it.

Your Purpose Is Your Compass To Success When The World Feels Like It's Spinning Out Of Control (Like Now)

Read the news, and you'd never get out of bed.

(That's why I stopped reading it years ago.)

With the right formula to share your purpose with the world, you thrive and scale 24/7, no matter what is going on

Even if the zombies come! :)

Here is my advise: Proven over 20 years choosing which brands people buy and don't buy

If you want to scale, go INWARD to the heart of your unique innovation - and simplify it, that is what your dream buyers want.

Stop listening to the jungle drums of uncertainty and fear from the media, from well meaning friends, from family.

Start listening to really hard facts on purpose-driven data.

Here's what the data shows:

Purpose-driven businesses: 31% hit double-digit growth

Everyone else: 21% PWC

And this was WHILE the market dropped from 43% to 25% overall, PWC

Translation: When things get harder, the purpose gap gets WIDER.

Why purpose wins in chaos:

IBM's purpose: "Make a connected world smarter" 

Result: This mission became the focus of 25% of their research in year one - salesforce

Their Smarter Cities mission innovation delivered:

Stockholm: 22% traffic reduction + $92M revenue gain Salesforce
Malta: 15% water savings, 25% energy reduction salesforce
100+ cities transformed
Here's what billion-dollar buyer intelligence taught me:

When you can't see the path forward, purpose becomes your decision filter.

Most founders spin-chasing every lead, every trend, every "strategy."

Category-of-one founders ask ONE question: "Does this align with my unique purpose?"

That keeps you moving forward while everyone else panics.

Your unique purpose is your secret sauce to 7 and 8 figures.

Not your framework.

Not your funnel.

Your PURPOSE is what buyers actually want.

If you want to supercharge your results, the data is clear:-

Stop listening to the jungle drums of fear.
Start leaning into what makes you a category-of-one.

To get clarity on your unique purpose, DM "CLARITY" and I'll send you a private invitation to our upcoming masterclass.

The world wants YOUR purpose, turned up loud FACT

Purpose Your Key To Success

This is what purpose looks like in action. 💚

Together we will transform our world

Love Sara

Why do brilliant founders stay invisible, while others with weaker offers become no.1?

I have spent years uncovering what makes billion-dollar buyers choose one purpose led business over every other.

On November 17 at 12 PM CST, I'm hosting a live private masterclass revealing the 5 virtually unknown secrets that make customers choose your offer instantly

AND actually buy what you’re selling.

Here's what you'll learn:

1.⁠ ⁠Why being “different” keeps you stuck and what buyers really use to decide who wins the deal.

2.⁠ ⁠How some founders sell out $200K launches in 24 hours (without ads).

3.⁠ ⁠The 2 hidden secrets that make growth sustainable instead of a one-time spike.

This isn’t just another boring marketing class.

This is a live behind-the-scenes breakdown of the exact buyer psychology I've used to approve $100M+ in deals.

It's the same frameworks that have helped hundreds of purpose-led founders have the roadmap to scale to $1M to $50M and beyond without the need for outside experts.

👉 Seats are limited.

Register now and get the pre-video series before the live session.

Save your seat here: https://lnkd.in/daGbCRjA

Hamza Abuqalbeen, Damini Chomal and 13 other attendees

5 Billion-Dollar Buyer Secrets That Make Customers Choose You

This time next week, I will be starting a hike in El Chalten Patagonia Fulfilling a life Dream

To walk the path of innovators

I made myself this dream 10 years ago when I wanted to quit being a purpose led founder

Here is what saved me

The Innovator: Yvon Chouinard who founded Patagonia the $Billion Dollar Brand

Chouinard was a broke mountain climber not a business person with a desire to get rich

He simply had a dream to climb mountains

So he taught himself blacksmithing and made awesome mountain equipment.

His friends wanted them. He sold them from his car for $1.50 each.

He didn't set out to build a billion-dollar company.

He just refused to compromise what mattered to him.

When being a purpose led founder got tough for me,

And every bone in my body wanted to quit

I remembered Yvon famous words

"Impossible is the lamest of excuses" Yvon Chouinard

And I realised quitting does not make life easier

It just delays your dreams from being realised - because your dreams don't quit

They keep going back to haunt you - until you realise them

What stopped me from quitting was realising

Everything is "figurable outable" - Including how to build sustainable growth

Like Yvon for mountain climbers, I did the same for purpose led founders

When there was no roadmap for what I wanted to achieve, and help founders achieve

I figured out the roadmap over 10 years

And build the solution - Impact Innovator OS

What would you do if you knew your purpose was the path not the obstacle?

My Systems = Permission To Let Go

Systems aren't about control.

They're about permission to let go.

Most founders think systems mean MORE structure, MORE rules, MORE micromanaging.

They're building prisons, not processes.

Here's what I know with billion-dollar buyer intelligence:

The best systems don't need you watching them.

They need you TRUSTING them.

I just spent a week in Patagonia. Zero Slack. Zero check-ins.

My team ran the business.

My masterclass converted at 40%.
My clients got a transformation.
My content went out flawlessly.

Not because I had cameras on everyone.

Because I built systems that give my team permission to OWN their outcomes.

The difference between control systems and freedom systems:

Control systems: "Here's exactly how to do it, check with me before every decision"
Freedom systems: "Here's the outcome we need, here's the framework, you own the how"

Control systems: Team waits for your approval
Freedom systems: Team makes decisions and moves forward

Control systems: You're the bottleneck
Freedom systems: You're irrelevant to daily operations

That last one? That's the goal.

This is the shift:

Stop asking: "How do I build systems so I know what's happening?"
Start asking: "How do I build systems so I don't NEED to know what's happening?"

Your business will scale the day you become irrelevant to its daily operations.

Not because you abandoned it.

Because you built systems that give everyone else permission to own it.

That's not losing control. That's gaining freedom.

You have the power to protect your peace

I knew my billion-dollar buyer secrets were powerful (Join me at 12 PM CT time today LIVE)

I will be sharing all 5 secrets with you:

How you can get more customers to buy your purpose led offer ( while doing less) 

Why?

Your success is what drives me. 

Watching you break through, exit successfully, own your positioning, regain your confidence, this is why I built these systems.

Here are some of our recent 5 Star Trust pilot  Reviews

"I used Sara's knowledge to fine-tune elements which were decisive for the sale. I exited successfully while taking my company to the next level."
– Paula

"With Sara's support, we confidently stepped into a 'category of one' position—owning what makes our brand distinct and valuable. Within weeks, we were executing with focus and seeing measurable traction."
– Vanessa

"Sara's guidance helps you regain confidence back in your very own unique business value proposition."
– Sarita

"Sara's focused guidance helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence."
– Pramila

If you want the same results, join us today at 12 PM CT.

I'm teaching the 5 Billion-Dollar Buyer Secrets that get more customers to buy your purpose-led offer.

https://lnkd.in/dqNVxTFy

Sara

Mountains don't apologize for taking up space.

Neither should you.

Before I start working with founders many feel like this 

(and its natural by the way, its an old in built operating systems that needs to change)

They shrink their offers to feel "more accessible."

They soften their prices to avoid "being too much."

They dim their genius to not "intimidate" people.

Here is why that old operating system needs to change:

Working as a  billion-dollar buyer taught me this:

The most magnetic founders never apologize for taking up space.

Not because they're arrogant.

Because they know their PRESENCE is their value.

Mountains don't say:

"Sorry for being so tall."

"Maybe I should be smaller so you're more comfortable."

"Let me make myself less imposing."

They just ARE.

Solid. Unmovable. Unapologetic.

Today embrace this: You are allowed to:

Charge premium prices without justifying them

Have standards that eliminate 90% of people

Take up space in your industry

Be too much for some people

Shine without dimming for anyone's comfort

Stop asking permission to take up space.

Just take it.

Most founders think they need better branding, more content, or a “stronger niche” to convert buyers.

But that’s not why they’re being ignored.

Meanwhile, competitors with weaker offers…
smaller audiences…
and zero differentiation…

Are closing deals faster.

After spending years in high-level rooms where multi-million-dollar buying decisions happen, I learned something most founders never hear:

Buyers don’t choose the most impressive offer.

They choose the offer that triggers 5 specific psychological buying switches.

And almost no one is using them.

On December 8 at 12 PM CST, I’m hosting a private masterclass where we’re breaking down these 5 buyer switches in detail.

Not theory.
Not generic “positioning advice.”
But the exact mechanisms top buyers use to say yes - fast.

Here’s a preview of what you’ll learn:

1. Why “standing out” is often the reason you’re NOT getting chosen, and what buyers actually look for instead.

2. The strategy behind founders who sell out 200K launches in a single day without ads, funnels, or giant teams.

3. The hidden systems that turn unpredictable sales into steady, compounding growth.

These are the same frameworks I used to greenlight over $100M+ in deals, and founders have used them to scale from $1M to $50M without burning cash or hiring bloated agencies.

This masterclass is not public, and seats are extremely limited.

Everyone who registers gets access to the pre-training video series before we go live.

🔗 Reserve your spot: https://lnkd.in/dqNVxTFy

If you sell expertise, transformation, or innovation, don’t miss this. This one session could change how buyers see you forever.

Don't Fake It Till You Make It"

Starbucks just admitted what most brands won't:

Their purpose strategy misfired.

CEO Brian Niccol told Axios: "We had this strategy that was just a misfire of a purpose-driven store. It's like, well, the purpose is community connection. I think that's what got us off our game." TheStreet

Wait.

A $103B company with 40,000+ locations worldwide just said their PURPOSE got them OFF their game?

Here's what happened:

Starbucks tried to be everything to everyone.

Purpose became so broad it meant nothing.

Community connection? Great. But if your baristas can't make coffee fast enough, you've lost the plot.

Niccol's fix?

Go back to basics. "Above all else, a coffee company." Craver

This is the billion-dollar buyer intelligence lesson:

Purpose isn't about adding MORE missions to your business.

Purpose is about knowing your ONE thing so clearly that every decision flows from it.

The difference between purpose-washing and purpose as your operating system:

Say No To:- Brands trying to save the world while their core product suffers

Say Yes To: Brands whose purpose IS their product excellence

Look at Patagonia:

They don't talk about being a clothing company that cares about the environment.

They're an environmental company that makes clothing to fund the mission.
See the difference?

One is purpose bolted ON.

One is purpose built IN.

Most founders make Starbucks' mistake:

They add purpose to their pitch deck, their website, and their social posts.

But their operations? Still running on old systems that contradict everything they claim to stand for.

Category-of-one founders don't fake purpose till they make it.

They BUILD their entire business FROM purpose.

Every hire. Every offer. Every client decision.

Either it aligns with your purpose, or it doesn't belong in your business.

Don't fake it till you make it.

Make it real, or don't make it at all. 

Sign up to my newsletter here, for weekly strategic  on how to Be Impactful

https://lnkd.in/dsVQABvv

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diarmaid Mcmenamin's LinkedIn Performance

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