As a doctor, former financial advisor, and property investor, I'm sharing the lessons I learned from being a busy, time-poor professional to building a life of time and financial freedom. 

My journey to financial freedom began with the standard advice of getting a great job, working hard, and hoping the system would take care of me.  After 20 years of service in the Royal Navy and as a doctor, I realised this was a myth.  This standard narrative will only take you so far, and I have started to seek better ways to build time and financial freedom for myself and my family. This realisation inspired me to share my journey and the lessons I've learned with you. 

My journey led me to earn my MBA, work as a financial adviser in London, and eventually transition into entrepreneurship. Investing in property and sharing financial lessons through our financial education start-up Building Out.  

I hope that sharing these lessons will help you on your path to Building Out a life of time and financial freedom.  The journey can be challenging, but it's certainly worth it!

Sign up for our free weekly newsletter at: 

www.building-out.com

Good luck on your journey!

Nothing on our website, blog, socials or newsletter is designed to provide financial advice and is for educational purposes only. For individual financial advice on your circumstance, please seek the advice of an FCA-approved advisor.

Diarmaid Mcmenamin

The NHS operates as a monopsony.
What's that? 

A monopsony is a market with one dominant buyer of labour.

Most doctors never learn that word in medical school.

But they feel its effects every single day.

Here’s what a monopsony does:

→ Pay is influenced by political budgets rather than market value
→ Working conditions are centrally determined
→ Exit options are limited and costly
→ Individual bargaining power is minimal

In most professions, if your employer undervalues you, you move.

In UK medicine, mobility is constrained by training pathways, geography, and licensing barriers.

So what do you do?

You stop relying on a single employer for 100% of your income.

You build a portfolio career:

• Locum work for schedule control
• Medico-legal work for premium fees
• Digital products for scalable income
• Investments for compounding wealth

You don’t have to leave medicine.

You just stop letting one institution hold all the cards.

♻️ Repost if this resonates with a doctor you know.

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Building Out

Property Investor

Partner

Royal Navy

As a doctor, former financial advisor, and property investor, I’m sharing the lessons on the path from being a busy, time-poor professional to building a life of time and financial freedom.

A UK consultant earned £1 more. Their tax bill went up by £22,000.
Here's why: 

That is not a typo.

The pension annual allowance taper means a single pound of additional income can trigger a five-figure tax charge.

The BMA surveyed its members. This is what they found.

Mid-career doctors exist in a financial "kill zone":

→ Highest effective marginal tax rates of any UK profession

→ 35% real-terms pay cut since 2008

→ Mandatory professional fees just to be allowed to practice

→ A pension system that penalises you for working more

The public sees a six-figure salary.

The doctor sees 29p of every additional pound earned.

The system extracts maximum clinical output while capping the ability to build wealth.

Financial freedom in this environment is not an accident.

It is an engineering project.

Full breakdown on the blog → link in comments.

♻️ Repost if a doctor you know needs to see this.

Every doctor should know one number.
It's this:

Not their salary.

Not their pension statement.

Not their student loan balance.

Their Freedom Floor.

Here’s what it is:

The minimum annual cost of the life you actually want to live.

Not the consultant lifestyle.
Not the Instagram version.
Not the “after I make partner” fantasy.

Your real life.

Roof.
Food.
Heating.
Kids’ shoes.
The occasional takeaway.

Strip it back.

Calculate it.

Most people never do.

Because if the number is lower than they thought...

They’d have to admit they’re working far harder than necessary.

Once you know your Freedom Floor, work backwards.

What invested capital — earning a reasonable long-term return — would cover it?

That’s your Freedom Number.

When your assets cover your floor, something shifts.

Work becomes optional.

And optional work behaves very differently from mandatory work.

Optional work energises.
Mandatory work erodes.

Same hospital.
Same rota.
Different psychology.

You don’t need £5 million.

You need clarity.

Know your number.

Everything changes after that.

www.building-out.com

33% of UK doctors say they are struggling with daily workloads. 16% have already taken steps to leave medicine. But here’s the uncomfortable truth:

Most of them don’t actually hate medicine.

They hate financial dependence.

Because when your life looks like this:

Mortgage → depends on your job
School fees → depend on your job
Car → depends on your job
Family security → depends on your job

You don’t just have a profession.

You have one fragile income pillar.

And when everything sits on one pillar...

even a good job starts to feel like a trap.

So the solution isn’t more “resilience training”.

It’s financial architecture.

Doctors who regain control usually start with four moves:

→ Claim the tax relief you’re owed (many forget you can go back 4 years)

→ Use pension contributions to escape the £100k tax trap

→ Build a portfolio career (over half of UK doctors already have one)

→ Create income that isn’t tied to NHS shifts

Something interesting happens when you do this.

Medicine stops feeling like a cage.

And starts feeling like a choice again.

Don’t hate the profession.

Understand the trap.

Then build your way out of it.

www.building-out.com

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Do you know the biggest financial mistake mid-career doctors make?
It's this:

They try to earn their way to wealth.

But when your marginal tax rate is 60–71%...

Working harder is the least efficient strategy you have.

Every extra shift:

→ Loses Personal Allowance
→ Gets taxed at punitive rates
→ Increases burnout risk
→ Barely moves your net position

You don’t have an income problem.

You have a structure problem.

The leverage isn’t in the extra hour on the shop floor.

It’s in tax efficiency and asset protection.

3 moves that actually shift the needle:

Max your ISA
£20k per year.
Tax-free growth.
Tax-free withdrawal.

Salary sacrifice
Reclaim your Personal Allowance.
Avoid the 60% trap.

Build income outside the NHS
Assets that earn without you being present.

Because here’s the uncomfortable truth:

If your wealth depends entirely on NHS policy...

You don’t own your future.

The goal isn’t more income.

It’s optionality.

A portfolio that compounds quietly in the background
means the next pension reform or pay freeze
doesn’t dictate your decisions.

Extra shifts increase income.

Assets increase freedom.

Choose accordingly. ♻️

24% of UK consultants have cut waiting list work.

Not because they’re lazy.
Not because they don’t care.

Because the incentives are broken.

The BMA surveyed 5,000+ senior doctors and found:
almost 1 in 4 consultants reduced WLI sessions due to pension tax taper rules.

Stack the penalties and the question gets uncomfortable:

Are you paying to work?

Pension “cliff edges” that punish extra sessions

The 60% tax band that turns pay rises into rounding errors

Mandatory professional overheads paid from net income

Frozen thresholds pulling more people in each year

If the answer is “yes” — even occasionally — something needs to change.

Not the system (that’s a long fight).

Your personal setup.

A practical checklist:

→ Audit your marginal tax exposure
→ Model pension outcomes before you take extra work
→ Build assets outside the NHS so policy changes don’t own you
→ Get specialist advice (not generic “financial planning” chat)

Financial freedom for mid-career doctors doesn’t happen by accident.

You build it. You protect it. You keep it.

Want to know more?
www.building-out.com

building-out.com

Most doctors were told the same story.
But it was wrong: 

Work hard.
Get the grades.
Choose the “right” career.
The system will look after you.

I believed it.

I spent nearly 20 years as a military doctor in the Royal Navy.

High income.
Prestige.
Security.

And yet...

I wasn’t building wealth.
I wasn’t buying time.
I was renting a lifestyle from my calendar.

After leaving the Navy, I did something unusual.

I qualified and worked as a financial advisor in London.
I passed a MBA. 
I trained with some of the best property investors in the country.
I studied how money actually works.

That’s when it hit me:

Doctors don’t have a money problem.

We have a structural problem.

Late earning.
Heavy taxation.
Complex pensions.
Golden handcuffs disguised as stability.

And almost zero financial education.

I still love medicine.

But I no longer rely on it as my only financial strategy.

Now I help doctors understand the rules of the game:

→ How tax really works
→ How to build assets outside the NHS
→ How to buy back time without walking away from medicine

You can be a good doctor.

And still build optionality.

You can enjoy clinical work.

And still design a life that isn’t dependent on it.

The system won’t build that for you.

But you can.

If you’re a doctor who wants more control over your time and money, sign up for our LinkedIn newsletter above or visit www.building-out.com and sign up for our free newsletter there. 

Good luck on your journey!

“Gold is a perfect inflation hedge.”

Half true.

Which makes it dangerous.

Here’s what the data actually shows:

→ Gold tends to respond well to inflation spikes in the short run
→ Over long periods, the relationship weakens
→ It reacts most when inflation accelerates sharply
→ In low, stable inflation, it often does very little

Gold isn’t a thermostat.

It’s a smoke alarm.

It doesn’t gently adjust with every temperature change.

It screams when something is burning.

And stays quiet when it isn’t.

That’s an important distinction.

If you buy gold expecting it to steadily track CPI, you’ll be disappointed.

If you own it for regime shifts — policy mistakes, currency stress, sudden inflation shocks — you understand its role.

Don’t buy gold because you’re confident inflation is coming.

Buy it because you accept that you might be wrong about the future.

Insurance isn’t about prediction.

It’s about humility.

Most UK doctors don’t realise they’re in a 60% tax bracket.
Here's why:

Earn £100,001
and your next £1 can be taxed at 60%.

Not a loophole.
Not a mistake.

Just how the system works.

Here’s why:

Between £100,000 and £125,140
you lose £1 of Personal Allowance
for every £2 you earn.

By £125,140?
Your entire £12,570 tax-free allowance is gone.

That creates a stealth marginal rate of 60%.

(67.5% in Scotland.)

This isn’t rare.

The average consultant salary sits right in this range.

And because thresholds are frozen until 2031,
inflation alone is dragging more doctors into it every year.

You don’t need a pay rise to hit 60%.

The system moves you there automatically.

The fix is boring — and powerful.

Reduce your adjusted net income below £100k.

Most commonly:

→ Pension contributions
→ Salary sacrifice (EV, cycle-to-work)

Example:

A £10,000 pension contribution
can save ~£6,000 in tax.

That’s a 60% instant return.
Before the money is even invested.

Sometimes the smartest financial move
isn’t earning more.

It’s understanding the rules
before they understand you.

If you’re a consultant drifting above £100k,
this is worth checking.

And someone in your department probably hasn’t. ♻️

How much does it cost you before you even get to work? 


Name another profession
where you pay thousands each year
just to be allowed to work.

I’ll wait.

UK doctors carry mandatory overheads
that come straight off net income:

→ GMC registration: ~£455/year
→ Royal College fees: £200–£600+
→ Indemnity for private work: often thousands
→ Postgraduate exams: £2,000+ per sitting
→ Courses, CPD, portfolio fees

This isn’t optional.

You can’t practise without them.

And here’s the part most people miss:

These costs come out of post-tax income.

So if you’re in the £100k–£125k band...

You earn £10,000.
HMRC keeps ~£6,000.
You pay your regulator with what’s left.

A corporate executive doesn’t pay a licence fee to attend meetings.

A management consultant doesn’t fund their own regulator.

Doctors?

They pay to practise.

Then they’re taxed at 60% on the rest.

This isn’t outrage.

It’s arithmetic.

And arithmetic compounds.

Are you telling yourself that everything will be ok when you reach the next milestone? This is the Deferred Life Trap, and here's how to escape it.

A career committed to protecting life requires you to defer your own. Nobody puts it that bluntly in the admissions brochure. But every doctor reading

How To Escape the Deferred-Life Trap For Doctors

You buy a £5 ready meal. You microwave it. It tastes awful.
Do you finish it?

Most people do.

Because throwing it away feels like wasting £5.

But the £5 is gone either way.

Finishing it just adds 10 minutes of misery.

Now replace £5 with:

→ 6 years of medical school
→ A decade of training
→ £100,000+ of debt
→ Your twenties and thirties

This is the Sunk Cost Fallacy in scrubs.

Doctors stay in:

• Toxic departments
• Specialties they’ve outgrown
• Jobs that drain them

Because walking away feels like wasting the investment.

But here’s the uncomfortable truth:

The investment is already gone.

The only thing you control now is the next 10 years.

Staying miserable doesn’t honour the sacrifice.

It compounds it.

You’re not “quitting.”

You’re reallocating capital.

Your time.
Your energy.
Your remaining decades.

Smart investors don’t throw good money after bad.

So why are smart doctors throwing good years after bad?

Stop eating the bad meal.

Becoming a doctor costs more than tuition.
After graduation, you're immediately hit with:

→ GMC registration: £433/year

→ Indemnity insurance: £hundreds/year

→ BMA membership

→ Royal College fees

→ MRCP Part 1: £478

→ MRCP Part 2: £478

→ PACES: £694

→ MRCGP AKT: £505

→ MRCGP CSA: £1,674

Fail an exam? Pay again.

A GP registrar earning £40,257 can face over £5,000 in mandatory professional costs.

Before travel. Before courses. Before portfolio expenses.

The BMA called these costs "completely unaffordable."

And here's the part most doctors miss:

You can claim tax relief on some of these fees.

But almost nobody tells you that.

Because nobody taught you to ask.

www.building-out.com

Do you feel successful but still trapped financially?

I. The Paradox of the Modern Medical Career You made it. Consultant. GP Partner. Specialty Doctor with a decade of experience under your belt. Whateve

Why Doctors Feel Successful but Financially Paralysed

In 1896, an Italian economist noticed something strange in his garden.


20% of his pea pods produced 80% of the peas.

So he looked at land ownership across Italy.

Same pattern.

80% of the land was owned by 20% of the population.

Vilfredo Pareto had stumbled onto something bigger than agriculture.

The pattern shows up everywhere.

Business.
Wealth.
Medicine.
Time.

In your world it looks like this:

→ 80% of your clinical impact comes from 20% of your decisions
→ 80% of your stress comes from 20% of your tasks
→ 80% of your income comes from 20% of your leverage
→ 80% of your admin doesn’t require your brain

Yet most professionals optimise the wrong 80%.

They refine emails.

Tweak slides.

Perfect discharge letters.

While their real 20% — the decisions, the strategy, the leverage — gets squeezed into whatever energy is left.

The question isn’t:

“How do I do more?”

It’s:

“What actually moves the needle?”

Find your vital 20%.

Protect it like an asset.

Delegate, delete, or downgrade the rest.

Because productivity isn’t about volume.

It’s about asymmetry.

And most people are working very hard in the wrong half of the equation.

www.building-out.com

Most doctors don't realise they're caught in a monopsony.
What's that? 

It's a market with one dominant buyer of your labour.

Most learn the word eventually, but only when it hits home.

Your pay isn't set by market forces.

It's dictated by budgets, politics, and central control.

Working conditions? Mostly decided from above.

Options to exit? Limited and expensive.

Your bargaining power? Almost zero.

In most jobs, if you're undervalued, you leave.

In UK medicine, that's hard.

Training pathways, licensing, geography, they keep you stuck.

So what can you do?

Stop relying on one employer for everything.

Build a portfolio.

Locum shifts for flexibility.

Medico-legal work for premium rates.

Digital products that scale.

Investments that compound over time.

You don't need to quit medicine.

You just need to stop letting a single institution call all the shots.

Because when your income depends on one buyer, your power is limited.

Real wealth comes from diversifying that power.

Should I invest in gold? Here's some food for thought

You don't invest in gold. You insure with it. And if that sentence irritates you, good. It means you've been taught to think about gold the wrong way.

Why Invest In Gold - For the Busy Professional

A brief history of gold and money:

1870–1914
The Classical Gold Standard.
Currencies pegged to gold.
Trade imbalances self-correct.
Stability.

1944–1971
Bretton Woods.
The dollar pegged to gold at $35/oz.
Other currencies pegged to the dollar.
It works... until the Triffin Dilemma makes it mathematically unsustainable.

August 15, 1971
Nixon ends gold convertibility.
The dollar floats.
Gold floats.
A new era begins.

Since then?
Pure fiat.

Now look at the present.

2010–2026
Central banks flip from net sellers to aggressive buyers.
By 2024: 1,000+ tonnes annually.
The largest sustained accumulation in modern history.

Why?

Because monetary systems don’t last forever.

They stretch.
They strain.
They reset.

The pattern isn’t ideological.

It’s structural.

Every few decades, the rules change.

Gold is the only asset that has existed in every version.

Empires change.
Currencies change.
Policy changes.

Gold remains.

You don’t need to predict the next reset.

You need to survive it.

Why is it that high earners are still not financially free?

The Paradox of the “Rich” Doctor You've reached the milestone. Thirteen years of training. Maybe more. The exams, the rotations, the nights where you 

Why Most High Earning Doctors Aren't Financially Free

There’s a salary band in the UK where every extra £1 you earn...
You only keep 38p. And you can lose £10,000 in childcare.

Not a typo.

Between £100,000 and £125,140:

→ You lose £1 of Personal Allowance for every £2 earned
→ Effective marginal tax rate: 62%
→ With a Plan 2 student loan? 70%+

But here’s the real landmine.

Earn £100,001.

One pound over.

And you lose:

❌ 30 hours free childcare
❌ Tax-Free Childcare eligibility

No taper.
No smoothing.
A cliff edge.

I’ve seen this happen in real life:

A consultant accepts a £2,000 Clinical Lead allowance.

Salary moves from £99.5k to £101.5k.

Net result?

Worse off by ~£8,000.

The system wasn’t designed to punish doctors.

But it absolutely punishes drift.

Here’s the fix (and it’s boring):

Lower your adjusted net income below £100k.

Most common way?

→ Pension sacrifice.

Do that and you:

• Restore your Personal Allowance
• Regain childcare eligibility
• Avoid the 60%+ trap

For a family with two children, that one decision can be worth £20–25k a year.

This isn’t tax optimisation.

It’s financial self-defence.

If this surprised you,
someone in your department is about to walk into it. ♻️

CEO, Storytold | Your story should generate revenue while you sleep. | Top 1% LinkedIn Storyteller | Real authority that drives deals.

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

If your outreach feels cold, it’s usually because your presence is.

People say outreach is quantity.
More connection requests.
More messages sent.
More follow-ups.
Copy/paste.

And then wonder why replies are slow
or their new conversations go nowhere.
Because from the other side, it's COLD.

There’s no context. No recognition.
No reason to engage beyond curiosity.

Outreach works differently when someone already knows who you are.

When they’ve seen your thinking.
When they recognise your name.

When they understand what you stand for before you ever land in their inbox.

That’s not luck. That’s clever positioning.
We spend a lot of time shaping that layer.

Making sure businesses aren’t only visible, but recognisable.

So when outreach happens, it doesn’t feel like an introduction.
More like a continuation.


That’s how we approach growth at Storytold™
Build recognition first, then start the conversation.
When trust is already built up with your audience.

One of the best things I’ve learned in my 30s?


The magic is never in the plan.
It’s always in the unexpected!

→ The out-of-the-blue invites.
→ The random conversations.
→ The yeah why not? moments.


That’s where LIFE actually happens.
And here's a perfect reminder of this.

Natasha Foulke and I were live on Radio Cardiff because we met the amazing Tash Sanganoo at an event and she liked us.

Whenever something wonderful happens,
I can usually trace it back to meeting
and connecting with someone:

→ Met a designer at awwwards. in San Francisco, who invited me to check out her company in Chicago a week later. Then worked together.

→ Met the wonderful Alex Beeching on #LinkedIn, who recommended Dionne, who recommended Vanessa, who now prints all our branded merch!

→ Went to a networking event in London, met the host of the event Gabrielle, who’s now our newest writer at Storytold™

→ Even met my best friend by playing a laptop game in school - the same game that he recognised and sat next to me to play.


None of these things were planned.
But it all changed life for the better.
This post is just your reminder that:
YOUR NETWORK IS POWERFUL.


Not just business.
for joy, for adventures.
For stories to tell for years.
Say yes to things, talk to people…
And you'll see the benefit. Trust me.


I'm Jack. Natasha, Gabby and I help Leaders 
like you post less but earn more on #LinkedIn. 

Let's keep these unexpected opportunities going.

A strong website explains what you do. BUT AUTHORITY is what makes people want you.


Most businesses focus on getting the site live.
Pages written. Design signed off. Job done.

But after that, something important is missing.
There’s nothing reinforcing your message.

Nothing building recognition, or keeping you
front of mind once someone clicks away.


So your site exists… but your clients don't come.


Authority doesn’t live on a single page.
It’s built through repeated exposure.
Showing up in the right places like
#LinkedIn, with the same intent.

That’s how people arrive at a
website already convinced.
So this is where we focus.
Building your *authority*


Shaping how businesses show up publicly.
Defining what they need to be known for.

Writing stories that reinforce your position
day by day, week by week, so your website
stops doing all the heavy lifting on its own.

The result is simple. People don’t land cold.
They arrive with context. With confidence.
With a sense of who they’re dealing with.


Websites explain. Your authority *convinces*.


That’s the result of working with Storytold™
So trust is built repeatedly with your audience.
You get more sales, when you get your story told.

I don't have a university Degree.
I didn't inherit generational wealth.
And honestly, my clients don't care.


Everything I am today, I learned
the hard way. From the ground up.

And along the way, I learned something
that frustrates Leaders like me and you:

You can have the best credentials,
the best experience in your industry,
and post about it every damn day.

But without personality, nobody cares.
I’ll say louder for the people in the back.
NOBODY CARES ABOUT YOUR AWARDS.


Why?


They care about two things:


1️⃣  Your vibrant personality
2️⃣  How you can help them.


For example, here’s how I help people:


🤯 You waste 30h a month posting on LI
🕺  Meet us 1hr a week. Save 26h / month

🤯 You post about credentials. Get 4 likes
🕺  We post your outcomes. Book 4 LEADS

🤯 Your website & LinkedIn look confused
🕺  We make you coherent, clear, & craved

🤯 Your peers seem to grow lots. You don’t
🕺  We strategise. You grow 2k each month

🤯 You miss opportunities without realising
🕺  We attract deals to you, all on LinkedIn


And not once do we post about your degree.


If you’re ready to let your actions make
you successful, and you want a partner
who actually cares about your success...

Request a private call with me:
https://lnkd.in/eZZ8j7ZF

Post less, earn more,
get your Storytold™

– Jack

For International Women’s Day I’m celebrating the incredible women of Storytold.


Today I can tell you how inspiring they are
(and for it only to sound a LITTLE cringe).

Not as a tickbox exercise or because I’m trying to look good. But because they work incredibly hard, they’re extremely caring and they truly believe in our vision: to help leaders get their story told.

But more than that. One of them
(you know who you are) believed
in me before Storytold™ existed.

She’s the reason we’re here today.

Also 75% of our clients are female,
leaders from the UK and the USA,
and all are excellent at their craft.

Just like my team are excellent at ours.

These incredible women help you get your story told.

And as far as I’m concerned, they should be celebrated every day.

Many businesses think that once they’re online, the job’s done.

People can find you on LinkedIn you. Your name shows up.

There’s a page with what you do and how to contact you.

That’s not enough.

You need a REASON for people to connect from you.
To decide whether you're a credible authority...
or whether they move on to the next option.
It’s where your reputation is judged.
Not just by how it looks
But by what it says.

If you're telling stories,
you're speaking directly to the heart.
You're touching their emotional, decision-making core.

And you're making more sales.

That's why I founded Storytold™

That's what my team do for you, every day.

Why Storytelling is the most powerful thing on LinkedIn

How I realised the most dangerous place to be is in my own head.



In 2023 I’d draft a post
when I had time, feel like
an imposter, and hit delete.

I’m an introvert, so I didn't know
how to share my knowledge here
without sounding like a narcissist.

I saw so many leaders sign deals on
LinkedIn, I knew it was the place to be.
But I couldn’t get out of my own head.

Every day I stayed quiet, others were
signing opportunities that I wanted.

It was frustrating. I knew the more
I stayed quiet and invisible, the
more my silence cost me.


By January 2024,
I’d had enough.
I said F%CK it.
I’m doing this.


I realised I didn't need
to be a content creator.

I needed a system to
share my perspective,
and attract others who
aligned with my values.

So I built Storytold™


✅  We build your reputation,
❌  so you can focus on leads.

✅  We extract your message,
❌  so you don't have to think.

✅  We share your experience,
❌  so you don't look arrogant.

✅  We own the daily operations,
❌  so you can own your authority.


I built this company to solve my own
invisibility, and went from 740 friends
to 55,000+ peers following in 2 years.

If you’re tired of being the best-kept
secret in your industry, stop trying to
think your way out of it. Start operating.

I’m Jack. I help leaders get out of their own heads and into the market. Request a Private Authority Call via the link in my profile.

P.S. I’ve created free PDFs for you:
👉 https://lnkd.in/dmvUzSts

Here’s why commenting on LinkedIn is the biggest advantage you’re not using right now (and how to change that):


Are you commenting on LinkedIn or just posting and ghosting?

Comments are an underused powerhouse that grow your authority on LinkedIn when done properly. Here’s a guide to top-notch comments.


❌ They aren’t JUST seen by the post author.
✅ Your full network can see your comments.

❌ Are your comments pushing people away
✅ Or opening a door to connect with you?

❌ Are you just replying to the post author,
✅ Or opening up a dialogue with everyone?

❌ Are your comments one-word platitudes,
✅ or adding value & sharing a perspective?

❌ Comments should reflect who you are!
✅ Let your personality shine. Be ‘likeable’.

❌ Commenting isn’t pointless or ‘just fluff’
✅ It helps you build a habit of connecting.

❌ Comments aren’t just for the post...
✅ They’re mini prospect sales pitches!

❌ Are your comments about you, or
✅ or helping others learn something?

❌ A comment isn’t just a comment.
✅ It’s a mini post! Make them count.

Your ideal client may be reading your comment.
Your reputation is on the line.
So don’t half-arse it.

BTW, here’s a FREE guide to seeing LinkedIn
as it truly is: A public record of your reputation:
👉 https://lnkd.in/eU4QQ-wf

Post less & earn more.
Get your Storytold™

Why are you here?
What do you want to get out of linkedin?


❌️ are you posting to look good?
✅️ or to share your knowledge?

❌️ are you commenting for attention?
✅️ or to add a meaningful perspective?

❌️ are you on here to socialise?
✅️ or to generate more revenue?


If you answered ✅️ to each, you're a Leader. 
Whether your audience realises yet or not. 
Now you just need to be visible.

It's not enough to "post and ghost".
You have to be on LinkedIn 24/7 to grow a following.
Then you have to provide consistent value, to monetise it.

Storytold™ exists to help you monetise your LinkedIn,
without having to be on LinkedIn 24/7 yourself.
Post less, earn more, get your story told.

Not convinced? Read our testimonials:
https://lnkd.in/ebZmYAtN

It all starts with a call:
https://lnkd.in/eZZ8j7ZF

Your audience trusting you, and then buying from you, isn't like flicking on a light switch.


A CEO left a comment on my post yesterday
that completely hit the nail on the head:
"Authority is built with a lot of reps."

He is 100% right.

Nobody walks into a gym,
lifts a dumbbell just once,
and walks out ripped.
(I wish)

And nobody writes one post on LinkedIn and suddenly becomes an industry icon. Trust, like muscle mass, takes determination, hard work, consistency, repetition, and time.

You have to prove yourself over & over again with every post until the market believes you. And no matter how much you wanna post, a CEO doesn’t have time to do it properly.

You’ll be inconsistent, even with a marketing department. And like at the gym, inconsistent bursts of energy don’t get you anywhere, they just make you tired.


That is exactly why I built Storytold™


Brilliant leaders are losing deals
because they simply don't have
the hours in the day to show up.

We're the system that puts in the reps for you.
We do the heavy lifting to grow your authority,
without sapping a single minute of your focus.

You bring your career expertise.
My team and I bring consistency.

Want clients? Get your story told.
→ https://lnkd.in/eZZ8j7ZF


P.S. I don’t go to the gym. I’m too busy making leaders like you ripped instead.

Delivery isn’t the same as demand.

You can build something exceptional, yet still struggle to generate consistent enquiries. This is a problem businesses come to us with regularly.

They invest in the asset...

→ The website.
→ The product.
→ The service.

It’s well built. 
It’s professional.

But there’s no demand engine around it.

❌  No consistent messaging.
❌  No reinforcement of the problems it solves.
❌  No ongoing visibility that keeps the business front of mind.

So the work exists… but attention doesn’t.
And without attention, there’s no attraction.

That’s the gap most businesses underestimate.
They assume the asset itself will carry the weight.
In reality, demand is built before anyone ever clicks.

It’s built when your audience keeps seeing you
speak directly to the problems they recognise.

When your message shows up consistently enough
that they understand what you do and where you fit.

When your name comes to mind
BEFORE they’re actively looking.

That’s where we operate.

Not just helping businesses “show up”,

but shaping how they’re perceived when they do.

✅  What they’re known for.
✅  What they’re consistently associated with.
✅  Why someone would think of them first instead of second.

When demand is built properly, the website converts faster.
Outreach becomes warmer. Sales conversations start ahead.

Delivery gives you something to point at.
Demand gives people a reason to care.

That’s the layer we build at Storytold™
The work that makes sales land faster.

If we don’t grow your audience by 5,000 followers in 4 months… you get your money back.


Yep. You read that right.
You invest for three months.
We deliver measurable growth.
Or you walk away with your money.

Your business needs visibility to succeed.
We guarantee your success at Storytold™

👉  https://lnkd.in/eZZ8j7ZF

Want to leverage LinkedIn into sales? Get your story told. 

Storytelling is universal.
It's what connects us all. 

And most businesses aren't telling stories.

Why? 

Because telling a great story is more than just "this is our service" and "this is what we do".

It takes skill. Emotion. Crafting a narrative around your brand. 

And if you want to do it well, you need to know what you're doing. 

My team do. 
Message me to get started. 
We'll get your Storytold™

When you go on a first date, do you ask for their number before they’ve even said hello?


I’m not very good at sending DMs.
But I know how NOT to send them.

Coming in hard and fast (phrasing)
is a sure way to turn off the reader.

I’m NOT exploring how companies
streamline their formation and ops.

I don’t want an automated AI agent
to run a global compliance solution.

And claiming something about the
company that isn’t true, won’t work.

And the CTA ‘softening' to position
it for my clients, won’t work either.

Trust needs to be built in the DMs
before we dive into a relationship.

And I don’t think an AI Agent can
build that trust. Not now, not ever.

People buy from people. Humans.
Those few we know, like and trust.

So if you’re looking for a partner to
get your story told, that may be us.

I will never sell to you cold like this.
I’ll see if a conversation would help.

Then if it’s not the right time to work
together, I’ll send helpful, free PDFs.

And maybe 6 months later, I’ll have
earned your trust. That’s ok with me.

Storytold is a partnership. We grow
your brand for YOU… not our egos.

Our partnerships start from £1,750.
Discounts for the right fit are available.

Let’s increase your Authority  ➝  grow
your reputation  ➝  get your Storytold™



P.S. here are the free assets I mentioned:
https://lnkd.in/dmvUzSts

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Diarmaid Mcmenamin

Jack Dyer🕺

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The Battle

Diarmaid Mcmenamin

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diarmaid Mcmenamin's LinkedIn Performance

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