BLAXLAND CONSULTING LIMITED

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗽𝗼𝗿𝘁𝗰𝗼𝘀 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘁𝗵𝗲 𝗩𝗖𝗣 – 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗺𝗶𝗱-𝘁𝗲𝗿𝗺 𝗿𝗲𝘃𝗶𝗲𝘄, 𝗮𝗻𝗱 𝗽𝗿𝗲-𝗲𝘅𝗶𝘁 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 

Diane is a senior adviser to private equity portfolio companies.  She helps investors and portcos to deliver robust growth against value creation plans - including via post-merger integration.  She has a sweet spot in Tech-enabled B2B Services including Professional Services in the UK and EMEA.

Her experience includes:

- pre-deal MDD and post-deal operating reviews of portcos - eg for Blackstone, Mercia, Silverfleet, LDC, Rockpool, Foresight
- rapid recovery of post-merger integration and transformation, ahead of an IPO (backed by TPG)
- commercial risk analysis for a PE portco, triggering an exit via secondary buyout (backed by ICG)
- recovery of an off-shore proposition, re-positioning for growth ahead of a merger
- design and global rollout of a post-merger data integration model.

Her skills include P&L management, business strategy, sales, operations, business transformation, and change management – drawing on her experience in startups, scaleups and global business.

Founder

Career Coaching by Diane Blaxland

🚩 How will you know if my Career Coaching is right for you? Five quick signs: 

•	there is a gap emerging between your career and your satisfaction level 
•	addressing the gap is increasingly important to you 
•	there are risks if you do something, and risks if you do nothing 
•	you have some advice, but you want to take a wider, longer term view 
•	talking it through with an experienced executive feels like a good place to start 

#ExpertLeaders #Careers #PersonalDevelopment

Catalysis Advisory Ltd

𝗥𝗲𝗰𝗲𝗻𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗣𝗘 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝘄𝗶𝘁𝗵 𝗽𝗼𝗿𝘁𝗰𝗼 𝗕𝗼𝗮𝗿𝗱𝘀 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗲𝗮𝗺𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀:
🔺 𝗽𝗿𝗲-𝗲𝘅𝗶𝘁 𝗿𝗲𝘃𝗶𝗲𝘄 - 𝗕𝟮𝗕𝟮𝗖 𝗙𝗶𝗻𝗧𝗲𝗰𝗵 (𝗘𝘂𝗿𝗼𝗽𝗲)
🔺 𝗽𝗼𝘀𝘁-𝗱𝗲𝗮𝗹 𝗺𝗶𝗱-𝘁𝗲𝗿𝗺 𝗿𝗲𝘃𝗶𝗲𝘄 - 𝗕𝟮𝗕 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀
🔺 𝗽𝗿𝗲-𝗱𝗲𝗮𝗹 𝗕𝟮𝗕 𝗥𝗲𝗴𝗧𝗲𝗰𝗵, 𝗕𝟮𝗚𝟮𝗖 𝗛𝗲𝗮𝗹𝘁𝗵𝗧𝗲𝗰𝗵, 𝗕𝟮𝗕𝟮𝗖 𝗠𝗮𝗿𝗧𝗲𝗰𝗵, 𝗕𝟮𝗕𝟮𝗖 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴, 𝗕𝟮𝗚 𝗳𝗼𝗿𝗲𝗻𝘀𝗶𝗰 𝘁𝗲𝗰𝗵

Business Advisor

Johnson Controls Inc

$5b EMEA region of $20b Business Services division of $40b Fortune100 listed company

Director Change Management, EMEA

Blaxland Consulting

Advising clients on operational and commercial change.

CPA Global

£100m global Business Services company, backed by Private Equity

Director Strategy

Williams Lea

£20m Division of this £1b global Business Services company, part of DAX30 company DeutschePost

Managing Director 

Clifford Chance LLP

£100m+ M&A practice of this £1bn global Professional Services firm

Head Business Development Operations

Blake Dawson Waldron

A$350m international Professional Services firm (now part of £1b Ashurst LLP)

Business Development, Sales & Marketing management

CEO & Founder Expert Leaders™ | Career Direction & CV Coaching | £1B PSF | $40B Fortune100 | PE scaleups | London Business School

I help professionals step into clarity, confidence, and growth - especially when navigating complex career transitions in challenging or unfamiliar markets.

My clients are technically brilliant, ambitious … and many are internationally experienced. They’re often MBAs, engineers, M&A/finance experts, consultants, lawyers, or technology & data/AI specialists. 

They're ready to step into senior leadership, but something isn’t landing. Their pitch isn’t quite resonating. The growth opportunities they seek feel just out of reach.

That’s where I come in.

With more than 10 years in senior leadership - including as Managing Director responsible for 550 people - I’ve led growth, transformation, and turnaround across organisations from under £10m to over $5Bn. 

I’ve advised private equity investors and portfolio companies on operations, building robust solutions to complex problems. 

And I bring that same level of focus, clarity, and strategic thinking into my coaching practice.

My sweet spot lies in tech-enabled B2B services - including engineering, data/AI, finance, legal, and consulting. 

Highlights of my work include: 

▪️Steering post-merger integration for a $6Bn PE-backed global professional services firm, resolving operational failures, client complaints, and transformation across 15 countries.
▪️Leading the recovery of a £1bn NHS Trust’s lab project post-dispute, bringing together investors, clinicians, scientists, suppliers, and engineers to co-create a viable solution.
▪️Delivering commercial risk analysis that identified a -70% risk to a target exit valuation for a PE-backed £100m B2B services firm, unlocking a £1Bn exit in under three months.
▪️Repositioning a struggling new BPO offshore (India) proposition for profitable growth, delivering 50% savings to the client in a new £3m contract while also tripling profit margins.
▪️Rolling out a post-merger Sales/Marketing/Finance integration model for a £1Bn global professional services firm across 30 offices in 20 countries, deployed to 4,000+ staff.

All of that senior experience now feeds directly into my career coaching.

Many of my clients are mid-career or post-MBA, and sense a need to reframe their narrative, sharpen their presence, and navigate a system that may not easily understand their value. 

We don’t just talk. We rehearse. We edit. We test. We build influence from the inside out.

Whether you're preparing for interview, pitching for promotion, or making a full pivot, I’ll help you to tailor your story, build trust, and move forward with strategic clarity.

🎯 Diane Blaxland

As an entrepreneur myself running my own legal practice and other ventures, and also wife of an entrepreneur, that’s how my team and I work with our clients:- 

- We understand and consider business when advising.
- We take care of human elements in our advice.  Relationship matters.
- We discuss with you how your team can also prevent problems on operational level.
- We avoid incurring unnecessary hours and guide with you on things that you can do so to save our hours
- We ask about your budget and provide fee estimate 
- We share our connections with you
- We work in plain language

What can I do for you?

- any agreement drafting and reviewing
- fund raising 
- ESOP and employee motivation plan 
- handling dispute 
- advising on how to deal with negotiations 
- overseas expansion 

Who are my clients?

- Startup / emerging companies looking for scaling up their business and fund raising
- Corporate / individual investors who are new to start up / early stage investment
- Fast growing companies which are yet to afford a full time experienced legal counsel
- Corporates which are keen about corporate innovation but not sure how
- Overseas companies which plans to tap into the Hong Kong and PRC markets
- Overseas law firms who look for reliable Hong Kong legal support
- Individuals who look for more thoughtful and humane legal advice in family / trust / probate matters (which I will work closely with my team)

Industry: E-Commerce, SI, SaaS, Cloud, Food Tech, Prop Tech, Digital Assets, F&B, Retail, Entertainment, Real Estate, Logistics, Franchised Business, Trading, IoT etc.

By having a general retainer (I call it Legal First Aid Kit) with us, you can focus on growing your business.

DM or email me to check out how our Legal First Aid Kit works, or how I may be able to help you - cermain.cheung@oln-law.com

***
Other than work, I am also a (mostly) stay at home working mommy of three adorable kids and a handsome kitten.

Cermain Cheung

Unpacking AI’s Gaps in law – common misconceptions of human being when using AI

Myth 1: Users Assume AI Knows Everything. 

Yes and no. AI grabs public data. Vast. But lacks real insights. Experience from practice? Missing. Lawyers rarely share. I seldom write on deal structuring. Or helping cofounders exit gracefully. Why? Confidentiality. Limits what we say online. Public space stays shallow yet users can’t verify gaps.

Myth 2: I Can Prompt. 

Prompts often fail. Wrong objectives. Lack of background understanding.  Missed purpose. Vague descriptions. Key data absent. Input flaws mean output trash. Whole structure wrong. No fix without pro eyes.

Consequence? Garbage in Garbage out!

Myth 3: Law Is Just Words. 

Not true. Words reflect ties beneath. Human relationships. Trust. Conflicts. Power dynamics. Emotions in deals. AI sees surface. Misses depth. Say AI won’t know a key employee of yours intends to relocate. The ESOP plan it drafts may miss solutions to cater this. Like tax tweaks or vesting adjustments for new locations. 

Solution - Blend AI with human touch.

Tired of fearing mismatched lawyers who rewrite everything? We’re a human-centric team using tech to enhance, not replace, your input. Contact us to revisit expectations and craft docs that truly meet your business vision.

***

This piece is co-created by AI and human. 

I'm Cermain, an experienced corporate lawyer, a newbie entrepreneur, a mommy of 3 and a work-life integrator. I occasionally post insights on business, law, parenting and life. Stay updated, click the bell icon on my profile. DMs are welcome.

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Human-centric legal solutions for entrepreneurs | Mindful legal practice | Wife of an entrepreneur and mommy of 3 |

My firm, Oldham Li & Nies, act as the Honorary Legal Advisor and I am in charge of the collaboration with Esperanza Life. 

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Cermain Cheung

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