Diana T.

Magnolia Digital

We empower small business owners >> We may not be part of your company, but we sure feel like we are. As your digital marketing dream team, we’re here to help you achieve those big, beautiful dreams you’ve been brewing.

Founder

out of the box

out of the box este un eveniment este menit sa improspateze modul in care este abordata ospitalitatea in Romania, respectiv sa sprijine dezvoltarea profesionala si personala a tuturor participantilor prin sesiuni interesante, workshopuri si networking.

Co Organizer

NNC Services

Senior Marketing Project Manager

Cloud Conference Romania

Conference Coordinator & Event Manager

Avaelgo

Marketing Manager

Marketing & Communication Specialist

Project Manager

ITCamp Romania

Conference Staff

Scoala Informala de IT

Scoala Informala de IT vine sa ofere, deopotriva:
-	Publicului larg - perspectivele unei cariere profesionale de succes intr-o industrie aflata in plina ascensiune si
-	Societatilor din domeniul IT & Soft - sansa recrutarii si selectiei unui personal bine pregatit, entuziast si dotat cu competente si aptitudini practice, testate de specialisti cu larga recunoastere in domeniu.

Site Manager | Timisoara

OCE Software

Software Developer

Tataran Diana PFA

Freelancer

Microsoft Academic Program

Team Leader

Microsoft Student Partner

Founder at Magnolia Digital || Co-Organizer of 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗼𝘅

As the founder of Magnolia Digital, I partner with medium-sized IT and healthcare companies to simplify digital marketing and deliver real, measurable growth. My mission is clear: to empower businesses to connect with their audiences, drive more qualified leads, and scale sustainably, all without the overhead of managing an in-house team.

Before launching Magnolia Digital in 2021, I spent over a decade bridging the gap between technical expertise and marketing strategy. As a former Marketing and Communication Manager for Avaelgo, I helped drive transformative business solutions for clients, ensuring exceptional customer experiences.

My technical foundation as a software developer and project manager (2004–2012) not only shaped my problem-solving skills but also gives me a unique edge in creating marketing strategies tailored to complex industries like IT and healthcare.

I’ve always been passionate about innovation and community. My active involvement in the IT community led me to become a Microsoft Community Influencer, and I’ve carried that collaborative spirit into my work at Magnolia Digital. Today, I lead a dynamic team that acts as an extension of your business, delivering customized strategies, cutting-edge design, and impactful campaigns that drive results.

If you’re looking for a trusted partner to help your IT or healthcare company thrive in today’s competitive market, let’s connect!

Advisory Board

Lead a high-performing team of marketers in developing marketing strategy and multi-channel campaigns to drive awareness, engagement, and interest in Advisory Board content and products.
 
Manage functions including event recruitment, new product launches, account-based marketing (ABM), acquisition, and customer engagement campaigns. Previously responsible for social media and brand.

Conduct regressions to set challenging marketing goals to support key performance indicators (KPIs) such as marketing ROI, marketing sourced revenue, reach, impressions, engagement, leads and marketing qualified leads (MQLs).

Consistently surpass marketing goals. E.g., In 2023, achieved 92% marketing sourced revenue (goal 58%).

Coach subject matter experts (SMEs) on branding, thought leadership, and communication.

Responsible for multi-million-dollar budget and vendor relationships.

Managing Director, Integrated Marketing

Developed go-to-market plan for Advisory Board content and products. Created win-loss reports, buyer personas, customer journey maps, value propositions, SWOT, competitive positioning, messaging, case studies, and testimonials.

Led a small team of marketers in bringing go-to-market strategy to life, driving sales and member engagement through multi-channel campaigns.

Delivered on KPIs such as 5.5M in marketing generated revenue and 85% renewal rate in 2017.

Created internal training seminars on marketing strategy, writing, and client management.

Senior Director, Product Marketing

Translated marketing and sales objectives into compelling language and images that entice prospective members, enliven commercial interactions, build the case for purchase, and decrease cycle time by 6%.

Created collateral such as brochures, one-pagers, sales decks, scripts, outreach, short-form content (e.g., blog posts, white papers), product web pages, demos, communication plans, and training materials.

Senior Director, Marketing Communications

Implemented creative content marketing solutions to drive member retention and engagement, resulting in an average 90% customer retention rate.

Launched 5 new B2B blogs, cultivating readership and identity.

Created an internal training seminar for new bloggers on blogging best practices.

Generated highly digestible, short-form content (e.g., articles, blog posts, infographics, videos, white
papers) from books, presentations, and other materials.

Director, Merchandising and Communications

[Promotion history: Content Publishing Associate, Senior Content Publishing Associate, Content Publishing Analyst, Senior Content Publishing Analyst]

Managed web presence for 39 products across the firm.

Acted as a leader for web re-design, contributing to the project management, information architecture, QA testing, and training to complete the project ahead of schedule.

Senior Content Publishing Analyst

Northern Virginia Community College

Provided instruction in literature, composition, creative writing, professional communication, rhetoric, style, and grammar to enhance students’ academic, professional, and personal development.

Developed curriculum and multi-modal lesson plans to speak to a diverse group of students.

Adjunct Faculty, English Department, Communications & Humanities Division

George Mason University

Edited scholarly content for two editions of a bilingual literary journal. 

Solicited submissions from leading academics.

Increased distribution to academic subscribers.

Editorial Assistant

I believe great ideas meet people where they are. It’s my job to get them there.

As a marketer with 15+ years' experience helping organizations reach their goals, I know what it means to formalize an organization’s marketing efforts, launch a campaign, or set up a new function. My favorite role yet is that of marketing leader: setting strategy, analyzing progress and performance, and thinking through solutions to tough problems.  I create happy, high-performing collaborations by clearly articulating expectations, underscoring the mission and meaning in each assignment, and making growth and community building a priority. 

When I’m not at work, I’m reading great books, taking or teaching a class, or slaying at Skip-Bo.

MARKETING SKILLS: 
B2B Marketing | B2C Marketing | Branding | Campaign management | Content strategy | Collateral | Communications | Data and analysis | Demand gen | Messaging and writing | People development and management | Presentations | Product marketing | Project management | Social media strategy | Stakeholder management | Training and teaching

TECHNICAL SKILLS:
Analytics: Google Analytics, Webtrends Analytics, Chartbeat, Crazy Egg, Domo | Content Management Systems (CMS): Adobe Experience Manager (AEM), Sitecore, Squarespace | Customer Relationship Management System (CRM): Salesforce | Design Tools: Canva | Email Platforms: Eloqua, Lyris, L-Soft, Marketo | HR Systems: PeopleSoft, Workday | Learning Management Systems (LMS): BlackBoard | Microsoft Suite | Search (SEM): Google Ads | Social Media Platforms: Facebook, LinkedIn, Instagram, Pinterest, Threads, X

INDUSTRIES:
Education | Healthcare | Learning & Development | Marketing and Advertising

MARKETED PRODUCTS and SERVICES:
Consulting | Digital Subscriptions | E-Learning | Events | People Development | Publications | Research | SaaS | Sponsorship and Advertising

taplio

The Battle

Diana T.

Anastasia Clare

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