Senior Manager Strategy & Transformation in the Financial Services | Strategic Leadership Coach | Speaker | Mentor | Leader, passionate about people and continuous organizational improvement | 2x LinkedIn Top Voice

Global Senior Manager with 15+ years' banking experience in areas of Enterprise Risk Management, Governance, Strategic Transformation Projects, and Change Management with a heavy focus on Executive Leadership Reporting. Demonstrated ability to cultivate strong relationships, influence others, and lead high performing teams that advance global priorities. 

Committed to continuous organization improvement, enhancing customer experience and delivering solutions to support strategic financial and business decision-making. 

As a persuasive communicator fluent in English and Spanish, I effectively engage with clients, regulators, stakeholders, management, and staff at all levels. My diverse background includes extensive experience in ERM frameworks, risk culture programs, control assessments, audits, capital structure optimization, and statistical modelling for risk management matters. Leader with a proven track record of leading large-scale projects, implementing change management strategies, and delivering cost savings through efficient project management methodologies.

Core competences include:
•Enterprise Risk Management •Governance & Compliance •Operational Risk •Internal Audit • Executive Leadership Reporting & Analytics •Project Management •Change Management •Data Risk •Model Risk •Strategic Risk •Coaching & Talent Development •SAS/SPSS/DWH •SharePoint & Power Apps •Power BI/Python/R •Copilot •Agile/ Waterfall •JIRA/Confluence •Six Sigma/Kaizen •Protiviti

Diana Lasso

Fear isn’t the enemy. 
Staying stuck is!

Comfort zones feel safe.
But they also keep us small.

You want more:
➟ Impact
➟ Fulfillment
➟ Confidence

Yet fear whispers: What if you fail?
Instead, ask: What if you don’t?

Every breakthrough starts with discomfort.
Every success story begins with a risk.

As Nelson Mandela said, 
"Courage is not the absence of fear, 
but the triumph over it."

You don’t need to take a giant leap.
Just one step forward.

P.S. What’s one change that helped you grow?

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What makes someone a Top Performer?
 → It’s not a title
 → It’s not a one-time win
 → It’s who you are, every single day!

In a company with 90,000 employees across 55 countries, 
standing out is hard.

→ The pressure is real.
→ The expectations are high.
→ And some days feel heavier than others.

But I’m here to tell you something important:
It is possible!

Yesterday, I felt deeply humbled and grateful
to receive the Best of the Best award
in the Top Individual Performance category.

Thank you to my Senior Leadership Team,
my team, my mentors, my mentees,
my LinkedIn community, and to you reading this.
This recognition belongs to all of you!

Thank you for the space, the trust, and
the support to live my purpose and 
show up as the best version of myself.

Leadership is a shared journey, and
I’m grateful to walk it with you.

Here are my 3 secrets:

1- Clarity of purpose:
 → Know exactly why you do what you do.
 → Turn that “why” into daily, intentional actions.

2- Commitment to growth:
 → Invite feedback, even when it’s uncomfortable.
 → See every challenge as a chance to evolve.

3: Consistency with heart:
 → Show up fully. especially on the hard days.
 → Deliver not only results but trust.

As Aristotle said,
"Excellence is not an act, it is a habit." 

Be the person who gets things done.
You already have what it takes!

P.S. What’s your go-to strategy to perform at your best?

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Good luck is a myth.
A story we tell ourselves.
A comforting tale that makes success look effortless.

But here’s the truth:
The master has failed more times
than the beginner has even tried.

This isn’t about luck.
 ↳ It’s resilience.
 ↳ It’s persistence.
 ↳ It’s showing up, again and again.

Think of Thomas Edison.
When asked about his thousands of failed attempts
before inventing the light bulb, he said:
“I have not failed.
 I’ve just found 10,000 ways that won’t work.”

Success is a collection of failures.
 
Failures that:
 ↳ Teach
 ↳ Shape leaders
 ↳ Build character

Leaders aren’t born.
They are forged through experiences,
especially the painful ones.

Mastery evolves every time you show up.
 ↳ Showing up builds resilience.
 ↳ Showing up strengthens your effort.
 ↳ Showing up reinforces your choice to grow.

So, the next time you see someone succeed, remember:
It wasn’t good luck.
It was good lessons learned.

The road to mastery is built on failures,
each one a stepping stone to something greater.

Your story is proof of your resilience. Own it!

P.S. What small win are you proud of today?

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Sometimes all you need is charisma
(and one moment taught me exactly why).

Five years ago, I walked into a meeting
already feeling rushed.

Too many tasks.
Too many tabs open in my mind.
Too many versions of me trying to keep it together.

I sat down, pretending to be fine.
Inside, I was overloaded.

Then a colleague looked at me
and gave me a simple, open, genuine smile.
I still remember it like it was yesterday.

We’ve all met someone like that.
Someone whose presence feels warm.
Someone who makes you feel good
before a single word is spoken.

In that moment, something shifted.
My shoulders relaxed.
My breath slowed.
I felt seen.

No words.
Just presence.
And the entire room felt different.

That moment taught me something powerful:
Charisma begins before you speak.
It’s the emotional message you send
When your inner world feels steady.

Charisma is not a performance.
It’s a practice.

Charisma is about:
→ Feeling aligned with yourself.
→ Connecting with warmth and intention.
→ Leaving people emotionally better.

If you want to lead well,
You must work on your presence.

When we train our presence, we:
→ Build trust faster.
→ Strengthen connection.
→ Create safer, warmer spaces at work.

Here are 5 simple ways to train your charisma every day:
→ Ground your energy before you enter a room.
→ Show warmth in small, genuine ways.
→ Keep your posture open and steady.
→ Listen fully, without rushing the moment.
→ Aim for people to feel lighter after talking to you.

As Brené Brown says,
“Connection is why we’re here.”

Charisma grows when you feel calm inside.
It expands when you lead with warmth.
And it becomes unforgettable
When your presence helps others breathe easier.

P.S. What’s one small action you'll practice today to grow your charisma?

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Your team needs a leader, not just a boss.
The difference changes everything.

Bad Leaders:
→ Focus on blame
→ Criticize in public
→ Avoid responsibility

Good Leaders:
→ Praise in public
→ Focus on solutions
→ Take responsibility

As Simon Sinek said,
"Bad leaders care about who's right, and 
Good leaders care about what's right."

Leadership is not about power. 
It's about empowering others!

Do the right thing, always. 
Be the leader you wish you had.

P.S. What's one quality you admire in a great leader?

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Anyone can lead when things are easy.
But the real measure of a leader?
How you treat people when things fall apart.

Kindness is often misunderstood.

It’s not:
 → Saying yes to everything.
 → Pretending everything is fine.
 → Avoiding the hard conversations.

Kindness is how you show up when it matters most.

→ It’s courage to make the right call.
→ It’s respect, especially when emotions run high.
→ It's clarity, even when the truth is uncomfortable.

As Brené Brown said, 
“Clear is kind. Unclear is unkind.”

Kindness costs nothing.
But its impact?
↳ Huge

Lead with heart and let that be your legacy.

P.S. What’s your go-to strategy to lead with kindness?

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Your next chapter starts with one simple step:
Understanding the one you just finished.

Most people rush into planning 2026:
→ New goals
→ New dreams
→ New intentions

But here’s the truth:
You can’t design your future 
If you don’t understand your present.

→ We forget our wins.
→ We magnify the hard moments.
→ We overlook the small things that made us feel alive.

As Stephen Covey said,
“Begin with the end in mind.”
And that starts by knowing where you’re standing today.

Here are 5 Tips to Create Intentional Goals for 2026:

1. Revisit your year:
✓ Review your calendar to remember what actually happened.
✓ Write down the top 3 moments that defined your year (good or bad)

2. Track the moments that made you happier:
✓ Identify where you felt most alive (places, people, activities)
✓ Highlight 3 things you want to feel more often next year.

3. Write down what worked, and what didn’t:
✓ Capture 3 wins you want to repeat in 2026.
✓ Capture 3 things you’re ready to leave behind.

4. Capture the lessons that shaped you:
✓ Write the 3 biggest lessons this year taught you.
✓ Turn each lesson into one simple action for 2026.

5. Notice what is changing around you:
✓ Acknowledge shifting priorities (family, health, values)
✓ Set one goal that honors the reality of where you are now.

2026 isn’t just another year.
It’s an invitation to create a life with clarity, intention, and truth.

And when you're ready, use the SMART method:

 S —  Specific: Clear and concrete.
 M — Measurable: With a number you can track.
 A —  Achievable: Realistic for your life today.
 R —  Relevant: Connected to your values and priorities.
 T —  Time-bound: With a deadline that creates momentum.

SMART makes your goals:
→ Real
→ Visible
→ Actionable

And here’s the best part:
When you gain clarity, your confidence returns.
When you choose with intention, your energy rises.
And when you design your year with truth, 
Your life begins to feel like it’s finally yours again.

Step into 2026 with clarity. Lead it with purpose.

P.S. What’s one insight from 2025 that will guide your goals for 2026?

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Your resume opens the door.
Your Power Skills decide if you stay in the room.

The game has changed.

Today, everyone has:
↳ Talent
↳ Credentials
↳ Experience

So, what makes you different
In a global, fast-moving world?

Your judgment.

Maybe you’ve felt it too,
you deliver, you show up, you care…
and still, growth feels out of reach.

Your next promotion isn’t about time in the company.
↳ It’s about how you interpret information,
↳ anticipate what’s coming,
↳ and make decisions with a human touch.

And the data is clear:
LinkedIn: Power Skills drive 89% of promotions.
McKinsey: Strong judgment improves decisions 3.8x.
IBM: Critical thinking and adaptability are CEOs’ top 3 priorities.
WEF: Cognitive flexibility is the #1 differentiator for 2030.
PwC: 72% of executives value judgment over technical expertise.

AI can give you all the data you want.
But your Power Skills
will define your future.

That’s why I created the 5-step MINDS Formula
to help you stand out in rooms where decisions are made.

M — Map:
→ Name the real problem in one sentence.
→ Identify the three elements that shape the outcome.

I — Investigate:
→ Look for the pattern behind the data.
→ Ask what’s missing, not just what’s shown.

N — Notice:
→ Picture the best and worst scenario.
→ Identify who will feel each choice.

D — Design:
→ Create two or three real options.
→ Test a small step before a big decision.

S — Sense:
→ Combine data, intuition, and ethics.
→ Choose what you can explain calmly a year from now.

As Albert Einstein said:
“Not everything that counts can be counted.” 

Leadership starts when you trust your own decisions.
Own your growth.
Own your judgment.
Own the leader you’re becoming.

P.S. Which step of the MINDS Formula speaks to you today?

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Use my 5-step MINDS formula to help you stand out by DL

Now that you’re back in person,
You feel more tired when you get home.

You are not alone
This has a name: Neurofatigue.

When your brain moves from a controlled environment
to noise, movement, conversations, fluorescent lights,
and constant social evaluation,
Its energy drains faster.

Deloitte found it in 2024:
↳ Emotional exhaustion rises by 52%

You’re not losing capacity.
You’re navigating overexposure.

But you can protect your energy.
You can also train your brain to adapt.

Here are 5 Simple Anchors to Stay Strong During In-Person Work:

1. Manage your brain’s load early:
↳ Simple mornings create stronger days.
➟ Pick one clear priority first.
➟ Delay non-urgent chats until after your focus block.

2. Give yourself small pauses:
↳ Tiny resets work wonders.
➟ Take a quiet 3-minute pause between tasks.
➟ Stand and walk every hour to release tension.

3. Use your social energy wisely:
↳ Connection fuels you. 
➟ Choose two meaningful conversations to invest in.
➟ Step away when everything feels too intense.

4. Protect the space where you think:
↳ Your attention is gold.
➟ Review emails in set time blocks.
➟ Turn off notifications during deep work.

5. Take care of your body:
↳ Physical comfort boosts mental clarity.
➟ Keep water at your desk and sip often.
➟ Add small stretches during the day to release tension.

As Maya Angelou said,
“You can’t pour from an empty cup.”

You may not shape every moment in the office.
But you can shape how you care for your energy.

You grow stronger when you honor your rhythm.
You gain clarity when you support your mind.
You protect your presence when you lead yourself first.

P.S. Which anchor will you practice today?

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Your work opens the door.
Your evidence keeps you in the room.

The competition isn’t the real challenge.
The lack of documentation is.

In a world where excellence is the baseline, everyone brings:
 ↳ Skill
 ↳ Ambition
 ↳ Performance

So, what truly sets you apart
in a fast-moving, global environment?
Your visibility.

Maybe you’ve felt it too…
 ↳ you deliver, you show up, you exceed expectations
and still, your growth moves slower than your impact.

Your next promotion isn’t about effort.
 ↳ It’s about what you can prove,
 ↳ how clearly you show your value,
 ↳ and the story your achievements tell for you.

Here’s the truth:
What isn’t documented gets lost.
What you capture becomes career capital.

That’s why I created the 7-step EVIDENT Formula
to help you make your results impossible to ignore.

E — Extract:
 → Capture the real outcome you created.
 → Name the problem you solved in one sentence.

V — Verify:
 → Collect numbers, emails, and indicators that prove impact.
 → Anchor your narrative in real data.

I — Illustrate:
 → Use the STAR method (Situation, Task, Action, Result).
 → Make your contribution unmistakable.

D — Document:
 → Keep a monthly log of actions, results, and insights.
 → Build a timeline of measurable growth.

E — Elevate:
 → Share wins with intention in meetings and updates.
 → Visibility with substance, not ego.

N — Normalize:
 → Make evidence a habit, not an exception.
 → Review it before interviews, evaluations, or negotiations.

T — Tell:
 → Turn your data into a compelling story.
 → Show how your impact moves the business forward.

As Seneca said:
 “Luck is what happens when preparation meets opportunity.”

Your achievements deserve a record.
Your career deserves visibility.
Your future deserves to be EVIDENT.

Leadership grows when your impact is seen.

P.S. Which step of the EVIDENT Formula speaks to you today?

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7-step EVIDENT formula to help you enhance your results

What my niece taught me about delegation 
(it transformed my team’s productivity since)

Last weekend, I decided to teach my 5-year-old niece
how to make the bed. 

Normally, it takes me just a few minutes. 
But she was excited to help, so I couldn’t say no. 

I showed her how to pull up the sheets, 
smooth out the blanket and arrange the pillows. 

She struggled a bit ... tugging the blanket unevenly
and getting the pillows all mixed up. 

We had to redo a few steps, and 
it ended up taking much longer than usual. 

In the end, it took nearly 20 minutes. 
But by the time we were done, 
she had learned something new 
and something to brag to her brother about!

Delegation is not just about offloading tasks.

Delegation is about:
→ Empowering others to learn and grow. 
→ Fostering a culture of capability and independence. 
→ Leveraging diverse strengths to achieve greater results.

When we invest our time in training and coaching others, we: 
→ Cultivate trust.
→ Build a stronger team.
→ Encourage innovation. 

As John Maxwell says,
“Leaders become great, not because of their power, 
but because of their ability to empower others.”

Delegation is an investment 
in someone else’s growth and confidence. 
Invest in your people today!

P.S. What’s one small responsibility you could delegate today to help someone grow?

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We all have days when you feel on top of the world. 
The next day, it’s hard to get out of the bed. 
But let’s be honest: motivation doesn’t last.

Here’s why you shouldn’t rely on it:
→ It’s Unpredictable: Motivation varies daily 
→ It Can Fade: Excitement diminishes over time
→ It Lacks Structure: No plan for sustained progress 

That’s where discipline comes in.

Discipline is like a muscle:
→ Provide Consistency: Ensures daily commitment 
→ Builds Strong Habits: Habits drive results 
→ Keeps You Accountable: Maintain focus on goals

As Aristotle said,
“We become what we repeatedly do.” 

So, the next time you rely on motivation, 
Remember: it’s your discipline that will carry you through.

In the end, Discipline is doing what needs to be done, 
even when you don’t want to.

P.S. What habit are you strengthening this week?

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People love the finish line.
Few see the grit it took to get there.

Because success isn’t built on luck.
It’s built on resilience, focus, and 
tiny steps that no one applauds.

For years, you might’ve believed:
↳ “Once everything aligns, I’ll move forward.”
↳ “If I had more time, I’d do better.”
↳ “When things calm down, I’ll start.”

Those beliefs once protected you.
Now, they hold you back.

Many high performers professionals lose momentum because:
❌ They wait for perfect conditions.
❌ They let setbacks define their pace.
❌ They forget that progress requires endurance, not ease.

Here’s the truth:
You don’t need a smoother road.
You need a stronger mindset.

Here are 5 Ways to Stay Strong When Growth Feels Slow:

1- Start before you’re ready:
↳ Courage grows through movement.
➟ One imperfect step beats endless planning.

2- Treat challenges as training:
↳ Pressure shapes character.
➟ Every hard moment prepares you for the next.

3- Focus on what you can control:
↳ Chaos is constant.
➟ Your focus is your anchor.

4- Protect your recovery:
↳ Your brain needs oxygen to think.
➟ Resilience depends on renewal.

5- Keep your “why” close:
↳ When you know your why, you can handle any how.
➟ One priority. One outcome. Real progress.

As Angela Duckworth said,
“Our potential is one thing. 
What we do with it is quite another.”

Don’t chase perfection. Build persistence.
Rome wasn’t built in a day
and neither is your growth.
You already have what it takes.
Trust your process, the results will follow.

P.S. Which step speaks to you the most?

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The moment you choose yourself…
your energy begins to return.

But burnout rarely starts with a big moment.
It starts with the tiny ones you ignore:

The moment you push through the headache.
The moment you answer one more email at 10 PM.
The moment you whisper, “I’ll rest later.”

And suddenly…
Later never comes.

According to Gallup,
1 in 5 professionals is experiencing burnout right now.

Not because they lack talent.
But because high-performing professionals tend to overgive.
Instead of reducing their load, they carry more.
And what begins as dedication slowly becomes depletion.

Burnout is a silent disease.

Maybe you’ve been there:
➟ You deliver
➟ You support
➟ You show up

And still, your body struggles.

Not because you lack discipline.
But because you stopped listening to yourself.

That’s why I created the 7-step RENEWAL Formula
to bring you back to the leader you are:

R — Reduce strain:
➟ Ask for clarity on deadlines.
➟ Cut one commitment that drains you.

E — Ease your nervous system:
➟ Practice 3–5 breathing twice a day.
➟ Take short pauses to reset your mind.

N — Nurture connections:
➟ Share pressure points early.
➟ Reach out to someone supportive weekly.

E — Establish daily limits:
➟ Protect recovery windows.
➟ Set a hard stop for the workday.

W — Withdraw from noise:
➟ Silence notifications before sleep.
➟ Reduce evening screen exposure.

A — Adjust your workload:
➟ Clarify what truly needs you.
➟ Redistribute tasks with your leader.

L — Live your core values:
➟ Write your top 5 values.
➟ Choose actions that honor them.

As Maya Angelou said:
“Nothing will work unless you do.”

Sustainable leadership begins the moment 
You choose your health as part of your success.

Honor your energy.
Honor your health.
Honor the life you’re building.

P.S. Which step of the RENEWAL Formula speaks to you today?

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Use my 7-step RENEWAL formula to bring you back by DL

Do you feel your team could achieve more?
The secret lies in investing in your people.

Last week, we celebrated the graduation of 
our HOLA Mentorship Program 2025.
What a journey it's been!

Leading this program has been a true honor.
Seeing 270 Mentors and Mentees 
grow has been truly inspiring.

A huge THANK YOU to our Mentors and Mentees
for believing in our team's growth. 
Your dedication and commitment make us stronger every day.

Special thanks to our allies in Mexico Adda Nelly Lopez Gallegos, Emmanuel Serrano Loza, Edgar Ricardo Araujo Alcántara and our HOLA Canadian team Ellis Mendez (MSc, MBA, PMP®, CSM®, CSPO®, ITIL®), Federico Yu, 
Andrea Alonso-Kuri and Pablo Cuevas. 
We couldn’t have done this without you.
Thank you for your collaboration and support.

Why invest in your team?

→ Growth
↳ Investing in your team fuels their personal 
and professional growth.
A growing team is an evolving team.

→ Retention
↳ People stay where they feel valued and developed.
Retention isn’t just about pay; it’s about purpose.

→ Innovation
↳ A well mentored team is an innovative team.
They bring fresh ideas and solutions to the table.

As John Quincy Adams said,
“If your actions inspire others to dream more, 
learn more, do more and become more, you are a leader.”

Your team’s growth reflects your leadership.

P.S. What’s your favorite strategy to help your team grow?

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If you only measured three things this week,
you’d transform your entire career.

Anyone can look busy.
But the real measure of a strategic leader?
What you choose to track.

Because productivity is often misunderstood.

It’s not:
 → Checking off tasks.
 → Going from meeting to meeting.
 → Replying to every email the moment it appears.

Productivity is how you direct your energy with intention.
 → It’s moving one strategic goal forward.
 → It’s solving the problem that actually matters.
 → It’s strengthening the relationships that elevate your influence.

For years, many professionals believed:
 ↳ “If I finish everything on my list, I’m performing.”
 ↳ “If I stay busy, I’m adding value.”
 ↳ “If I join every meeting, I’m leading.”

Those beliefs once helped you survive.
Now, they limit your impact.

Here’s the truth:
You don’t rise by doing more.
You rise by measuring what matters.

Here are the 3 metrics that can elevate your leadership:

1- Value (Impact Today):
What problem did you truly solve?
Real value comes from outcomes, not effort.

2- Progress (% Implementation):
How much did you move your quarterly goal?
One needle moved is worth more than tasks completed.

3- Relationship (Influence & Alignment):
Who did you align, support, or strengthen this week?
Leadership grows through trust, not titles.

As Peter Drucker said,
“What gets measured gets managed.”

 ↳ Lead with clarity.
 ↳ Measure with intention.
 ↳ And let your metrics tell the story your calendar never will.

P.S. Which of these 3 indicators is your favorite?

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Big goals don’t fail from lack of talent.
They fail from a lack of focus.

You don’t need more time.
You need fewer distractions.

The hard part isn’t setting the goal.
It’s protecting it.

Every ping, every scroll, every “just 5 minutes” 
chips away at the future you said you wanted.

Distractions aren’t harmless.
They’re expensive.
And they often wear the mask of productivity.

Answering one more email.
Rewriting the plan instead of executing it.
Saying “yes” to things that don’t move you forward.

Here’s the truth:
If everything matters, nothing does.

When you protect your goal:
➟ You move with intention
➟ You reclaim your energy
➟ You make progress faster

As James Clear said:
“You don’t rise to the level of your goals. 
You fall to the level of your systems.”

So, build systems that honour your focus.
And stop negotiating with your distractions.

P.S. What’s one small habit that helps you stay focused each day?

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Visual: VisualsbyMelodi🙏

You can ask for a raise all year…
and still walk out with nothing.

Because compensation isn’t about effort.
It’s about value, demonstrated with clarity.

For years, you believed:
↳ “If I show how hard I work, they’ll see it.”
↳ “If I’ve been here long enough, I deserve more.”
↳ “If others earn more, I should match them.”

Those beliefs once helped you survive.
Now, they’re hurting your strategy.

Many high performers fail in negotiations because:
❌ They negotiate from efforts, not impact.
❌ They compare themselves to others and create friction.
❌ They speak from emotion instead of measurable results.

But here’s the truth:
You don’t need more justification.
You need more evidence.

Here are 5 ways to negotiate your salary like a Strategic Leader:

1 — Know your impact before you ask:
↳ Confidence comes from data.
➟ List your top wins and estimate your results.

2 — Speak in outcomes:
↳ Effort is invisible. Results are undeniable.
➟ Turn your work into numbers, savings, or improvements.

3 — Build a simple business case:
↳ A raise is an investment, not a favor.
➟ Show how your contributions strengthen the future of the team.

4 — Think in total compensation:
↳ Growth has many forms.
➟ Explore bonuses, stock, certifications, or development programs.

5 — Choose your moment wisely:
↳ Timing gives you leverage.
➟ Ask after a win, a success, or a visible achievement.

As Peter Drucker said,
“What gets measured gets managed,
and what gets measured gets rewarded.”

You don’t earn a raise with hours.
You earn it with impact.
Visible. Measurable. Irrefutable.
And it all begins with one step: own your value.

P.S. Which of these steps will you apply in your next negotiation?

♻️ Repost this to inspire others
➕ Need support? Send me a DM
🔔 Follow Diana Lasso for more Strategic Leadership Insights

You can work hard all day…
and still feel like you didn’t move anything forward.

Because productivity isn’t about doing more.
It’s about directing your mind with intention.

For years, you believed:
↳ “If I keep multitasking, I’ll get ahead.”
↳ “Jumping between tasks means I’m fast.”
↳ “Being busy means I’m productive.”

Those beliefs once helped you survive.
Now, they’re draining your clarity.

Many high performers lose impact because:
❌ They overload their brain with constant switching.
❌ They stay in reaction mode all day.
❌ They confuse activity with progress.

But here’s the truth:
You don’t need more speed.
You need more focus.

Here are 5 ways to work smart when your mind feels overloaded:

1- Choose one task at a time:
↳ Your brain performs better with one target.
➟ Single task. Full presence.

2- Cut distraction triggers:
↳ Noise kills clarity.
➟ Fewer tabs. Fewer apps. Fewer pings.

3- Protect your deep work:
↳ Focus is a boundary.
➟ Block time. Close doors. Own your attention.

4- Reset your mind often:
↳ Your brain needs oxygen to think.
➟ Step away. Take breaks. Breathe.

5- Pick your “one win” for the day:
↳ Impact comes from direction, not volume.
➟ One priority. One outcome. Real progress.

As Cal Newport says,
“Focus is the new superpower.”

You can’t multiply your brain.
But you can multiply your impact when you protect your attention.

P.S. Which habit will you reset today?

♻️ Repost this to inspire others
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What my high school nuns taught me about managing energy 
(It transformed my leadership style and my team's effectiveness)

At high school, I was juggling basketball, volleyball, and homework, often feeling drained by the end of the day.

No matter how organized I was, 
The exhaustion never seemed to go away.

One afternoon, one of the nuns looked at me and said:
“You don’t need to manage your time.
You need to manage your energy.”
That sentence stuck with me for life.

Here’s what I learned over the years:

1- Set a clear goal: 
Such as ending your day feeling energized.

2- Identify your why: 
Like being present for your family and pursuing your passions.

3- Implement a plan: 
Simple changes like regular breaks and 
focusing on energizing tasks can make a big impact.

Managing energy keeps you going when the tasks seem endless. It allows you to show up as your best self.

As Oprah said:
“You can’t be a source for others if you’re running on empty.”

So, if you feel drained, pause and reassess.

Ask yourself not just what you need to do, 
but how you want to feel while doing it.

Your energy is your most valuable resource.

P.S. What’s your goal for energy management?

♻️ Repost this to inspire others
➕ Need support? Send me a DM
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LinkedIn should make you money, not drain your time. I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | Top 1% LinkedIn Storyteller | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Yesterday, I had 7 calls booked.
Only 1 person showed up.



6 people just ghosted, despite several confirmation emails.

My afternoon was blocked out,
and the time waiting felt wasted.

But what annoyed me most, was
that every no-show took up a slot
that someone else truly needed.


I do these free 20-minute calls to HELP people.


- Not as a funnel.
- Not for lead gen.
- Not a sales tactic.

I do them because I remember
what it felt like to be a CEO who
didn’t know where to turn for help.


→ who felt invisible online…

→ who was embarrassed to ask for help…

→ who thinks everyone else has it figured out.

→ who didn’t know what they were doing wrong…


By booking a call and not appearing,
these people didn’t just waste my time.

They actually stole an opportunity
from someone who’s struggling,
and now can’t book in.

Someone who needs clarity.
Someone who needs direction.
Someone who’s been stuck for
months posting into the void.

Someone who could’ve had the slot.
🤬🤬🤬 (and I never use this emoji)


It’s SO EASY, barely a few seconds,
to message and say “I can’t make it.”
So I can open the slot to others.

I get it, life happens. Traffic happens.
Kids happen. Emergencies happen.

But respect is still free.

I ended up wrapping Christmas
presents during the empty slots
so it saved time this weekend…

but I kept thinking about the
people who actually needed
me, that I had to turn away.



So here’s my ask, as we head
into the season of goodwill:

→ If you book a call… show up.
→ If you can’t show up… say so.
→ If you need to reschedule… do.
→ If you no longer need the help…

Cancel, and free the slot
for someone who does.

Rant over.


If you’re giving and giving to LinkedIn
but not getting anything back, drop
me a message or book in a free call
(as long as you show up)!

Chat to me. No agenda, just a friend.
And I’ll help you get your story told.

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

No alternative text description for this image

The loudest leaders are losing their voices.



Sometime in the last 20 years,
leadership became about showing off.

Every post was carefully crafted to say:

“Look how brilliant I am.”
“Look how many things I know.”
“Look how successful I’ve become.”


But thankfully, things have changed.


There’s so much ‘perfect’ AI content,
that those ‘perfect’ leaders are DONE.
We don’t believe them, and switch off.

The ones who ACTUALLY get attention
are the leaders who admit when they
falter, fail, or even duck things up.


Because it makes them HUMAN!


We pay attention to Leaders who:

→ Admit when “I made a mistake.”
→ Say, “I don’t know, but I’ll find out.”
→ Share the lessons they’re learning,
not just the ones they’ve mastered.


Your flaws don't make you weak.

They makes you RELATABLE.


So next time you want to share
something, don’t make it perfect.

Tell us about a time you got it wrong,
and we’ll all respect you a hell of a lot
more than all those ‘look at me’ leaders.

THAT’s how you get your Storytold™ 🕺
Join us for a limited time offer:

https://lnkd.in/e633ifJr

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

What’s most important to your business?



Most would say ‘getting new clients’.
That’s the whole point of networking.

But in many leaders, the thought of
“networking” brings us out in hives.

What if there was a way to attract
more clients, organically, without
chasing down the leads yourself?


There is.


Storytelling.


It’s like magic.


And when you combine the two,
you become simply unstoppable.

For every 10 exhibitors at
The Business Show London,
there was 1 who told their story.
THEY’re the ones who got noticed.

When you turn your LinkedIn profile
into an optimised, story-driven page,

And when you tell #authentic stories
that provide raw value to an audience

That’s when you’ve transcended just
networking, and when your business
hits a higher level of real engagement.


If your LinkedIn page could make sales
while you slept… would you invest in it?


'course you would.


I did. And I went from a nobody,
to 45,000+ followers, a team of 5,
and #CEO of a flourishing business.

And to replicate this for yourself, join
the other Storytold™ partners here ↓
https://lnkd.in/ewa_-z-Z

What's a success story?



For me, it's more about 
the impact we have on
our clients lives than
just the numbers.

Sure, we grew Justin from
5,300 followers to 10,091
in just over three months.

Sure, we made Cassandra's
Sports Tech brand basically
famous with her audience.

But the most impactful moments
are where we grow a business
and the owner's personal life...

IMPROVES DRAMATICALLY.

That's what happens when
you get your Storytold™

Trust me on this one.

My team and I are so busy delivering, that we don’t often stop to smell the roses.



Or in this case, to recognise
that our partners enjoy the
work as much as we do!

I’m grateful for all the work we
do with Tania, because it’s real.

It’s meaningful.

And we’ve grown her in the hearts
and minds of her community, both
on LinkedIn and in the real world.

Thank you Tania - it’s a genuine
pleasure to work with you and
I love seeing you grow with us!

We love getting your story told.
Want to grow like Tania has?

My BLACKFRIDAY promo code
(a huge 53% discount)
ends at MIDNIGHT. 

Even if we start work in January, 
don’t lose out on the discount:


Make me attractive:
👉  https://lnkd.in/e5p3jDq6

Do my LinkedIn for me:
👉  https://lnkd.in/e633ifJr

Give me clarity in 2 weeks:
👉  https://lnkd.in/eYP2t_7D


Which one will you choose?

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

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