CEO & Founder @CoderFarm | Insurance to Your Project's Success by Providing Specialized Developers & Dedicated Support | React JS & Node JS Resource Augmentation

👋 Hi, I’m Dheeraj — Founder | Builder | Hiring Optimist

The Mission: I am building Coderfarm – A reputation-based hiring platform where startups hire Developers based on Trust & Skills, not just Resumes.

The Backstory (Why I built this): My journey wasn't straight. 🎓 2013: At 19, I lost my father. That grief made me fearless. I promised to build something that mattered. 💼 The Struggle: over the next few years, I worked at 17 different companies. I was searching for a team I aligned with, but I never found it. The hiring system was broken—obsessed with keywords, devoid of human connection.

The Experiment: In 2019, I started my own agency (from a mud-walled, nature-filled office!). We worked with clients like Canva and IIT Roorkee. But I saw the same problem again: Resume Obsession & Misaligned Teams. Hiring is Broken. We are Fixing it. 

The Solution: I stopped complaining and started building. Coderfarm is no longer an idea. It is LIVE. 🟢

We have engineered a Reputation Score system where: ✅ Startups find developers who align with their mission (Culture-fit > Keywords). ✅ Developers prove their skills through real work, not just claims.

What We Offer:

- Verified Trust Scores.

- Purpose-driven matches.

- A bridge between Talent and Opportunity.

The platform is ready. If you are a Founder tired of bad hires, or a Developer tired of being ignored—join us.

Check your Reputation Score here: https://www.coderfarm.in/

Dheeraj Khandare

Is 900 views a failure or a warm-up? 📉

It is Day 6 of building Coderfarm in public. In the last week, we posted 5 videos. The total reach across all platforms? Around 900 views.

For a new creator, that is a lot. For a business, it looks small. But today, Abhilasha asked me the real question: "Views are fine, but do we have traffic on the portal?"

I showed her our Google Analytics. The graph is completely uneven.

And honestly? I am happy about it. Why? Because this is our Baseline. We have done ZERO marketing. No cold calls. No emails. No ads.

We are recording this silence today so that when we switch on the Sales Engine next week, we can measure the real impact.

We are not building for vanity metrics. We are building to prove that Skill > Network.

Take a screenshot of this flat graph. We are just getting started. 🚀
Follow Dheeraj Khandare for the daily climb.

#BuildingInPublic #StartupIndia #FounderLife #GrowthMindset #Coderfarm #Day6 #Entrepreneurship

Founder @ Coderfarm | I help Companies hire Developers who don’t fake their resumes | Building India’s Most Trusted Talent Pool - 100% Pre-Vetted & Verified Talent

The hardest part of building a startup isn't the code—it's the trade-offs.

On Day 7 of building Coderfarm, I hit a wall. I fed my financial data into an AI agent to get clarity, but instead, I got anxiety. Seeing the numbers in black and white made me feel like I was moving incredibly slow.

Here is what derailed my day:
The "Perfect" Job Description: I saw a video explaining that candidates look for future growth, not just a task list. I couldn't stop myself from rewriting our JDs to reflect that, even though I had other priorities.

The Quality Trap: We upgraded our camera gear to improve production value. 

The result? Technical glitches forced us to re-shoot an entire day's video, doubling the workload.

I am constantly fighting the balance between Speed, Quantity, and Quality.
When you are bootstrapping, how do you decide when "good enough" is actually enough?

#BuildingInPublic #Startup #Founders #Hiring #Coderfarm #Productivity

I built a product for users, but forgot the buyers. 📉

Day 4/365 of building Coderfarm.
I looked at my landing page today and realized I made a classic Founder mistake.

I built the page for the people I relate to most: Developers
.
But developers don’t pay me. Companies do. And Universities partner with us.

My landing page was a "mess (a mix) of information. It tried to talk to everyone, and as a result, it spoke to no one.
So today, I tore it down and rebuilt the architecture.

We now have three separate doors:
1️⃣ For Talent: Showcasing skills, not resumes.
2️⃣ For Founders: The hiring solution.
3️⃣ For Institutes: The placement partner.

I also rewrote the HTML semantics from scratch. Because if Google’s bots can’t understand the structure (SEO), a human client definitely won’t find us
.
The lesson? Clarity converts. Confusion kills.

#BuildingInPublic #StartupIndia #UXDesign #SEO #WebDevelopment #FounderJourney #Coderfarm #Indore

The "Experience Paradox" in Tech Hiring: Why are we stuck?

We recently welcomed Rohit Nagar to the Coderfarm team to dive deep into Sales and Marketing. He brought up some critical observations about the current state of IT hiring that every founder and HR leader is grappling with.

Rohit breaks down the major friction points we are seeing today:
1. The Skill vs. Application Gap: Candidates list skills on paper but struggle with real-world execution.
2. The "AI Threat": With AI handling entry-level automation, the bar for "junior" talent has skyrocketed.
3. The Training Cost: Startups are finding it harder to compete with MNCs on salary while absorbing the high cost of training new joiners who might job-hop quickly.

It creates a vicious loop: Graduates can't get jobs without experience, and companies fear hiring without it.

At Coderfarm, we are building solutions to bridge this specific gap—verifying skills so talent meets opportunity faster.

Founders & HR: How are you handling the training vs. hiring dilemma in 2026?

#Hiring #TechIndustry #StartupIndia #HumanResources #Coderfarm #TalentAcquisition #FutureOfWork

I almost broke my streak today.

It’s Day 3 of documenting my journey building Coderfarm, and honestly, I was close to not recording. But I made a promise to show up every day.

Since I couldn't focus on traditional marketing today, I decided to do Engineering as Marketing.

The Problem: Candidates upload resumes, but they have no idea what the ATS (Applicant Tracking System) actually "sees." The Solution: I built a free ATS Parser tool.

Candidates can upload their PDF, see exactly how an ATS reads their data, and get a keyword gap analysis. It helps them, and it acts as a powerful lead magnet for us. Win-win.

We are deploying this soon. Would you try a tool like this to check your resume score?

#BuildingInPublic #Startup #EngineeringAsMarketing #Coderfarm #Hiring #ATS #TechFounder

Building a team is harder than building a product.

We are a small team of 3—Me, Abhilasha, and now, Rohit. When you are a bootstrapped startup with limited runway, you can't offer big corporate perks. You can only offer one thing:

I asked Rohit to share his honest experience working at Coderfarm. I didn't give him a script. I just asked him what he felt.

His answer hit me hard: "Work feels different when there is a purpose."

We aren't just writing code here. We are trying to fix a broken hiring industry. We are trying to prove that Skill beats Network.

When your team believes in the mission as much as you do, the anxiety of the "unknown" gets a little easier to handle.

Here is Rohit on what it means to solve real problems. 👇

#BuildingInPublic #StartupLife #Coderfarm #TeamCulture #Hiring

When you are a Soldier, you just march. But when you are a General, you have to give the direction. 🧭

It's Day 8 of building Coderfarm. Today, I woke up in panic. I opened LinkedIn and saw I’ve been working on this for 7 years. I opened Instagram and saw 19-year-olds making crores.

Comparison is the thief of joy, and today it stole mine. 📉

I quit my job to find freedom. I thought freedom meant "No Boss". But today I learned the hard truth: Freedom is harder than a job. In a job, someone else takes the blame when things break. In freedom, when the server crashes (like it did today when I moved from Vercel to AWS), or when a user complains about a bug... there is no one else to blame but ME.

I am fixing bugs on code that was working yesterday. I am confused about the direction. But I realized one thing: I asked for this freedom. Now I have to own the responsibility that comes with it.

To all the founders fighting their own mind today: You are the General. The confusion is part of the job description.

#FounderLife #Entrepreneurship #MentalHealth #BuildingInPublic #Startup #Coderfarm #Day8 #Leadership

Hiring Full Stack Developer Intern | Learn AI Coding | Coderfarm

We are looking for a dedicated and passionate Full Stack Developer Intern to join the Coderfarm team immediately. This is a unique opportunity to work on real-world projects and get hands-on training in AI-assisted coding.

🚀 What You Will Learn & Do:
1. Work on Full Stack development projects.
2. Learn how to integrate AI tools into coding workflows (huge career benefit).
3. Collaborate with the core team to build scalable features.

✅ Requirements:
1. Basic knowledge of Full Stack technologies (MERN stack preferred).
2. Willingness to dedicate 8 hours/day.
3. Serious attitude towards learning and delivery.

💼 Internship Details:
1. Duration: 4 Months
2. Stipend: ₹5,000/month (Subject to performance and dedication).
3. Schedule: 6 Days a week | 8 Hours a day.
4. Location: https://lnkd.in/dGpVaADe
5. Perks: Experience Certificate + AI Coding Training.

Note: The stipend and certificate will be awarded strictly based on your dedication, skill application, and successful completion of tasks.

📩 How to Apply: Send your resume and GitHub portfolio to hr@coderfarm.in.

Open article: Coder Farm Pvt Ltd · Indore, Madhya Pradesh, India by share.google

Coder Farm Pvt Ltd · Indore, Madhya Pradesh, India

The hardest part of running a startup isn't writing the code. It's choosing what NOT to do. 📉
It’s Day 5 of my 'Building in Public' journey with Coderfarm.
While the product is stable and the team (Abhilasha, Rohit, and I) is executing fast—fixing bugs on the spot and managing 40K data points—my strategy mind is stuck.
I have 3 paths, but limited bandwidth. I need your help to pick one:
1️⃣ SEO: We need organic growth. But can a bootstrapped team wait 6 months for results?
2️⃣ Viral Tool (Gemini API): Build a free 'Resume Health Check' tool and market it via Reels. High traffic potential, but distracts from the main product.
3️⃣ Direct Outreach: Create a killer 'Demo Video' and send it to Institutes before cold calling. High conversion, lower volume.
If you were in my shoes today, what would you prioritize?
Please drop a 1, 2, or 3 in the comments. I’m reading every suggestion. 👇
#BuildingInPublic #StartupIndia #FounderLife #SaaS #MarketingStrategy #Coderfarm #IndoreStartups

Content Creator & Video Editor Intern | Internship + PPO Opportunity | Coderfarm

Are you a creative storyteller who loves editing? Coderfarm is hiring a Content Creator & Video Editor Intern who can edit high-quality videos and help us grow our brand.

🚀 Key Responsibilities:
1. Edit engaging videos for social media (Instagram/YouTube).
2. Brainstorm content ideas and execute shoots (if applicable).
3. Maintain high quality and storytelling standards.

✅ Requirements:
1. Proficiency in video editing software (Premiere Pro, DaVinci, or CapCut).
2. Creative mindset and attention to detail.
3. Ability to work 8 hours/day with dedication.

💼 Internship Details:
1. Stipend: ₹5,000/month (Performance-based).
2. Future Scope: High chance of a Full-Time Job Offer (PPO) after the internship based on performance.
3. Schedule: 6 Days a week | 8 Hours a day.
4. Location: https://lnkd.in/dagnPZCY

Note: We are looking for serious candidates only. Stipend and Certificate are contingent upon quality work and commitment.

📩 How to Apply: Send your portfolio/best edits to hr@coderfarm.in

Helping Founders Break the $10M Ceiling | Strategy, Cash Flow & Leadership Systems | Scaling CFO

I help founders simplify scaling.

You started your business. You pushed past $1M. Now you're stuck somewhere between $3M and $10M, working harder than ever but not moving faster.

The problem isn't effort. It's complexity.

Too many priorities competing for attention. Financials that don't tell you what to do next. A team that still needs you for everything. Growth that feels like grinding instead of building.
I fix that.

I'm Cruz Gamboa, founder of Ascend Growth Ventures. I combine Scaling Up methodology with CFO-level financial clarity to help founders cut through the noise and scale with confidence.

Before this, I spent 25 years in corporate finance - including Regional CFO at GE and strategic finance leadership at GE Capital. I've seen what works at scale. Now I bring that to founders building something that matters.

I work best with CEOs in professional services, coaching, SaaS, and service-based businesses who are ready to scale profitably without burning out.

One conversation can change your trajectory: calendly.com/cruzagamboa/call-with-cruz-ascend-30min

Cruz Gamboa

Scaling isn’t about being nice.
It’s about being clean.

Clean with roles.
Clean with standards.
Clean with truth.

You don’t fire people.
You outgrow misalignment.

As the Netflix CEO puts it:

“If I wouldn’t fight to keep you, I owe you honesty—and a generous exit.”

Not because someone failed.
But because one of three things is true:
•	The role evolved faster than the person
•	The seat was wrong from the start
•	The bar moved—and the company didn’t move it back

High-performing companies don’t drag this out.
They decide early and act with dignity.

No drama.
No ego.
No moral stories.

Just:
•	Radical clarity
•	Respectful exits
•	Fair severance
•	Clean energy left behind

Dragging misalignment is the real cruelty.
Clarity is the kindness.

Scaling isn’t loyalty to individuals.
It’s loyalty to the mission, the team, and the future.

Right people.
Right seats.
Right standards.

And when someone no longer fits?
You don’t shame them.
You set them free.

If you want to scale, stop managing discomfort.
Start architecting teams.

Managers hesitate.
Leaders make room.

#scalingup #founders #growth #ceo

Most businesses don’t fail because they’re bad.

They fail because they’re trying to be someone else.

Burger King copied McDonald’s for 30 years.
Same audience.
Same positioning.
Same “family-friendly” nonsense.

And they kept losing.

Because you can’t beat the market leader
by playing their game better than them.

By 2004, Burger King was dying.
So they asked the only question that actually matters:

“Who is already buying from us?”

Not who they *wanted*.
Not who looked good in presentations.

The truth.

The answer?
Men aged 18–34.
Heavy fast-food users.
People who came back again and again.

And those customers didn’t want:

➡️ Safe
➡️ Cute
➡️ Corporate

They wanted:

➡️ Flame-grilled food
➡️ Control
➡️ Edge
➡️ Personality

So Burger King stopped pretending.

They brought back “Have It Your Way.”
Not as a slogan.
As a strategy.

They built everything around that one customer.

Marketing got bold.
Messaging got raw.
Campaigns got polarizing.

Subservient Chicken.
Whopper Freakout.

Not for everyone.
Exactly the point.

What happened next?

Same-store sales jumped.
Franchises grew.
And net income increased 2860% in three years.

That’s not a pivot.
That’s a resurrection.

Burger King didn’t beat McDonald’s.

They sidestepped them.

McDonald’s owned families.
Burger King owned young men who wanted control.

Different customer.
Different lane.
No direct competition.

Here’s the real lesson:

If you try to serve everyone,
you get ignored by everyone.

The fastest way to grow isn’t copying the leader.

It’s finding the customer they don’t care about
and building obsessively for them.

Specific beats broad.
Always.

#ceo #founder #growth

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Most businesses don’t fail from lack of effort.

They fail from listening to themselves instead of the market.

Dunkin didn’t pivot loudly.

They pivoted quietly by watching what people kept paying for. 

Then they let the data rewrite their identity.

That’s the real upgrade:
✅ Feelings → Facts
✅ Ego → Evidence
✅ deas → Income that repeats

The market is always talking.

Your sales are the language.

So here’s the uncomfortable check:
What do people come back for again and again?

And are you building more of that… or still pitching what you’re emotionally attached to?
#scalingup #CEO #founder #growth

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patagonia-solar-llc

Your First Product Is Not Your Last

Bill Gates could have flown First Class every day or flown on his own plane, even as a billionaire, 

But he chose to fly Economy until around 1997.

Why?

Because it wasn’t worth the money.

Same plane.
Same arrival time.
5× the cost for a tiny upgrade.

That’s how smart people think about scale.

Most people make money and immediately upgrade their lifestyle.

Smart operators upgrade what makes money.

More spending doesn’t equal more growth.
It usually equals more noise.

When you’re scaling, ask one question:
👉 Does this change the outcome?

If it doesn’t:
Cut it.

A fancy office doesn’t increase revenue.
A luxury car doesn’t improve execution.
Premium tools don’t fix broken systems.

Wealth has one real job:
Buy back your time.

Once you have enough, the goal isn’t more stuff.
It’s fewer constraints.

Less distraction.
More focus.
More leverage.

Scale isn’t about looking successful.
It’s about building something that works without you.

That’s real wealth.
#scalingup #ceo #growth #founder

He was 78 years old
…when he launched a vodka brand
…with no distillery
…in an industry that laughed at him

Sidney Frank.
The man behind Grey Goose.

No product breakthrough.
No secret formula.
No startup hype.

Just one insight most people missed:
People don’t buy vodka. They buy status.

Sidney didn’t make better vodka.
He made a better story.

France on the label.
Luxury in the bottle design.
A price so high it forced belief.

While others chased volume,
he chased perception.

He didn’t market to the masses.
He placed Grey Goose in elite bars first.
When bartenders poured it,
the world followed.

He moved slowly.
Protected exclusivity.
Ignored trends.

8 years later:
➡ Grey Goose became the default “premium vodka”
➡ Competitors copied the look
➡ Bacardi paid $2.3 BILLION

No overnight success.
Just disciplined positioning.

Lesson most builders miss:
Innovation gets attention.
Positioning creates power.

Experience didn’t slow him down.
It sharpened him.

Long vision.
Clear narrative.
Unshakeable belief.

#founders #scalingup #businessstrategy #longtermthinking

The first $5M? Brutal.
The next $5M? Still hard.
After $10M? Growth accelerates.

Here’s the scaling truth Kevin O’Leary calls out:

The first $5M is about survival. You’re learning how to deploy capital, take smart risks, and build systems that work. 

Most entrepreneurs quit here.

The next $5M? 

Execution matters. You’ve survived the grind, learned what works, and can now scale with confidence. Decisions compound. Efficiency improves. Strategy becomes your edge.

Beyond $10M? You’re playing a different game. Capital works for you, not the other way around. Systems, processes, and disciplined execution create leverage.

Lesson: 

Wealth and business scales the same way. 

Master the first phase. 
Build discipline. 
Then scale.
#scalingup #founder #growth #ceo

Most people think Starbucks’ rewards program is about free coffee.

It isn’t.

It’s about cash flow.

Starbucks Rewards is not a loyalty perk.
It’s a prepaid deposit system.

When a customer loads money into the app, Starbucks gets paid before any coffee is made.
Accounting-wise, that money sits as deferred revenue.

But operationally?
It’s usable cash.

That’s the move.

Instead of waiting for daily transactions, Starbucks created a system where millions of customers fund operations in advance.

No interest.
No bank fees.
No dilution.
No debt.

Every preload improves:
✅ Working capital
✅ Liquidity
✅ Balance sheet strength

And Starbucks holds that cash until the customer redeems it.

Some never do.

Unused balances.
Forgotten cards.
Abandoned apps.

That “breakage” flows straight to profit.

Multiply this behavior across ~29 million users and you don’t have a rewards program anymore.

You have a deposit base.

This is why Starbucks scales so efficiently:
▶ Stores expand faster
▶ Cash flow stays predictable
▶ Capital stress stays low

They didn’t out-market competitors.
They re-engineered when money moves.

The lesson:-

Growth isn’t always about selling more.
Sometimes it’s about getting paid earlier.

Starbucks didn’t build loyalty.
They built a financial engine and wrapped it in a green apron.#ceo #scalingup #growth #ceo #founder

Most companies scale faster by cutting people.
Publix scaled stronger by owning the opposite.

95 years. Zero layoffs.
Not luck. Not culture posters.
A Scaling Up system done right.

➡ Promote from within
➡ Clear succession planning
➡ Everyone thinks like an owner
➡ Leaders built, not bought
➡ Long-term value over short-term savings

When people own the outcome, execution compounds.
When leadership is grown internally, trust scales.

This isn’t a feel-good story.
This strategy may not be your strategy. 
For Publix, It’s a people strategy that beat Walmart.

You have to find what it's true for your company. 

Scale isn’t about size.
It’s about who owns the results.

#scalingup #growth #CEO

No Layoffs?

ADIDAS LOST €1.5 BILLION.
NOT TO NIKE.
NOT TO THE MARKET.
BUT TO ITS OWN BUREAUCRACY.

January 2023:
Dead Yeezy stock.
First loss since 1992.
Slow teams. Scared decisions. Broken speed.

9 months later?
Profitable. Faster. Sharper. Beating Nike.

The turnaround wasn’t magic.
It was leadership.

One CEO did 3 things most companies avoid:
→ Cut layers
→ Killed approvals
→ Simplified what already worked

No hype.
No noise.
Just speed, clarity, and conviction.

Big lesson:
You don’t lose because you’re small.
You lose because you’re slow.

Sometimes the fix isn’t more strategy.
It’s less nonsense.

#scalingup #CEO #founders #growth

ADIDAS Story

He didn’t fail for 10 years.
The market just wasn’t ready yet.

Hwang Dong-Hyuk sold his $675 laptop to buy food.
Lived with his grandmother.
Got rejected for a decade.

Studios said:

➡️ Too weird
➡️ Too violent
➡️ Not commercial
➡️ Too complex

Same script.
Same idea.
Same “no”.

Here’s the part most people miss 👇

This wasn’t a talent problem.
It was a timing + distribution problem.

He had the product early.
The market came late.

In 2018, Netflix expands globally.
Needs bold, non-safe content.
Needs local stories with global emotion.

One exec reads the script and says:
“This is exactly what we need.”

$21.4M invested.
Zero marketing push.
No homepage love.

Result?

✓ #1 in 94 countries
✓ 1.65B viewing hours
✓ $900M+ value created
✓ Best ROI in Netflix history

Scaling lesson most founders ignore:

Great ideas don’t die.
They wait.

If you’re early:
Don’t dilute the vision to get small yeses.
Build proof elsewhere.
Survive long enough to meet the right platform.

Scaling isn’t about changing your idea.

It’s about finding the right leverage.

One right distributor > 1,000 wrong pitches.

Ten years of “weird”
became a global empire.

Sometimes the world just isn’t ready yet.

Stay in the game long enough… and it will be.
#scalingup #founderstories #growth #CEO

The World Isnt Ready

Growth without cash flow is just noise. 📉
Dives deeper into why founders who master cash strategy scale faster, stay resilient, and win long term.

Full Cash Is King podcast episode premiering Friday 🚀

🔔 Turn on notifications so you don’t miss the next clips—and the full conversation.

👉 Set your reminder & watch the premiere here:
https://lnkd.in/eBnXhnie

#CashIsKing #DevinSizemore #PodcastShorts #BusinessPodcast
#CashFlowManagement #ScalingBusiness #FounderMindset
#SustainableGrowth #WealthStrategy #EntrepreneurLife
#YouTubePremiere #PodcastReels

GIANTS don’t fall overnight.
They fall one comfortable decision at a time.

They built the category.
Owned the market.
Had money, talent, and trust.

Then they did one thing wrong 👇
They stopped adapting.

Motorola. 
Intel. 
Netscape. 
Borders.

Not stupid.
Not unlucky.
Just late.

The market doesn’t punish failure.
It punishes complacency.

Scroll through this carousel if you want a reminder of one brutal truth:
➡️ Past success is not future security.
➡️ Comfort is more dangerous than competition.
➡️ If you’re not improving, someone else is preparing to replace you.

Stay hungry.
Or become a case study.
#SCALINGUP #CEO #FOUNDER #GROWTH

CRITICAL MISTAKES

Most people don’t need a new year.

They need a new operating system.

2026 won’t reward louder marketing, more hustle, or more tools.
It will reward founders who build clarity early and compound it fast.

What I’m seeing with founders between $3M–$10M is consistent:
• When financial visibility improves, decisions slow down in the right way
• Leadership shifts from reactive to intentional
• Teams stop guessing and start executing
• Growth becomes calmer, not heavier

Breakthroughs rarely come from doing more.
They come from removing noise and tightening the system.
That’s the mindset I’m taking into 2026.

Less chaos. More leverage. Fewer moves. Better ones.

If you’re also thinking about how you want to operate differently next year, I wrote a short piece on what actually creates momentum at this stage.

DM me or write "2026", and I will share the memo I wrote for my clients and friends with you.

#ceo #founder #scalingup

He refused to touch a $1.50 hot dog, and it helped build a ~$250B business.

Jim Sinegal.
Costco co-founder.

Inflation hit.
Costs rose.
Wall Street pushed the obvious move:

“Raise prices.”

Jim’s response was blunt:

“If you raise the price of the hot dog, you’re done.”

No slides.
No consultants.
No narrative gymnastics.

Just a rule.

So Costco did what most companies won’t:

They redesigned the system.
* Built their own production capacity
* Reduced supplier dependency
* Ruthlessly simplified SKUs
* Absorbed costs where trust mattered most

Instead of passing pain to customers, they owned it.

While others:
→ Blamed inflation
→ Shrunk products
→ Optimized short-term margins

Costco:
→ Held the line on iconic prices
→ Added ~5M new member households
→ Sustained ~92% renewal rates
→ Scaled to ~$250B in annual revenue

Here’s the part most founders miss:

They weren’t protecting a hot dog.

They were protecting trust.

And trust compounds faster than margins ever will.

Most companies raise prices to survive.
Strong companies redesign economics so prices don’t have to.

Boring moves.
Brutal discipline.
Unfair long-term advantage.

So what’s the one price, promise, or principle in your business that you refuse to break, no matter the pressure?

#scalingup #founders #leadership #pricing #ceo

In 1997, Jeff Bezos was stressed for all the right reasons.

Amazon was losing money.
Online retail wasn’t proven.
Most investors thought he was wrong.

Here’s the part people miss:

Stress doesn’t come from working hard.
It comes from knowing what to do and not doing it.

So Bezos acted.
Packed boxes himself.
Made the calls.
Shipped anyway.

No fancy office.
A door for a desk.
A Honda Accord in the parking lot.

Fast forward to amazon have $2.6 TRILLION market cap.

Lessons for founders:

▶️ Action kills anxiety
▶️ Clarity is earned through execution
▶️ Fancy setups don’t build big companies
▶️ Ignore opinions, obey the math
▶️ The long game compounds quietly

If something is stressing you out right now,
it’s probably your to-do list calling you out.

#scalingup #founder #ceo #growth

If everything is a priority, nothing scales.

That’s why most companies don’t stall from lack of ideas.
They stall from lack of focus.

The Power of One fixes that brutally fast.

Here’s the rule:

At every level of the business, there is ONE thing that matters more than everything else.

Not a vision board.
Not 12 KPIs.
One outcome that moves the needle now.

Company:
→ One #1 priority for the quarter that makes growth unavoidable.

Leaders:
→ One measurable result they own. No hiding. No excuses.

Teams:
→ One clear objective that directly supports the company's priority.

Individuals:
→ One commitment that, if done daily, makes execution inevitable.

Why this works (and why most won’t do it):

➡️ Focus beats intelligence
➡️ Clarity beats motivation
➡️ Ownership beats meetings
➡️ Execution beats strategy decks

Scaling isn’t about adding more people, more tools, or more plans.

It’s about removing everything that doesn’t matter
until what’s left cannot fail.

That’s the Power of One.

What is the one thing in your business that is calling for your full dedicated attention?

What are the things you are willing to pause so that you can fix it and remove the constraint?

#scaling #founders #growth #ceo

This is Why Companies Fail

Most founders do not have a growth problem.

They have a strategy stacking problem.

That is what the 7 Strata of Strategy solves.

It is a framework created by Verne Harnish to force clarity on the 7 layers that actually drive scale, profitability, and differentiation.

Not vision statements.
 Not buzzwords.
 Real strategic leverage.

What is the 7 Strata?

A practical checklist for building a strategy that compounds.

It answers one question:

“Why should the right customer choose you, pay you more, and stay longer?”

When to use it

Use the 7 Strata when:
• Revenue has stalled between $3M to $10M
 • Sales feels harder than it should
 • Margins are thin
 • Marketing sounds generic
 • The team cannot clearly explain why you win
 • You are scaling but complexity is rising faster than profit

It is especially powerful during:
• Annual planning
 • Strategy resets
 • Go-to-market changes
 • Repositioning
 • Pre-scale phase

What each Stratum means

Words You Own
 The category in the customer’s mind.
 If you do not define it, the market will.

Sandbox
 Who you serve and where you win.
 Focus creates power.

Brand Promise
 The measurable result customers can expect.

Brand Promise Guarantee
 How you reduce risk and increase trust.

Differentiating Activities (3 to 5)
 What you do differently that competitors cannot easily copy.

X-Factor
 Your 10x to 100x structural advantage.
 Process, data, network, cost, or ecosystem.

Profit per X + BHAG
 Your economic engine and long-term target.

This is where strategy meets money.

Why 7 Strata?

Because advantage is layered.

Most companies operate with 2 or 3 layers.

Strong companies stack all 7.

Each layer multiplies the others:

Positioning
 → Focus
 → Trust
 → Differentiation
 → Structural advantage
 → Profit engine
 → Long-term dominance

Miss one, and growth leaks.

The founder truth

If your strategy cannot be explained on one page, it cannot scale.

Clarity is not a branding exercise.
 It is a profit lever.

If you are operating between $3M to $10M and growth feels heavier every year, your next breakthrough is probably not more hustle.

It is a sharper stack.

If you want, I can share the worksheet I use with founders to map this in under 60 minutes.

Just DM SEVEN

#scaling #growth #CEO #founder

Cash flow isn’t optional—it’s the #1 rule behind sustainable business growth 💸
In this episode, Devin Sizemore breaks down how smart cash strategy fuels scale, stability, and long-term success.

Full podcast episode premiering 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟯𝗿𝗱 𝗮𝘁 𝟳𝗔𝗠 𝗘𝗦𝗧 🚀

🔔 Turn on notifications so you don’t miss the next reels and the full episode.

👉 Set your reminder & watch the premiere here:
https://lnkd.in/eBnXhnie

#CashIsKing #DevinSizemore #BusinessPodcast #PodcastReels
#CashFlow #EntrepreneurMindset #ScalingBusiness #FounderTalk
#SustainableGrowth #WealthStrategy #StartupGrowth

Most founders brag about revenue.

That’s a mistake.

I’ve seen companies doing millions a year…
and the owner is still stressed, still stuck, still one bad month away from panic.

Why?

Because revenue doesn’t buy freedom.
Profit does.

More revenue without profit just gives you:

• More people
• More complexity
• More risk
• Same lifestyle

That’s not growth.
That’s leverage working against you.

Here’s the truth:

Growth does not start with selling more.
It starts with a profitable system.

There are only 3 levers that matter:

1. Price – Are you charging what it’s worth?

2. Volume – Are these the right customers?

3. Cost – Are you efficient without breaking delivery?

Everything else is noise.

Fix those three, and profit shows up.

Profit gives you:

➡️ Margin for mistakes
➡️ Proof the model works
➡️ Room to breathe

Profit turns into cash.

Cash pays the team.
Cash pays you.
Cash funds growth without stress.

Then you reinvest:
Better people.
Better systems.
Better clients.

That feeds the engine.

The engine creates more profit.

And now growth funds itself.

Stop asking:
❌ “How do we get more revenue?”

Start asking:
✅ “How do we make this system more profitable?”

Revenue is movement.
Profit is power.

If your business feels fragile, it’s because it is.

Fix the system.
The money follows.

Are you focused on more revenues or more profit in your business?  What would your business look like if you had more profit with the same amount of revenue?

#scalingup #growth #Ceo #founder

The Real Reason Teams Don’t Execute!

Most businesses don’t have a strategy problem.
They have a focus problem.

Everyone is busy.
Everyone is “working hard.”
And somehow… nothing meaningful gets finished.

That’s exactly what Rocks fix.

Rocks are the 3–5 outcomes that MUST get done in the next 90 days for the business to move forward.

Not tasks.
Not habits.
Not “stay consistent.”

Outcomes.

If you complete these Rocks, the quarter is a win.
If you don’t, the quarter failed, no matter how busy everyone was.

Why Rocks are non-negotiable:

Most teams run on to-do lists.
To-do lists reward activity, not progress.

Rocks:

➡️ Force leadership to choose what actually matters
➡️ Eliminate distraction disguised as “work”
➡️ Create alignment across teams
➡️ Make execution visible and measurable

If a company has more than 5 priorities, it has zero priorities.

How to implement Rocks the right way (no shortcuts):

1️⃣ Limit them aggressively
3–5 Rocks per quarter.
More than that means you’re avoiding hard decisions.

2️⃣ One Rock = One Owner
If two people own it, no one owns it.
Ownership creates accountability.

3️⃣ Write Rocks as finish lines
Bad Rock: “Improve marketing”
Good Rock: “Generate 500 qualified leads by March 31”

If it’s not measurable, it’s not a Rock.

4️⃣ Review weekly, not quarterly
Rocks die in companies that “set and forget.”
Weekly check-ins expose excuses early.

5️⃣ Protect Rocks from urgency
If a task doesn’t move a Rock forward,
it’s noise, no matter how loud it sounds.

Execution doesn’t fail because people are lazy.
It fails because leaders refuse to choose.

Scaling starts when focus becomes a discipline.

Are you ready to implement the same operating system Fortune 500 companies have used for decades, and today’s fastest-scaling founders rely on to grow?

DM CLARITY, lets talk about what's going on in your company.

#scalingup #CEO #growth #founder

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