CEO & Founder @CoderFarm | Insurance to Your Project's Success by Providing Specialized Developers & Dedicated Support | React JS & Node JS Resource Augmentation

👋 Hi, I’m Dheeraj — Founder | Builder | Hiring Optimist
🚀 What I’m Building
I’m creating a remote hiring platform for IT startups to find developers who truly align with their mission — not just their tech stack.

Think:
✅ Culture-fit > Resume
✅ Shared vision > Transaction
✅ Purpose-driven matches > Just skills

🔍 Why This Matters
🎓 It started in 2013...
At my first campus interview, I saw hundreds of students chasing jobs they didn’t understand — driven by fear, not clarity.
That’s when I asked:

“How can you choose a job if you don’t even know what it’s about?”

Later that year, I lost my father in a car accident. I was 19.
That grief made me fearless. I promised myself to build something that helped others.

💼 17 Jobs Later...
I worked at 17 companies — searching for a team I aligned with.
I never found it. So in 2019, I started my own agency with my wife.
We even built a mud-walled, nature-filled office.

Clients came — Canva, SmartData, IIT Roorkee — but I saw the same old hiring problems:

Resume obsession

No curiosity

Misaligned teams

💡 The Turning Point
In 2023, I tried to solve it. Built an internal team. It failed.
Why? They weren’t aligned with the mission.

“You can’t build culture without the right people.”

I started studying hiring deeply — from books to behavioral psychology — and built a system focused on:
✅ Curiosity
✅ Culture-fit
✅ Honest work

It worked.

🛠️ Now, I'm building…
A remote staffing platform where:

Startups find developers aligned in purpose & values

Developers find work that fits their mindset

Both sides are matched based on real compatibility, not just keywords

✨ Features: culture-fit filters, real feedback, purpose-based profiles, and a trust-driven reputation score.

🙏 What I Need
I’m in the ideation stage, and learning from founders like you.
If you’ve ever struggled to build a team that cares — let’s connect.

Thanks for reading 🙏
Let’s build something better than job portals — something with heart.

Dheeraj Khandare

🔥 The HR Meetup That Changed How I Think About Hiring

Last week, I attended an HR meetup in Indore with 50–60 HRs — and the insights shared by the panelists were powerful.

Special thanks to Siddharth Sharma for inviting me.

A big thank you to
 👉 Swapnil Jain
 👉 Harmeet Chhabrra,
 👉 Suyesh Sabnani,
 👉 Shweta Joshi, and
 👉 Sandeep Pandey

 for sharing honest, eye-opening truths about today’s talent mindset, culture, curiosity, uniqueness, and value creation.

I’ve compiled all the key lessons, mindset shifts, and the product ideas this meetup sparked for Coderfarm in my latest newsletter.

 And as a small gesture…
 👉 All HRs & company owners who attended the meetup will get their first hire on Coderfarm completely free.

If you’re in HR, hiring, or managing teams — this edition is worth reading.

📩 Read the full newsletter:
 https://lnkd.in/duH6gYCC


#HRMeetup #HiringInsights #Recruitment #CultureFit #FutureOfWork #HRCommunity #TalentAcquisition #IndoreEvents #StartupLife

Talks about #nodejs, #reactjs, #leadership, #remotedevelopers, and #extremeprogramming

I help you hire developers who match your tech stack, values & working style — so they perform better, stay longer & feel like part of the team from day one.

Day 1 of our 90-Day Challenge is in the books. We're building a new platform to connect clients, agencies, and freelancers, and we're documenting the entire process.

Today's focus: The landing page (now 90% complete in We-web flow) and defining the UI for our three distinct user portals.

My biggest takeaway from Day 1: Talk to your users immediately.

After just a few interviews, I realized our main value proposition was off. We're pivoting the headline from "Find developers who truly fit your culture" to "Find developers who are truly interested in what you are doing". It’s a small change in words but a massive shift in perspective.

Tomorrow's goal: Making the sign-up and login functional.

I'm sharing the full (and unfiltered) update in the video. What do you think of the new headline?

#BuildInPublic #StartupJourney #90DayChallenge #Wewebbflow #SaaS #UserFeedback #Founder

Sharing what I learned from the HR community this week and how it’s inspiring new features on our hiring platform.

SKA Media

Agency Owner

I’m Atul Bhardwaj, founder of SKA Media, where we help businesses grow through digital marketing. My journey has been all about learning, adapting, and improving every day. I’ve connected with amazing people along the way and believe in sharing what I learn to help others grow too.

I’m focused on consistent effort, learning from mistakes, and staying persistent because that’s what brings results. Let’s connect and collaborate~always up for exchanging ideas and learning together!

Atul Bhardwaj

Last month we helped a small eCommerce brand hit $8,700 in sales 💲
in their first 30 days of launch.

No big agency setup.
No secret formula.

Just a clear strategy and a team that cared about making it work.


When they came to us,
they didn’t have an audience, a warm email list or a fancy store.

Just a good product and zero clarity on how to sell it.

We didn’t overcomplicate things.
We started simple.

A funnel that made sense ads
that spoke to people like humans 
and messaging that made their story stand out.

That’s it.

Within the first month:

📈 $1,200 ad spend
💵 $8,700 in sales

So we turned $1.2K ad spend into over $8K in sales all in the first 30 days.

But the real win wasn’t the number it was the confidence the client built seeing strangers trust their brand.

That moment where "maybe this could work" turned into..

"we’re actually doing it."


Because good marketing isn’t about spending more it’s about understanding more.

Understanding your audience.
Your offer.

And the small shifts that change everything.


You don’t need luck to grow.
You need clarity, consistency and the courage to start.

PS: If you’re building your eCom brand
and want to create a system that brings results like this DM me. 🙌

Let’s build something that actually converts.

Generated $320,000+ in client revenue. We help brands turn attention into sales through ads, funnels & strategy that actually convert. DM “HOW” to see what’s working right now.

how I almost gave up on running ads for this client. 😅


not because they had a bad product.

But because everything looked right and still wasn’t converting.

I tweaked headlines.
Switched creatives.
Changed copy.
Nothing worked.

Until I realized the issue wasn’t in the ads.
It was in the flow.

The ad got attention.
The landing page killed the interest.

One small rewrite.

clearer message, better offer placement and suddenly the same traffic started buying.

That’s when I learned:

You don’t always need new ads.

You just need to fix where people stop trusting.

Ads don’t sell.
Clarity does.

If you’ve been running ads that look great but don’t perform drop a "Fail" below.

I’ll reply with what we check first when results stall.

We spent $10,000 on ads and got zero sales.


..not really 😅
but that’s how most people feel after running ads that don’t convert.

Here’s the truth:

it’s not always about how much you spend.
It’s about how clear your message is.

We’ve had clients spend way less 
and still crush results 
because every piece of content, ad and page spoke the same language.

The goal isn’t to throw money at the algorithm.

It’s to make every step make sense.

Once we fixed their funnel
even a $1.2K ad spend brought in over $8K in sales not because of luck..

But because people finally understood what they were buying.

If people understand your offer,
you don’t need a big budget
you just need a clear one.

If you’ve been running ads and getting nothing back drop a "Yes" below.

I’ll share what we usually fix first when campaigns stop converting.

taplio

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Dheeraj Khandare

Atul Bhardwaj

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taplio

The Battle

Dheeraj Khandare

Atul Bhardwaj

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dheeraj Khandare's LinkedIn Performance

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Performance ScoreDheeraj Khandare's LinkedIn Performance