CEO & Founder @CoderFarm | Insurance to Your Project's Success by Providing Specialized Developers & Dedicated Support | React JS & Node JS Resource Augmentation

👋 Hi, I’m Dheeraj — Founder | Builder | Hiring Optimist

The Mission: I am building Coderfarm – A reputation-based hiring platform where startups hire Developers based on Trust & Skills, not just Resumes.

The Backstory (Why I built this): My journey wasn't straight. 🎓 2013: At 19, I lost my father. That grief made me fearless. I promised to build something that mattered. 💼 The Struggle: over the next few years, I worked at 17 different companies. I was searching for a team I aligned with, but I never found it. The hiring system was broken—obsessed with keywords, devoid of human connection.

The Experiment: In 2019, I started my own agency (from a mud-walled, nature-filled office!). We worked with clients like Canva and IIT Roorkee. But I saw the same problem again: Resume Obsession & Misaligned Teams. Hiring is Broken. We are Fixing it. 

The Solution: I stopped complaining and started building. Coderfarm is no longer an idea. It is LIVE. 🟢

We have engineered a Reputation Score system where: ✅ Startups find developers who align with their mission (Culture-fit > Keywords). ✅ Developers prove their skills through real work, not just claims.

What We Offer:

- Verified Trust Scores.

- Purpose-driven matches.

- A bridge between Talent and Opportunity.

The platform is ready. If you are a Founder tired of bad hires, or a Developer tired of being ignored—join us.

Check your Reputation Score here: https://www.coderfarm.in/

Dheeraj Khandare

Is 900 views a failure or a warm-up? 📉

It is Day 6 of building Coderfarm in public. In the last week, we posted 5 videos. The total reach across all platforms? Around 900 views.

For a new creator, that is a lot. For a business, it looks small. But today, Abhilasha asked me the real question: "Views are fine, but do we have traffic on the portal?"

I showed her our Google Analytics. The graph is completely uneven.

And honestly? I am happy about it. Why? Because this is our Baseline. We have done ZERO marketing. No cold calls. No emails. No ads.

We are recording this silence today so that when we switch on the Sales Engine next week, we can measure the real impact.

We are not building for vanity metrics. We are building to prove that Skill > Network.

Take a screenshot of this flat graph. We are just getting started. 🚀
Follow Dheeraj Khandare for the daily climb.

#BuildingInPublic #StartupIndia #FounderLife #GrowthMindset #Coderfarm #Day6 #Entrepreneurship

Founder @ Coderfarm | I help Companies hire Developers who don’t fake their resumes | Building India’s Most Trusted Talent Pool - 100% Pre-Vetted & Verified Talent

The hardest part of building a startup isn't the code—it's the trade-offs.

On Day 7 of building Coderfarm, I hit a wall. I fed my financial data into an AI agent to get clarity, but instead, I got anxiety. Seeing the numbers in black and white made me feel like I was moving incredibly slow.

Here is what derailed my day:
The "Perfect" Job Description: I saw a video explaining that candidates look for future growth, not just a task list. I couldn't stop myself from rewriting our JDs to reflect that, even though I had other priorities.

The Quality Trap: We upgraded our camera gear to improve production value. 

The result? Technical glitches forced us to re-shoot an entire day's video, doubling the workload.

I am constantly fighting the balance between Speed, Quantity, and Quality.
When you are bootstrapping, how do you decide when "good enough" is actually enough?

#BuildingInPublic #Startup #Founders #Hiring #Coderfarm #Productivity

I built a product for users, but forgot the buyers. 📉

Day 4/365 of building Coderfarm.
I looked at my landing page today and realized I made a classic Founder mistake.

I built the page for the people I relate to most: Developers
.
But developers don’t pay me. Companies do. And Universities partner with us.

My landing page was a "mess (a mix) of information. It tried to talk to everyone, and as a result, it spoke to no one.
So today, I tore it down and rebuilt the architecture.

We now have three separate doors:
1️⃣ For Talent: Showcasing skills, not resumes.
2️⃣ For Founders: The hiring solution.
3️⃣ For Institutes: The placement partner.

I also rewrote the HTML semantics from scratch. Because if Google’s bots can’t understand the structure (SEO), a human client definitely won’t find us
.
The lesson? Clarity converts. Confusion kills.

#BuildingInPublic #StartupIndia #UXDesign #SEO #WebDevelopment #FounderJourney #Coderfarm #Indore

The "Experience Paradox" in Tech Hiring: Why are we stuck?

We recently welcomed Rohit Nagar to the Coderfarm team to dive deep into Sales and Marketing. He brought up some critical observations about the current state of IT hiring that every founder and HR leader is grappling with.

Rohit breaks down the major friction points we are seeing today:
1. The Skill vs. Application Gap: Candidates list skills on paper but struggle with real-world execution.
2. The "AI Threat": With AI handling entry-level automation, the bar for "junior" talent has skyrocketed.
3. The Training Cost: Startups are finding it harder to compete with MNCs on salary while absorbing the high cost of training new joiners who might job-hop quickly.

It creates a vicious loop: Graduates can't get jobs without experience, and companies fear hiring without it.

At Coderfarm, we are building solutions to bridge this specific gap—verifying skills so talent meets opportunity faster.

Founders & HR: How are you handling the training vs. hiring dilemma in 2026?

#Hiring #TechIndustry #StartupIndia #HumanResources #Coderfarm #TalentAcquisition #FutureOfWork

I almost broke my streak today.

It’s Day 3 of documenting my journey building Coderfarm, and honestly, I was close to not recording. But I made a promise to show up every day.

Since I couldn't focus on traditional marketing today, I decided to do Engineering as Marketing.

The Problem: Candidates upload resumes, but they have no idea what the ATS (Applicant Tracking System) actually "sees." The Solution: I built a free ATS Parser tool.

Candidates can upload their PDF, see exactly how an ATS reads their data, and get a keyword gap analysis. It helps them, and it acts as a powerful lead magnet for us. Win-win.

We are deploying this soon. Would you try a tool like this to check your resume score?

#BuildingInPublic #Startup #EngineeringAsMarketing #Coderfarm #Hiring #ATS #TechFounder

Building a team is harder than building a product.

We are a small team of 3—Me, Abhilasha, and now, Rohit. When you are a bootstrapped startup with limited runway, you can't offer big corporate perks. You can only offer one thing:

I asked Rohit to share his honest experience working at Coderfarm. I didn't give him a script. I just asked him what he felt.

His answer hit me hard: "Work feels different when there is a purpose."

We aren't just writing code here. We are trying to fix a broken hiring industry. We are trying to prove that Skill beats Network.

When your team believes in the mission as much as you do, the anxiety of the "unknown" gets a little easier to handle.

Here is Rohit on what it means to solve real problems. 👇

#BuildingInPublic #StartupLife #Coderfarm #TeamCulture #Hiring

When you are a Soldier, you just march. But when you are a General, you have to give the direction. 🧭

It's Day 8 of building Coderfarm. Today, I woke up in panic. I opened LinkedIn and saw I’ve been working on this for 7 years. I opened Instagram and saw 19-year-olds making crores.

Comparison is the thief of joy, and today it stole mine. 📉

I quit my job to find freedom. I thought freedom meant "No Boss". But today I learned the hard truth: Freedom is harder than a job. In a job, someone else takes the blame when things break. In freedom, when the server crashes (like it did today when I moved from Vercel to AWS), or when a user complains about a bug... there is no one else to blame but ME.

I am fixing bugs on code that was working yesterday. I am confused about the direction. But I realized one thing: I asked for this freedom. Now I have to own the responsibility that comes with it.

To all the founders fighting their own mind today: You are the General. The confusion is part of the job description.

#FounderLife #Entrepreneurship #MentalHealth #BuildingInPublic #Startup #Coderfarm #Day8 #Leadership

Hiring Full Stack Developer Intern | Learn AI Coding | Coderfarm

We are looking for a dedicated and passionate Full Stack Developer Intern to join the Coderfarm team immediately. This is a unique opportunity to work on real-world projects and get hands-on training in AI-assisted coding.

🚀 What You Will Learn & Do:
1. Work on Full Stack development projects.
2. Learn how to integrate AI tools into coding workflows (huge career benefit).
3. Collaborate with the core team to build scalable features.

✅ Requirements:
1. Basic knowledge of Full Stack technologies (MERN stack preferred).
2. Willingness to dedicate 8 hours/day.
3. Serious attitude towards learning and delivery.

💼 Internship Details:
1. Duration: 4 Months
2. Stipend: ₹5,000/month (Subject to performance and dedication).
3. Schedule: 6 Days a week | 8 Hours a day.
4. Location: https://lnkd.in/dGpVaADe
5. Perks: Experience Certificate + AI Coding Training.

Note: The stipend and certificate will be awarded strictly based on your dedication, skill application, and successful completion of tasks.

📩 How to Apply: Send your resume and GitHub portfolio to hr@coderfarm.in.

Open article: Coder Farm Pvt Ltd · Indore, Madhya Pradesh, India by share.google

Coder Farm Pvt Ltd · Indore, Madhya Pradesh, India

The hardest part of running a startup isn't writing the code. It's choosing what NOT to do. 📉
It’s Day 5 of my 'Building in Public' journey with Coderfarm.
While the product is stable and the team (Abhilasha, Rohit, and I) is executing fast—fixing bugs on the spot and managing 40K data points—my strategy mind is stuck.
I have 3 paths, but limited bandwidth. I need your help to pick one:
1️⃣ SEO: We need organic growth. But can a bootstrapped team wait 6 months for results?
2️⃣ Viral Tool (Gemini API): Build a free 'Resume Health Check' tool and market it via Reels. High traffic potential, but distracts from the main product.
3️⃣ Direct Outreach: Create a killer 'Demo Video' and send it to Institutes before cold calling. High conversion, lower volume.
If you were in my shoes today, what would you prioritize?
Please drop a 1, 2, or 3 in the comments. I’m reading every suggestion. 👇
#BuildingInPublic #StartupIndia #FounderLife #SaaS #MarketingStrategy #Coderfarm #IndoreStartups

Content Creator & Video Editor Intern | Internship + PPO Opportunity | Coderfarm

Are you a creative storyteller who loves editing? Coderfarm is hiring a Content Creator & Video Editor Intern who can edit high-quality videos and help us grow our brand.

🚀 Key Responsibilities:
1. Edit engaging videos for social media (Instagram/YouTube).
2. Brainstorm content ideas and execute shoots (if applicable).
3. Maintain high quality and storytelling standards.

✅ Requirements:
1. Proficiency in video editing software (Premiere Pro, DaVinci, or CapCut).
2. Creative mindset and attention to detail.
3. Ability to work 8 hours/day with dedication.

💼 Internship Details:
1. Stipend: ₹5,000/month (Performance-based).
2. Future Scope: High chance of a Full-Time Job Offer (PPO) after the internship based on performance.
3. Schedule: 6 Days a week | 8 Hours a day.
4. Location: https://lnkd.in/dagnPZCY

Note: We are looking for serious candidates only. Stipend and Certificate are contingent upon quality work and commitment.

📩 How to Apply: Send your portfolio/best edits to hr@coderfarm.in

I’m Atul Bhardwaj, founder of SKA Media, where we help businesses grow through digital marketing. My journey has been all about learning, adapting, and improving every day. I’ve connected with amazing people along the way and believe in sharing what I learn to help others grow too.

I’m focused on consistent effort, learning from mistakes, and staying persistent because that’s what brings results. Let’s connect and collaborate~always up for exchanging ideas and learning together!

Atul Bhardwaj

2 mistakes I keep seeing in marketing (even from smart teams).

1. They talk before they listen.
Most brands start with what they want to say.

Rarely with what the customer is already thinking.

Good marketing doesn’t interrupt a thought.
It joins one that’s already happening in the customer’s head.

If your message feels ignored,
it’s probably answering the wrong question.

2. They change too quickly.
One week this message.
Next week a new angle.
Then a new offer.

Not because the old one failed 
but because they didn’t give it time.

Marketing needs repetition to work.
Not constant reinvention.

The brands that win aren’t doing more experiments.

They’re committing longer to fewer ideas.

Listen first.
Then repeat clearly.

That’s still the game.

Which mistake do you see more often talking too soon or changing too fast?

Generated $400,000+ in client revenue. We help brands turn attention into sales through ads, funnels & strategy that actually convert. DM “HOW” to see what’s working right now.

A mistake I made early in marketing that cost me time.

I used to think the goal was to sound impressive.

Smart words.
Complex explanations.
Too much detail.

It felt like “good marketing.”

But what I learned the hard way is this:

People don’t reward effort.
They reward clarity.

The moment I stopped trying to impress
and started trying to be understood,
things changed.

Messages became shorter.
Conversations became easier.
Decisions became faster.

Good marketing doesn’t make people think,
“Wow, that’s smart.”

It makes them think,
“Oh… this makes sense.”

If your message feels heavy,
it’s probably working against you.

What’s one thing you’ve simplified recently that helped?

4 things we’ve learned about marketing after working with real businesses.

1. People decide faster than you think.
If your message isn’t clear in the first few seconds, they won’t “figure it out later.”

2. Consistency beats bursts of effort.
One strong week won’t change much.

Showing up with the same message does.

3. Trust is built before the conversation.

By the time someone reaches out,
they already know how they feel about you.

4. Simple marketing scales. Complex marketing stalls.

If your strategy needs constant explaining,
it won’t survive growth.

This is why some brands grow quietly
while others keep restarting.

Marketing doesn’t need to be loud.
It needs to be clear and repeatable.


Which one of these do you see most often?

One thing I’ve learned about marketing that changed how I work.

If people don’t understand you,
they won’t trust you.

And if they don’t trust you,
nothing else matters.

I’ve seen businesses with:

> good products

> solid teams

> decent traffic

Still struggle.

Not because they were bad.
But because their message was unclear.

Too many ideas at once.
Too many angles.
Too much explaining.

The moment we simplify:

• who it’s for

• what problem it solves

• why it matters

Things start moving.

Replies feel easier.
Conversations feel warmer.
Decisions feel lighter.

Marketing works best when people don’t have to think hard.

If your audience has to pause to understand you,
they’ll usually just scroll past.


What’s one thing brands overcomplicate the most in your opinion?

Something I’ve noticed about marketing that doesn’t get talked about enough.

Most brands don’t lose customers.
They lose momentum.

They start strong.
They show up consistently for a while.
Then things don’t move fast enough
and they pull back.

Not because the strategy was wrong.
But because it needed more time.

Marketing isn’t a switch.
It’s a rhythm.

When you break the rhythm:

• people forget

• trust resets

• momentum drops

The brands that grow aren’t always doing better marketing.
They’re just staying in motion longer.

Showing up when it’s quiet.
Repeating the same message when it feels boring.

Letting familiarity do its job.

Momentum doesn’t disappear overnight.
It fades when consistency does.

What do you think makes brands lose momentum the fastest?

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taplio

The Battle

Dheeraj Khandare

Atul Bhardwaj

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dheeraj Khandare's LinkedIn Performance

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