Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year

1. "AI-first" strategy is big a** red flag
 Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound.

2. Paid ads are costing more and converting less and less 
This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences.

3. LinkedIn thought leadership ads are exploding
Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available.

4. Taste is the new differentiator 
When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth.

5. The 95-5 split is undeniable 
CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. 

Here's the pattern: you can't buy attention anymore. You have to earn it.

The teams betting on relationships, owned audiences, and human creativity will lap everyone else.

What did I miss? What trends are you seeing?

I help B2B marketers and execs build durable content systems | Founder @ The Reeder | 12K+ newsletter readers

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.

Context:
I help execs launch their LinkedIn strategy and posts. 

So I study proven formats and aim for outliers every day. 

Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. 

When we break 10,000? That's MASSIVE.

Worth knowing how you stack up before you quit.

Check out the data 🔽

Here's what jumps out to me:

If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong.

Breaking 5,000? You're in the top 10%. That's elite.

The hardest part about LinkedIn is that no one tells you if you're winning. 

The algorithm has gotten tighter, but the bar is lower than you think.

Don't quit because you're comparing yourself to influencers with 100k+ followers.

Compare yourself to your tier. Then try to move up one level.

—
Source: The Shield AI Index

PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

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The Battle

Devin Reed

Steph Egger

Followers

Posts

Engagements

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Performance ScoreDevin Reed's LinkedIn Performance

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taplio

The Battle

Devin Reed

Steph Egger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Reed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Reed's LinkedIn Performance