Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year

1. "AI-first" strategy is big a** red flag
 Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound.

2. Paid ads are costing more and converting less and less 
This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences.

3. LinkedIn thought leadership ads are exploding
Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available.

4. Taste is the new differentiator 
When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth.

5. The 95-5 split is undeniable 
CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. 

Here's the pattern: you can't buy attention anymore. You have to earn it.

The teams betting on relationships, owned audiences, and human creativity will lap everyone else.

What did I miss? What trends are you seeing?

I help B2B marketers and execs build durable content systems | Founder @ The Reeder | 12K+ newsletter readers

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.

Context:
I help execs launch their LinkedIn strategy and posts. 

So I study proven formats and aim for outliers every day. 

Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. 

When we break 10,000? That's MASSIVE.

Worth knowing how you stack up before you quit.

Check out the data 🔽

Here's what jumps out to me:

If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong.

Breaking 5,000? You're in the top 10%. That's elite.

The hardest part about LinkedIn is that no one tells you if you're winning. 

The algorithm has gotten tighter, but the bar is lower than you think.

Don't quit because you're comparing yourself to influencers with 100k+ followers.

Compare yourself to your tier. Then try to move up one level.

—
Source: The Shield AI Index

PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

I help people in government and the private sector design better public transport.

I’m endlessly curious – about people, places, ideas, and how systems fit together. That curiosity has shaped both my life and career, and inspires a personal goal I’m pursuing: visiting every country in the world (103 so far). This journey has given me a global perspective on how cities and people move, and how better transport can unlock opportunity.

Curiosity also drives how I connect with people: I love asking questions. It’s core to how I build relationships, refine my perspective, and approach complex challenges – by exploring ideas and seeing problems from different angles.

That same curiosity and love of asking questions guides the work I do every day: helping people in government and the private sector (operators and consultants) design smarter public transport.

I joined Remix in 2017 as employee #23, relocating from San Francisco to Amsterdam to establish our European presence and operations. Since then, I’ve partnered with transport authorities and operators across 14 countries – from local authorities to national ministries, building long-term partnerships that form a portfolio worth millions in recurring revenue. Along the way, I’ve closed 75+ deals, including 4 nationwide agreements, 8 capital city deployments, and the largest contract in Remix’s history. In 2021, Remix was acquired by Via, where I continue to lead partnerships for Remix by Via across Northern Europe today.

Over time, my role has evolved to blend new business with account management and partner success. I continue to expand our reach while managing a portfolio of existing partners, serving as the primary point of contact. I work closely with our Product and Engineering teams on complex projects, ensuring partner needs shape our roadmap and execution. I have extensive  experience working in-person with stakeholders of all levels, from multi-day workshops to partner events and conferences. I’ve also led initiatives with external contractors – from platform localization to help-site content and live translations, to building public transport data converters.

Don’t hesitate to get in touch to discuss transport and mobility, obscure travel plans and stories, or advisory and other opportunities.

taplio

The Battle

Devin Reed

Sean Floyd

Followers

Posts

Engagements

Likes

Performance ScoreDevin Reed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Devin Reed

Sean Floyd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Reed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Reed's LinkedIn Performance