Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year

1. "AI-first" strategy is big a** red flag
 Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound.

2. Paid ads are costing more and converting less and less 
This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences.

3. LinkedIn thought leadership ads are exploding
Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available.

4. Taste is the new differentiator 
When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth.

5. The 95-5 split is undeniable 
CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. 

Here's the pattern: you can't buy attention anymore. You have to earn it.

The teams betting on relationships, owned audiences, and human creativity will lap everyone else.

What did I miss? What trends are you seeing?

I help B2B marketers and execs build durable content systems | Founder @ The Reeder | 12K+ newsletter readers

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.

Context:
I help execs launch their LinkedIn strategy and posts. 

So I study proven formats and aim for outliers every day. 

Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. 

When we break 10,000? That's MASSIVE.

Worth knowing how you stack up before you quit.

Check out the data 🔽

Here's what jumps out to me:

If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong.

Breaking 5,000? You're in the top 10%. That's elite.

The hardest part about LinkedIn is that no one tells you if you're winning. 

The algorithm has gotten tighter, but the bar is lower than you think.

Don't quit because you're comparing yourself to influencers with 100k+ followers.

Compare yourself to your tier. Then try to move up one level.

—
Source: The Shield AI Index

PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

I help B2B companies /w Revenue Operations & ABM using HubSpot // Executive MBA // HubSpot Certified Trainer // Big fan of sales-free zones.

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝘁𝘂𝗰𝗸 𝗶𝗻 𝗧𝗿𝗮𝗳𝗳𝗶𝗰? 𝗔𝗹𝗶𝗴𝗻 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺𝘀 𝗳𝗼𝗿 𝗦𝗺𝗼𝗼𝘁𝗵, 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵.

I know B2B leaders' frustration. Their sales, marketing, and customer success teams are stuck in silos. The result? Sales cycles are slow. Resources are wasted. Every turn blocks the potential revenue.

But what if your teams could move together, like a well-tuned engine on the Autobahn? That’s where we come in.

𝗢𝘂𝗿 𝗖𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:

• Everything around HubSpot: Onboarding, Migrations, Audit, Web Dev, Operations
  
• Solution Architecture: Custom RevOps solutions. From design to code.
  
• ABM & Demand Generation Ops: Set up in HubSpot all your allbound campaigns
  
• Account Management, CX Ops: Design and set up all B2B customer success and account management processes in Hubspot.

• Reporting: Get custom reports covering key metrics. We provide accurate data on MRR, ARR, T&M, or capacity. You'll be confident in stakeholder meetings.

We’ve helped companies like Cloudflight, Dun & Bradstreet, The Software House, Amsterdam Standard, DataFeedWatch, Baselinker, Otovo, T-Mobile, Equiem, Coface and many more.

𝗪𝗵𝗮𝘁 𝗢𝘂𝗿 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗦𝗮𝘆:

"𝘙𝘦𝘷𝘖𝘱𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘴𝘤𝘢𝘭𝘦. 𝘔𝘈𝘕 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘙𝘦𝘷𝘖𝘱𝘴 𝘢𝘯𝘥 𝘴𝘦𝘵 𝘶𝘱 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘪𝘵. 𝘛𝘩𝘦𝘪𝘳 𝘩𝘢𝘯𝘥𝘴-𝘰𝘯 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘨𝘢𝘷𝘦 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘢 𝘴𝘰𝘭𝘪𝘥 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘤𝘢𝘭𝘦 𝘰𝘶𝘳 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴." - 𝙇𝙚𝙤𝙥𝙤𝙡𝙙 𝙑𝙖𝙣 𝙊𝙨𝙩𝙚𝙚𝙣, 𝘾𝙀𝙊 & 𝘾𝙤-𝙁𝙤𝙪𝙣𝙙𝙚𝙧 𝙤𝙛 𝘼𝙢𝙨𝙩𝙚𝙧𝙙𝙖𝙢 𝙎𝙩𝙖𝙣𝙙𝙖𝙧𝙙

𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲:

I’m a big believer in blending technology with human connections. After starting as an AIESEC alum, I spent over a decade in the corporate world with TMI, DHL, Electrolux, and Farnell. I learned to align teams and drive results. In 2016, I founded MAN Digital. It helps B2B companies grow by solving their sales, marketing, and CX operational challenges. In 2023, I earned my Executive MBA at Quantic Business and Technology University. It sharpened my skills in aligning teams and driving revenue.

Today, I run MAN Digital's marketing team. I also host a podcast, "𝗥𝗲𝘃𝗢𝗽𝘀 𝗮𝗻𝗱 𝗔𝗕𝗠 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁." We geek out on all things RevOps. I mentor startups and help them scale. I also speak at tech conferences about RevOps, growth, and tech.

DM me, and let’s explore how we can get your teams moving in the right direction.

taplio

The Battle

Devin Reed

Romeo Mann

Followers

Posts

Engagements

Likes

Performance ScoreDevin Reed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Devin Reed

Romeo Mann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Reed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Reed's LinkedIn Performance