Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year

1. "AI-first" strategy is big a** red flag
 Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound.

2. Paid ads are costing more and converting less and less 
This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences.

3. LinkedIn thought leadership ads are exploding
Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available.

4. Taste is the new differentiator 
When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth.

5. The 95-5 split is undeniable 
CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. 

Here's the pattern: you can't buy attention anymore. You have to earn it.

The teams betting on relationships, owned audiences, and human creativity will lap everyone else.

What did I miss? What trends are you seeing?

I help B2B marketers and execs build durable content systems | Founder @ The Reeder | 12K+ newsletter readers

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.

Context:
I help execs launch their LinkedIn strategy and posts. 

So I study proven formats and aim for outliers every day. 

Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. 

When we break 10,000? That's MASSIVE.

Worth knowing how you stack up before you quit.

Check out the data 🔽

Here's what jumps out to me:

If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong.

Breaking 5,000? You're in the top 10%. That's elite.

The hardest part about LinkedIn is that no one tells you if you're winning. 

The algorithm has gotten tighter, but the bar is lower than you think.

Don't quit because you're comparing yourself to influencers with 100k+ followers.

Compare yourself to your tier. Then try to move up one level.

—
Source: The Shield AI Index

PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

Kyle Coleman

Global VP Marketing @ ClickUp

Sales & Marketing leader with a passion for people development, identifying & solving problems, creating & optimizing processes, and unifying departments across the revenue org. 

I'm an avid runner, reader, podcast listener, and a proud corgi owner.

Chief Marketing Officer

Leading marketing, growth, and revenue excellence. 

The top question I got when I joined ClickUp:
 
Why’d you leave the AI space?
 
😏 Simple answer: I didn’t.
 
At the app layer, the winners in the age of AI are the companies that create and own a unique data set. And, they need to deliver the AI capabilities that can harness that data for real-world use cases (not just cute toys).
 
For ClickUp, the data is the incredibly broad set of work context that powers the platform. Projects, tasks, docs, chat, meetings, whiteboards, people, etc.
 
Add that to ClickUp's broad range of AI capabilities. From world-class Super Agents, to AI chat, meeting notetakers, talk-to-text, and more. Democratizing AI to all users and powering business-critical workflows.
 
💪 This combo is what's creating real value for customers.
 
And if you want (less biased) proof that ClickUp is a leading AI company, check these G2 awards:
 
🎉 Best AI Software Products
🎉 Best Agentic AI Software Products
🎉 Best Software Products
 
These aren’t pay-for-play awards. This is based on real users providing real reviews about what really works.
 
And it’s just the beginning. The best is yet to come.

taplio

The Battle

Devin Reed

Kyle Coleman

Followers

Posts

Engagements

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Performance ScoreDevin Reed's LinkedIn Performance

Performance ScoreKyle Coleman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Devin Reed

Kyle Coleman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Reed's LinkedIn Performance

Performance ScoreKyle Coleman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Reed's LinkedIn Performance