Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year

1. "AI-first" strategy is big a** red flag
 Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound.

2. Paid ads are costing more and converting less and less 
This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences.

3. LinkedIn thought leadership ads are exploding
Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available.

4. Taste is the new differentiator 
When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth.

5. The 95-5 split is undeniable 
CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. 

Here's the pattern: you can't buy attention anymore. You have to earn it.

The teams betting on relationships, owned audiences, and human creativity will lap everyone else.

What did I miss? What trends are you seeing?

I help B2B marketers and execs build durable content systems | Founder @ The Reeder | 12K+ newsletter readers

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.

Context:
I help execs launch their LinkedIn strategy and posts. 

So I study proven formats and aim for outliers every day. 

Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. 

When we break 10,000? That's MASSIVE.

Worth knowing how you stack up before you quit.

Check out the data 🔽

Here's what jumps out to me:

If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong.

Breaking 5,000? You're in the top 10%. That's elite.

The hardest part about LinkedIn is that no one tells you if you're winning. 

The algorithm has gotten tighter, but the bar is lower than you think.

Don't quit because you're comparing yourself to influencers with 100k+ followers.

Compare yourself to your tier. Then try to move up one level.

—
Source: The Shield AI Index

PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

Hey there! 👋

My name is JK and I’m passionate about marketing. There’s something special about bringing products to the market that enrich people’s lives. 

More than 14 years of marketing and leadership experience has equipped me to produce practical solutions individually and in a team environment. 

Instead of chasing the latest “growth hack” I build sustainable and predictable growth levers. 

I’ve worked in both bootstrapped and well-funded businesses scaling from <$100K to more than $100M in revenue. Seeing success with both PLG and Sales-led motions.

I have a passion to help people develop; with a proven track record fostering an environment where individuals become the best version of themselves and produce incredible results for the team and organization.

⭐️ Be of value and abundance will follow. ⭐️


I also do growth and marketing consulting, DM me if you’re looking for help 🚀


My favorite things outside of work

👨‍👩‍👧‍👦 Family
📈 Investing 
🚵 Mountain Biking
⛷ Skiing
🏌️‍♂️ Golf
☕️ Coffee

JK Sparks

When I say this, I genuinely mean it.

Working at Circle is the best job I’ve ever had.

There are a few reasons for this: 

- We're building and bringing to market software that is powering real businesses run by real people
- Tens of millions of people participate in and are transformed by communities built on Circle
- Creators and community builders are earning hundreds of millions of dollars every year using Circle 

But it also extends beyond the product and impact we're having: 

- Our founders have a clear, long-term vision for where this industry is headed over the next 5 to 10 years 
- Our team is truly world-class across all functions and roles, the best and most talented people I've ever worked with
- We're profitable and continue to grow quickly
- Twice per year, we bring the whole company together in awesome locations like Spain, France, and Portugal to keep our culture strong 

The opportunity here is huge: the creator and community business space was roughly $200B last year and is projected to hit $1T by the early 2030s. And Circle is right in the middle of it. 

And here is where you come in! We’re growing the Product Marketing team.

I’m hiring three Senior Product Marketing Managers across some of our most important areas: AI, Payments, and Email Hub

These roles sit at the center of how creators grow, monetize, and build durable businesses on Circle. There’s real ownership, real influence, and real impact.

So, if you’re an experienced PMM in any of these areas, I want to talk to you.

And if you know someone who is, please send them my way.

Link to apply below👇

taplio

The Battle

Devin Reed

JK Sparks

Followers

Posts

Engagements

Likes

Performance ScoreDevin Reed's LinkedIn Performance

Performance ScoreJK Sparks's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Devin Reed

JK Sparks

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Reed's LinkedIn Performance

Performance ScoreJK Sparks's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Reed's LinkedIn Performance