Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year

1. "AI-first" strategy is big a** red flag
 Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound.

2. Paid ads are costing more and converting less and less 
This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences.

3. LinkedIn thought leadership ads are exploding
Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available.

4. Taste is the new differentiator 
When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth.

5. The 95-5 split is undeniable 
CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. 

Here's the pattern: you can't buy attention anymore. You have to earn it.

The teams betting on relationships, owned audiences, and human creativity will lap everyone else.

What did I miss? What trends are you seeing?

I help B2B marketers and execs build durable content systems | Founder @ The Reeder | 12K+ newsletter readers

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.

Context:
I help execs launch their LinkedIn strategy and posts. 

So I study proven formats and aim for outliers every day. 

Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. 

When we break 10,000? That's MASSIVE.

Worth knowing how you stack up before you quit.

Check out the data 🔽

Here's what jumps out to me:

If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong.

Breaking 5,000? You're in the top 10%. That's elite.

The hardest part about LinkedIn is that no one tells you if you're winning. 

The algorithm has gotten tighter, but the bar is lower than you think.

Don't quit because you're comparing yourself to influencers with 100k+ followers.

Compare yourself to your tier. Then try to move up one level.

—
Source: The Shield AI Index

PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

Danny Luu

Higher Logic

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation.

Customer Success Manager

Catalyst Software

Catalyst is the leading customer growth engine for your go-to-market team that unlocks insights on how to easily grow and retain revenue from your #1 asset, your customers.

Key Accomplishments: 
❑ Q1 "Having Fun" Core Value Award.
❑ Managed Coaching Corner Community with over 900+ members to provide mentorship, resources, content, and drove over $200k in pipeline.

Community Marketing Manager

Sendoso

Core Contributions:
❑ Managed a private community of over 500 members, providing new campaign ideas, resources, and content to enhance product adoption and user experience.
❑ Collaborated closely with the customer success and account management teams to identify opportunities and build out new case studies for key accounts.
❑ Hosted quarterly group reference events, driving upsell opportunities and contributing to $25K in closed won revenue attribution.

Sendoso is the leading Sending Platform (SP) that delivers modern direct mail, personalized gifts, eGifts, and other physical impressions at scale.

Core Contributions:
❑ Built the CSA Playbook within my first month of joining.
❑ Partnered with 9 CSMs to manage their book of business, overseeing accounts with a total ARR of over $5M.
❑ Spearheaded the creation of a cross-functional review process with business operations, reducing the time to pull Executive Business Review metrics from 1 hour to 15 minutes.
❑ Promoted to Customer Community Manager in November 2022.

Customer Success Associate

TigerGraph

Core Contributions:
❑ Owned marketing tech stack: Sendoso, HubSpot, & Drift.
❑ Championed and owned Drift launch, creating $45K in pipeline in a few weeks.
❑ Managed a $35k quarterly direct mail budget, which produced $2.5M in pipeline (a 35% QoQ increase).
❑ Collaborate with field marketing and demand gen to drive attendees for webinars, & in-person events.

Marketing Programs Specialist 

Key Accomplishments:
❑ $1.5m pipeline generated.
❑ $250k of net-new ARR closed/won.
❑ Promoted to Marketing Programs Specialist after Q2.

Sales Development Representative

DataStax

DataStax is the open, multi-cloud stack for modern data apps. DataStax gives enterprises the freedom of choice, simplicity, and true cloud economics to deploy massive data, delivered via APIs, powering rich interactions on multi-cloud, open-source and Kubernetes.

Key Accomplishments:
❑ Sourced $500k in pipeline.
❑ Achieved over 125% of quota MoM.

Wells Fargo

Business Relationship Manager

Business Relationship Associate

Senior Personal Banker

Personal Banker

Teller

Community Manager @ Catalyst Software

I spent eight years climbing the corporate ladder at Wells Fargo before diving into tech in May 2019. 

Outside of my professional career, I enjoy:

Being outdoors, exploring new boba spots, investing in the stock market, and Hip-Hop/R&B music, especially 90s/2000s throwback.

Let's connect! 🤙🏽

Joined as the 1st CSM to help manage and serve Opensend's growing portfolio of customers.

Opensend is a data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels to increase conversions (email, ads, postal).

taplio

The Battle

Devin Reed

Danny Luu

Followers

Posts

Engagements

Likes

Performance ScoreDevin Reed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Devin Reed

Danny Luu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Reed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Reed's LinkedIn Performance