Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

Dun & Bradstreet

Using AI and data to mitigate risk, reduce GTM waste, and avoid supply chain disruptions for companies with $1B+ in revenue. 

Partnering with cross-functional teams to think through key business challenges, building customized solutions, and delivering quantifiable ROI.

Collaborating with C-level executives, IT, and risk management teams to integrate AI and data solutions into complex enterprise systems.

Leading strategic territory planning and pipeline management, ensuring strong forecasting accuracy and measurable revenue impact.

Cultivating relationships with channel partners and internal teams to enhance go-to-market strategies and expand solution adoption.

Maintaining deep expertise in industry trends, AI advancements, and competitive landscapes, positioning D&B as a trusted advisor in AI-driven risk and data management solutions.

Account Executive

Bombora

Led GTM strategy for an AI-driven intent data company, helping B2B enterprises leverage machine learning to track online buyer behavior and enhance sales intelligence.

Drove a 15% lift in win rates across all sellers by refining sales processes, competitive positioning, and messaging strategies.

Developed comprehensive sales playbooks that shifted the company’s focus from product-centric to customer-driven value selling.

Conducted deep competitive intelligence analysis, providing insights that strengthened sales training and differentiation strategies.

Utilized Gong and performance analytics to coach sales reps, identify high-risk opportunities, and refine sales execution.

Partnered cross-functionally with marketing, product, and customer success teams to align GTM efforts and improve deal velocity.

Led training initiatives for external sales teams, teaching them how to use AI and data-driven insights to accelerate pipeline growth.

Contributed to AI model training, refining intent data algorithms with client-specific datasets to enhance accuracy and intelligence.

Director, GTM & Sales Enablement

Successfully led the CS team through 70+ customer migrations to a new Salesforce application, improving operational efficiency.

Developed and delivered comprehensive CS training decks, hosted webinars, and implemented product improvements based on customer feedback.

Recruited by co-founder to transition into the sales organization and help lead GTM strategy, demonstrating strong leadership and cross-functional expertise.

Director, CS Enablement

Led Customer Success team in ARR, retention, and multi-year deals, ensuring high customer satisfaction and long-term partnerships.

Generated 20% of case studies listed on the company website, highlighting client successes and product value.

Saved the company $385K in churn by proactively addressing customer pain points and improving retention strategies.

Referred $220K in new business to the sales team, demonstrating a strong ability to identify expansion opportunities.

Served on the new hire advisory board, contributing to onboarding and training programs for incoming employees.

Sr. Customer Success Manager

Hired to lead 40+ high-growth customers through digital transformations, ensuring adoption and business impact.

Trained 1,000+ external sales reps on pipeline building, increasing win rates, and growing ACV using custom AI models.

Led the Customer Success team in every major KPI, setting new benchmarks for performance.

First CSM in company history to be promoted into a Senior role, demonstrating leadership and exceptional client impact.

Customer Success Manager

SYSTRAN

Built the enterprise sales motion for a $20M AI, Machine Learning, and Natural Language Processing (NLP) software provider, driving adoption across Fortune 1000 companies.

Grew ARR by 386% and ACV by 325% with a 100% retention rate over a four-year period, solidifying SYSTRAN as a leader in AI-driven language solutions.

Maintained an 87% win rate against industry giants like Amazon, Microsoft, and Google, demonstrating strong competitive positioning and value differentiation.

Specialized in on-premise and hybrid cloud integrations, helping enterprises securely deploy AI-powered solutions across diverse IT environments.

Positioned AI and Machine Learning solutions as a key enabler of data security and privacy compliance, addressing enterprise concerns around sensitive data handling.

Early leader in AI adoption, driving sales strategies that helped companies integrate AI-driven language processing and translation automation before mainstream adoption.

Secured major enterprise clients, winning net new logos including KPMG, Blizzard Entertainment, Fiat Chrysler, Shutterstock, and Factset.

Director, Enterprise Sales

TransPerfect

Consistent top 5-10% performer for a billion-dollar SaaS & Services provider. 

Achieved quota 4 out of 5 years during a global recession, closing multiple Fortune 500 accounts and record-breaking deals. 

Sample clients include Target, Best Buy, Hormel Foods, Travelers, Ameriprise.

Director, Business Development

Account Manager

AI Adoption Starts with Data—And Most Companies Miss This Step

Companies racing to implement AI often overlook the foundation: mastering their data. Without strong data governance and seamless integration, even the most advanced AI models will fail to deliver real business value.

For over a decade, I have helped Fortune 1000 companies transform their AI journey—ensuring data is not just an asset but a competitive advantage. By prioritizing governance, stewardship, and master data management, I help enterprises fully capitalize on AI-driven decision-making while ensuring their systems and data infrastructure are built for scalability and interoperability.

✅ Bridging Data, AI, Systems Integration & Risk Management

Since 2014, I have been at the forefront of enterprise AI adoption, helping organizations solve their most complex data, risk, and integration challenges. My expertise extends beyond AI and risk into systems integration, ensuring that AI and data solutions work seamlessly across hybrid cloud environments, enterprise IT ecosystems, and legacy infrastructure.

I simplify the complex—helping enterprises navigate the AI landscape with clarity, confidence, and an integrated approach by:

• Training neural networks with high-quality data
• Predicting business disruptions through AI-driven risk modeling
• Integrating AI solutions with enterprise data systems for maximum impact
• Demonstrating ROI-driven AI strategies to executive teams

✅ Long-Term, Value-Driven Partnerships

I do not just close deals—I build long-term partnerships that drive lasting transformation. By focusing on sustained value rather than one-time solutions, I help enterprises:

• Future-proof their AI investments
• Mitigate financial risk
• Ensure seamless data integration across cloud & enterprise environments
• Break down data silos and enable cross-functional data collaboration

If you are exploring AI adoption, data integration, or risk mitigation, and want to ensure your systems, governance, and strategy are AI-ready, let’s connect.

Keywords

AI Sales, B2B Sales, SaaS, Data as a Service, Machine Learning, Artificial Intelligence, Neural Networks, Large Language Models (LLMs), Data Governance, Master Data Management, Systems Integration, Hybrid Cloud, Risk Management, Predictive Analytics, Business Disruption, Consultative Selling, Value-Based Selling, C-Level Selling, AI Adoption, Data-Driven Decision Making, Solution Selling, Key Accounts, GTM Strategy, Deal Structuring, Contract Negotiation, Revenue Growth, AI-Powered Analytics, Predictive Modeling, Customer Success

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Devin Reed

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