Devin Reed

Yo! I help SaaS marketers and Founders grow their audience, brand, and pipeline with strategic content. 

My portfolio
→ 2x Head of Content at billion-dollar startups (Gong, Clari)
→ Scaled Gong’s brand and content from $20M → $200M ARR 
→ Advised some the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more.

I also share everything I've learned through via my newsletter, cohort training, and videos series:

✅ The Reeder Newsletter: www.thereeder.co/newsletter

🍿 Reed Between The Lines show: youtube.com/@TheReederCo
(also available on Spotify and Apple)


Now that you're all signed up, let's make waves 🌊

Founder, Writer, Advisor

I create content strategies for fast-growing startups and solo creators who want to grow their audience, brand, pipeline, revenue, and income. 

-Content strategy
-LinkedIn strategy 
-Content marketing
-Outbound sales messaging
-Keynotes for industry and internal events 

✅  Website: thereeder.co
✔️ Email: devin@thereeder.co

B2B marketing is going through a brutal shift. Here's what 2026 is looking like after talking to 17 marketing leaders this year

1. "AI-first" strategy is big a** red flag
 Companies optimizing for efficiency over effectiveness will wonder why their content gets zero engagement. Turns out, when everyone uses the same AI tools, everyone sounds the same. Boring doesn't compound.

2. Paid ads are costing more and converting less and less 
This is what happens when there are no more "in-market" people left to target. So companies keep increasing ad spend, hammering the wrong message to the wrong 95%. The winners? They're investing in owned audiences.

3. LinkedIn thought leadership ads are exploding
Organic reach is cheap on LinkedIn. Thought leadership ads let you boost what's already working to the exact accounts you want. It's possibly the best underrated distribution play available.

4. Taste is the new differentiator 
When anyone can create content, who can create *different* content wins. That means hiring someone who understands strategy AND knows what makes people stop scrolling. You can't hire a VA to "do social" and expect massive growth.

5. The 95-5 split is undeniable 
CMOs are realizing that most of their budget targets the 5% actively buying. Meanwhile the 95% who aren't in-market yet are mostly ignored. They're flipping their spend and focus to earn mindshare now, knowing it'll turn into pipeline later. 

Here's the pattern: you can't buy attention anymore. You have to earn it.

The teams betting on relationships, owned audiences, and human creativity will lap everyone else.

What did I miss? What trends are you seeing?

I help B2B marketers and execs build durable content systems | Founder @ The Reeder | 12K+ newsletter readers

LinkedIn has changed a TON. Everyone's reach is down. Here's what good looks like based on an analysis of 50,000 posts in January.

Context:
I help execs launch their LinkedIn strategy and posts. 

So I study proven formats and aim for outliers every day. 

Execs usually have 5k-10k connections. So when we break 5,000 impressions, that's a win. 

When we break 10,000? That's MASSIVE.

Worth knowing how you stack up before you quit.

Check out the data 🔽

Here's what jumps out to me:

If you have 5k-10k followers and you're consistently hitting 1,000-2,000 impressions? You're in the top 25%. That's strong.

Breaking 5,000? You're in the top 10%. That's elite.

The hardest part about LinkedIn is that no one tells you if you're winning. 

The algorithm has gotten tighter, but the bar is lower than you think.

Don't quit because you're comparing yourself to influencers with 100k+ followers.

Compare yourself to your tier. Then try to move up one level.

—
Source: The Shield AI Index

PS: I share tips for improving your content every Saturday in my newsletter: https://lnkd.in/eBfWYaAC

Christine Gomolka

B2B Tech Writing

When you hire me, you’re getting more than just a writer. As a marketer and content creator, I partner with you, understand your goals, and care about your bottom line. 

I learned persuasion and buyer psychology from my experience in tech sales. Then, I parlayed my industry expertise into copywriting for some of the most notable tech brands like DocuSign, Thinkific, BetterUp, and Zapier.

If you've been searching for a freelancer that makes you feel like a priority— I'm the writer for you!

Freelance Copywriter | Email and Website Copywriter

paidcopywriter.com

Freelancing is a dream for many, but it requires steady streams of clients—something introverted writers often struggle with.

I help aspiring writers transition out of their 9-5’s and build their own freelance businesses. Using my unique background in sales and freelance copywriting, I teach new writers how to confidently land freelance writing clients.

Whether it’s through my free weekly newsletter or my online course 30 Days to Paid, I lead a community of freelancers who want to take charge of their careers while helping their clients succeed in content marketing.

Freelance Writing Mentor & Online Course Creator

Howard Technology Solutions

Responsible for building a book of business in a new territory. Grew and maintained accounts in the IT services space. Provided product demonstrations for hardware, software, and other tech products to CIO’s and Technology Directors. Managed partner relationships with manufacturers and subcontractors.

Account Executive

Bevi

Built and managed relationships with food and beverage distributors nationally. Onboarded new partners and negotiated contracts and SLA’s. Responsible for product, sales, and marketing support for distributor sales teams throughout the country. Served as the main point of contact for channel sales.

Channel Sales Manager

Served as one of the first sales hires in the company. Hunted for new business and provided customer support to grow relationships with clients. Established sales team best practices and training materials. Created marketing and cold outreach campaigns to increase brand awareness.

Campus Education 

English as a second language instructor for adults. Tutoring, conducting in-person and Skype sessions. My specialties include: Business English, Pronunciation, and Accent Reduction.

English Second Language Instructor

74th St. MAGIC

Taught gymnastics at a children's enrichment center. Instructed large and small group classes working with children and parents.

Gymnastics Instructor

Looking for engaging copy without the hand-holding? Your success as a marketer is my top priority. And I know every copywriter says that, but hear me out...

With a sales background and a proven track record in content marketing, I *actually* understand how our work together directly translates to revenue. 

My career started off in the fast-paced world of startups as a B2B technology salesperson. I worked my way up from SDR to account executive to sales channel manager and trainer. 

Now, here's where the story takes a bit of a turn....

You see...I actually got my bachelor's in English Lit! 🎓 But I bought into the myth that writing wouldn't pay the bills, especially not in NYC! So writing remained a hobby and something I attended workshops for on the weekends.

But as I worked my way up the ranks in sales, I started playing around with automated prospecting software. I became obsessed with creating attention-grabbing subject lines and tweaking the messaging to see what worked.

Little did I know that these small moments of writing would actually have a huge impact on my career path.

So, one day, my company called a meeting and asked me to present my email sequences and explain why they had the highest conversion rate. It struck me like a lightning bolt—I realized I could combine my writing skills and analytical nature to craft persuasive copy that sells. 

It turned out that copywriting was a perfect fit for my introverted personality and passion for analyzing buyer behavior.

As a B2B marketer, you don’t have time to revise and rework mediocre content—you have enough on your plate. That’s why one of the most valuable assets to your strategy is a self-sufficient writer who does thorough research, takes ownership of the content creation process and follows directions.

I write engaging B2B content that touches on your customer’s pain points while staying true to your voice and tone. A trained storyteller, I can transform boring into compelling angles that engage.

Content marketing isn’t about pumping out fluff-filled content. It’s about producing work that matters to readers and allows you to stake your claim in the market.

I specialize in:

👩🏼‍💻Thought leadership ghostwriting
👩🏼‍💻SEO content writing
👩🏼‍💻Demand generation campaign writing
👩🏼‍💻Email nurture sequences
👩🏼‍💻Sales emails
👩🏼‍💻Case studies
👩🏼‍💻Web copy
👩🏼‍💻Voice and tone guide creation

For freelance writing inquiries please visit www.christinegomolka.com

Freelance Content Marketer | B2B SaaS Technology Copywriter

Freelance copywriter and content strategist in the B2B technology space specializing in SaaS, IT, and sales enablement.

Specialties include:
 
✍🏼 SEO blog posts and articles
✍🏼 Case studies
✍🏼 Web copy
✍🏼 Email sequences
✍🏼 One-pagers and sales collateral 
✍🏼 Podcast show notes 
✍🏼 Content repurposing

Most ChatGPT users don't know ads are coming. Claude spent millions on a Super Bowl ad making sure they found out. 

Claude didn't say "we're better." They said "they have ads. We don't."

Here's why that works:

If you're in a competitive market, your leads are comparing options. Three vendors. Two agencies.

Everyone says the same thing. "We're different." "We're strategic." "We care about results."

You need to give them a reason to cross your competitor off the list.

That's the play. 

Point at what your competitor does that costs your buyer time, trust, or money.

You don't need to name names. But you need to name the problem.

Next time you're stuck on differentiation, pick the thing your buyer hates most. 

Start there.

Content Strategist & Messaging Consultant | Positioning, Content Strategy & Editorial Calendars for Founders & B2B Brands

A "performance" agency told me I could easily run content for 10+ clients solo. Long form. Short form. Ads. Email. All of it. Exact words: "Claude can knock out a month of content in an hour on a weekend." I left shortly after.

Content people have been saying this for two years: AI doesn't speed things up as much as you think it does.

And the MIT study just confirmed it:

95% of enterprise AI pilots are failing. Not because the models are bad. 

Because of this:

"Too much manual context required each time."
"It doesn't learn from our feedback."
"It repeats the same mistakes."

Duh. 

Every client has a different voice, buyer, and funnel stage. Every piece of content requires context AI doesn't retain between sessions.

The gap isn't in the writing. It's in the thinking that has to happen before, during, and after.

That's still a human job.

I use AI tools every day. It makes me faster at certain things. It does not replace the strategy, the judgment, or the client knowledge that makes content actually work.

A bot can't feel what your buyer feels. I say this with love but if you thought it could, maybe marketing isn't the right field for you.

Happy Boston Terrier Day to all who celebrate!🎉 This is my boy Gizmo🫶🏼

taplio

The Battle

Devin Reed

Christine Gomolka

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Performance ScoreDevin Reed's LinkedIn Performance

Performance ScoreChristine Gomolka's LinkedIn Performance

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taplio

The Battle

Devin Reed

Christine Gomolka

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Reed's LinkedIn Performance

Performance ScoreChristine Gomolka's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Reed's LinkedIn Performance