Helping Founders Install an AI Operating System - Save Time, Think Clearer, Scale Smarter

Most founders know they must adopt AI — but are overwhelmed and not sure where to start.

Too many tools. Too little time. Zero clarity.

I help non-technical founders and CEOs to:

→ Cut through the AI noise
→ Install one high-impact system
→ Save 20+ hours a week
→ Build an AI co-founder that thinks like they do

Most founders waste months chasing tools. My clients learn how to harness the power of one simple tool!

If you’re ready to free up your time, make clearer decisions, and scale without growing your team, I’d love to connect.

👉 DM me "AI" if you’re ready to see how it works.

Devin Karpes 🧠

Grateful for these three.

They keep me grounded.
They keep me honest.
They keep me moving with intention.

Everything starts here.

I am also grateful for the people I get to work with.
Smart founders.
Committed teams.
Clients who push hard for better outcomes.

Purpose in the work has been the biggest gift this year.
Not the revenue.
Not the tools.
The purpose.

Thank you to everyone who trusted me with your business.
Thank you to everyone who let me be part of their growth.
It matters.

Happy Thanksgiving! 🦃

I registered my company at the kitchen table.
My kids were building Lego.
I was starting over.

Seven years poured into my last business.
Gone in one decision.

Income gone.
Certainty gone.
Comfort gone.

My instinct...
Save every dollar.
Play it safe.

Then a screen asked me to spend $1,200 I did not want to spend.
Fees.
Setup.
The first step back into the unknown.

No partners.
No safety net.
No one to blame if it failed.

I hovered over the button.
Fear hit hard.
Not fear for me.
Fear for them.

What if this was another wrong turn?
What if this path took us backward?
What if trying again was the bigger risk?

I almost closed the laptop.
But I didn’t.

I hit submit.
And that single choice rewired something in me.

Choosing uncertainty creates expansion.
You walk through fear.
You walk out different.

That day,
I stopped waiting for purpose to show up.
I decided to build it.
Purpose came from contribution.
Not success.
Not revenue.
Not applause.
Contribution.

Now I spend my days helping founders think clearly about AI.
The same fear.
The same uncertainty.
The same decision.

Move forward or stay stuck.

I am still learning.
Still building.
Still evolving.
But when the work is aligned,
risk feels like progress.
Not danger.

You never regret the leap you take.
You regret the one you avoid.

---
Overwhelmed by AI?

I help you install an AI Operating System which makes your business easier to run.

YES, I'm looking at you!
You know who you are.
The one that’s using AI to “write better emails”

Wild choice, but here we are.

You open ChatGPT and just start typing.
No direction.
No structure.
No thought.

Your team does the same.
No shared rules.
No shared purpose.
No shared outcomes.

Then you wonder why everything feels the same.

They shrug.
You shrug back.
Your business keeps limping forward.
Maybe.

Meanwhile your operations suck.
Your decisions stall.
Your team drowns in busywork.

You’re sitting on a machine that can reshape how you operate but you’re steering it like it’s a grocery cart with a broken wheel.

Slow down and ask real questions.
Where are you slowing process.
Where is revenue leaking.
Where are decisions getting repeated.

If you can answer those, the system will carry the weight.

Start thinking clearly.
That’s the shift your mind needs.


---
Overwhelmed by AI?

I help founders install an AI Operating System which makes their business easier to run.

You and I share the same problem.
We think discipline means doing more.
WRONG!

I spent the weekend looking at my own habits.
The scrolling.
The checking.
The tiny hits of dopamine that make me feel productive.
It looked like work.
It was not.

AI moves fast.
Everyone acts like every update is urgent.
I teach founders how to think clearly with AI.
Yet I still catch myself reacting instead of deciding.

It's embarrassing how easy it is to get pulled into nonsense.
It's also honest.
And human.

Your business does not care how informed you are.
It cares how disciplined you are.
It cares how you think.
It cares how you choose.
It only moves when you slow your mind.

Start here:

→ Close your tabs
→ Remove one distraction
→ Name the single outcome that matters today
→ Use AI to move it forward

Focus on intention over consumption.

---
Overwhelmed by AI?

I help founders install an AI Operating System that makes your business easier to run.

You keep adding new AI tools.
Yet your thinking stays the same.
That's why nothing seems easier.

I spent the last year watching founders try to fix problems with subscriptions.
It never works.
Because the real shift happens in how you think.

In order to scale with AI you must have:
→ Clear problem statements
→ Clean inputs
→ Tight constraints
→ Ruthless prioritization

You read that list and think you already do.
You do not.
If you did, your business would feel lighter.

Here is what this actually looks like in the real world.
→ You define one outcome before opening ChatGPT
→ You simplify the problem
→ You force boundaries
→ You ask it to challenge your thinking

This is what removes AI as a distraction and creates your AI Operating System
I learned this the hard way.

When you get it right...
Decisions get clearer.
Execution gets faster.
You realize that tools won't save you!

You're avoiding it but this is the work that changes everything.


---
Overwhelmed by AI?

I help founders install an AI Operating System which makes their business easier to run.

“My team is overwhelmed with AI.”
Your team is not overwhelmed.
They are under trained.

They have zero standards.
They have no repetition.
They have no expectations.

Overwhelm comes from uncertainty.
Uncertainty comes from leaders who never set the rules.

Better models will not fix this.
More tools will not fix this.
Cool features will not fix this.

Training will.
Reps will.
Clear expectations will.

If you want adoption, you need structure.
→ One workflow per team
→ One rollout plan
→ One weekly usage review
→ One owner who drives it

Usage grows when the path is obvious.
Teams follow what leaders enforce.
Not what leaders announce.

---
Overwhelmed by AI?

I help founders install an AI Operating System that makes their business easier to run.

You’re about to spend your week reacting.
New features. New posts. New opinions.

Here is the uncomfortable truth.
The noise is not the threat.
Your lack of discipline is.

You don’t get overwhelmed because AI moves quickly.
You get overwhelmed because you treat every update like a directive.

You think staying informed is progress.
It’s not.
It’s avoidance.

I see founders do this every day.
I do it too.
We justify distraction by calling it “learning.”
But nothing meaningful in your business improves when you chase noise.

Your real job this week is simple.
Think.
Choose.
Execute.

Not scroll.
Not react.
Not panic because someone shared a screenshot with the urgency of BREAKING NEWS!

Your edge is clarity, not speed.
The creators hyping every feature are just doing their job.
Your job is different.
Your job is to build an operation that runs cleanly, even when the internet is losing its mind.

Start here:
→ Tighten one system
→ Find one bottleneck
→ Make one decision you’ve been avoiding
→ Use AI to help you figure it out!

This is how you win.
Not by keeping up with the noise, but by refusing to be controlled by it.

---
Overwhelmed by AI?

I help founders install an AI Operating System, which makes your business easier to run!

You think AI adoption is about tools.
It's not!

Better models don't fix bad habits.
More tools don't fix unclear problems.
New features don't fix a team that never uses them.

Don’t let your AI dreams gather dust.

The gap is adoption.
The work is your mindset.
The risk is thinking AI will save you.

Here's the truth you're avoiding:

1 - Literacy
You cannot adopt what you don't understand.

2 - Alignment
Two leaders nodding is not buy-in.

3 - Accountability
Old habits win when no one owns the new ones.

4 - Measurement
If you do not track outcomes, you've lost!

Here's what you need to do:

→ Define why AI matters
→ Train your team
→ Remove friction
→ Set the rules
→ Track outcomes

You constantly chase new models.
The latest model doesn't matter if no one is using it.

---
Overwhelmed by AI?

I help you install an AI Operating System which makes your business easier to run.

Gavin Hammar

I build and grow bootstrapped SaaS businesses with low overheads and high profits. 

Building human-centric solutions for an AI future with Swarm, StoryPrompt, and Sendible (acquired 2021). 

Side hustle: Taking founders from idea → $$$ in 90 days (no coding knowledge needed). 

Founder

StoryPrompt brings your customers, teams, and community closer than ever before through asynchronous video messaging. Starting a face-to-face conversation, capturing responses, and boosting engagement is as simple as sharing a link. No meetings necessary.

SERIOUSLY, THE IRONY IS KILLING ME.

AI just gave everyone infinite content superpowers. Everyone's flexing about how they can now pump out 50 posts a week with ChatGPT.  

Scheduling content until 2027. AI agents churning out Tiktok videos while we sleep. Feeling so productive.

And we're completely missing what just happened.

We made content WORTHLESS.

When everyone has infinite content, nobody's content matters. That's just basic economics.

Scarcity creates value. And guess what just became the scarcest thing on the internet?

REAL HUMAN CONNECTION.

The robots automated the busy work so we could finally focus on what actually builds businesses: relationships.

But everyone's still playing the content game they already lost.

I can't wait to watch this play out over the next 2 years. It's going to be BRUTAL and BEAUTIFUL at the same time.

PS. This is exactly why we built Swarm. Face-to-face connection. No algorithms. Just humans actually talking to humans. Because that's the only thing that's going to matter when AI takes all our jobs.

Launch your Swarm community 👉 https://swarm.to

escaped the rat race, building Swarm so you can too

I just watched a small business owner get replaced by ChatGPT in 15 minutes.

And he has NO IDEA it happened.

Here’s what went down…

Our home cinema stopped working last Sun. My wife was hosting friends a few nights later to watch a musical.

She’s a musical geek. The pressure was ON.

I emailed the guy who installed the whole system a few years back. Seemed like the obvious move, right?

Adam’s response:

“A new processor would be £250 (Exc VAT) and we would need to attend site to replace/program etc. Labour costs are £175 exc VAT which includes the first hour onsite with every hour being charged at £75 (exc VAT).

Please let me know your thoughts?”

My thoughts?

“Sorry, that’s far too expensive. I’ll figure it out.”

Opened ChatGPT. Described the problem. Followed the steps.

15 MINUTES LATER the cinema was working.

Zero cost. Zero hassle. Zero waiting.

Adam just got ABSOLUTELY SMOKED by a chatbot.

Not because ChatGPT is better at fixing home cinemas.

But because he treated me like a transaction instead of a customer with an urgent problem.

No troubleshooting offer. No “I understand the urgency.”

Just a quote that felt like he was hoping I’d say no.

And here’s what’s scary…

THIS IS HAPPENING EVERYWHERE RIGHT NOW.

AI just made mediocre customer service a death sentence.

The second you treat someone like a ticket number, they open ChatGPT.

And you’re done.

Adam lost a customer in 15 minutes. He lost every referral I would’ve sent him. 

All because he forgot to put himself in my shoes first.

Don’t be Adam.

Just got a DM that was 100% written by ChatGPT

Could tell from the first line. “I hope this message finds you well”

Here’s the thing: half the internet is now bots talking to bots. AI-generated comments on AI-generated posts. 

SLOP ON SLOP

Everyone’s optimising for engagement metrics that… don’t actually mean anything.

Meanwhile at Swarm we’re like “what if people just… talked to each other?”

Voice notes. Actual video calls. Real conversations that aren’t perfectly scripted.

So yeah, that’s what we’re building. Internet spaces that feel human again.

Got played by a DM today and I’m still processing it.

Someone messaged me about Swarm. Super specific. Mentioned exact features we just launched. Talked about our video-first approach.

I was like DAMN. This person really did their homework.

So I write back. Full response. Ready to have a real conversation.

Then I see another founder post a screenshot of THE EXACT SAME MESSAGE.

Just swap out the name and intro.

I felt like such an idiot.

What gets me is how GOOD it was at faking genuine interest. Like they actually cared.

But they didn’t. They just had a better prompt.

We’re building tools that make it SO EASY to fake caring that we’ve forgotten what ACTUALLY caring looks like!!

The robots can now do “personalization” better than humans.

So what’s the move?

Start your DMs with something weird so I know you’re real. Tell me your favourite sandwich. Prove you have a pulse.​​​​​​​​​​​​​​​​

Can’t wait for tomorrow when my inbox is full of “Hey Gavin! Tuna melt! Now about Swarm…”

We’re so cooked. 😠

STOP TEARING DOWN PEOPLE WHO ARE WINNING.

Someone posts about hitting $50k MRR and within MINUTES the comments fill up with:

"Must be nice to have rich parents."
"Easy when you already have an audience."

WHAT IS WRONG WITH PEOPLE??

When someone wins, I want to DISSECT their brain. 

I want to know EVERYTHING.

What did you do? 
How did you do it? 
What failed first? 
What worked? 

Because THAT'S how you grow. You study winners. You learn from them. 

But instead we've got this DISEASE. 

We need to immediately cut people down. Make them smaller. Remind them they're not special.

It's called tall poppy syndrome and it's pathetic.

The people spending energy tearing others down will NEVER build anything themselves. NEVER!

Because while they're typing snarky comments, the winners are shipping. Learning. Iterating. Growing.

Someone else's success is not a threat to yours. 

There is NO CAP on winning. 

When I see someone crushing it, I get EXCITED. 

Now I have someone to learn from. Someone who proved it's possible.

This is exactly why I'm running an 8-week challenge where we study what's working instead of tearing each other down.

30 founders. 8 weeks. Share your wins, struggles, learnings.

No haters. No tall poppy syndrome. Just people who want you to WIN.

Visit my bio to join us.

One of the biggest things I miss since selling Sendible?

Bringing the team together from all over the world for our Christmas party.

USA. South Africa. Italy. Scotland.

Everyone converging on our ACTUAL OFFICE.

Not a rented conference room. Not a WeWork day pass.

OUR SPACE.

With our logo on the wall. Our values painted in the hallway. 

The kitchen where we’d argue about product roadmap while eating Quality Streets.

A physical place that said “this is real, you are part of something.”

That mattered.

When you fly someone halfway across the world, they need somewhere to land. 

Somewhere that feels like HOME BASE.

And yeah, we’d have the party. The awards. The endless shots.

But it was the office itself that made it mean something.

You can’t build that feeling in Zoom rooms.

And I’m calling out every CEO right now who’s still hiding behind “we’re fully remote” 5 YEARS after Covid.

You’re not being progressive. You’re being CHEAP.

Your culture is dying and you’re pretending it’s a feature not a bug.

“But everyone loves working from home!”

Cool. They also love free money and unlimited PTO. That doesn’t mean it’s good for the business.

Bring your team together. Get an office. Have the damn Christmas party.

Or stop wondering why your best people keep leaving for companies that actually feel REAL.

Your move.

No alternative text description for this image

I wasn’t going to open this beyond subscription founders… but too many people asked. So here it is:

The 2026 Founder Growth Challenge is now open to ANY recurring-revenue business.

Think of it like a fitness challenge… but for your MRR.

Thirty spots.
One goal.
Eight weeks of uncomfortable accountability.

Cash prizes. Money back if you hit your target.
And a system that stops your February slump before it starts.

If you want 2026 to hit different, come join us.

See comments.

I built a social media management platform in 2008. Back then, NOBODY was hiring "Social Media Managers."

Fast forward 13 years...

By 2021 when I sold Sendible, the role was a necessity.

They were managing brand crises in real time. Building attribution models. Defending budgets to execs who thought social was "free."

And now?

The job just got infinitely harder AND easier at the same time.

AI has made content infinite. Which means content is WORTHLESS.

The actual job now isn't managing posts.

It's creating HUMAN CONNECTION in a world drowning in bots.

Proving there's a real person behind the brand. 

Building trust when nobody knows who's real anymore.

"Social Media Manager" doesn't cover that.

So what do we call someone whose entire job is proving they're not AI? 

Because that's what it is now.

I just read Josh Braun’s post about Kit charging him $1,000 extra to export HIS OWN NEWSLETTERS.

The content HE wrote.

And it made me physically angry.

Not because I use Kit. I don’t.

But because this is EXACTLY the kind of evil brand behavior that makes me lose my mind.

Here’s the thing…

At Sendible, we had customers leave all the time. 13 years running that company. Thousands came and went.

And you know what we did EVERY SINGLE TIME someone wanted to export their data or leave?

We made it STUPID EASY.

No paywalls. No “upgrade to get your own stuff back” nonsense. No friction.

Why?

Because I’m not in the business of taking people hostage.

Look at Amazon. They refund broken products without making you ship them back half the time. They LOSE MONEY on purpose because they know the long game.

They know that treating people right builds something way more valuable than a single transaction.

It builds TRUST.

And trust compounds faster than revenue ever will.

I’ve always operated from this place: if I wouldn’t want this done to me, I’m not doing it to my customers.

Revolutionary concept, I know.

But apparently we need to keep saying it because companies keep forgetting.

Most people overcomplicate starting a side hustle. They think it needs a brand new idea… a product… an app… something “big”.

But the easiest path is usually right under your nose:

Take what you know + turn it into a membership people pay for monthly.

That’s exactly why I'm running a January challenge.

And the mix of people joining proves it works for all kinds of expertise:

- Fitness coach running a program for moms
- Therapist building a private community
- Designer creating a creative club
- Salesman starting a SaaS

Same story every time: years of knowledge, zero momentum… until they had structure.

It works like a fitness challenge (but for business):

30 spots.
1 clear goal.
8 weeks of focused accountability that forces progress.

Hit your goal and you get your money back.
Smash it and get part of the prize pool.

If you’ve been thinking “I need a side hustle” but struggled to start… this is your start.

Link in comments.

Keep seeing people obsessing over which platform is better. Mighty vs Skool. Circle vs Discord.

Truth is: The platform doesn't matter nearly as much as we think it does.

People don't stay for the features. 

They stay because they feel connected to other humans.

That's why we built Swarm around video. 

Real faces. Real conversations. 

The rest is just decoration.

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Devin Karpes 🧠

Gavin Hammar

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The Battle

Devin Karpes 🧠

Gavin Hammar

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