Helping Founders Install an AI Operating System - Save Time, Think Clearer, Scale Smarter

Most founders know they must adopt AI — but are overwhelmed and not sure where to start.

Too many tools. Too little time. Zero clarity.

I help non-technical founders and CEOs to:

→ Cut through the AI noise
→ Install one high-impact system
→ Save 20+ hours a week
→ Build an AI co-founder that thinks like they do

Most founders waste months chasing tools. My clients learn how to harness the power of one simple tool!

If you’re ready to free up your time, make clearer decisions, and scale without growing your team, I’d love to connect.

👉 DM me "AI" if you’re ready to see how it works.

Devin Karpes 🧠

Grateful for these three.

They keep me grounded.
They keep me honest.
They keep me moving with intention.

Everything starts here.

I am also grateful for the people I get to work with.
Smart founders.
Committed teams.
Clients who push hard for better outcomes.

Purpose in the work has been the biggest gift this year.
Not the revenue.
Not the tools.
The purpose.

Thank you to everyone who trusted me with your business.
Thank you to everyone who let me be part of their growth.
It matters.

Happy Thanksgiving! 🦃

I registered my company at the kitchen table.
My kids were building Lego.
I was starting over.

Seven years poured into my last business.
Gone in one decision.

Income gone.
Certainty gone.
Comfort gone.

My instinct...
Save every dollar.
Play it safe.

Then a screen asked me to spend $1,200 I did not want to spend.
Fees.
Setup.
The first step back into the unknown.

No partners.
No safety net.
No one to blame if it failed.

I hovered over the button.
Fear hit hard.
Not fear for me.
Fear for them.

What if this was another wrong turn?
What if this path took us backward?
What if trying again was the bigger risk?

I almost closed the laptop.
But I didn’t.

I hit submit.
And that single choice rewired something in me.

Choosing uncertainty creates expansion.
You walk through fear.
You walk out different.

That day,
I stopped waiting for purpose to show up.
I decided to build it.
Purpose came from contribution.
Not success.
Not revenue.
Not applause.
Contribution.

Now I spend my days helping founders think clearly about AI.
The same fear.
The same uncertainty.
The same decision.

Move forward or stay stuck.

I am still learning.
Still building.
Still evolving.
But when the work is aligned,
risk feels like progress.
Not danger.

You never regret the leap you take.
You regret the one you avoid.

---
Overwhelmed by AI?

I help you install an AI Operating System which makes your business easier to run.

YES, I'm looking at you!
You know who you are.
The one that’s using AI to “write better emails”

Wild choice, but here we are.

You open ChatGPT and just start typing.
No direction.
No structure.
No thought.

Your team does the same.
No shared rules.
No shared purpose.
No shared outcomes.

Then you wonder why everything feels the same.

They shrug.
You shrug back.
Your business keeps limping forward.
Maybe.

Meanwhile your operations suck.
Your decisions stall.
Your team drowns in busywork.

You’re sitting on a machine that can reshape how you operate but you’re steering it like it’s a grocery cart with a broken wheel.

Slow down and ask real questions.
Where are you slowing process.
Where is revenue leaking.
Where are decisions getting repeated.

If you can answer those, the system will carry the weight.

Start thinking clearly.
That’s the shift your mind needs.


---
Overwhelmed by AI?

I help founders install an AI Operating System which makes their business easier to run.

You and I share the same problem.
We think discipline means doing more.
WRONG!

I spent the weekend looking at my own habits.
The scrolling.
The checking.
The tiny hits of dopamine that make me feel productive.
It looked like work.
It was not.

AI moves fast.
Everyone acts like every update is urgent.
I teach founders how to think clearly with AI.
Yet I still catch myself reacting instead of deciding.

It's embarrassing how easy it is to get pulled into nonsense.
It's also honest.
And human.

Your business does not care how informed you are.
It cares how disciplined you are.
It cares how you think.
It cares how you choose.
It only moves when you slow your mind.

Start here:

→ Close your tabs
→ Remove one distraction
→ Name the single outcome that matters today
→ Use AI to move it forward

Focus on intention over consumption.

---
Overwhelmed by AI?

I help founders install an AI Operating System that makes your business easier to run.

You keep adding new AI tools.
Yet your thinking stays the same.
That's why nothing seems easier.

I spent the last year watching founders try to fix problems with subscriptions.
It never works.
Because the real shift happens in how you think.

In order to scale with AI you must have:
→ Clear problem statements
→ Clean inputs
→ Tight constraints
→ Ruthless prioritization

You read that list and think you already do.
You do not.
If you did, your business would feel lighter.

Here is what this actually looks like in the real world.
→ You define one outcome before opening ChatGPT
→ You simplify the problem
→ You force boundaries
→ You ask it to challenge your thinking

This is what removes AI as a distraction and creates your AI Operating System
I learned this the hard way.

When you get it right...
Decisions get clearer.
Execution gets faster.
You realize that tools won't save you!

You're avoiding it but this is the work that changes everything.


---
Overwhelmed by AI?

I help founders install an AI Operating System which makes their business easier to run.

“My team is overwhelmed with AI.”
Your team is not overwhelmed.
They are under trained.

They have zero standards.
They have no repetition.
They have no expectations.

Overwhelm comes from uncertainty.
Uncertainty comes from leaders who never set the rules.

Better models will not fix this.
More tools will not fix this.
Cool features will not fix this.

Training will.
Reps will.
Clear expectations will.

If you want adoption, you need structure.
→ One workflow per team
→ One rollout plan
→ One weekly usage review
→ One owner who drives it

Usage grows when the path is obvious.
Teams follow what leaders enforce.
Not what leaders announce.

---
Overwhelmed by AI?

I help founders install an AI Operating System that makes their business easier to run.

You’re about to spend your week reacting.
New features. New posts. New opinions.

Here is the uncomfortable truth.
The noise is not the threat.
Your lack of discipline is.

You don’t get overwhelmed because AI moves quickly.
You get overwhelmed because you treat every update like a directive.

You think staying informed is progress.
It’s not.
It’s avoidance.

I see founders do this every day.
I do it too.
We justify distraction by calling it “learning.”
But nothing meaningful in your business improves when you chase noise.

Your real job this week is simple.
Think.
Choose.
Execute.

Not scroll.
Not react.
Not panic because someone shared a screenshot with the urgency of BREAKING NEWS!

Your edge is clarity, not speed.
The creators hyping every feature are just doing their job.
Your job is different.
Your job is to build an operation that runs cleanly, even when the internet is losing its mind.

Start here:
→ Tighten one system
→ Find one bottleneck
→ Make one decision you’ve been avoiding
→ Use AI to help you figure it out!

This is how you win.
Not by keeping up with the noise, but by refusing to be controlled by it.

---
Overwhelmed by AI?

I help founders install an AI Operating System, which makes your business easier to run!

You think AI adoption is about tools.
It's not!

Better models don't fix bad habits.
More tools don't fix unclear problems.
New features don't fix a team that never uses them.

Don’t let your AI dreams gather dust.

The gap is adoption.
The work is your mindset.
The risk is thinking AI will save you.

Here's the truth you're avoiding:

1 - Literacy
You cannot adopt what you don't understand.

2 - Alignment
Two leaders nodding is not buy-in.

3 - Accountability
Old habits win when no one owns the new ones.

4 - Measurement
If you do not track outcomes, you've lost!

Here's what you need to do:

→ Define why AI matters
→ Train your team
→ Remove friction
→ Set the rules
→ Track outcomes

You constantly chase new models.
The latest model doesn't matter if no one is using it.

---
Overwhelmed by AI?

I help you install an AI Operating System which makes your business easier to run.

✨Help busy CEO's, & creators to build their brands on socials I Personal Brand coach I Personal Branding, & Engagement strategist at Right Outsourcing & Small Biz Marketing ✨

Your Brand Is Talking, But Is It Saying the Right Thing? 🤔

Most CEOs have incredible stories, strong businesses, and bold visions.

But here’s the truth, if your brand positioning isn’t clear, your message blends in instead of standing out.

That’s where I step in. 

I’m Asma Rafat, a Brand Positioning Expert & Strategist helping busy CEOs transform their online presence into a powerful client-attracting machine, without spending hours creating content or chasing leads.

After 3+ years of helping CEOs and agencies strengthen their LinkedIn presence, I use a proven 4-step framework that builds authority and visibility strategically.

Here’s how I help you stand out 👇

👉 Step 1: Brand Clarity & Positioning

I uncover your unique value, define your niche, and craft a positioning strategy that communicates your strengths clearly to your target audience.

👉 Step 2: Profile Optimization

Your profile becomes your digital storefront.

I optimize it to reflect your expertise, credibility, and attract high-value clients effortlessly.

👉 Step 3: Content Strategy & Social Media Management

From storytelling posts to engaging visuals

I create, manage, and schedule content that aligns with your brand voice and drives consistent visibility.

👉 Step 4: Strategic Community Engagement

No more “post and disappear.” 

I engage with the right audience, nurture connections, and turn conversations into qualified leads.

The result?

A brand that works while you focus on scaling your business.

💬 Ready to clarify your positioning and attract clients who value your expertise?

DM me or book a 1:1 session — and let’s position your brand where it truly belongs: 
"In the spotlight".

Link is in the featured section. 👉

Asma Rafat

80% of LinkedIn profiles don't convert potential clients—don't let yours be one of them!

Your LinkedIn profile isn’t just a digital business card. It’s a 24/7 salesperson. If it’s not converting, it’s time for a fix!

Here’s where most profiles go wrong 
(and how to fix them):

✔ Your banner
↳ 58% of people notice visuals first. 

↳ Use it to highlight your mission with a clear message or a strong call-to-action.

 ✔ Your headline
↳ Add value. 

↳ Instead of just your title, include how you help others or your niche expertise.

 ✔ Your featured section 
↳ Use this to showcase results—client success stories, impactful projects, or standout posts.

↳ Use this to also add your Call to Action (CTA) i.e. guiding viewers on what to do next (connect, DM, or visit your website)?

 ✔ Your About Section 
↳ Stats show 40% of LinkedIn users read about section.

↳ Think storytelling! Share your journey and let people see the real you. Make it personal and engaging.

 ✔ Your activity
↳ Active profiles get 5x more connection requests. 

↳ Post content 3-5x in a week, and
↳ Engage authentically and consistently.

✅ Remember, 

𝘈 𝘴𝘵𝘢𝘯𝘥𝘰𝘶𝘵 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 = 𝘮𝘰𝘳𝘦 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘵𝘳𝘶𝘴𝘵, 𝘢𝘯𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴.

PS- When was the last time you updated your Profile?
-------------------
♻Repost if this adds value.

#linkedin #profileconversion #missingopportunities #CEOs #Founders #solopreneurs #creatorsoflinkedin

Freelance Personal Brand & SMM Strategist | Help CEOs and founders build a strong online presence by clarifying their positioning and turn content into clients in 90 days | Engagement strategist | LinkedIn Mentor

It took me 2 years to learn this, but I'll teach you in <1 minute.

The reasons why you’re not growing on LinkedIn are:

💡 𝐘𝐨𝐮𝐫 𝐡𝐨𝐨𝐤𝐬 𝐝𝐨𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐭𝐡𝐞 𝐬𝐜𝐫𝐨𝐥𝐥.

↳ Invest 70% of your effort into crafting a killer hook.
↳ Use questions, numbers, or storytelling—
they work wonders!

💡 𝐘𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐡𝐚𝐫𝐝 𝐭𝐨 𝐫𝐞𝐚𝐝.

↳ Cut the jargon. Write like you talk. Simple works.

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐢𝐞𝐬.

↳ Share your opinions, not just Google-able facts.
↳ Talk about your learnings and experiences—
it’s what makes you relatable.

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭.

↳ Aim to post 3–5 times a week 
↳ The more the better
(This way, you'll stay top of mind 
with your audience).

💡 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡.

↳ Spend at least 60 minutes daily engaging with your audience.

↳ Interact with your ideal clients, peers, and
industry experts.

𝑅𝑒𝑚𝑒𝑚𝑏𝑒𝑟,

LinkedIn is simple. 
Many creators with <5K followers are
crushing it here!

𝐓𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧?

They stick to the basics & commit to a 
daily routine.

You can do it too—if you make LinkedIn 
your priority!
--------------------
♻️ Found this helpful? Repost to share 
with others!
-------------------
👉 Follow Asma Rafat for more tips to build a 
personal brand that generates leads 24/7.

#LinkedInGrowth #PersonalBranding #TipsForCEOs #Founders

CEOs, Founders or Solopreneurs — ready to quit LinkedIn because “nothing is working”? Stop. Read this before you disappear. 👇

Have you ever heard of the 'Bamboo Mentality'? 

For the first 5 years, bamboo shows no visible growth.
Nothing.
Just silent progress happening underground.

But once it’s ready…
It shoots up 90 feet in 6 weeks.
That’s the power of compound growth.

Most founders quit LinkedIn long before their “bamboo moment.”
They expect results in 30 days…
When real impact needs persistence, consistency, and patience.

As a brand strategist, I see this all the time.
Founders create content for a month → barely any engagement → they stop.

But the truth?

You don’t grow because of one viral post.
You grow because you show up when no one claps.

Adopt the bamboo mentality on LinkedIn:

 🌱 Keep posting even when the likes are low.
 🌱 Build relationships before expecting leads.
 🌱 Share your expertise even when it feels unnoticed.
 🌱 Stay consistent long enough for the algorithm to trust you.

Because the compound effect kicks in only for those who stay.
Your bamboo moment is coming — don’t quit before it shoots. 💛

PS — How long have you been consistent on LinkedIn?
.
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👉 CEOs, founders, or solopreneurs— if you're interested to commit for a long haul. DM me “STRATEGIST” to build a system that gets you clients month after month.

✨ PSS — I’ve opened 2 slots with 50% off my Social Media Management service for founders & CEOs who want real growth in 2025 & beyond.

Grab it before it’s gone.
.
.
.
Shoutout to Chris Donnelly for explaining this so simply — just the push founders need to keep showing up on LinkedIn!
 
#linkedingrowth #socialmedia #CEOs #Founders #solopreneurs
#brandstrategist #brandpositioningexpert

Ready to Quit LinkedIn? Read This Before You dDsappear...

"Scheduling posts kills your reach."

You’ve heard this… but let me tell you a truth nobody talks about.

I get this question ALL the time — in comments, in DMs, everywhere:
“Asma… does scheduling content even work?”

Short answer?
YES. It does. 100%.
 
Long answer?

Your impressions didn’t drop because you scheduled… they dropped because you disappeared. (Read that again )

Most people schedule → post goes live → they do ZERO engagement.
 
No warm-up comments
No feed activity
No networking

…and then they blame the poor scheduling button. 😂

Think about it; if scheduling was “bad,” why would LinkedIn even build that feature?

They literally launched it because busy CEOs, founders, soloprenuers and creators needed it.

I schedule my content AND all my clients’ content in advance — and guess what?

It helps me:

 ✔ Focus more on engagement
 ✔ Be present for networking
 ✔ Avoid last-minute panic posting
 ✔ Show up consistently (even on low-energy days)

So the problem isn’t scheduling.
The problem is posting and vanishing.

Use the feature wisely, it’s a blessing in disguise for all of us juggling a hundred things at once.

PS- What's your opinion regarding this? Would love to hear it..
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PSS- Got a question? Drop it in the comments or DM me.
I’ll help you for free — the same advice others charge $$$ for. 😉
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Follow Asma Rafat for more simple, practical social media tips that actually work...
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✨ And if you’re truly ready to make a real impact on socials, I’ve got only one REMAINING exclusive slot for CEOs, founders, solopreneurs, and creators who want real visibility — and want to earn in $$$ even while they sleep in 2025 and beyond.

📩 DM me “New Year”

 or

 📌 Book directly from my Featured section to unlock 50% off my social media management service.

Don’t wait — offers like this don’t stay forever.
Your future self will thank you. 💛

#linkedin #growth #CEOs #Founders #Solopreneurs #Creators

taplio

The Battle

Devin Karpes 🧠

Asma Rafat

Followers

Posts

Engagements

Likes

Performance ScoreDevin Karpes 🧠's LinkedIn Performance

Performance ScoreAsma Rafat's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Devin Karpes 🧠

Asma Rafat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Karpes 🧠's LinkedIn Performance

Performance ScoreAsma Rafat's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevin Karpes 🧠's LinkedIn Performance