Devin Bramhall

DEVIN

I will help you overcome obstacles and achieve your goals faster - devinbramhall.com
- Scale your agency and increase profitability
- Increase marketing ROI
- Improve output from your own leadership

I’m not a talking head. I’ve executed at every level from IC to manager to VP and CEO and use my hands-on experience to identify opportunities for your company and set up a foundation that you can easily maintain and build on.

For over 15 years, I’ve helped startups, agencies and enterprise companies grow by building repeatable, scalable frameworks in marketing and agency operations that expedite progress toward their growth targets. 

Cisco, Google, Wistia, Saasworks, Help Scout, Animalz

Services include:
- Growth strategy 
- Building your first marketing function
- Hiring
- Team structure & KPIs
- Reporting

Growth Advisor

Don't Say Content

A podcast for marketing leaders and business executives. We use our combined 20+ years of experience to explore the challenges and opportunities behind industry hype to bring listeners fresh perspective, strategy & insights. Our goal: Increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. From business and marketing strategy to hiring and talent, weekly episodes inspire and reinvigorate hundreds of leaders who tune in & engage every week.

Podcast Co Host

Animalz

Highlights
- Achieved +3x revenue growth in 2 years at 19% profit margin
- Built C-suite team 
- Grew team from 18 to 130 people
- Diversified product line
- Attracted biggest names in tech including Google, Amazon, Slack, Spotify, Facebook & more

Chief Executive Officer

• Grew revenue: 33% 2018 • 57% 2019
• Grew team from 18-50, evolved org structure & roles to improve content marketing function
• Advised on customer content strategy including Google, GoDaddy, Wistia 
• Updated Animalz brand across messaging, look/feel, and product positioning

VP of Marketing

Self-employed marketing and communications consultant

Freelance Marketing Consultant

Help Scout

Developed strategy to grow traffic and customer acquisition. Managed a team of content marketers and collaborated with design and development teams on campaigns, website, and brand initiatives. Accomplishments included:

- Grew website traffic from ~300k to 430k monthly unique visitors
- Created goals-driven content strategy focused on traffic and subscriber acquisition.
- Managed content partnerships and led strategic partnerships with Support Driven, the largest community for customer support pros.
- Managed brand awareness including PR, conferences, and community management 
- Launched customer service education platform, HelpU (https://www.helpscout.net/helpu/), to increase customer acquisition and grow brand awareness.

Director of Content

Boston Content

Boston Content is the largest community group and career development resource for content marketers in Boston, founded in 2011 by Jay Acunzo and Arestia Rosenberg. 

As Executive Director:

- Led 6-person executive committee in charge of events, membership, and sponsorship  
- Oversaw development of first volunteer program
- Grew membership 100%
- Launched "Content Marketer to Watch" award
- Created Boston Content’s blog posting 2x/week
- Developed marketing “Jobs” page and weekly jobs email to our 1,200+ members
- Doubled event programming, attendance and sponsorship program

Executive Director

The Master Slam

The Master Slam is a story slam-style debate that turns the traditional panel discussion into an exciting evening of live performance. Held four times a year and covering a variety of topics from Startups, Tech, Marketing/Advertising, Education  and more, the Master Slam is the new way for anyone passionate about their industry to flex their intellectual muscles in a fun, creative environment. http://www.themasterslam.com/

Founder

Alignable

Lead community engagement strategy through ongoing research, relationship building, testing and analysis to discover what small businesses need and how to incorporate that into our marketing strategy and product.

Marketing Manager

Shareaholic, Inc.

Product Marketing Manager

Springpad

Increased engagement among Springpad's 5M users through unique content marketing campaigns, including a live Google Hangouts series focusing on creative ways to use our app for organization and project management. Developed strategic partnerships with influential bloggers and brands to drive brand awareness and user acquisition.

Content Marketing Manager

Managed community of over 5 million users, providing technical support and content for all support/help pages as well as in-app to improve user comprehension of the Springpad's robust features on all platforms.

Streamlined customer support using new CRM tools. Curated engaged community of users to help evangelize and promote Springpad. Executed large and small scale beta testing and user feedback sessions of new features.

Happiness Specialist

Co-host: Don't Say Content. Marketing Advisor. Agency Growth Strategist. Former CEO of Animalz.

As a growth advisor, I bring over 15 years of marketing & leadership expertise at startups, agencies, and large corporations. 

I am the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where I successfully grew revenue 3x in two years to nearly $12M.

I am also a fervent community builder and previously served as the Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston. During my 2-year tenure, I more than doubled membership and revenue from sponsorships and programming. 

Storytelling is at the root of my passion for marketing. I founded The Master Slam, a poetry slam-style debate about startups and tech. I am also a TEDx organizer and speaker trainer and have competed in several storytelling competitions. Additionally, I created an incredibly popular General Assembly workshop called "How to Use Storytelling to Get What You Want," which is still taught today.

Your CEO doesn’t hate marketing. They hate that you can't prove that it works.

I’ve sat on both sides of this table.
As the marketer who lost the room pitching “brand.”
As the CEO who had to choose what to fund.

Here’s the pattern. Execs don’t fund activities. They fund de-risked outcomes.
And when you speak marketing, you sound risky.

Here's what I mean: Two leaders pitch the same plan.

Leader A: “We need thought leadership content to build trust.”
Leader B: “We are losing deals in month seven because trust shows up too late. This content builds trust in month two. That cuts our close time nearly in half.”

Leader A got a nod and a freeze.
Leader B got the budget and two hires.

Same plan. Different frame.

Here’s the translation guide.

“Brand awareness” → “We are invisible to in-market buyers.”
“Thought leadership” → “We cut months out of the sales cycle.”
“Community building” → “Customers close deals for us.”
“Content strategy” → “Prospects show up already convinced.”

The work doesn’t change. The way you sell it does.

When I missed, it wasn’t because the strategy was wrong. It was because I made my CEO choose between understanding my plan and trusting me with their budget. They picked what they understood.

So ask the uncomfortable question. If your CEO doesn’t get it, is that their problem or yours?

Stop defending your strategy. 
Start translating their risk into your outcomes.

If you are done with tactics and incremental progress and want systems that compound, follow along. I wrote a book about that. Link in profile.

Chief Growth Officer [Fractional]. Author: “B2B Content Marketing Strategy” out now on Amazon

Madhav Bhandari

Storylane

My priorities:
1. Create, capture and convert demand using organic search, brand, events, social and micro-communities.
2. Run day-to-day marketing operations
3. Find new growth initiatives and scale them
4. Find marketing team gaps and fill them

On the journey to hit $10M ARR in the next couple of quarters.

Director of Marketing

Early Stage Marketing

I help SaaS companies drive demand to grow from $5M to $15M ARR.

Current and former clients include Hubstaff, Close (YC), Bonsai (YC), Writesonic (YC), Weflow, Continu, TestBox, ProProfs, InsightlyAI, Timeero, ViralTag, Qualaroo and more.

Fractional Demand Gen

Weflow

Helped them grow from pre-revenue stage to their first set of customers.

- Owned the marketing funnel end-to-end, from awareness stage to install/demo
- Experimented with positioning, value propositions, buyer personas etc. to consistently reach our audience
- Crafted compelling, high quality content for our various channels— social media, email and newsletter, gated PDFs, SEO, product launches
- Built a revenue-driven content strategy, content production process and hired a team of freelance writers to build capacity (0 to 5000 visitors/mo in 6 months)
- Optimized website and executed changes to improve conversion rates and user engagement

Founding Marketer

Bonsai (YC W16)

I drove Bonsai's growth by implementing a "less is more" strategy, developed a high-performing marketing team and scalable systems. I handled decisions on expanding our marketing funnel, managing budgets, allocating channel investment, and building execution capacity to drive this growth.

Some of my work that helped 3x our revenue:
1. Scaled our SEO & content strategy
2. Grew the affiliate program
3. Managed our ads strategy & budget (with an agency)
4. Built our marketing team
5. Owned our lifecycle marketing projects

Head Of Marketing

Close

I was the first product marketing hire at Close and worked on several projects that helped us break into 8 figure ARR.

Some of those projects were:
- Led various launches like new features, rolling out our rebrand (Close.io to Close.com) and rolling out new pricing structure (introduce our lowest tier plan + change existing pricing). 
- Improved our new trial email onboarding to increase conversions
- Built our competitor comparison pages
- Launched our partner program
- Ran tests to expand Close to new verticals & international markets

I reported directly to the CEO (Steli Efti).

Senior Marketing Manager

Hubstaff

As Hubstaff's first marketing hire, my job was to test channels, shape our early stage growth strategy and grow our revenue.

Here are some projects that helped us achieve incredible revenue growth:
- Testing 84 marketing tactics across content marketing, SEO, partnerships, social media, email marketing to find our foundational marketing channels
- Developed our foundational marketing channels, primarily SEO, content and partnerships
- Wrote some of our highest converting articles & industry-leading reports (covered by Forbes, CNBC & Entrepreneur)
- Built and managed our content & SEO strategy
- Built scalable SEO processes based on team's performance on individual input & output metrics
- Recruited and managed a team of freelance writers, contractors and content marketers
- Created quarterly/annual marketing plans for SEO, content and partnerships
- Responsible for our team's marketing R&D budget to find our next big growth channel (led projects like building a talent marketplace to get leads, testing outbound sales, new verticals)
- Led vertical expansion projects to expand Hubstaff into a new category (field service companies)

These initiatives helped:
- Contribute 10-15% of our revenue through integration partnerships
- Contribute 60% revenue from SEO
- Grow Hubstaff's revenue from $200k to $5 million+ ARR in 4 years!

Hubstaff has now grown into the world's leading time tracking software with annual revenue of over $20 million.

ClinchPad

As a part of the founding team, I handled all customer-facing channels - marketing, sales & support. My work:
- Get early traction with quick marketing experiments, software partnerships & sales
- Plan & execute our content marketing strategy to generate MQLs
- Do product demos to MQLs
- Own customer support & refine product roadmap based on feedback

Grew our annual revenue from $0 to $100k ARR in 1 year.

Growth Lead

I'm a B2B technology marketer with 10+ years experience. I've helped many B2B tech companies drive millions in traffic, signups and ARR.

Some results:
- As Hubstaff's first marketer, grew revenue from $200K to $5M ARR (now $15M) in 4 years.
- As Bonsai's Head of Marketing, tripled ARR in 2 years.
- As Close.io's marketer, broke through revenue plateau.

Here's a snapshot of my background:

1.  B2B experience: 10+ years in B2B SaaS & working 100% remotely.

2.  Proven Track Record: Grew ARR for 9 companies, including 3 to $5M+ ARR and 2 to $15M+ ARR.

3.  Strategy & Execution: I make plans and I convert them into action - no matter the resources.

4.  Bootstrapped + VC-backed startup background: I bring the best of both to the table.

I have a deep expertise in demand capture and broad experience across demand creation and conversion. My go-to growth strategy is focused on SEO, complemented by content, affiliates, and ads for growth.

I consult with companies like ProProfs, Writesonic, Weflow, Continu, TestBox and Timeero, helping them overcome specific demand gen challenges on their journey from $500k to $5M ARR.

Head of Marketing

Internally, the Chief Content Officer at Storylane.

My goal is to drive demand for Storylane using content-led initiatives such as video, social, organic search, brand and partnerships. 

Navigating the $1M to $10M ARR journey over the next couple of quarters.

I went completely OOO for the last couple of weeks for some personal reasons.

I’m back now, and I’m grateful in a way that hits different.

Grateful for family who stepped in without being asked - from handling our toddler to daily logistics to emotional support.

Grateful for doctors, modern medicine, and routine blood tests that genuinely save lives.

Grateful to the universe for handing us a best-case scenario, a few real miracles, and more luck than many people ever get.

Grateful for my Storylane team for running marketing end-to-end without missing a beat - right decisions, right campaigns, right priorities, full momentum, and zero need for me to step in.

Grateful for Nalin, who told me to shut work down completely for as long as I needed, no timelines, no pressure.

And most importantly - grateful for my partner, for being exactly that.

This phase reset my priorities.

Health isn’t “important.”

It’s the only thing that matters.

Please take your annual full-body health checks seriously. 🏥

Head of Marketing @ Storylane | Toddler Dad

I’ve been rethinking how we allocate Storylane's $1.2M ad budget for 2026, and one idea keeps getting louder in my head: we lean way too heavily on the “safe” channels.

LinkedIn and Google feel comfortable because the targeting is good and the ICP accuracy is high. But they’re also the most expensive places to run ads, and the minute you try to scale there, the CAC math falls apart fast.

And the more I look at my own behavior, the more ridiculous this feels. I’m the ICP for Storylane, and LinkedIn is maybe ten percent of my internet diet. The rest of the day I’m on Instagram, YouTube, Reddit, WhatsApp, Facebook, and whatever Meta feels like showing me. Every B2B marketer I know is the same. 

So this whole belief that “B2C channels don’t work for B2B” is probably the biggest myth we’ve all accepted without asking why. If anything, that’s where we might have a big untapped opportunity.

If we want to stretch our $1.2M ads budget, the play isn’t to go deeper into a single expensive channel. It’s bringing LinkedIn-level persona precision into the cheaper channels our buyers already live in.

The blocker has always been identity. These channels were never built to understand B2B signals. Upload a work-email list into Meta or YouTube and the platform barely matches anyone because it maps off personal emails, phone numbers, device IDs, household signals. A work email gives the system nothing to latch onto. Match rates fall to single digits and the whole idea collapses before you even start.

This is the silent bottleneck nobody talks about.

But once you enrich your ICP list with the consumer identifiers these platforms actually understand using a tool like Primer - match rates climb. The algorithm finally knows who you’re trying to reach. And the minute it has that clarity, these channels stop being “experimental” and start behaving like real B2B distribution at a far better cost.

That’s the path I’m exploring now. Carry the precision. Use the cheaper channels. Keep the ICP quality intact. And stretch the same budget across a much wider surface area which most B2B companies are ignoring.

If you’ve already been doing this at scale - taking high-fidelity persona targeting into Meta, YouTube, Reddit, or Display - I’d love to learn from what you’ve seen.

Brand partnership • Head of Marketing @ Storylane | Toddler Dad

Our demo-led SEO strategy is absolutely ripping in AI search right now.

I pulled our data in Ahrefs Brand Radar to see how our demo-led pages are showing up across Google’s AI results, and about 12% of our demo-led SEO pages are already surfacing prominently in AI search - which is where the majority of AI search traffic is coming from today.

That’s 787 Storylane demo pages ranking directly in AI-driven queries.

For context, last year we ran a pretty unconventional experiment.

Instead of doing SEO the “normal” way with walls of text and screenshots, we published interactive demos as the primary content on our pages and basically asked the question: does Google actually need text to rank?

The answer turned out to be no.

That single experiment took our organic traffic from ~20k visits a month to ~250k a month in about six months.

Still one of the wildest growth bets we’ve made.

What’s interesting is that after that surge, growth on those demo-led pages leveled off a bit - even though we increased total page count by about 50% and now sit at ~7,000 pages live.

With Google and AI search changing so quickly earlier this year, we went into wait-and-watch mode and paused publishing more pages altogether.

Strangely enough, signups kept climbing anyway.

Fast forward to now, and it's become clear why demo-led SEO keeps working inside AI search:

1/ AI can generate unlimited text, images, and videos that describe products, but it still can’t replicate the experience of real software - logging into tools, navigating workflows, or reacting to real UI states. Storylane demos let people experience the product itself, creating a moat AI can’t copy.

2/ Demos drastically reduce time-to-value. Instead of reading long pages or watching videos just to decide if something’s relevant, one click immediately shows buyers whether the product fits their needs.

3/ Demos shift research from passive consumption to active intent. Reading and watching is passive. Clicking through a demo pulls people into the product earlier, warms them up, and helps serious buyers self-qualify while casual visitors self-filter.

4/ AI has made traditional content cheap and noisy. When everyone can generate “good enough” blogs and videos at scale, real product experiences stand out even more. Add the pure “show, not tell” factor - people see the product without signing up - and it naturally moves them closer to conversion.

It's really cool that Brand Radar allows us to see such AI visibility data in depth (I've relied on Ahrefs data for 10+ years) https://lnkd.in/eG4dbDDr

Honestly, the way our demo-led pages are surfacing inside AI search has made me more confident than ever in going all-in on demo-led SEO again.

I was completely wrong about YouTube for B2B.

I spent years brushing it off.

Too much competition, not enough intent, our ICP isn’t really there - all the excuses that sound logical until data punches you in the face.

And then you look at Ahrefs.

A $100M+ ARR company printing demo requests from YouTube like it’s a built-in feature.

Buyers self-reporting “found you on YouTube” at volumes that shouldn’t exist in B2B.

That forced me to rethink everything.

So I pulled up Ahrefs Brand Radar and started digging into PLG ecosystems where learning behavior actually happens - not just who’s getting traffic, but who’s shaping how people evolve inside a category.

Canva.
ClickUp.
Ahrefs.

Canva runs YouTube like a skills academy. Their biggest videos are full beginner courses (“learn Canva in 30 minutes”), money-making content (“I made $X using this Canva feature”), practical tutorials, and hyper-specific “how to make X with Canva” workflows. It’s outcome-first education that trains users on the product while building creator ambition.

ClickUp runs audience-first social. Their content isn’t feature marketing - it’s humor, trends, relatable work moments, and “sell the transformation” storytelling that shows how work life improves with ClickUp, not how software works. They operate a repeatable content machine that turns authenticity into massive reach and demand.

Ahrefs treats YouTube like a search engine. Every video is keyword-led, problem-first education that naturally funnels into product usage. Their courses, tutorials, and demos compound authority while double-dipping through blog + video coverage.

The deeper I dug, the clearer it became that I underestimated YouTube for years.

When you analyze learning behavior instead of traffic metrics, YouTube stops looking like a channel and starts looking like a discovery engine.

And the timing matters.

It’s already the second-largest search engine in the world, and it’s currently the biggest discovery platform largely untouched by AI search changes.

In a landscape where traditional search is being completely reshaped, YouTube may actually be the most stable surface for building durable demand right now.

Really cool the kind of data Ahrefs’ new Brand Radar product lets you dive into. https://lnkd.in/en_tPGYP

A couple weeks ago Oana Manolache asked me a simple question: what’s one mistake you made this year?

I didn’t even have to think about it. 

I have a really hard time letting go. As Storylane's marketing team has grown, I’ve stayed way too deep in quality checks and reviews because I still want everything to be “right” in my eyes. That kept me stuck in the weeds instead of spending time on actual growth, and it also slowed the team down because everything had to move through me.

Around the same time I read Buy Back Your Time by Dan Martell and one line hit me hard: “70% done by someone else is 100% great for you.” Not 70% quality - just 70% from my personal point of view. That reframed a lot for me. 

I wouldn’t say I’ve solved this yet. I’m very much in the transition phase. Letting go isn’t a single big shift. It’s a steady practice of choosing not to jump in, not to rewrite things, not to tighten every screw. It shows up in tiny decisions every week where you either slow everything down chasing perfect or you keep momentum moving and trust the team to figure it out.

What’s surprised me is that when I step back, the quality doesn’t drop. If anything, the team often does better work than I would have done alone. It may not look exactly the way I imagined it, but more things get shipped, people take more ownership, and confidence across the team grows.

The real proof for me was taking two weeks off in September. I came back to some of our biggest launches happening smoothly without any issues at all. That was the first moment I genuinely thought, okay, maybe I don’t have to be in the middle of everything for things to go well.

I’m still figuring this out. I’m still learning how to let go in real time. But I finally see the mistake clearly - holding on tight feels like control, but it actually caps how much the team, and the company, can grow.

Say no to elf-guided demos. Try self-guided demos today using Storylane.

You are brilliant Tom Boston 😂

Brand partnership • Making sales fun. Brand @ MySalesCoach #AutismDad

What if your product demo was ran by a Christmas Elf?

As well as using this video as a chance to make some terrible Christmas jokes, I'm so excited to talk about the power of self-guided (not elf-guided) demos.

My friends at Storylane (after heroically rescuing Lilly AI from the Grinch’s lair) are leading the way with their AI-native demo automation platform.

The human element will ALWAYS be fundamental to the sales process.

But sometimes, prospect's just want to SEE THE PRODUCT.

Storylane helps by giving you the ability to create an interactive product demo in just 2 minutes. 

Try here: https://www.storylane.io/ 👊

#christmas #elf #storylane

What's the difference between a Storylane interactive demo and a product video? Here are 7 after creating both:

1/ Speed without sacrificing quality

Loom videos are fast but rough - good for quick answers or follow-ups, not evergreen sales assets.

High-production product videos look great but move slow - scripts, prep, retakes, and editing cycles that stretch into weeks.

A Storylane demo takes <2 mins to create. Click through once and you’re done. With AI handling guides and voiceover, speed and polish stop being a tradeoff.

2/ Updating shouldn’t hurt

With Storylane, editing a demo feels like editing a doc. Swap a screen. Change text. Reorder steps. Hit publish.

Every update rolls out everywhere instantly - your website, sales emails, internal enablement, marketplaces. Need to tweak voiceover? AI updates it instantly.

With video, every change sends you back to the cutting room floor - trimming clips, fixing audio, re-recording sections, restitching timelines, and manually replacing files across platforms.

That’s why product videos quietly go stale.

3/ Personalization at scale

With video, personalization means more videos - persona versions, industry versions, localized versions.

With Storylane, one base demo adapts across dozens of scenarios. AI re-contextualizes flows and tokens personalize automatically without rebuilding assets.

4/ Organization matters

Every Storylane demo lives in one clean workspace with sharing controls and analytics baked in.

Videos get scattered across drives, tools, folders, LMS platforms, and links nobody remembers how to track down three months later.

5/ Production and brand quality

Storylane demos come with polished themes built in.
No editing software. No design stacks. No specialist workflows just to stay consistent.

Videos require tools, designers, editors, and constant QA to make everything look like it belongs to the same brand.

6/ Real analytics

Videos tell you “someone watched.”

Interactive demos show what buyers explored, where they lingered, who shared internally, and where interest dropped.

That turns follow-ups into informed sales conversations instead of guessing games.

7/ Buyer experience

Storylane demos are interactive. Buyers click, explore, and move at their own pace.

Videos are passive. Buyers scrub timelines, lose interest, and bounce.

So "video or demo"? Here’s my rule of thumb:

Use short Looms for personal touches and Q&A.
Use high-production videos for top-of-funnel story and brand moments.

But for demos that drive pipeline - website embeds, pre-call prep, post-call follow-ups, outbound, events - Storylane interactive demos are simply the better tool for the job.

Once you stop obsessing over direct competitors, growth research gets way more interesting because that’s where you actually find room to outgrow the market.

At Storylane we lead our own category, so watching smaller competitors gives limited signal. The bigger opportunities show up when studying adjacent categories that serve the same ICP but are more mature.

Lately I’ve been nerding out on Ahrefs Brand Radar as a growth-research engine.

Most people use AI search to answer “do we appear in AI answers?”.
Which, sure, matters - but a lot of that is still outside your direct control.

The more useful question to me is:
“How often do we - or the larger players selling to the same buyers - show up compared to everyone else, and for which buying conversations?”

You can literally benchmark AI share of voice across brands targeting the same ICP.
Not backlinks.
Not impressions.
Just visibility when real buyer questions are being asked.

Take our audience - CMOs and CROs.

We sell to the same buyers that companies like Gong, Demandbase, HubSpot, or Seismic go after.

We’re $10M+ ARR, they’re $300M+ ARR.

So where’s the GTM gap?
What opportunities are we missing?

Then you look at upstarts that have exploded over the last couple of years - Gamma, Veed, Beehiiv - and ask the same question.

What are they doing differently that’s letting them take on market leaders?

Traditionally, answering this meant weeks of digging through podcasts, exec LinkedIn posts, traffic tools, and messy website research.

Now I’ve been using Brand Radar to look at their AI prompts, search visibility, and YouTube presence side by side across incumbents and fast-growing challengers - it's pretty cool. https://lnkd.in/epcpJ2KK

And that’s where some of the biggest growth opportunities live - especially for those of us navigating the $10M → $20M ARR journey.

It’s becoming one of my most reliable inputs for which virality bets we place for Storylane in 2026.

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The Battle

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