Devin Bramhall

DEVIN

I will help you overcome obstacles and achieve your goals faster - devinbramhall.com
- Scale your agency and increase profitability
- Increase marketing ROI
- Improve output from your own leadership

I’m not a talking head. I’ve executed at every level from IC to manager to VP and CEO and use my hands-on experience to identify opportunities for your company and set up a foundation that you can easily maintain and build on.

For over 15 years, I’ve helped startups, agencies and enterprise companies grow by building repeatable, scalable frameworks in marketing and agency operations that expedite progress toward their growth targets. 

Cisco, Google, Wistia, Saasworks, Help Scout, Animalz

Services include:
- Growth strategy 
- Building your first marketing function
- Hiring
- Team structure & KPIs
- Reporting

Growth Advisor

Don't Say Content

A podcast for marketing leaders and business executives. We use our combined 20+ years of experience to explore the challenges and opportunities behind industry hype to bring listeners fresh perspective, strategy & insights. Our goal: Increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. From business and marketing strategy to hiring and talent, weekly episodes inspire and reinvigorate hundreds of leaders who tune in & engage every week.

Podcast Co Host

Animalz

Highlights
- Achieved +3x revenue growth in 2 years at 19% profit margin
- Built C-suite team 
- Grew team from 18 to 130 people
- Diversified product line
- Attracted biggest names in tech including Google, Amazon, Slack, Spotify, Facebook & more

Chief Executive Officer

• Grew revenue: 33% 2018 • 57% 2019
• Grew team from 18-50, evolved org structure & roles to improve content marketing function
• Advised on customer content strategy including Google, GoDaddy, Wistia 
• Updated Animalz brand across messaging, look/feel, and product positioning

VP of Marketing

Self-employed marketing and communications consultant

Freelance Marketing Consultant

Help Scout

Developed strategy to grow traffic and customer acquisition. Managed a team of content marketers and collaborated with design and development teams on campaigns, website, and brand initiatives. Accomplishments included:

- Grew website traffic from ~300k to 430k monthly unique visitors
- Created goals-driven content strategy focused on traffic and subscriber acquisition.
- Managed content partnerships and led strategic partnerships with Support Driven, the largest community for customer support pros.
- Managed brand awareness including PR, conferences, and community management 
- Launched customer service education platform, HelpU (https://www.helpscout.net/helpu/), to increase customer acquisition and grow brand awareness.

Director of Content

Boston Content

Boston Content is the largest community group and career development resource for content marketers in Boston, founded in 2011 by Jay Acunzo and Arestia Rosenberg. 

As Executive Director:

- Led 6-person executive committee in charge of events, membership, and sponsorship  
- Oversaw development of first volunteer program
- Grew membership 100%
- Launched "Content Marketer to Watch" award
- Created Boston Content’s blog posting 2x/week
- Developed marketing “Jobs” page and weekly jobs email to our 1,200+ members
- Doubled event programming, attendance and sponsorship program

Executive Director

The Master Slam

The Master Slam is a story slam-style debate that turns the traditional panel discussion into an exciting evening of live performance. Held four times a year and covering a variety of topics from Startups, Tech, Marketing/Advertising, Education  and more, the Master Slam is the new way for anyone passionate about their industry to flex their intellectual muscles in a fun, creative environment. http://www.themasterslam.com/

Founder

Alignable

Lead community engagement strategy through ongoing research, relationship building, testing and analysis to discover what small businesses need and how to incorporate that into our marketing strategy and product.

Marketing Manager

Shareaholic, Inc.

Product Marketing Manager

Springpad

Increased engagement among Springpad's 5M users through unique content marketing campaigns, including a live Google Hangouts series focusing on creative ways to use our app for organization and project management. Developed strategic partnerships with influential bloggers and brands to drive brand awareness and user acquisition.

Content Marketing Manager

Managed community of over 5 million users, providing technical support and content for all support/help pages as well as in-app to improve user comprehension of the Springpad's robust features on all platforms.

Streamlined customer support using new CRM tools. Curated engaged community of users to help evangelize and promote Springpad. Executed large and small scale beta testing and user feedback sessions of new features.

Happiness Specialist

Co-host: Don't Say Content. Marketing Advisor. Agency Growth Strategist. Former CEO of Animalz.

As a growth advisor, I bring over 15 years of marketing & leadership expertise at startups, agencies, and large corporations. 

I am the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where I successfully grew revenue 3x in two years to nearly $12M.

I am also a fervent community builder and previously served as the Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston. During my 2-year tenure, I more than doubled membership and revenue from sponsorships and programming. 

Storytelling is at the root of my passion for marketing. I founded The Master Slam, a poetry slam-style debate about startups and tech. I am also a TEDx organizer and speaker trainer and have competed in several storytelling competitions. Additionally, I created an incredibly popular General Assembly workshop called "How to Use Storytelling to Get What You Want," which is still taught today.

Send a draft to your CEO. Suddenly, you're the one who doesn't know marketing.

They start to:
– rewrite copy because it “doesn’t sound right”
– demand thought leadership, yet ask the intern to write it 
– ask for MQLs after slashing your budget in half

Sound familiar?

You were hired to lead marketing.
So either they trust you, or they want control.
Pick one, because pretending this is about “strategy” wastes everyone’s time.

I can say that because I’ve been on both sides.

I spent years as the marketer, then became a CEO myself… and realized I was doing the same to my team.

The best ideas weren’t dying because I was scared.
Of risk. Of optics. Of losing control.

Most CEOs won’t say this out loud...
They don’t need to get marketing.
They just need to trust that you do.

Talk risk. Talk ROI. Talk outcomes that map to their priorities.

Stop defending your strategy
Sell *their* success instead.

Because the companies that actually grow?

They’re the ones where the CEO lets marketing do what it was hired to do, and the patience to let trust compound.

---
I'm Devin. I've been the marketer fighting for buy-in and the CEO who didn't give it. Follow along for no-BS growth strategy.

Chief Growth Officer [Fractional]. Author: B2B Content Marketing Strategy [coming Oct ’25].

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I can spot a junior marketer in 5 seconds. Here's how.

We did 40 blog posts! 
6 email campaigns! 
15 LinkedIn posts!

Cool. So what happened to revenue? 

After 15 years as VP of Marketing and then CEO, here's what I know:

Junior marketers count activities.
Senior marketers count outcomes.

Real strategy is working backward from a business outcome and finding the shortest path there.

Sometimes that's 3 pieces, not 300.
Sometimes it's one partnership, not a content factory.
Sometimes it's doing nothing while competitors exhaust themselves.

Stop celebrating how busy you are.

Nobody cares about your content calendar.
They care about one thing. Did it work?

↓ Watch me explain why most of us have this completely wrong.

Swapped NYC clouds for San Diego sunshine. 

Time to play with my SEO friends at Ahrefs Evolve and have the most overdue reunion with my former Animalz bosses Ryan Law and  Cassandra Naji 🤩 Plus a guest appearance and piano bar sesh with Andrew Prince 🤸‍♀️

I can’t wait to annoy Peep Laja, obsess over our doggos with John-Henry Scherck, discuss the importance of dinosaurs with Emily Kramer, wear matching t-shirt with Tim Soulo (let them eat steak!) AND…..

moderate a panel on my fave topic: getting csuite buy-in! I met the panelists last week and they super shared creative solutions and new perspective on the challenge so I’m psyched to dive back in with Chris Schweppe  Jean-Guy Leconte Ryan Ricketts and Rory Hope on Wednesday. 

Conferences don’t feel like work when your friends are all there 😎

After accidentally consulting for the last 3 years, I'm surprised by the one thing my best clients have in common...

They're ready to fire 1-2 people they think are irreplaceable.

Sounds harsh, right? But true.

Here's what else I've learned:

Company size doesn't predict success. 
Team headcount doesn't either. 
Whether you have product-market fit or a growth motion already in place? Honestly, it doesn't matter as much as you'd think.

The title I operate under (Fractional CMO, CGO, Growth Advisor, Magician) doesn't make or break how effective I am.

So what actually matters? 

Readiness. And here's what it looks like:

→ You're done hesitating. 
Making money and building productive teams requires hard decisions. I'll help you make them, but I can't force you to act.

→ You're laser-focused on results. 
That means saying no to 99% of the "opportunities" that come your way. It means you won't make an exception for a friend (not right now, anyway). I've quit two well-paying jobs because I refused to do something stupid. I'm not here to appease you. I'm here to challenge you to make money.

→ You're open to help. 
One of my favorite clients only needed me for 3 months because he was willing to grow as a leader and did the work. (👋 Dan!)

→ You're ready to fire 1-2 people. 
They're overpaid, underperforming, and you've been avoiding it. This part sucks. I've been that person who got fired, and honestly, it was the best thing for me, too.

→ You're done micromanaging. 
You want to lead, not babysit. You're tired of blaming your team for your own dissatisfaction.

I realize this rules a lot of people out.

But for those who are ready, I only need 3 months to:

1) Increase profit margins by diagnosing and fixing what's actually broken (not what you think is broken) in your business model

2) Build a growth engine that serves YOUR business, not a borrowed template, and integrate it with your existing operations (or I can just fix your ops too)

3) Leave behind a high-functioning team that keeps delivering after I'm gone

I'm opening 1 Fractional CGO spot this quarter (maybe 2 depending on the engagements).

DM me if you're curious.

I'll tell you straight if we're a fit. Or I'll point you somewhere else if we're not.

I asked Emily Kramer to explain AEO to someone who doesn't speak marketing. Here's what she said...

"There's a set of things you can do so you show up more frequently when someone looks for information in ChatGPT and AI tools.

AEO is figuring that shit out."

Perfect. Simple. Why doesn't everyone just say it like that?

Also, just for the record...
→ LMFAO = electronic pop duo your brain forgot existed
→ LMAO = laughing my ass off
→ LMNO = letters we learned in kindergarten
→ LMO = another word for AEO (apparently)
→ MKT1 = her newsletter

Great to hang with you at #AhrefsEvolve this week.

Career advice I'd give other women in tech? I get this question a lot, typically behind the scenes. Here's what none of you want to hear…

It's still a boys' club.
Misogyny is thriving.
Women are called "hysterical" when they're calm.
Tech bros still act based on emotion and rarely from logic,
and nobody cares.  

Don't believe me?

At a client offsite, I shared that we'd hit all targets and beat their EOY gross margin goal in one quarter. The CRO couldn't keep up. He picked on me and derailed the mtg. The male CEO stood up, slammed his hands on the table and screamed, "GODDAMNIT DEVIN!" and accused *me* antagonizing and derailing the meeting. 

I was trying to DE-escalate. The 3 other execs and EOS facilitator we hired confirmed. CEO apologized days later after they all complained. 

I've done this for 15+ years as a marketer, CEO, and now growth advisor.

The game hasn't changed.
But the way you play it can.

Here are 4 things I learned about building authority when the system isn't designed to hand it to you:


𝟭. 𝗔𝘀𝗸 𝗲𝘅𝗲𝗰𝘀 𝗶𝗻𝘁𝗼 𝗰𝗼𝗿𝗻𝗲𝗿𝘀

I got called "too aggressive" after saying three sentences once.

No proof. Just fairytales. 

So I started asking questions: Examples of behavior, specific language, what they considered “non aggressive.”

Curiosity drove the shot callers crazy. They couldn't back it up. 

Establish facts while they try to rewrite history. 


𝟮.  𝗕𝗲 𝗰𝘂𝗿𝗶𝗼𝘂𝘀, 𝗻𝗼𝘁 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁𝗮𝗹.

Judging isn't strategic. Curiosity is.

Understand what drives people, even the difficult ones.

You'll have more leverage building alliances than standing on your soapbox.


𝟯. 𝗦𝘁𝗼𝗽 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 - 𝗷𝘂𝘀𝘁 𝗱𝗼 𝗶𝘁

Ship first. Explain later (maybe).

I used to write perfect decks that my CEO never read.
Then I began testing ideas without asking
And sharing the results.

"We tried this and conversion jumped 40%."
That sentence built more credibility than any deck.

If your boss gets upset, socialize your success even more. 
Results talk louder than permission.


𝟰. 𝗦𝗽𝗲𝗮𝗸 𝘁𝗵𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗼𝗳 𝗽𝗼𝘄𝗲𝗿.

For years I presented engagement metrics.
Executives didn't care.

Then I reframed everything:
"This generated $500K in pipeline."
"Not fixing this costs $50K a month."

Same work. Different language.
Make your impact so obvious they can't ignore it.

The game is rigged. 
You do have to work harder.
And, no, it's not fair. 
But you can still win. 
Just stop playing along

Remember what industry you're in: beep-boop-bop and "Uber for..." ideas
We're not saving lives. 
Most of the people above you aren't that important. 
And they don't hold the keys to your future. 

YOU do. 

I've been fired multiple times. I've had hate campaigns launched against me on Glassdoor. A bunch of people don't like me. Guess what?

I'm doing great! YOU ARE TOO ❤️

I promise! Even when it doesn't feel like it.

I don't read business books. Never have. Non-fiction bores me.

(Weird confession considering I just wrote one.)

But I've been writing since before I could spell. Started journaling at 5. Wrote my first poem at 7. Ends on a high note...

"There will be some times, 
When your life is very dim.
But your problems will be solved, 
If you have a Napkin Jim."

Reading didn't come easily to me, but I started young and kept at it till I could.

There's a picture of my sister and me sitting together on top of a desk when we were around 5. My sister is making cute faces at the camera. I'm heads down "reading" Cinderella out loud. 

People kept telling my parents I needed special help.
"She'll read when she's ready," they said.

I still remember that sunny afternoon in my bedroom on Strawberry Hill Street. I picked up an American Girl book and read the whole thing cover to cover. I've had a book in my hand ever since.

Just rarely a business book.

My uncle was my literary guide: 
- A Confederacy of Dunces
- Hitchhiker's Guide to the Galaxy
- The Hobbit and Lord of the Rings
- The Odyssey

I learned more about leadership from fantasy novels than any business framework. Tom Robbins and Chuck Palahniuk taught me style. Ann Patchett taught me how to get inside my reader's head.

Business books? They all follow the same structure with the same advice rebranded. As a marketer, it's easy to see the machinery behind them.

BUT STILL...

I've always wanted to write one. I just never knew what to write about.

Then last summer, a publisher reached out and said: "Write something about B2B content marketing strategy."

Working with a publisher can be restrictive, but constraints helped. They guided structure and grammar, not the ideas themselves or how I wrote them.

BUT STILL...

I wanted my book to be different. Not the same strategy repackaged as The Devin Framework™.

The answer was obvious and terrifying:

Be myself. Tell the truth.

→ My failures, not as a cute layup for My Marketing Strategy™, but to unpack the painful reality so you don't repeat my mistakes.

 → The messy truth about how growth happens (like how the hardest part of your job isn't growing the company, it's getting permission to do it).

 → How we're "doing marketing" wrong, even when we think we're doing it right.

If we're going to do better, the first thing we have to face is ourselves.

So when my physical book showed up this weekend, I sat with the box and just… stared at it for a minute.

All those books I devoured.
And now mine exists in the world.

Tomorrow's the official launch.
And yeah, I'm really nervous.

"𝗕𝟮𝗕 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗔 𝗠𝗲𝗱𝗶𝗮-𝗙𝗶𝗿𝘀𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗧𝗵𝗮𝘁 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵"

Available everywhere on October 28th. Get it on Amazon.

PS: Buy the book this week? DM me your receipt. I'll send you a personal voice note. Ask me anything.

Your CEO doesn't hate your strategy. They just don't speak marketing.

I used to pitch genuinely good content initiatives at Help Scout. My CEO's eyes would glaze over. Then I'd have to go to my CMO and have him explain it and get buy-in for me.

No joke. It happened over and over.

Turns out, CEOs don't buy strategies... they buy solutions to problems keeping them up at night. Marketing budgets disappear into black holes. They just want results without burning cash.

So here's my translation guide for you.

Stop pitching strategy. 
Find what your CEO loses sleep over. 
Show them how your plan solves that problem with the shortest line possible.

Simple as that.

SEOs are having a harder time getting buy-in for their strategy, because of AI, and guess what?

They're using CONTENT MARKETING to solve the problem 🤸‍♀️

That was my biggest takeaway after moderating a panel at Ahrefs Evolve last week on getting C-suite buy-in for SEO.

Jean-Guy Leconte, SEO Director at AT&T sends weekly myth-busting newsletter to his team and execs to counter the influx of hype with reality and facts. He shared a situation involving their support pages that initially seemed bad but ended up becoming an opportunity he recommended they double down on. 

(Listen folks, I'm not an SEO, so you gotta ask Jean-Guy for the details 😇 I've done my part!)

Ryan Ricketts, Director of Global SEO at Microsoft, created a video training series to educate and control the narrative internally. He added that referrals from Chatgpt, et al get higher engagement and that more people come to their site to transact now. 

Rory Hope, Head of EN Growth at HubSpot shared that they started an internal group that meets daily to stay up-to-date on AI changes and the impact it's having on the business. They also send a weekly newsletter sharing what their learning from their research and experiments they are running.

Chris Schweppe, Group Director at WPP shared a positive change he's seeing for SEOs: they're being invited up "from the basement" by the C-suite to provide insights on changes and impact from AI/SEO and give broad view across media, search etc.  

This is something all the panelists reported experiencing as well. 

Rory said their weekly newsletter goes out to hundreds of people and they consistently strong engagement, including the C-Suite commenting and other execs joining the conversation in the comments. 

Ryan added that AI has been a component of search for decades and that much of the fear/uncertainty he's encountered are from folks who are getting the message from Saas tools telling them to worry. 

Jean-Guy advised SEOs to take a confident stance and keep experimenting. With all the uncertainty and hype, execs need them to counter with calm and cold hard facts. 

Another shared challenge that Chris brought up that impacts larger companies especially is standardization of AI usage across teams and individuals. He said at WPP they have a centralized team building the AI environments to manage the added risk of managing client data security. 

I was surprised by the audiences' response when I asked if getting buy-in for SEO has gotten harder or easier in the past 2 years. Hardly anyone raised their hand. When I spoke to an audience member after that they simply hadn't seen change either way yet. I hadn't considered that perhaps for many businesses, it's still business as usual. 

As Rory put it, change doesn't have to be good or bad. “I think as an industry we are in the midst of a success criteria shift. Top-of-funnel content will likely not drive as much traffic, but it may drive visibility. That's a KPI shift.” 

#ahrefsevolve

This is my LinkedIn strategist, Christine. I can directly attribute book sales, paid partnerships, +5k followers as just some of the biz impact she's made for me. 

Call it what you want - thought leadership, personal brand, social strategy, marketing - if you want to leverage LinkedIn for businesses outcomes, Christine makes it happen. 

She's taking on one more client right now BUT...she's selective about who she works with. Not in a snobby way, she just only works with folks she's excited about, because that's how she does her best work. (I'm not trying to brag, but I was her very first client.)

Hmu if you want intro and/or if you have questions about what she does, etc. I can also tell you if you'll be a good fit for her.

Get noticed on LinkedIn without chaos or cringe | Personal brand strategy + content engineering for founders & B2B execs | Founder & Chief Strategist, Orchard Strategy

The smartest people I know struggle the most online.

They lead, write, build, and coach with real depth.

In person, their expertise is undeniable.
Online, it’s quiet.

Because being brilliant and being visible are two very different skills.

One of my clients sat on a story for four years!
She wanted to share it, but it felt too personal. Too close.

When we worked together, I helped her separate her content from her identity.

She stopped seeing it as sharing herself and started seeing it as sharing something inspiring to others.

That shift changed everything for her.

She finally published the story, and people saw her the way they already did offline: clear, credible, grounded.

I see this pattern all the time.

↓ ↓ ↓

The people with the strongest ideas often hold back because sharing them feels… well, vulnerable.

And vulnerability is uncomfortable when you’re used to being measured, thoughtful, and in control.

But the courage to be seen is what builds real connection.

That’s the space I help people navigate... translating their expertise online without the cringe or chaos.

Finding language that feels like them, while still getting their message seen.

Visibility isn’t about being everywhere.
It’s about being found by the right people.

And we need more thoughtful voices
willing to take that risk.

Madhav Bhandari

Storylane

My priorities:
1. Create, capture and convert demand using organic search, brand, events, social and micro-communities.
2. Run day-to-day marketing operations
3. Find new growth initiatives and scale them
4. Find marketing team gaps and fill them

On the journey to hit $10M ARR in the next couple of quarters.

Director of Marketing

Early Stage Marketing

I help SaaS companies drive demand to grow from $5M to $15M ARR.

Current and former clients include Hubstaff, Close (YC), Bonsai (YC), Writesonic (YC), Weflow, Continu, TestBox, ProProfs, InsightlyAI, Timeero, ViralTag, Qualaroo and more.

Fractional Demand Gen

Weflow

Helped them grow from pre-revenue stage to their first set of customers.

- Owned the marketing funnel end-to-end, from awareness stage to install/demo
- Experimented with positioning, value propositions, buyer personas etc. to consistently reach our audience
- Crafted compelling, high quality content for our various channels— social media, email and newsletter, gated PDFs, SEO, product launches
- Built a revenue-driven content strategy, content production process and hired a team of freelance writers to build capacity (0 to 5000 visitors/mo in 6 months)
- Optimized website and executed changes to improve conversion rates and user engagement

Founding Marketer

Bonsai (YC W16)

I drove Bonsai's growth by implementing a "less is more" strategy, developed a high-performing marketing team and scalable systems. I handled decisions on expanding our marketing funnel, managing budgets, allocating channel investment, and building execution capacity to drive this growth.

Some of my work that helped 3x our revenue:
1. Scaled our SEO & content strategy
2. Grew the affiliate program
3. Managed our ads strategy & budget (with an agency)
4. Built our marketing team
5. Owned our lifecycle marketing projects

Head Of Marketing

Close

I was the first product marketing hire at Close and worked on several projects that helped us break into 8 figure ARR.

Some of those projects were:
- Led various launches like new features, rolling out our rebrand (Close.io to Close.com) and rolling out new pricing structure (introduce our lowest tier plan + change existing pricing). 
- Improved our new trial email onboarding to increase conversions
- Built our competitor comparison pages
- Launched our partner program
- Ran tests to expand Close to new verticals & international markets

I reported directly to the CEO (Steli Efti).

Senior Marketing Manager

Hubstaff

As Hubstaff's first marketing hire, my job was to test channels, shape our early stage growth strategy and grow our revenue.

Here are some projects that helped us achieve incredible revenue growth:
- Testing 84 marketing tactics across content marketing, SEO, partnerships, social media, email marketing to find our foundational marketing channels
- Developed our foundational marketing channels, primarily SEO, content and partnerships
- Wrote some of our highest converting articles & industry-leading reports (covered by Forbes, CNBC & Entrepreneur)
- Built and managed our content & SEO strategy
- Built scalable SEO processes based on team's performance on individual input & output metrics
- Recruited and managed a team of freelance writers, contractors and content marketers
- Created quarterly/annual marketing plans for SEO, content and partnerships
- Responsible for our team's marketing R&D budget to find our next big growth channel (led projects like building a talent marketplace to get leads, testing outbound sales, new verticals)
- Led vertical expansion projects to expand Hubstaff into a new category (field service companies)

These initiatives helped:
- Contribute 10-15% of our revenue through integration partnerships
- Contribute 60% revenue from SEO
- Grow Hubstaff's revenue from $200k to $5 million+ ARR in 4 years!

Hubstaff has now grown into the world's leading time tracking software with annual revenue of over $20 million.

ClinchPad

As a part of the founding team, I handled all customer-facing channels - marketing, sales & support. My work:
- Get early traction with quick marketing experiments, software partnerships & sales
- Plan & execute our content marketing strategy to generate MQLs
- Do product demos to MQLs
- Own customer support & refine product roadmap based on feedback

Grew our annual revenue from $0 to $100k ARR in 1 year.

Growth Lead

I'm a B2B technology marketer with 10+ years experience. I've helped many B2B tech companies drive millions in traffic, signups and ARR.

Some results:
- As Hubstaff's first marketer, grew revenue from $200K to $5M ARR (now $15M) in 4 years.
- As Bonsai's Head of Marketing, tripled ARR in 2 years.
- As Close.io's marketer, broke through revenue plateau.

Here's a snapshot of my background:

1.  B2B experience: 10+ years in B2B SaaS & working 100% remotely.

2.  Proven Track Record: Grew ARR for 9 companies, including 3 to $5M+ ARR and 2 to $15M+ ARR.

3.  Strategy & Execution: I make plans and I convert them into action - no matter the resources.

4.  Bootstrapped + VC-backed startup background: I bring the best of both to the table.

I have a deep expertise in demand capture and broad experience across demand creation and conversion. My go-to growth strategy is focused on SEO, complemented by content, affiliates, and ads for growth.

I consult with companies like ProProfs, Writesonic, Weflow, Continu, TestBox and Timeero, helping them overcome specific demand gen challenges on their journey from $500k to $5M ARR.

Head of Marketing

Internally, the Chief Content Officer at Storylane.

My goal is to drive demand for Storylane using content-led initiatives such as video, social, organic search, brand and partnerships. 

Navigating the $1M to $10M ARR journey over the next couple of quarters.

Still soaking it in… building in public can take you places!

#ahrefsevolve

Head of Marketing @ Storylane | Toddler Dad

I used to feel guilty every time I got on a plane for work.

Because even though I love traveling - the conferences, the dinners, the conversations you can only have in person - there was always this thought in the back of my mind:

“Am I missing out on time with my son?”

He’s a toddler. Every week, he’s a little different. Those moments don’t come back.

So I did the math.

Even though I travel for a few months each year, I work remotely the rest of the time. Which means I’m home for 9 months straight - every morning, every bedtime, every random little moment that turns into a memory.

Meanwhile, a dad who goes into an office every day spends *way* more time away from their kid.

That realization flipped everything for me.

I’m not missing out - I’m lucky.

Storylane's fully remote setup lets my wife and I build thriving careers and be present parents. It’s the perfect balance (even though it's f hard).

And that’s why I’ll always advocate for remote work.

The best teams deliver whether they’re in an office or not. Sure, there are pros and cons on both sides. But the impact of remote work on real life - that’s hard to measure until you live it.

I’ve been working remotely for 15 years now. My career wouldn’t look the same without it.

And more importantly, neither would my life.

Back in Amsterdam this week - and it already feels like one of those weeks where everything’s happening at once.

Today, I’m speaking at an event with 40 senior marketing leaders about how to get the most out of AI in B2B marketing along with Oren Greenberg and Joliene van Grieken. It’s hosted by The Growth Syndicate, the same crew that ran TGS Con last month - hands down one of the best events I’ve ever attended. Great crowd, great vibe, great conversations.    https://lnkd.in/eekQa4Qu

Tomorrow, I’m speaking at SEMrush Spotlight talking about how to build a qualified pipeline using AI. I'll also be at the Storylane booth with my man Luka Kankaras, so swing by if you’re around.

Later tomo evening, we’re hosting a CMO Dinner with some friends. We planned for 20 seats… then 35… and now we’re completely sold out. It’s going to be a full house of C-level marketing leaders doing incredible work.

And to round out the week, I’m recording something with Max van den Ingh on Thursday at Unmuted | B2B SaaS Marketing. 😅 

Amsterdam’s always been one of my favorite cities with probably the best coffee anywhere in the world. And it's fall season!

We’re spending $700K on LinkedIn ads this year.

But with a budget that large, a few challenges are becoming clear.

First, competition in LinkedIn timeline ads is growing fast. CPMs continue to go up. Second, we’re not planning to increase that spend - it’s already a significant investment. The focus now is on getting more out of the same dollars.

One area with a lot of room to optimize is audience targeting.

For months, we’ve been running native LinkedIn targeting - job titles, company sizes, exclusions, everything. The setup’s pretty solid. But our audience penetration wasn’t growing.

A big part of that was large non-ICP companies consuming a big chunk of ad budget. And sometimes, LinkedIn’s own targeting rules just weren’t strict enough.

So I’ve been exploring another angle.

The idea is to build our audience in a tool like Primer, send it into LinkedIn as a 3rd-party audience, and then layer on seniority exclusions.

That setup would give us tighter control over the companies, ICPs, and seniority levels - and help us avoid wasting impressions and dollars on people who’ll never buy.

The way we’ll test if it works is simple. We’ll run it as an isolated campaign and compare CPMs and ROAS against our native targeting campaigns.

If it delivers, we’ll have a more efficient way to make the same $700K go further.

Brand partnership • Head of Marketing @ Storylane | Toddler Dad

One of the hardest things you can ask your team is:
“Hey, we need to think differently. Can you come up with some new campaign idea that can make us go viral?”

It sounds inspiring. But it’s completely directionless.

I’ve asked that question before - and it never leads anywhere. The team doesn’t know where to start, and honestly, neither do you.

That’s what led me to create the PIPE (Pattern Interrupt Portfolio Engine) Framework at Storylane.

Instead of asking for random ideas, I started asking a different question:
“What’s a pattern in our industry that we can break?”

That single shift changed everything.

It gave the team a starting point. They began spotting repetitive patterns — the same visuals, the same messaging, the same tactics — and that’s where the real ideas began to surface.

It turned creativity from something vague into something structured.
From one-off sparks into a repeatable process.

That’s the philosophy behind PIPE. It’s not about chasing inspiration. It’s about building a system that helps you consistently find ways to stand out - again and again.

I can neither confirm or deny that I'm writing a book about it 😅

This morning, I found myself in San Diego, sitting across from Reid Carr, the CEO of Red Door Interactive.

He DM’d me about doing a podcast together, so I stopped by their office. I walk in – and it’s not your regular office. It’s a pattern-interrupt of an office. You can tell when a team is built to think differently.

After we wrapped, Reid shared that his enterprise clients often want new ideas that are already proven to work. To me, that’s a paradox. New ideas aren’t new if they’re already proven. Everyone wants innovation, but they also want guarantees. Until today, I would've dismissed it.

But he's found a solution to it and it's simple and brilliant - they just look outside their category. They interview marketers across industries to uncover ideas that have already been battle-tested by them. Then they re-apply them for their client's own category.

That’s one of the smartest ways I’ve seen to find pattern interrupt ideas in B2B marketing.

Because most of us get stuck in our own bubbles - same channels, same playbooks, same formats. And no matter how hard you try to think or come up with new ideas, you just can't. Sometimes the real breakthroughs come from cross-pollination.

- Influencer marketing worked in B2C for years before B2B picked it up, and now it’s one of the most cost-efficient channels. 
- Visual branding is following the same path - bold color, emotion, creativity, storytelling - a lot of ideas worth borrowing from consumer brands. We’ve done the same at Storylane, taking cues from other industries and reshaping them for our world.
- Even the idea I shared last week about putting constraints around creativity — having a start and end date for campaigns - came from Coldplay. 

And that’s the real lesson from today - fresh ideas rarely come from staring harder at your own category.

Step outside it. See what’s been working elsewhere. Borrow it, tweak it, make it your own.

Talk to people who think differently. Pay attention to what’s been working in completely different industries. Do something different - hit the gym, travel, volunteer, or just step away from your everyday loop. That’s what breaks your mental patterns and opens new ones.

You might be at the gym, and suddenly something clicks - a random thought from another world (gym) connects perfectly to a problem you’re solving at work (B2B marketing).

That’s one of the most reliable ways to find pattern interrupt ideas in B2B marketing.

PS: Day after tomorrow, I’ll debut my pattern interrupt framework PIPE on stage at Ahrefs Evolve. If you’re building a software company in a crowded category and want to rethink your GTM, come to my talk.

I saw something Coldplay did recently that made me rethink how we run episodic marketing content at Storylane.

They’ve decided to stop at 12 albums. That’s it. Done.

Chris Martin explained why: “Having that limit means the quality control is so high right now. For a song to make it, it’s almost impossible, which is great. Where we could be coasting, we’re trying to improve.”

I love that mindset. Because it’s the same thing that happens in B2B too.

When there’s no finish line, momentum turns into maintenance. Things that start with purpose slowly become routine. 

- The customer podcast that hasn’t had a new story in months and feels mechanical.
- The recurring webinar that happens just because it’s Thursday.
- The case studies that have been going on for so long that the context behind why you started writing them is lost.

Now at Storylane, we're approaching these differently. 
- Our Demo Kitchen series (our spin to case-studies) will run for 10 episodes, and we'll close it out. 
- GTM on the Go wrapped after 12 episodes. 
- Demo Dundies (our demo competition) might not run beyond season 3 next year.
We'll make these our best and then we'll move on.

And if something really connects, we can always bring it back for another season.

Most episodic marketing campaigns need a start AND an end date - not a forever date. The constraint is the creative edge.

That’s how you keep the quality high, the energy sharp, and the work from drifting into autopilot.

PS: Prompted Sora to show Coldplay’s next era by reimagining them as B2B marketers writing on LinkedIn about "what touring taught them about B2B marketing. Sorry not sorry.

Couple months back someone from our sales team told me this:

“We only get 30 mins on a first demo call. By the time we do intros and show the product, the call is over. We’re not even getting into use cases. Can we pre-educate prospects so the call is about advancing the deal, not showing them the basics?”

And they’re right. 30 mins is already a lot to ask from a prospect. Many don’t even read the website. They land on Storylane, fill the demo form, and hop on the call cold.

(Kind of makes me question the point of the website sometimes - but that’s for another time.)

So we made a simple change. Every time someone books a demo, 30 minutes later they get this email from the AE assigned to their account:



"Hey <name>,

Thanks for booking time. Couple of quick things, before we chat:

Buyer Hub → All our products, pricing, and resources (https://lnkd.in/eHFjdc9h)
Playbooks → How 5,000+ teams use Storylane across sales, marketing and product / CS (https://lnkd.in/embgB4TD)
Showcase → Examples of our customer's live demos (https://lnkd.in/eNNBJNsJ)

This should give you a quick head start before we connect.

Talk soon,
<AE name>"


What were the results? 1 out of 5 prospects clicked through the demos!

Which means at least 20% of our calls are no longer “let me show you the product” walkthroughs - they’re moving straight into deal progression and questions.

To me, that’s a BIG win. And I expect those numbers to keep climbing as we optimize this campaign.

Even better - we’ve added token variables (?name=John&company=Acme) to the Buyer Hub link via Storylane HubSpot integration. Which means anyone in the email thread who checks out Buyer Hub is tracked.

Our AEs see exactly what was clicked, which product demos were explored, and which modules got the most attention. They walk into the call with the full history of the prospect (and the entire buying committee). They know what the prospect cares about and can anticipate questions.

That’s how we turned a 30-minute intro/demo call into a 30-minute sales conversation.

Seriously worth trying with your demo flow.

PS: We built Storylane so prospects can try your product before buying - through interactive demos. 5,000+ teams use it. First demo’s free: https://lnkd.in/e8pAsVkJ

Everybody thinks interactive demos are gonna replace the sales call.

Wrong.

I’ve been at Storylane for a little over 2 years now. Interactive demos are not the silver bullet to close the deal. You still need the live demo. You still need to shape the conversation, tell the story, and focus on the right use case. Some of the detail just doesn’t fit into a guided flow.

Here’s what they do though.

Storylane gives buyers a first look. They can click through, get a feel for the product, and immediately see the value. No waiting around for your AE’s calendar. No sitting through a 30-minute intro call.

And when your champion needs to pitch it internally, they’ve got something they can send to the exec who only has 90 seconds of attention span. That’s real leverage.

These things don’t make headlines, but they stack up. The small edges. The compounding ones. The difference between starting cold and starting warm.

So no, Storylane isn’t killing the live demo. But it is making the path to that demo shorter. Easier. More scalable.

That’s a competitive advantage.

PS: We built Storylane so prospects can try your product before buying - through interactive demos. 5,000+ teams use it. First demo’s free: https://lnkd.in/e8pAsVkJ

It started like any other quarter.
Leads were flowing in, SDRs were smiling, and sales thought the pipeline was alive.

Then one by one, prospects began to disappear.
No replies. No meetings. Just ghosts.

The first rep said, “I had them booked for a demo... then they vanished.”
Another whispered, “They filled out the form… and were never seen again.”

Everyone blamed marketing.
But the truth was darker.

These buyers had been trapped.
They filled out endless demo forms just to see the product.
They got routed to chatbots that promised instant product access but led nowhere.
They endured qualification calls when all they wanted was a peek of the product.
They were asked for credit card details before seeing anything at all.

And when they couldn’t escape the maze, they did the only thing left - they ghosted.

Now their names flicker in CRMs like cold leads that refuse to die.

This Halloween, stop scaring your buyers.
Show, don’t tell with Storylane.

Happy Halloween! 🎃

Sales reps have come a long way.
From dinosaurs showing off new boulder tech to knights demoing catapults to kings - every era had the same problem.
The demo always broke.

We turned that pain into a product film.

And thankfully, it’s 2025 now - where Storylane lets sales teams run sandbox demos that don’t crash, lag, or need a “hold on, it’s loading.”

AEs, SDRs, and SEs use it to spin up reliable demos in minutes, nail the narrative, and never worry about live environment fails again.

65 million years later, the perfect demo finally exists with Storylane 

Enjoy this piece of art from our social team! 😂

PS: We built Storylane so prospects can try your product before buying - through interactive demos. 5,000+ teams use it. First demo’s free: https://lnkd.in/e8pAsVkJ

Not all interactive demo tech is the same.

There are 4 types. And if you don’t know the difference, you’ll pick the wrong one.

I’ve seen every version. Here’s the breakdown:

1️⃣ Screenshot demos with guided tours

Clickable screenshots. Guided path. Done in hours, not weeks.
They look polished, load instantly, and let prospects self-serve.
Perfect for marketing websites when the CMO says, “We need this up tomorrow.”
But - you can’t edit the content inside each screen as it’s a product screenshot.

2️⃣  HTML demos with guided tours
This is the money-maker. It feels like your real product. Buttons work. Scrolling works. You can edit ANY text, data, or image.
You control exactly what buyers see - highlight features, drop in your own messaging, block off what you don’t want them poking around in.
Sales teams love it. Perfect for champion enablement - when your buyer needs to sell it up the chain without you in the room.

3️⃣ Sandbox demos
Same as HTML under the hood, but no guided tour. Prospects can explore freely. Looks identical to the product, but it’s a closed instance. No backend risk.
Sales can tweak logos, data, buttons - whatever - to tailor for each prospect.
Presales builds the templates, sales customizes them. Efficient, repeatable workflow.

4️⃣ Live sandbox demos
This is your actual product with sample data. The “realest” experience.
Prospects can touch everything. Great for technical evaluation.
But - they’re a bear to maintain. Setup takes weeks or months. Every update needs engineering.

So which do you choose?

Marketing wants fast? Screenshot demos.
Sales needs tailored conversations? HTML with tours.
Sales wants freedom without engineering? Sandboxes.
Technical buyers demand full functionality? Live sandbox - if you can spare the dev time.

Match the demo type to the exact job it has to do in your funnel. 

Oh, and by the way… Storylane already supports the first three types of interactive demo tech. That’s a huge advantage when you want to roll demos out across multiple GTM teams. Most vendors only serve one team, which means you end up with two different demo tools in the org which is a waste of budget.

See how Storylane makes all three possible: https://lnkd.in/e8pAsVkJ

AI is replacing jobs left and right.
Budgets are frozen. Teams are leaner than ever.

But a few GTM folks have quietly made themselves untouchable.

They’ve built career insurance by owning interactive demos.

It starts small - you build one for marketing.
Then sales wants one for live calls.
Enablement asks for training demos.
Product needs Figma demos.
And suddenly, every team depends on you.

That’s how you go from "demo person" to critical infrastructure.
You’re not just creating demos — you’re running the system that powers GTM.

That’s what Michael Burr at NiCE did with Storylane.

He started helping marketing with demos and ended up owning the demo ecosystem across four departments - connecting sales, enablement, and product under one workflow.
Now, if the demo system goes down, GTM stalls.

He’s joining our next Finer Demos Club session to share how he did it - how he scaled his impact, built cross-team systems, and turned interactive demos into real career insurance.

30 minutes. Live Q&A. No pitches.
No replay - because the best peer-to-peer learning happens when it’s off the record. 

You can either show up this week Thurs 10am pacific…
Or you miss it. https://lnkd.in/eAretWTQ

Last time, 350 people registered and 100+ joined live.
This one’s shaping up to be just as strong.

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