Devin Bramhall

Co-host: Don't Say Content. Marketing Advisor. Agency Growth Strategist. Former CEO of Animalz.

Your CEO doesn't hate marketing. They hate that you can't prove that it works.

I know because I've been the marketer pitching brilliant strategies that get shelved and the CEO wondering why marketing feels like an expensive black box.

After 15+ years building content strategies as a marketer and tripling Animalz to nearly $12M ARR as CEO, I realized the real problem:

We're optimizing for activities instead of outcomes. Checking boxes instead of driving growth.

The dirty secret? Most "content marketing strategies" are just glorified to-do lists.

My book "B2B Content Marketing Strategy" shows why "do more marketing" is killing growth and what to do instead.

Now I help companies stop doing marketing and start growing businesses as a fractional Chief Growth Officer.

If you're tired of: 
→ Defending your work instead of leading with it 
→ Following frameworks that feel like busy work 
→ Watching brilliant ideas die in committee

You're in the right place.

I help marketers ask better questions. Not “what content do we need?” but “what does the business need to grow?'"

Get weekly no-BS takes on growth: devinbramhall.com/newsletter

Chief Executive Officer

Every marketer I know has the same story right now. 

You followed the rules, the LinkedIn algorithm changed, your reach tanked, and somehow it's your fault.

So I made a carousel about it.

Shout out to Ashley Faus, Stephanie Trovato, Pranav Suryawanshi, Insiya Bharmal, and Rand Fishkin who inspired this post.

Chief Growth Officer [Fractional]. Author: “B2B Content Marketing Strategy” out now on Amazon

A survival guide for marketers

CopyVista

Writing and marketing for B2B tech providers.

Freelance SEO Writer | copyvista.com

Zoorix

Zoorix offers an intuitive upsell and cross-sell app for Shopify stores.

Head of Content

Content at Scale

Content at Scale helps you own your niche with a done-for-you solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog.

SEO Copywriter

CopyRevolution

CopyRevolution was a freelance writing/content marketing business.
 
Basically, I helped B2B/Tech companies attract new visitors to their websites and convert them into customers with engaging and compelling content that got shared in the social media.

Specialities:

Blog Posts, Ghostwriting, Guest Blogging, Newsletters, eBooks, etc.

I closed this business because I no longer wanted to operate with a pseudonym. I wanted to operate under my real name.

Freelance Writer

Automate.io

Feelance Writer

Highspot

Co-ordinated a guest blogging campaign on behalf of client.

Freelance Blogger

Critical Mention

Pinpointe On-Demand

ListenLoop

Mailrelay, email marketing

Content Strategist and Writer for B2B SaaS and eCommerce Brands

I tell engaging brand stories that help SaaS companies turn casual users into die-hard fans. 

I can help to get sign-ups and conversions for your app with my knowledge of SEO, blogging, and SaaS writing.

I have been writing professionally since 1997 as a trained journalist but was drawn into freelance writing in 2016 by the flexibility it offers and the opportunity to learn new things.

Over time, I have had the opportunity to work with Highspot, Automate (acquired by Notion), ListenLoop (acquired by Integrate), CriticalMention, Hatchbuck (merged with Benchmark Email and rebranded as BenchmarkOne), MailRelay, Pinpointe, etc.

I currently work as Head of Content at Zoorix, an intuitive Shopify app for cross-sells and upsells.

And, this is what Ohad Schachtel, Zoorix CEO, says:

"Iyabo is a team player and highly professional. She is great to work with -- prompt, thorough, and dependable. She has an eye for detail and I've enjoyed working with her. She's an excellent freelance asset at Zoorix, an intuitive Shopify cross-selling app and I highly recommend her to any SaaS or eCommerce brand that is looking for a great content writer."

I also write at CopyVista.com in my spare time (although the blog is crying for updates 😊).

I'm a mother of 5, including a toddler, whom I jokingly call my Chief Distraction Officer (CDO).

I'm a stickler for picking life principles from the Bible.

I also run Haus of Wisdom, an online ministry committed to mentoring African youths.

I love the SaaS niche because I get to work with brands that are shaping the future of the world with technology.

I can help you achieve your content marketing goals effortlessly and escape from these pain points:

* Scratching your head to generate blog topics or ideas,

* Sitting for hours to write a piece that is packed with value and can represent your brand well,

* Worrying about the acceptability or otherwise of your writing,

* Keeping up with writing according to schedule (on a weekly or whatever basis),

* Marketing your writing to attract, convince, and convert leads,

* Struggling to deliver a writing project after being disappointed by a service provider.

All my life, I have been fascinated with this quote by former American first lady, Eleanor Roosevelt: "The future belongs to those who believe in the beauty of their dreams." 

I'm entrepreneurial and believe anything can be achieved with determination and hard work.

I'm interested in exciting SEO writing opportunities that would lead to growth for clients and my humble self. 

Wanna know more? Connect via ioyawale@gmail.com

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devin Bramhall's LinkedIn Performance

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