Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Rocket Clicks

Lead two cross-functional teams (web dev, SEO, paid media) to achieve target Gross Margin and Client Retention targets.

Responsibility for all delivery systems to clients including reporting process, new client onboarding, sales audits, How We Do Work process. Also coached all senior team members 1:1 to support personal growth and development, including advancement into other internal roles.

Led HR activities executed by team, including recruiting, performance reviews, payroll and incentives.

Represent all Client Services team members as a member of the Leadership team.

VP, Client Services

Guide the paid media department to success, informed by clients achieving targets, profitability of the department, and personal growth of team members.

Ownership over delivery systems and processes for digital advertising initiatives including but not limited to Paid Social, Paid Search, Display, Video, Shopping, CTV/OTT, and Programmatic.

Represent the team of paid media Managers, Strategists, and Analysts with a seat on the Leadership team.

Director, Digital Advertising 

Goatee Digital

A digital consultancy focused on helping businesses grow with actionable insights and tactical execution.

Service offering includes (but not limited to):
- Digital Strategy
- Search Engine Optimization
- Paid Media Management (Paid Search, Paid Social, Display) 
- Web Analytics

Owner

EmberTribe

Acted as functional Integrator with two Visionaries, guiding client services leadership.

- Managed P&L outcomes through sales pipeline forecasting and hiring decisions
- Deployed people operations program including annual reviews, coaching, and quantifiable development growth framework
- Acted as internal "face" of the company, leading company wide meetings and initiatives
- Improved finance function through automatic billing, transaction fee reduction, bonus tracking and forecasting

President

- Optimize company profitability on client services work
- Focus on managing and maximizing employee utilization; forecast and act on hiring needs
- Architect, evaluate and streamline delivery systems & processes
- Assist Biz Dev with audits, presentations, and formulation of scope; assist Account Directors with scope for expanding client engagements
- Design & review client service offerings, considering deliverables, timelines, profitability, resourcing
- Maintain direct account management on select few accounts

Director of Operations

- Direct management of client paid acquisition campaigns
- Manage team of internal staff and contractors working on client accounts for campaign management and creative development
- Auditing and discovery work to support new business opportunities
- Actively involved in recruiting and training new Growth team members

Director of Digital Marketing

UpTrending

Worked primarily with B2B clients in the funded startup and technology sectors headquartered in Silicon Valley and Southern California, as well as across the United States.


- Serve as SME on all things related to digital marketing
- Audit, evaluate and improve client web properties for Organic Search
- Create strategies for Paid Media efforts spanning paid search, display, paid social & retargeting
- Manage robust Analytics solutions, including event tracking, tag management, goal creation, ROI & ROAS reporting

Digital Marketing Specialist

Red Letter Marketing

A digital agency serving a varied client base. Ranged from local kitchen remodelers to international heavy equipment auctions. Primarily B2B, with an emphasis on Service companies.

- Manage creation and execution of digital strategy for clients
- Run paid search, paid social display & retargeting campaigns
- Guide creation of new content (blog posts, videos, whitepaper, ebooks) to support digital objectives
- In charge of analytics (measurement and reporting) for online efforts
- Involved in planning and executing social media campaigns
- Assist clients in building and improving email marketing initiatives
- Directly manage distributed digital team members

SR Max Slip Resistant Shoe Co.

Company serves industries such as hospitality, food service, healthcare and industrial with employer-required safety footwear via custom e-commerce portals. Also has a B2C direct arm.

- Manage all social media channels
- Produce content for and manage company blog
- Produce search optimized content for website
- Organize and execute e-mail marketing campaigns
- Generate brand awareness in niche online communities
- Active in managing PPC campaigns
- Organize and update custom client websites through CMS

Internet Marketing Associate

Elegant Baby

Sold luxury baby gifts, goods & apparel via both a direct-to-consumer e-commerce website and an e-commerce portal for wholesale customers.

- Produce copy for website including headers, footers, meta tags, alt tags, product descriptions 
- Write copy for annual product catalog 
- Manage social media channels
- Manage, budget and implement visual B2B e-advertising campaign
- Research and improve web linking strategy
- In charge of public correspondence to sales reps, retailers and online accounts

Marketing Specialist

Digital Marketing Director

Too often, digital marketing has an air of mystery put around it by it's practictioners. Gurus, wizards and ninjas from freelance to agencies try to obfuscate what's really happening, keeping business in the dark about what works, what's worth measuring and what's vanity. I'm on a crusade against that.

Over the course of my career, I've sought to make the complicated simple. Helping clients and teammates better understand the alphabet soup of digital marketing (SEM, SEO, PPC, RoAS, CTR) is my passion. Whether it's a global B2B cybersecurity brand or a local jewelry shop, every business is important, and they all deserve to understand how digital marketing can help them grow.

taplio

The Battle

Dev Basu

J.P. VanderLinden

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