Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Royalty General Construction

- Execute the business plan to achieve planned P&L objectives.
- Lead, manage, and hold the leadership team accountable for achieving commitments.
- Champion and driver for team health & performance.
- Integrate all major operating functions of the business [Sales & Estimation, Construction, Finance, Human Resources].
- Develop and refine the company’s core processes to ensure adherence to the company's core processes and operating system.

General Manager

Provided strategic leadership to support the CEO in achieving quarterly, annual, and long-term growth targets for an 8-figure ARR B2B SaaS digital marketing agency.
- Mentored and coached a high-performing team specializing in B2B SaaS customer acquisition.
- Developed and implemented Standard Operating Procedures (SOPs) to guide and train team members.
- Executed the agency's talent utilization plan, including recruiting, hiring, and onboarding.
- Achieved an 85% client retention rate, increasing customer experience and Lifetime Value (LTV) by 30%.
- Supported the acquihire of a Digital PR company, adding 8 headcount through strong business judgment.
- Instituted a scorecard system to track business performance management and as a result exceeded profitability and Net Operating Income (NOI) goals for three consecutive years.
- Fostered cross-functional collaboration to enhance the operational delivery of demand generation programs.
- Managed profit and loss (P&L), resource utilization, and software costs.
- Negotiated and managed agency contracts, including MSAs, SOWs, and data protection agreements.

Vice President of Operations

EQ Works

Led business development initiatives, including forecasting, pricing, budgeting, with P&L management. Transformed the business unit into a full-service digital agency with data-driven services, achieving $10M in the first year.
- Supported the acquisition and integration of Paymi, a transactional loyalty application, enhancing client growth strategies through data analytics.
- Spearheaded marketing strategies, doubling sales over two years.
- Developed and executed SOPs, internal policies, and training programs, reducing client onboarding time by 25%.
- Drove sales management processes, territory and quota setting, KPI and performance metrics, and revenue reporting.
- Collaborated with the CEO and CRO to optimize revenue goals through strategic planning and forecasting.

EQ Digital, General Manager

Cyberplex

CX Interactive, a division of Cyberplex, help companies define, design, and execute ROI focused digital strategies.

Senior member of the EQ Digital team, led an elite Professional Development team of Account Directors, Account Coordinators and Project Managers handling large, complex technology builds.
- Developed account planning processes to deepen client relationships and uncover revenue opportunities.
- Implemented technology platform recommendations and digital marketing campaigns, achieving 25% YoY revenue growth.
- Tied employee compensation to growth through a staffing strategy program.
- Introduced a process and scorecard system to monitor gross margins, resource utilization, and ROI, resulting in a 10% profit growth.

Director of Client Services

PSL Capital Inc.

PSL Capital Inc. is a private lender in Canada offering first and second mortgages on residential, commercial, industrial, and mixed-use properties.

Developed business plan, supported in creation of the corporate structure, and led financing negotiations for a private financial services group. Managed operational processes to continuously enhance the loan product offering.
- Increased visitors and revenue by 100% within the first month of a new web initiative.
- Led strategic communication and partnership development, optimizing advertising and media planning.
- Managed budget and profitability analysis, maximizing ROI.
- Conducted needs analysis for internal workflow/CRM software development.
- Mitigated project cost risks by 30% through strategic negotiations.

Chief Operating Officer

DECOSTA Marketing Inc.

Our strategic approach allows us to offer expertise in consulting, marketing, business and technology.  Our experience is in implementing various forms of integrated marketing programs with customers and prospects with the goal being to influence or directly affect our audiences.

Led the account team to innovate and enhance creative brand strategies, ensuring exceptional customer service.
- Led account teams to enhance creative brand strategies and customer service.
- Increased recurring revenue by over 40% through a new B2B CMS software solution model.
- Boosted efficiency by 15% with innovative operational processes.
- Secured new partners and led consulting engagements, accelerating company growth.
- Managed business development for major accounts, focusing on technology builds and digital marketing.

Vice President, Sales and Marketing

Cyrca Services Ltd

Led company brand initiative and managed client integration team of mobile security product.
- Managed product launch and client beta pilot implementation for our mobile security solution.
- Directed business and client development, presales activities, and project management.
- Contributed to the development of the company's operational governance service offering.

Director, Product Marketing and Client Services

OnX Enterprise Solutions

A dynamic organization with strengths in hardware and software sales, professional services, and data center solutions.  OnX has clients and operations throughout North America and Europe and now has a global team of IT professionals and consultants with deep experience in complex data and data center design to enterprise systems integration, software licensing, digital services, applications development and cloud computing.

Led operations of the outsourced division for both the managed hosting centre and the records management solution.
 
- Led operations for managed hosting and outsourced records management solutions.
- Developed a state-of-the-art data centre and network operations centre.
- Successfully implemented large-scale projects, generating $16M revenue in the first two years.
- Ensured overall success of the division, including P&L management and new client implementations.

Director, Customer Service Assurance Centre

Results-driven Senior Operations Manager with extensive experience in driving operational excellence, strategic planning, and organizational growth. Proven track record in managing end-to-end program delivery, enhancing process efficiency, and achieving financial targets. Adept at leveraging data-driven insights and strong business judgment to optimize performance and support long-term business goals. 

I have had many achievements over my career including:
• Delivering above profitability goals in consecutive years for Powered By Search by achieving >50% in Net Operating Income for three consecutive years.
• Successfully implemented an always on hiring strategy and achieved internal NPS goal of >50 for three consecutive years.
• Client retention rate above the target of 85% while successfully acquiring a company and their new service while adding 8 additional headcount.
• The successful roll-out of OnX’s 24 x 7 managed services environment that realized profitability in less than 2 years contributing to a Team that successfully incubated 4 startup organizations.
• Driving the shift in EQ Works’ professional services unit to adjust to new core competencies (SEO, SEM, Ad serving, Ad Tech, Geo-spatial analytics)

Key Skills:
Strategic Planning and Execution
Project and Program Management
Data-Driven Decision Making	
Operational Excellence
Financial and P&L Management
Cross-Functional Team Leadership
Process Improvement	
Client Relationship Management
Contract Negotiation and Management	
Risk Management	
Merger & Acquisition	
Strategy Development

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Dev Basu

Tom Wainas

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