Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

- Working with SMBs & Enterprises to grow their revenue with holistic 360° performance marketing

Senior Paid Media Strategist - Digital Marketing | US, CA & EMEA Region

iMerit Technology

Lead overall account strategy for end to end paid digital marketing campaigns towards efficient management of Digital Media & Media Planning activities aligned to the marketing plan:

•	Helping team to manage account growth through implementing campaign solutions: developing campaign strategy, building campaigns & monitoring and optimizing for spend & performance to meet &  exceed Key Performance Indicators (KPIs)
•	Focused on planning & driving an integrated brand solution by leveraging emerging digital media technologies & various platforms
•	Execution of Highly personalized dynamic digital marketing campaigns on Google Adwords & LinkedIn focused on Quality lead generation along with email marketing
•	Flawlessly executing end-to-end campaigns, liaising with key internal & external stakeholders, while communicating campaign progress & applying learnings in future campaigns
•	Ensuring adequate focus on new digital media opportunities for areas such as Google AdWords, LinkedIn, Social Media Marketing & new strategies towards different channels
•	Experience with growth marketing and positioning development for B2B Services
•	Partnering with the Sales Team on identifying & working on opportunities for upselling &  cross-selling product propositions such as Pitches and QBR’s
•	Assist in leading the media house/partner relationships along with the team in the development, execution & on-going evaluation of all relevant aspects of the digital marketing programs
•	Experience partnering closely with Product & Sales teams to develop messaging & activation to increase adoption &  build long-term engagement
•	Upsell/ Cross sell by Managing & Prioritizing Prospects pipeline in line with monthly & Quarterly goals
•	Independently launched Social Media Contest “Walls.io” through Facebook. This led to an Organic increase in followers & increase in post reach on Facebook.
•	Implemented re-targeting on Google/Facebook campaigns & optimizing based on user journey on the website

Performance Manager - Digital Marketing | US, CA & EMEA Region

Google

Digital Marketing Strategist & Business Analyst responsible for managing workflows & developing projects to improve advertiser & agency reporting at scale for the Global Sales Organization:

•	End to End Digital Marketing Strategy of Paid Media Channels for the LCS & GCS Google clients
•	Developed and executed the media & creative strategy for Google Ads paid media acquisitions
•	Managed budgets and revenue forecasting and own revenue and acquisition volume KPIs, 
delivering on high-growth annual and quarterly targets
•	Own communications with global and regional media teams and agency partners on reporting, sharing learning and best practices and new launches
•	Planned and Created strategic media planner for SMB business of GCS and Agencies
•	Performed report generation for PPC, daily account management of pay per click accounts on Google AdWords
•	Presenting optimizations proposals to Account Managers & Clients
•	Implementation of Optimization strategies to the accounts
•	Assisting clients with defining their SEM strategies
•	Experience in managing GMS Clients’ AdWords account campaign performance by optimizing & implementing the strategies which could bring potential revenue
•	Responsible for highly-personalized campaign managing and optimizations for GMS clients of the Global Market
•	Searching and executing strategies for different accounts, according to marketing goals
•	Analyzing campaign performance and formulating optimization strategies
•	Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns
•	Strategics  PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify
•	Provide regular reporting and recommendations to clients based on PPC program results
•	Monitor CR and optimize results through A/B testing and other KPI’s
•	Knack of implementing new technologies, automation capabilities that enhance SEM efforts

Digital Ads Campaign Manager | US & EMEA | Google Partner (Vendor)

WNS Global Services

Achieved 115% ROI and CPA has been reduced to 53% in the overall Google AdWords Search campaigns. Received 70% of the impression share with an AVG position of 1.3: 

•	Tesco UK Campaign management, Google AdWords Clients Account Handling, Performance optimization, Report Generation and Analyzing detailed data
•	Consultation  PPC, PPV, Media Buy, Display, POF, Facebook, Mobile, and various other advertising platforms
•	Drives campaigns that are heavily focused in the online and mobile ad placements to acquire highest revenue
•	Strategizing Campaign management, Content optimization, Keywords Analysis, Keyword Research
•	Conducted tests to optimize keywords on a regular basis.
•	Digital Media Channel Planning including Facebook, Google AdWords (Paid)
•	Responsible for end to end customer engagement including delivery, optimization & client management.
•	Tested landing pages and formulated plans to keep conversion rates consistent
•	Gained top positions in Google for major keywords
•	Extensive experience in ad campaign development
•	Monitored Social Media trends to stay ahead of the changes in social media
•	Tracking the trending keywords for analytical purpose through Google keyword planner
•	Utilized Google trends for market research for different markets
•	Enhanced social positioning, strategy, and creative to strengthen the brand presence on social media
•	Transformed the Campaigns ROI graph through Facebook ads and Google AdWords
•	Superior grasp of Google analytics Facebook advertising and search media campaigns
•	Geo location targeted ads to maximize positive results


Top Success Stories:

• 100% Quality achieved throughout the year in the deliverable and QA analysis.
• Analytics Dashboard for Automation(Data Studio): Developed an analytical dashboard that measured tool adoption and provided actionable insights as to top action areas. Resulted in +29% uplift in adoption of top priority tools.

Campaign Specialist - Digital Marketing

Teamlease Services Limited

Strategy Paid Media Planning & Optimization: Setting up the Paid Digital Marketing Strategy for Tesco.UK grocery section products on (Google ads & Facebook) and dynamically focused on at-least +20% ROI driven campaigns:

• Highly directed data driven Google AdWords & Facebook campaigns strategy consultation to Dubhumby for Tesco.UK branding and performance marketing targeting 25% increase in revenue with 40% and 60% split in budget more than $500-$1000 daily for each campaigns. 
• Report generation and sharing with clients on daily basis call for the updates and understanding the KPI. Weekly Interaction based on the performance review with the Dunhumby stake holders. 
• Daily account management for keywords optimization, Audience segmentation, A/B testing with Bidding strategy, Creatives &  Experiment campaigns for upcoming major changes on the account. 
• Responsible for end to end customer engagement including delivery, optimization & client management.
• Implemented comprehensive digital marketing strategy (SEM & Social Media) in line with brand plans and business priorities.
• Analysed the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating Weekly/Quarterly & Monthly reports on the digital marketing portfolio.
• A/B Testing and performance marketing optimization tactics that boost conversion rates and accelerate customer acquisition.
• Managing the Mobile Delivery (Branding /Performance) and completing the intensive target of Tesco & Dunhumby.

Digital Marketing Associate

Performance x Growth Driven Digital Marketing Strategist with 7+ years of diversified experience in 
Google Ads & Client Management. Managed prestigious brands: Google, Tesco UK, Purina, 
Nestle, P&G and many more.

Grew revenue for 90+ Google SMB & LCS business clients by 78% with go-to-market digital marketing strategies. Accountable for 210% conversion growth & CPA reduced by 130% for Nestle & Mars campaign by growth marketing in audience retention strategy by analyzing customer journey. Increased ROAS up to 350% by creating unique audience persona and media planning by driving user acquisition, engagement & retention. Excels at developing effective business strategies for different regions of US, UK, Canada, APAC & EMEA.

Project 1: 
Tesco Brand & Performance Marketing:
Media Planning, Strategy, Campaign Optimisation for Google AdWords & Facebook campaigns. Growth consultation to Dubhumby for Tesco.UK for branding and performance marketing targeting 25% increase in revenue with 40% and 60% split in budget more than $1000 daily for each campaigns.
Supervised the 134% increase in Final ROAS of Google Ads Paid Search Campaigns.
Conversation increased to 189% for Grocery segment of Tesco with New audience strategy for paid media channels.

Project 2:
Google LCS & SMB In GCS Ops:
Worked with EMEA Clients on Large Scale Digital Transformation Agency projects. Spearheaded the  Conversion Rate increased by 210%. 
Daily or weekly optimization on Google AdWords keyword bids, audience optimization, a/b testing on ad copy, draft & experiment campaign to adapt the futuristic changes without impacting the campaign performance.

Performance Marketing Best practices to drive traffic and boosts audience engagement with dynamic digital marketing strategies and campaigns. Strong knowledge on Google Ads, Search Engine Marketing, Social Media Marketing and Email Campaigns. In-depth knowledge about Campaign management, Content Optimization, Keywords Analysis and Keyword Research. 

Adept at creating and implementing new digital marketing strategies, managing advertising budgets and revenue generation. Excels at creating and implementing effective business strategies by targeting audiences for UK, US, France, Australia & European market.

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Dev Basu

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