Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Publicis

CRM Strategist

Modern Campus

Digital Marketing Specialist

Crystal Fountains

. Handling digital marketing initiatives for paid, earned, and owned media. Managing holistic marketing automation.
. Creating a business strategy. Developing a marketing strategy in alignment to overall business strategy.
. Handling product launch campaigns, developing seasonal promotions, and loyalty programs.
. Handling online platforms (Website, Microsite, Blogs), social media marketing (paid ads and organic growth on Linkedin, Facebook, Twitter, Insta, Pinterest), running Google Ads. Managing and tweaking SEO, SEM strategies.
. Running email campaigns for all segments of prospects and current customers, basis target group and geography. Creating A/B test, optimizing and monitoring results. 
. Monitoring Google analytics, analytics specific to each social platform, and optimizing campaigns.
. Managing online events- webinars, training sessions, on-boarding.
. Creating buyer profiles, target relevant audience, acquire and retain customers.
. Handling marketing projects from inception to execution and reporting.

Jasper PIM

. Handling Product and Brand Marketing of Jasper PIM (a Product Information Management software solution).
. Handling co-marketing activities with our eCommerce platforms  - Shopifyplus,  Magento and BigCommerce.
. Handling marketing campaigns with Agencies, Resellers, Referral partners and Technology partners.
. Managed the project, on new website creation, launch, marketing and driving qualified traffic to website - https://www.jasperpim.com/. This included conceptualization, working with creative and SEO agencies, content development, creative inputs, overviewing deployment, testing and accomplishing reiterations.
. Managing SEO/SEM, content review, new content creation and working on backlinks.
. Creating and managing Google Ads. Researching keywords, reviewing messaging, adding new keywords and negative lists.
. Handling social media marketing across Twitter, Facebook, and Linkedin.
. Creating and running email marketing campaigns.
. Managed PPC campaigns on Google ads network, Gartner marketplace, G2.
. Content development – writing blogs, white paper, case studies.
. Marketing, promoting and providing logistical support for running webinars.
. Responsible for driving Marketing Qualified Leads and nurturing them to Sales Qualified Leads.
. Responsible for creating comparative studies, SWOT analysis, data sheets, one pagers, case studies,battle cards and product decks. 
. Responsible for managing budget and reporting performance.

Marketing Manager

Process Fusion Inc.

	Handled key decision making for the marketing of Process Fusion brand and worked on developing and coordinating the Marketing strategy, developing process flow documentation.
	Developed content and messaging around new product launches, existing product promotions, comprising of creating complete marketing kit -Go To Market, Solution decks, Sales training decks, Datasheets, newsletters and e-invites for events.
	Coordinated, marketed and hosted on-ground events- conferences, symposiums, product launches; as well as online events- webinar, e-meets.
	Provided sales enablement training to sales consultants.
	Developed creatives and content for campaigns, deployed A/B testing, optimized and reported results for online campaigns.
	Regularly upgraded online properties-website, related blogs, social platforms.
	Coordinated creation of collateral - brochures, flyers, catalogs, videos, audio files, pop-up banners, table throw, branded goodies for event participants and visitors, visiting cards, letterheads, envelopes.
	Handled digital agency and creative agency relations on a day-to-day basis.
	Mapped Return On Investment for Marketing chores.
	Maintained and updated marketing activities on CRM.
	Lead generation.

Marketing Coordinator

ibibo Group

	Handling Marketing communication, Corporate Communication and Sales Strategy for Ibibo Group (website, social media, press releases, product-specific decks, Go To Market decks, proposals for strategic sales pitches, market research).
	Responsible for developing 150+ publisher network and creative agency relations for brand campaigns( digital display/rich media/innovations)
	Media buying, planning, monitoring and optimizing campaigns.
	Key Account Management
	Creating on deck advertising opportunities for Goibibo and Redbus.
	Strategizing and executing campaigns on Social media and mobile applications, based on cookie monetization and retargeting competencies.
	Part of the founding team of an exciting Mobile-first revolutionary product - #Velfie. Leading its vision and strategy to accelerate business growth.
	Developing: Introductory GTMs, Product and service solution decks, White Papers.
	Conducting Market Research, conceptualizing and proposing alliances with brands, movies, and celebrities.
	Providing insights for enhancing UI/UX.
	Handling Social media promotion, PR, Mar-Comm of Velfie.
	Achievements:
•Certified Google Double Click Bid Manager
•Winner of Customer Champ Award

Trade Marketing & Strategy Manager

Gruner + Jahr GmbH & Co KG

	Responsible for Marketing, content development and audience generation efforts for the company’s flagship events- ad:tech Delhi and ad:tech Bangalore.
	Handling: Sales strategy, Media planning, Customer Service, Account Management, Market communication, corporate communication, content development for press releases, event collateral, and online properties, product, and market research.
	Tying and maintaining Agency relations.
	Conceiving creative ideas and getting it executed through agencies.

Assistant Marketing Manager

Uniworld Logistics

	Responsible for Pan-India Marketing & Business Development of Uniworld Integrated Logistics Park.
	Developed market updates regularly, weekly newsletters and trade Lane booklets monthly, collateral, E-newsletters, GTM’s, maintained Online Properties.
	Conducted client research, product research, market research, mapped prospective customers.
	Developed PR networks and alliances with publishing houses, negotiating and buying ad space, circulating Uniworld’s print ads and supervising the execution of editorial, advertorial, and interviews.

Assistant Manager Marketing

Kuehne+Nagel

	Generic Sales pan-verticals and territories to achieve individual targets.
	Responsible for complete sales cycle from sourcing of lead, best rate negotiation to closing deals, follow up and closure of payment cycles.
	Responsible for activating lost and dormant accounts, deep sales, key account management, customer relationship management, coordinating visits of overseas personnel and introducing them to the local market.
	Compiled weekly, monthly and quarterly trade-lane reports and product reports.
	Achievement: Secured key contracts from corporate giants -Punj Lloyd, Sony, Honeywell, Taj Hotels, Accor Hotels

Assistant Manager Business Development

Jeena & Company

	Pan-India promotion of Port of Halifax (Canada) to which Jeena is the Indian Ambassador.
	Conducted product specific and trade lane-centric Market-Research in Chennai, Pune, and Ahmadabad
	Conducted conferences to brand the port and organized a trip to the port for India’s SCM honchos in association with trade bodies -CII, NCAER, and ACMA.
	Customer Relationship Management, pursued nominated /contracted accounts seeking additional freehand cargo and fresh accounts to meet individual targets.
	Successfully created a Pan-India campaign to promote Jeena as a brand from scratch.
	Conceptualized and coordinated collateral development. This included print advertisements, banner, brochures, pamphlets, flyers, and corporate film.

Market Communication & Research Analyst

With a robust tenure of over 15 years, Shreyasi is a seasoned professional renowned for her expertise across multifaceted domains of marketing. Her prowess encompasses demand generation, campaign management, pricing, and budget oversight, among other critical facets. She has demonstrated adeptness in orchestrating worldwide marketing endeavors for SaaS solutions and e-commerce platforms, spanning diverse industries. Shreyasi's finesse lies in orchestrating comprehensive campaign lifecycles, from conceptualization through seamless execution to insightful post-analysis. Her proficiencies span website and mobile app marketing, social media amplification, SEO/SEM mastery, and diverse ad platforms. She excels in fostering strategic communication, orchestrating impactful product launches, pioneering incisive market research, curating compelling content, executing A/B testing, and conducting ROI evaluations. Shreyasi's capabilities extend to forging strategic alliances with burgeoning tech startups as well as well-established industry stalwarts.

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Dev Basu

Shreyasi Dutta MBA

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