Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Crescendo Agency

We help crypto startups especially in gaming with strategy, marketing, airdrop/play to mint campaigns and building out their in-house teams.

Co-Founder

Builder Capital

I help our web 3 portfolio companies with go-to market strategy and building out their in-house marketing teams. 

I also am leading Builder Labs, a consulting arm of Builder Capital that helps early stage startups with growth marketing.

I source deal flow and led due diligence on a variety of web 3 gaming and infra projects including Helika, Fableborne, Shardbound and The Bornless.

Head of Marketing

Helika

After acquisition of my SaaS startup ReferralOS by Helika, I helped the team integrate the referral tooling product into their product suite and build a go-to market plan.  This involved training the sales team, building out product materials, working closely with their CEO, CTO and CPO to integrate the referral tooling into product suites.

I also led AdTech strategy and built out a detailed product roadmap, which was then turned into additional UA/AdTech products by the Helika engineering team.  These products are now being used by multiple Helika customers.

Product Consultant

Engaged as a fractional CMO at Helika to help rapidly build out their in-house marketing and BD team.

I sourced and hired multiple marketing and BD Team members, setup Twitter marketing strategy that led to 220k impressions in the last 30 days and generated upto 10 B2b game studio leads per week.

Setup marketing SOPs, coached their current CMO and helped organize a sold out GDC event.  We built a well oiled marketing machine in a few months and helped achieve a 7 fig ARR

Fractional CMO

ReferralOS (Exited)

ReferralOS is an affiliate marketing toolkit and network for web 3 and our first product ReferralMint is an affiliate marketing toolkit for NFT launches.  We help NFT projects setup their own affiliate programs with our 5 minute setup process.

Exited the product to analytics provider Helika in June 2023.

Founder

Gogopool

Engaged as a black-ops fractional CMO to build out the GoGoPool marketing team and go-to market strategy for a few months.  This led to GoGoPool being able to spin up their content marketing machine in less than 2 months and becoming one of the most prominent projects in the Avalanche ecosystem.

Sourced 3 key marketing team members.
Interviewed and created trial tasks for the full-time content creator.
Created onboarding plan for full-time content creator and supervised the onboarding process.
Helped craft community strategy that's led to extremely successful Twitter Spaces with 800+ listeners for a brand new project.
Coached team members on Twitter strategy, copywriting, community marketing, and Twitter Spaces strategy.
Built out their community growth and Discord strategy.

Cathedral Studios

I helped The Bornless with minting out their first mint, redoing their website, building out outreach processes for their NFT marketing campaign, and setting up content marketing systems.  

I also advised on business strategy, NFT strategy and provided feedback on tokenomics and gameplay mechanics. I also helped set up many operational workflows still avidly used by the team

Linx Digital

Co-founded Linx Digital(https://linxdigital.com/), a paid traffic agency.   Grew the agency to a 7 figure/year revenue while building a team of 15+ full-time people and many part-time contractors.  We helped our clients generate over $30m in revenue.   We also sold a high-ticket coaching offer that taught other YouTube media buyers how to scale their offers, which resulted in multiple coaching clients generating 7 or even 8 figures in revenue.

I sold the business in February 2022.

Our main specialization is in helping businesses improve their sales and profits through YouTube and Facebook Ads.

Kinobody

Scaled YouTube advertising campaigns to $15000 day in revenue and also helped with other marketing campaigns at Kinobody.  The YouTube Ad campaigns I managed led to more than a doubling of revenue for the company in a couple of months.

Paid Advertising Specialist 

Experienced growth marketer with 2x exits (Linx Digital ($1.5m ARR agency) and ReferralOS) and $80 million in revenue generated for customers.

I lead go-to market for Builder Capital (an early stage crypto VC) and lead Builder Labs (our marketing and recruiting arm).

At Builder Labs I engage with portfolio and partner companies to rapidly build out in-house marketing and BD systems in record time.  I use my previous experience as the founder of a 7 figure/year marketing agency(https://linxdigital.com/) to be able to recruit and hire the best marketers for our portfolio companies, test and train them rapidly, and implement marketing systems and strategies.

We are able to build out top notch go-to market motions in a matter of months.

Reach out if you're looking for funding or help with scaling go-to market at lightspeed.

taplio

The Battle

Dev Basu

Shash Singh

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?