Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Sara Livingstone

Warmly,

YC S20  https://warmly.ai

https://www.ycombinator.com/companies/warmly

Advisor

Pavilion

Executive Member

Zenoti

Served as interim VP Digital Marketing for 10 months from January to October 2023.

I led the teams and strategy that grew quality SMB leads and marketing-sourced revenue +𝟮𝟬% YoY despite having -50% fewer resources. I partnered with the CEO, CRO, and SVP Sales to deliver 𝗯𝘂𝘆𝗲𝗿 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 growth strategies, such as 𝗯𝘂𝘆𝗲𝗿-𝗹𝗲𝗱 𝗶𝗻𝘁𝗲𝗻𝘁 𝘀𝗶𝗴𝗻𝗮𝗹𝘀, that complement and bolster 𝘀𝗮𝗹𝗲𝘀-𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵. 

Through influential thought leadership, a persuasive communication style, meticulous change management, and a hands-on approach:
— Achieved $𝟮𝟲𝟬𝗞 in 𝗰𝗼𝘀𝘁 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 by consolidating tech stack and improving process
— Anticipate 𝗥𝗢𝗜 𝗼𝗳 $𝟯.𝟰𝗠𝗠 (𝟮𝟱𝗫) in 2024 from my '𝗜𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗟𝗲𝗮𝗱' strategy

I used bottom-up and top-down influence to drive change:
— 𝗜𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗮𝗻𝗴𝗲 through an influential and compassionate leadership style
— 𝗗𝗿𝗼𝘃𝗲 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝗮𝗹𝘀—profitably—by improving data intelligence and team cohesion
— 𝗚𝗿𝗲𝘄 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 with an SEO growth strategy that compounds over time
— 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 and 𝗳𝘂𝗻𝗻𝗲𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 by rearchitecting zenoti.com
— Led the rebrand of zenoti.com on Webflow, allowing us to make 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗶𝗻 𝗺𝗶𝗻𝘂𝘁𝗲𝘀, 𝗻𝗼𝘁 𝗺𝗼𝗻𝘁𝗵𝘀
— Live Style Guide with 𝗴𝗹𝗼𝗯𝗮𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗶𝗻 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 versus manually done by page
— Established a Community of Practice (DXCoP) to overcome organizational silos
— 𝗥𝗲𝘀𝗸𝗶𝗹𝗹𝗲𝗱 𝟯 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 with 𝟯 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀
— 𝗕𝘂𝗶𝗹𝘁 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝟮𝟬𝟮𝟰 𝗼𝗿𝗴 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 with Agile cohorts that overcome internal silos
— Led the transformation from Account Based Marketing (ABM) to Experiences (𝗔𝗕𝗠 𝘁𝗼 𝗔𝗕𝗫)

Vice President, Digital Marketing

Director, Digital Experiences

Best Buy Canada

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆, 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 & 𝗦𝗲𝗹𝗳-𝗦𝗲𝗿𝘃𝗲 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀
I set product vision, strategic direction, and weekly priorities for 3 Agile teams. We built technology capabilities that influenced brand preference, drove customer loyalty, repeat revenue, and customer lifetime value (CLTV) profitability.

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀
— Change leader for 500-person department during CHQ data centre server move

Senior Product Leader

I switched departments from 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 to bring innovation to our technology roadmap. I assembled a purpose-driven team and steered the technology decisions to reinvent Best Buy’s monetization vehicles and modernize digital revenue streams. 

https://mediaincanada.com/2023/04/21/best-buy-launches-its-retail-media-network-in-canada/

𝗕𝗲𝘀𝘁 𝗕𝘂𝘆 𝗔𝗱𝘀 (Retail Media)
I corralled cohesion across business units, including merchandising, marketing, ecommerce, UX/UI design, data, software development, and technical teams to build and deliver best-in-class customer experiences to a national audience. I directed MarTech integrations and led multidisciplinary teams to build advertising capabilities on bestbuy.ca to grow RPV, ROAS, and ROVI KPIs.

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲
I led a cross-functional 2-week sprint, pivoted from concept to market-ready in three weeks, sold $935K of pilot packages at 86% margin in two weeks, and net-new $2.1M in two months.
— Built a new advertising program in 2 weeks
— Presented to Executive / C-Suite team; received approval
— Pivoted from concept to market-ready in 3 weeks
— Immediately sold out $2MM of pilot program packages
— Secured budget to transform PoC into a formalized model
— Dedicated headcount for a new Media Network team (Best Buy Ads)

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀
I set the vision and GTM strategy, advised senior leaders across the company, and prioritized initiatives for an 8-person Agile team. We built best-in-class digital marketing campaigns, brand stores, brand collections, provided search engine and conversion optimization services, and actionable, high-frequency insights as part of our AB Testing and Insights package.

Manager, Strategic Partnerships & Enterprise Experiences

I developed a 5-year vision and strategy playbook to diversify Best Buy Canada's profitability portfolio. I led a team of six people, and we increased eCommerce profitability by $1.74 million in just six months. In the first year, we generated $4.8 million in bottom-line profits. I pitched innovative growth strategies to the Executive Leadership team and successfully obtained approvals to hire and lead a Retail Partnerships team.

Manager, Digital Programs & Brand Experiences

𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗮𝗻𝗮𝗴𝗲𝗿
I planned, orchestrated, and implemented customer funnel optimization and SEO strategies for Best Buy Canada's #1 revenue category. My customer-centric strategy drove 38% of organic revenue growth and 20% of new organic traffic, generating millions of dollars in incremental non-branded revenue.

𝗢𝗻𝗹𝗶𝗻𝗲 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿
I grew the Digital Cameras category from 8% to 25% year-over-year, achieving the largest growth ratio across headquarters and the title of Ecommerce Partner of the Year. I achieved this by exceeding sales budgets and profitability goals by double digits, managing digital merchandising and web operations, leading experiments and experience improvements, and implementing growth optimization strategies.

Customer Experience Strategy

Major Tom

I facilitated client onboarding, marketing optimization, and analytics reporting for 98 client accounts. I held the largest active portfolio, with 23 active clients in my retainer at peak (most peers had less than 8). In addition to supporting Sales in pitches and kick-off meetings, my responsibilities included providing digital marketing consulting, search engine optimization (SEO), search engine marketing (SEM), media/display ad creation and optimization, demand generation, social media marketing, email marketing, mobile marketing, linking strategy, and advanced Google Analytics customization services. 

I consistently exceeded growth and revenue targets while delivering on business objectives. I provided timely support, consultative solutions, and budget supervision to all accounts. 94% renewal rate for the clients I managed.

Project & Customer Success Manager

Digital Marketing Strategist

Advisor at Warmly // I help Series B-D & F500 tech companies achieve profitable growth through compassionate leadership // B2B2C Digital Leader #SimplifyTheBuy

Hi, I'm Sara Livingstone 🤝 a trailblazing leader whose journey spans 13 years of navigating the intricacies of B2B2C strategies for global enterprises. 📈

I pivoted from B2C to B2B SaaS to join a pre-IPO tech unicorn, Zenoti, as their Director of Digital Experiences. 

In 9 months, I became acting Vice President of Marketing.

As VP Marketing, I steered executive-level decisions, built innovative GTM strategies, and delivered a website overhaul expected to grow pipeline 25X the investment. To prepare for this rapid growth, I led organizational design for Sales & Marketing, building the Agile team structure and employee experiences needed for success in 2024.

Before Zenoti, I was a dynamic digital leader at Best Buy Canada. I was promoted 5 times in 9 years.

As a Product Leader, I led 3 software engineering teams and we built innovative solutions including Media Network, Customer Identity & Intent, Self-Serve Accounts, Personalization, Online Returns, Privacy & Protection, Consent & Preferences.

As a Manager of Strategic Partnerships, I orchestrated a cultural shift from maximizing dollars to maximizing relationships. The reimagined approach to vendor funding and first-party data drove massive, mutual business growth. We helped Google launch retail in Canada, conducted Innovation Labs with Samsung, positioned Microsoft Surface for maximum demand, helped Fitbit achieve a 26% conversion rate, created a conversion ecosystem for Apple, and more.

As a Manager of Digital Programs, I revived a million-dollar revenue vehicle and reversed a two-year sales decline by championing change, connecting buyers with sellers, and overhauling partner experiences. I also built a 5-year monetization plan and led a 6-person team that grew eCommerce profitability by $1.7M in 6 months and $4.8M in bottom-line profits within the first year.

As an Ecommerce Manager, I cultivated a culture of excellence and continuous improvement. My customer-centric approach to redesigning high-traffic web pages drove 38% new revenue growth YoY. SEO strategies I built, wrote, implemented, and optimized also increased traffic to bestbuy.ca by 20% YoY.

As a Category Manager, I grew web sales to 25% of chainwide stores, up from 8% prior, earning the title of Ecommerce Partner of the Year and the largest growth ratio achieved across Canadian headquarters. 

As a compassionate people leader, I cultivate an engaging team culture that attracts and retains talent. My approach is to create conditions where authenticity, collaboration, and autonomy can thrive across all employee experiences.

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The Battle

Dev Basu

Sara Livingstone

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