Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Concise Copy Co.

I help B2B SaaS companies talk about their software and the problems that it solves in a way that *clicks* in people's heads. 

That means:
- more signups from your marketing website
- more demo requests from your demo page
- higher activation rate from your onboarding flow
- better feature adoption from your emails and feature pages
- more revenue from new and existing customers

Messaging and copy consultant

Front Row Slovakia

CRO consultant

Fathom Fuel

As a digital consultant, I help businesses drive meaningful growth through conversion research and testing. 

Anything that can help your business be successful in the long run, I'm eager to help you with. That usually means that I'm there to evaluate and improve your acquisition strategy, on-site and off-site funnels, product strategy and help with your technical challenges.

My main expertise is in ​conversion research, optimization and digital analytics.​ Naturally, these are the areas where I prefer to spend my time on for my clients, as it gives them the most ‘oomph’ for the money. That means that, in the scope of our collaboration, I’ll be focusing on:
- conversion research – going through your existing data and facilitating new insight sources;
- conversion optimization–working with design, development and copywriting resources to implement optimized website experiences, with or without testing;
- digital analytics health check – going through your analytics setup to identify current flaws and opportunities;
- general consulting – providing executive support in terms of tech and marketing decisions.

Founder & CRO consultant

QuickMail

Growth Marketing Manager

InsightWhale

I continuously improved the conversion rates for businesses of a variety of sizes and verticals, helping them identify key issues in the sales funnels and fixing those issues to achieve milestones for monetary and customer experience KPIs. 

Helped to double the CR for the biggest clients (1M+ users/month) by engaging heavily with multiple client stakeholders to facilitate a deep understanding of the client's products and initiatives inside the team.  

Mentored junior CRO specialists and development/QA specialists into working as a cohesive CRO unit.

Built and refined the CRO methodology to ensure the optimal resource allocation with better results.

CRO lead

Consulting SMBs on conversion rate optimization and analytics. 

Helping customers identify and fix sub-optimal aspects of their sales funnels to achieve better results in monetary KPIs and customer experience. 
Introducing CRO techniques to leverage continuous testing and learning-driven testing.
Improving customers' data collection and reporting efforts, as well as educating them to understand their data better.

Analytics & CRO Consultant

ZONE 3000

Managing Analytics, Traffic and PPC activities for a multi-brand hosting company. Working with Ukrainian and Russian, as well as with global web-hosting and VPS hosting market via different brands.
Introduced the framework for continuous testing and optimization, which has substantially impacted KPI improvement and experiment turnaround time. Continuously revised marketing team reporting that enabled more informed decision-making by the team and the leadership. Introduced the concept of business reporting stack, which allowed calculation of crucial business metrics like client LTV, client lifetime, MRR etc. on recurring basis instead of an ad-hoc approach.

Marketing Analyst

Managing PPC campaigns at a multi-brand hosting company on Ukrainian, Russian and global web-hosting and VPS hosting markets. 
	Managing customer acquisition through pay-per-click systems like Google AdWords, Yandex.Direct and Microsoft Bing. Managing ad-hoc marketing campaigns in social media, e.g. Facebook, VK.
Managing regular reports on web-analytics and PPC. Handling landing page optimization for PPC and other traffic sources. Conducting landing page wireframing and supervising design process.

PPC Manager

Freelance

Consulting SMBs and start-ups on digital adverising, web analytics and conversion optimization.

Independent Consultant

Namecheap, Inc

Junior marketing team member and PPC trainee in one of the leading global domain name registrars.  
Performing keyword research, ad text proofreading and minor campaigns creation for PPC activities. Contributed to marketing strategy shaping, new product launches and product concept development.

Junior Marketing Analyst

B2B SaaS copywriter & conversion strategist (3 slots open)

After 14 years of juggling hats in marketing, I've gotten really good at making people understand what your B2B SaaS does.

So now—with a proven process—I help busy founders and marketers explain their complex products on core website pages.

taplio

The Battle

Dev Basu

🤏 Pavlo Cherniakov

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