Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Jill Ransome

Chief Marketing Officer

Unite Us

Unite Us. Your partner for social care. Over ten years ago, Unite Us introduced the first closed-loop referral platform for veterans and their families. Today, our software and services enable more than 1k organizations across the country to support anyone who needs connections to care. Encompassing over one million services, we have the most robust platform, largest community network, and award-winning experience that sets us apart.

Senior Vice President Marketing & Communications

Qurate Inc.

Predictably improve marketing performance, confidently prove marketing impact, aand drive more revenue, more efficiently, with Qurate.

Advisory Board Member

Jitterbit

Effortlessly connect systems and build applications to amplify your tech stack. Jitterbit empowers business transformation with robust solutions for enterprise integration and low-code application development. Its Harmony platform is the only solution to seamlessly combine and simplify the power of iPaaS, APIM, and LCAP in order to amplify the value of your tech stack. Organizations around the globe rely on Jitterbit’s experience and expertise to help them automate critical business processes and build applications to help them futureproof their business.

Tangoe

Tangoe offers one complete solution for Technology Expense Management (TEM) and Managed Mobility Service (MMS). With more than 20 years of industry knowledge, Tangoe experts help customers stay ahead of the ever-changing marketplace trends that affect their business, like IoT, 5G, AI, and cloud.

Exela Technologies

Formed through the business combination of SourceHOV and Novitex Enterprise Solutions, a deal which concluded in July 2017, Exela Technologies, Inc., is a leading location-agnostic business process automation company. The combined company went public trading on the NASDAQ Capital Market under the ticker symbol "XELA."  

I am a recognized marketing leader in the technology space known for crafting strategic vision to support business goals through marketing. I offer a unique blend of leadership, drive, team-building and creativity credited with focus on ROI and operational improvement.  As Vice President of Marketing and Communications I have built a responsive marketing organization that consistently delivers results by aligning marketing initiatives with business goals and performance. 

With a reputation for a judicious use of resources and resulting cost containment, my work has been instrumental in providing Novitex - and now Exela Technologies - with leading brand management and demand gen critical to the success of company performance.  Overseeing brand position, messaging, segmentation and marketing strategy for our North America business, key responsibilities include setting the overall strategies, building and launching digital solutions to support the overall businesses, developing and executing the specific marketing programs related to lead generation, customer on-boarding and retention. 
 
One achievement was the launch of the Customer Journey Life-cycle that connects multiple customer touch points, resolves communication gaps, drives interest and awareness for full breadth of offering, and increases customer satisfaction. Through the transition to Exela, I focused on driving communications and awareness for the combined company, spearheading the transformation of the brand and aiming to build the company's reputation poised for growth in the future.

I thrive on challenges, particularly those that expand the company’s reach.

Vice President of Marketing and Communications

Novitex Enterprise Solutions

Disrupting the document outsourcing industry as the leading end-to-end, managed services provider. #1 in mailroom management servicing over 1,100 sites. #3 in reprographics. It's our IDLC or Integrated Document Lifecycle that enables us to share resources and find synergies across our people and our businesses.

 Responsible for setting the overall marketing and communications strategy including brand development for the three-year old company through a robust multi-channel delivery model focusing on three core goals: Demand Generation, Brand Development and Client Experience. I have built an amazing team and been an integral part of establishing a revitalized and enthused culture.

Novitex is the leading provider of innovative, cloud-based solutions in the document outsourcing industry. By leveraging the end-to-end Integrated Document Life Cycle framework, non-invasive consultative approach and the right technology, Novitex and its 9,000 on the ground employees enable clients to free up valuable resources to drive their business forward. With more than 30 years of experience, Novitex has successfully implemented solutions for hundreds of clients including the Fortune 500, across ten vertical markets.

Director of Marketing

QuestBack

Responsible for business development of small to medium enterprise offering; and building overall awareness and growth of Questback North America. Leading strategy and execution of go-to-market plan; including marketing, product launch, content, account management and PR. Executing on and offline marketing campaigns, web content and monthly campaigns in alignment with corporate objectives. Identify and partner with key vendors and partners: creative solutions and agencies; associations.

QuestBack is a leading provider of feedback and social engagement solutions- used to connect, engage and better understand the consumer and employees for better business decisions and improved ROI. Powered by our award-winning technology Ask & Act lets you structure and respond to event driven feedback from multiple touch points while working seamlessly with mobile and social media. And the live dash boards, work-flow prompts, dynamic filters and other analytic features are designed to enable you to react on insights - collaboratively, professionally and in real-time.

Sales & Marketing Director

FocusVision

Direct global marketing strategy and day to day operations for FocusVision including brand development, public relations, website traffic growth and UI, lead generation and analysis with a focus on direct response. Work closely with sales and account management to enhance our offering, bring in new partners and build client engagement.
- 63% growth in lead generation in 6 month period

Global Marketing Director

SilverSky

Direct response, Business Development, Strategic partnerships:  Dynamic and high-performing business leader with a unique background as marketer, account manager, negotiator, project manager, writer, and media buyer. Drive aggressive but practical strategic planning for building alliances, managing corporate change, and implementing initiatives that support organizational growth. Respected as an accomplished, smart and practical professional who builds successful business relationships.

Director, Online Marketing

Total Mortgage Services, LLC

Strategic Consulting, including marketing plan &amp; sales strategy development. Analyzing Total Mortgage on their current marketing efforts and resulting closed business, drafting recommendations and advising a priority of projects to lead direct response campaigns.

Consultant

Full stack go to market  executive with notable senior roles in marketing, communications, business development, and executive leadership. A creative leader with ongoing successes through a combination of industry knowledge, strategy, brand development, story-telling, multi-channel marketing, campaign management, and demand gen with a strong understanding of sales pipeline, key drivers and the role of marketing at each stage of buyer journey. Passion for transformative and start-up organizations - establishing brands and driving growth with superior project management and problem solving capabilities. Change agent that works well under pressure and easily adapts to shifting priorities to meet marketplace and business objectives.

Specialties: B2B, strategic planning, marketing campaign optimization, brand equity, budget development and management, lead generation, performance marketing, sales funnel management, proposal development, business development, website strategy & development, social media, search engine optimization (SEO), search marketing and paid advertising, event management , content strategy, partnerships & alliances, marketing analytics, digital media, sales & negotiation, customer acquisition & retention, customer experience, research, email marketing, public relations, analyst relations, product marketing, customer segmentation and analysis, leadership and staff development.

- Data-driven and results-focused practitioner who builds high performing marketing teams focused on metrics, KPIs and goals. Leverages analytics and reporting tools, to enable successful navigation.  
- Defines strategy and execution plans for demand generation, market awareness, customer acquisition, and retention while maintaining focus on brand - with storytelling at the core.
- Leverages Account Based Marketing (ABM) to zero-in on the right accounts and then leverages the latest growth marketing tactics to generate demand through storytelling and integrated marketing tactics.
- Believes that organizations are one revenue generating entity and that silo'd views between marketing, sales, customer success, and channel only fuel conflict.  Together these functions should be working together to drive measurable and impactful outcomes.

Using the Jitterbit API integration platform companies can rapidly connect SaaS, on-premises and cloud applications and instantly infuse artificial intelligence into any business process. Our intuitive API creation technology enables companies to reuse business-critical applications and data to bring new offerings to market in days, not months.

taplio

The Battle

Dev Basu

Jill Ransome

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