I help B2B SaaS companies generate 30% more sales-ready opportunities in 12 weeks — guaranteed, without increasing ad spend.

We’re trusted by SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and 150+ other SaaS leaders.

Most CMOs and VPs of Marketing come to us because:

❌ Pipeline is inconsistent
❌ Opp quality is shaky
❌ Sales doesn’t trust Marketing
❌ Ad spend feels wasted

Here’s our Grand Slam Promise: If we don’t deliver the 30% lift in 12 weeks, we keep working until you hit it. Not if — only when.

💡 At typical SaaS ACVs, just 1–2 closed customers cover our fee. Everything after that is compounding margin.

We only onboard 4 new clients each month.

⸻
➡️ DM me “Predictable Growth” to see where your funnel is leaking and how to fix it in the next 90 days.
⸻

We’ve led 150+ demand generation engagements for companies like SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and CallRail, turning Marketing from a cost center into a predictable revenue engine. These programs now drive $100M+ in pipeline every year.

🎯 Who we work with:
Mid-market & enterprise SaaS companies that:
• Spend $20K–$200K+/mo on paid media
• Sell $25K–$250K ACV products with 3–18 month cycles
• Run Salesforce or HubSpot
• Need Marketing to deliver revenue, not just leads

❌ Not the right fit if you:
• Only want top-of-funnel leads
• Treat Marketing as projects, not systems
• Resist aligning Marketing with Sales/RevOps
• Want hacks vs. long-term growth
• Prefer generalist agencies or freelancers

💬 What we hear before clients hire us:
“Our agency isn’t strategic — they just take orders.”
“We get reports but no clarity on opps.”
“Sales doesn’t trust the leads.”
“We spend a lot but pipeline isn’t predictable.”
“We need someone who owns the whole funnel, not just channels.”

🤝 What our best clients want instead:
• A true partner, not just executors
• Proactive GTM insight — not lagging reports
• Sales-ready opps in CRM, not MQLs
• CFO + Board visibility they can defend
• A compounding pipeline system they can scale with confidence

🛠 What we do (Predictable Growth™ System):
We own strategy → roadmap → execution → reporting, across: SEO • Paid Media • Content • ABM • Marketing Ops • RevOps

We fix:
✅ Wasted spend
✅ Leaky demo paths
✅ Sales-marketing friction
✅ Attribution Sales doesn’t trust
✅ Pipelines no one owns

We build:
✅ Sales-ready opps Sales accepts
✅ Full-funnel GTM alignment
✅ Trust with Sales & Finance
✅ Growth that compounds and is boardroom-defensible

⸻
If that sounds like your world → let’s talk.
📧 dev@poweredbysearch.com
☛ poweredbysearch.com

Dev Basu

“We’re generating leads, but we aren’t closing deals.”

I hear this often from SaaS businesses, and it’s rarely a simple fix.

- Sometimes you’re attracting the wrong prospects.
- Sometimes sales is dropping the ball on demo calls.
- Sometimes your landing page overpromises.

Most teams jump straight to A/B testing, hoping a new headline or button color will move the needle.

But if you don’t know where prospects are dropping off (or why), most tests don't mean anything.

Audit the entire funnel, step by step.

- Does your targeting match real buyer intent, or just drive unqualified traffic?
- Is your landing page message aligned with your ad, or does it create friction?
- Are your nurture sequences actually moving MQLs to SQLs, or just filling inboxes?
- How fast does sales follow up, and do they have the right resources to close?
- Are you reactivating stalled opportunities, or letting them die in the CRM?
- Does onboarding deliver value fast, or do new customers get lost right after the sale?

When you break down the funnel like this, you find the real friction points and you know exactly what to test next.

Random tweaks rarely move the needle.

Systematic audits and targeted fixes do.

Generating leads but not closing deals? Apply for your free marketing plan to increase your pipeline, add more qualified demos & trials within the next 90 days: https://lnkd.in/gKxQrCdW

B2B SaaS: 30% more opps in 90 days — guaranteed | Trusted by SentinelOne, Elastic, Varonis, Collibra & 150+ other B2B SaaS leaders.

Johnathan Dane

I never thought I'd be interested in marketing and advertising.

Growing up, my dream was to play professional soccer one day. The advertising industry didn't interest me until I started noticing the same actors across multiple commercials. 

It made me pay more attention, and I started to criticize random ads and figured out how they could be better. I'm sure you've done that too. 

Since then, I've moved on to roasting billboards.

Today, I'm the proud founder of KlientBoost. A creative performance marketing agency with the most published wins of any agency in the world (we did the research, check the site klientboost.com).

We drive new revenue through paid advertising, content marketing/SEO, email marketing, and conversion rate optimization.

My passion revolves around analytics and creativity. Left brain, right brain. My goal is to help businesses of all industries become better at marketing. Teaching them about permission marketing and making it easier for their potential customers to find them. 

At KlientBoost, we strive to offer more value than what our clients expect.

Send me an email to johnathan@klientboost.com to learn more. 

Specialties: Paid Advertising, Google Ads, Facebook Ads, Digital Advertising, Search Engine Optimization, SEO, Content Marketing, Email Marketing, Conversion Rate Optimization, Landing Pages, Online Advertising, Google AdWords, Flipping Pancakes

Founder

Marketing agencies are in trouble.

Just look at what Peep Laja wrote in his post today.

But there's an easy solution that doesn't just prevent you from getting fired, but actually allows you to charge your existing clients MORE (upsells) and have them renew for longer too.

I've mentioned this before, but it requires a massive mindset shift and a few steps. Check out the KlientBoost - The Performance Marketing Agency homepage and you'll see how we're doing this.

#1 The Mindset Shift 🧠
You have to relentlessly focus on business outcomes. And to do that you need to have some level of financial acumen and business intelligence. This is why all our clients have black/white goals.


#2 Crowdsourced Plays 🛝
The main benefit of a marketing agency is the collective brainpower from it's team. But I would guess 95% of agencies don't have a process to continuously improve their strategies and tactics. 


#3 Goal Obsession 🏆
Are the client goals being set around business outcomes? And is the goal pacing dictating which optimization changes you're making? If not, you'll be replaced. And this is coming from AI's promise on "outcomes" (and even if AI doesn't deliver, lol, it's what people now expect).

And I actually disagree with Peep on the "what can I take off your plate today?". Sure, that's nice. 

But the agency should already know what they can take off their client's plate because it's logically backed by the financial and business goals that have been set in the sales process.

There's a lot more to it that I'll share over at Unikorns 🦄 - so go follow that page if you want to become the top 1% marketing agency that survives all of this.


P.S. 
Gawd, I sound like the doom n' gloom guy and only I'm selling the solution lol 🤣 

Promise it's not that difficult, just takes some buy-in and alignment (which aren't necessarily easy either).

Original post by Peep in the comments.

Founder @ KlientBoost 🎉 Marketing Lover ❤️ Former Pro Basketball Player 🏀 Get a marketing plan that’s better than your current one 👉🏻 klientboost.com

Hootsuite…

C’mon fam.

You’re a Canadian company?!

AND you’re gonna let the US president s*** all over you first and THEN you’re taking money from ICE?!

For just $2.8 million too?! 

This is a joke, right?

Right?

No alternative text description for this image

Wanna hit more marketing goals while getting paid more and promoted faster?

Today, we're officially launching BoostU - our internal training academy full of courses made by our own marketers with a proven track record. 

Our first LinkedIn Ads Playbook (20+ plays) is now live. From basics to advanced, this playbook will teach you how to maximize your LinkedIn Ads results.

You'll also get:
👉🏻 A full year of access, upgrades, and access to the BoostU community
👉🏻 In-depth execution and how-to sessions to help you level up your skills
👉🏻 Q&As with your favorite Boosters to chat about challenges, opportunities, and different POVs (like direct communication with Patrick Cumming... Might actually deter some now that I think of it)

Head over to klientboost(.)com/boostu to sign up!

Link in comments 👇🏻

The marketing agency bar is incredibly low.

Which is great news.
Because it means everyone can win.

Most agencies are still arguing about tools.
Still “testing” fundamentals.
Still hoping culture magically fixes compensation.
So if you want an edge, it’s not some secret channel or AI stack.

It’s this:
👉🏻 Make every change a win for the people doing the work.

Want to automate something?
👉🏻 Cool. Who gets time back? And how do they win from it?

👉🏻 Want to improve a process?
Great. Who makes more money, gains more leverage, or builds a better skill because of it?

👉🏻 Want higher standards?
Perfect. What’s the upside for the person raising them?

The mistake agencies make is designing for output…
…and hoping motivation follows.

Winning agencies design for people first:
- Compensation that scales with impact
- Skill growth that compounds confidence
- Visibility that turns marketers into communicators
- Incentives that reward better thinking, not just more doing

When everyone at the agency has a direct (or even indirect) win tied to improvement…

You don’t need to push innovation.
You don’t need to beg for ownership.
You don’t need to micromanage quality.

People pull the agency forward themselves.
And when that happens, beating the market isn’t hard.

Because the market is still tripping over a bar that’s basically on the floor.

You're planning your 2026 paid ads strategy.

Here are the 7 actions that'll maximize ROI without burning budget:

1. Start with revenue data, not assumptions

Pull 12 months of CRM data. Identify which company types and job titles drive the most revenue.

Put 80% of budget here. Use 20% to test new segments if you need to.

2. Clean up your targeting

Exclude anything that doesn't match your revenue analysis.

Use 3rd party targeting or company lists only. LinkedIn's native targeting will waste your budget.

Don't target the wider buying committee with cold ads. Save them for retargeting.

3. Match budget to audience size

If your budget is too small for your audience, shrink the audience. Focus on segments with the highest close rates and ACVs.

Check the comments for a free tool to help with budget planning.

4. Test content topics before scaling

You now know why prospects reach out. These are your category entry points.

Run low-risk tests with text-only thought-leader ads. Find which topics get the highest engagement, dwell time, and clicks.

5. Scale what works

Once you've found winning topics, scale them with higher-investment formats.

The best performers from 2025: ungated doc ads, thought-leader ads, and vertical video ads.

6. Optimise for reach and frequency

Target 80% audience penetration and 10+ frequency over 90 days.

Choose campaign objectives with the lowest cost per 1,000 accounts reached. Run fewer campaigns for better performance.

Test awareness and engagement objectives first.

7. Iterate, don't rebuild

Use 80% of budget on what's working. Use 20% testing new ideas.

Don't blow up your structure every 30 days once it's performing.

This approach flips traditional planning on its head. You're not creating months of assets upfront for unproven angles.

You're building on what's already working.

A sprinkle of confidence.

A dash of logic.

That’s all I used to start KlientBoost - The Performance Marketing Agency (well actually a laptop too and an unnecessary and complicated Starbucks office schedule).

In the first 6 months we hit $60,000 MRR, we finished the first year around $100,000 MRR.

We chose the niche of combining paid advertising with conversion rate optimization.

And then we wrote a guest blog post for Unbounce around Single Keyword Ad Groups (SKAGs) that got over 400 comments (who remembers those blog glory days?!).

Sounds simple, but that doesn’t mean it’s easy.

We had a point of view that was different (and logically sound) that most of our competitors were missing.

And that’s what a lot of marketing agencies are missing today.

When I talk to agency founders and ask them simple questions like:

👉🏻 “How do you know you’re good at X service?”
👉🏻 “How do you know these clients won’t cancel tomorrow?”

They never seem to have an objective answer.

There are no numbers, no specifics, and no confidence.

And without that, your house of cards continues to be a house of cards.

I share the right answers over at Unikorns.

Marketing agency community launching soon (some are already in).

There’s only one metric in a marketing agency, that if continuously improved, makes everything easier.

It’s tied to the “holy grail” of marketing excellence which is achieving “word of mouth” (meaning, clients are referring other clients at an insanely high rate because they’re so impressed with what you do).

Imagine shutting off all marketing and sales functions and still getting prospects knocking on your door, knowing that the sale is already 90% complete before you even talk to them.

So how do you do that in a marketing agency setting?

First, you have to be obsessed with the net revenue retention (NRR) metric. This is the percentage of revenue that’s left from a certain group (cohort) of clients over a certain time frame. 

Then, take a look at this offensive minded “Client Spear” approach in the picture:

🏆 Top - Client Goals 🏆
Two parts to this. The agency and the client need to know what success looks like. What’s the KPI and how much time do we have to achieve the goal(s)? Then comes the KPI % vs Time % pacing that dictates which actions that agency takes to get and keep the goal(s) on track.

🏆 Far Right - Client Happiness 🏆
NPS is measured monthly. If not a 9 or a 10, figure out what action plan and timeline is needed to get the client to be happy again. 75% of the time it’s because you’re off track with goals, 25% of the time it’s other things like deliverables being late, errors, etc. All easy things to fix.

🏆 Far Left - Client Growth 🏆
Clients want you to be proactive, and you know what KPI now matters most to them. You have 3 ways of growing the client AND growing yourself (increasing that NRR). You can increase ad spend, increase scope of work, or introduce a net-new service. This is where you’ve also done the math and shown the client how much more gain in their KPI they’ll get.

🏆 Shaft - Client Post-Mortem 🏆
All changes and improvements within the marketing agency should come from the client’s POV. That doesn’t mean that all clients are right, but most of them are. They will tell you what you need to do to increase NRR. 

It’s that simple. 

But that doesn’t mean it’s easy.

I break this down in more detail in the Unikorns course + community that’s launching soon.

KlientBoost isn't the first agency I helped get to a $20 million ARR run rate.

And it won't be the last...

Since launching Unikorns, I've spoken to countless agency owners who feel like the grim reaper is always around the corner...

💀 Unsure of where the next clients are coming from
💀 Current clients aren't satisfied & churning
💀 Employees are stressed & burnt out
... the list is loooooong...

And the truth is that there's no silver bullet, but instead, a whole clip of silver bullets that need to be intentionally deployed.

Everything is intertwined in terms of marketing & sales approach, client and employee onboarding, systems & deliverables, upselling, etc...

But the magic happens when you start getting intentional with everything you do and where nothing is allowed to be half-a**'ed, ever. 

Because of this, I've started consulting agency owners 1:1.

We go through a 25+ point agency inspection checklist that gives me a good idea of where your first silver bullets (wins) should come from.

DM if you wanna see that checklist 📋

There’s only one person who can save the world today.

The good news is that he has arrived.

“Aperture lets the light innnn…”

Drew ready for round ✌🏻🩰?

When no one double checks the teleprompter before going live…

It was a non-stop day of messing with Patrick Cumming 🤣

Oh…

And sign up for BoostU btw…

We’ve just launched our LinkedIn Ads Playbook (20+ plays).

Gets you access to all our LinkedIn Ads secrets + a whole year of upgrades and getting value directly from Boosters KlientBoost - The Performance Marketing Agency.

What a f***ing steal 💰

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