Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Johnathan Dane

KlientBoost

KlientBoost is a digital performance marketing agency with the most published wins (case studies, reviews, video testimonials) of any agency on the planet (sounds crazy, but we did the research. Check our site).

Through paid advertising, SEO, email marketing, and conversion rate optimization, we accelerate the growth of our 250+ clients in the SaaS, eCommerce, and lead generation space.

Simply put, we're able to squeeze more ROI your marketing channels because we always experiment with better ways to get things done.

Founder & CEO

KlientBoost Kitchen

Co-Host

Our Own 

Proud to help improve the reach and impact of Our Own's initiatives. KlientBoost partners with them on furthering their goals.

Growth Advisor

Stanford University

Helping students learn the ins and outs of digital advertising possibilities with a focus on sustainable growth.

Guest Lecturer

500 Startups

I helped 500 Startups portfolio companies to strategize and implement some of the highest performing paid ad campaigns that aid them in their growth goals.

Paid Acquisition Mentor

Disruptive Advertising

Disruptive is a unique PPC marketing agency that uses talented designers, thorough marketing strategies, and enterprise analytics to drive real profitable growth for businesses across the globe.

I make sure results are being delivered on a daily basis. Recruiting, hiring, and training the right people are part of my passion that help our clients stay with us for years.

Besides being the ping pong champ, you'll find me laughing, joking, and giving everyone hugs around the office. I'm a lover.

Disruptive went from startup to a run rate of two million dollars in annual revenue during its first official year of existence and continues to grow at a rapid rate while attracting both local and international talent.

Co-Founder & President

Horsens IC

During high school, joined the Danish national championship team and got an invitation to Euroleague. Played there for two years.

Professional Basketball Player

I never thought I'd be interested in marketing and advertising.

Growing up, my dream was to play professional soccer one day. The advertising industry didn't interest me until I started noticing the same actors across multiple commercials. 

It made me pay more attention, and I started to criticize random ads and figured out how they could be better. I'm sure you've done that too. 

Since then, I've moved on to roasting billboards.

Today, I'm the proud founder of KlientBoost. A creative performance marketing agency with the most published wins of any agency in the world (we did the research, check the site klientboost.com).

We drive new revenue through paid advertising, content marketing/SEO, email marketing, and conversion rate optimization.

My passion revolves around analytics and creativity. Left brain, right brain. My goal is to help businesses of all industries become better at marketing. Teaching them about permission marketing and making it easier for their potential customers to find them. 

At KlientBoost, we strive to offer more value than what our clients expect.

Send me an email to johnathan@klientboost.com to learn more. 

Specialties: Paid Advertising, Google Ads, Facebook Ads, Digital Advertising, Search Engine Optimization, SEO, Content Marketing, Email Marketing, Conversion Rate Optimization, Landing Pages, Online Advertising, Google AdWords, Flipping Pancakes

Founder

Where do you get your B2B marketing news from? 🗞️ 

Day 3 of filming new skits and shows every day in LA ☀️🌴 

In the age of AI, creative originality is how we keep staying relevant (even LinkedIn came out and said so with their recent algo update).




P.S. 

I don’t know who allowed Matt Lady to co-host this B2B show with me.

Founder @ KlientBoost 🎉 Marketing Lover ❤️ Former Pro Basketball Player 🏀 Get a marketing plan that’s better than your current one 👉🏻 klientboost.com

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I wasn’t sure I was gonna make it.

Completely run down. 

Back to back colds.

But we’re less than 1 week away from the biggest physical challenge I’ve ever done… a 45 km ultra trail run on the island of Madeira, Portugal 🇵🇹 

I feel like all my running gains have nearly disappeared, so I had to see what I could do after flying from LAX to London to Copenhagen.

Gotta love waking up at 1:30 AM from the jet lag though 😵‍💫 

Too close to quit now.

Grab your popcorn, people 🍿

Haunted House ✅
Doctor's Clinic ✅
Therapist Office ✅
Police Station ✅

And now this, a school setting for BoostU ✅

Our Marketing Metaphor's series paid for itself after just one enterprise deal closing. 

So we've 𝖽̶𝗈̶𝗎̶𝖻̶𝗅̶𝖾̶𝖽̶ quintupled down, to create more video content with the highest production value possible.

Why?

Because when education meets entertainment, attention isn’t forced, it’s earned.

BoostU isn’t just "another" marketing course. It’s a whole cinematic universe, with the most aggressive guarantee possible 👇🏻

If you do not achieve your goals, we'll give you your money back. And those goals could be:
👉🏻 Hitting certain marketing KPIs
👉🏻 Getting that raise
👉🏻 Securing that promotion

So, stay tuned.  

The next class is about to start ✏️📚🍎

As if Q4 wasnt scary enough for a B2B marketer.

11 days away from race day 🤘🏻


My youngest son, Jett, was my running buddy for this one.

Got the running vest with water, gels, and snacks ready.

I heard that there are unfortunately no iced vanilla lattes on the course tho.

I have one longer 13 mile run and then we start tapering down to get ready for the hilly 45 kilometers 😝

Dreamdata's benchmark shows it takes 219 - 320 days from first touch to revenue.

So if you’re using LinkedIn's default conversion tracking window of 30 days… you’re blind to most conversions the platform is influencing 😬


8/10 of the accounts we audit at KlientBoost - The Performance Marketing Agency have BIG conversion tracking issues, like 👇🏻

Using default conversion windows (click & view) ❌
No CRM data connection ❌
No true demand gen, just demand capture ❌

What actually matters is cost per customer, and that means tracking all the way down to MQLs, SQLs, Opps, and Closed/Won.

This visual breaks it down step-by-step:
👉🏻 Pinpoint the problem (not just the symptom)
👉🏻 Check if you’re even seeing pipeline metrics
👉🏻 Fix your CRM tracking loop
👉🏻 Expand your attribution window to match real buying journeys
👉🏻 Optimize based on cost per customer, not just CPL

When you fix your tracking, you suddenly start seeing the leading indicators lead to your most important one...

Revenue 💰

taplio

The Battle

Dev Basu

Johnathan Dane

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The Battle

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Engagements

Likes

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