Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Senior SEO Strategist

Aashish Sharma

Take the guesswork out of SEO to successfully scale natural search visibility for your website by working with me, an experienced independent SEO Consultant/Fractional Director of SEO.

I work with B2B SaaS Companies to 

- Increase organic traffic to their website.
- Improve conversions to impact their bottom line positively.

I offer a range of consulting services that can be "Done with You" or/and "Done for You".

SEO Consultant/Fractional Director of SEO

Senior SEO Strategist (Contractor)

iCrossing UK

Work closely with Senior Management to provide strategic and hands on support to the wider team on SEO projects.

SEO Director (Contract)

Mindshare

- Account Lead for clients within Fashion E-commerce, Financial Services and the Automotive Industry.
- Responsible for defining and executing SEO strategy for clients.
- Worked across commercials and scopes for new business and existing clients.
- Coordination across other digital channels (PPC, Programmatic, Social and Analytics).
- Management and development of a team including Account Managers, Account Executives and Freelancers.

Business Director, Neo 

Ogilvy

Style.com

- Responsible for defining and executing the global SEO strategy for Style.com.
- Key focus:  SEO logic for Style.com URLs and filters, crawling and indexing of single page application (React), and content production best practice across the site.
- Advocate full SEO integration across the organisation through training, regular stakeholder engagement and sprint planning sessions.
- Managed external SEO agency on a day to day basis.

SEO Manager - Condé Nast Commerce 

- Account Manager for client within B2C technology vertical.
- Oversee and run campaigns across 37 markets and 28 languages.
- Key focus on SEO strategy, technical development & site migration, internal site search, social listening, audience intent analysis & content production.

Senior SEO Account Manager, Neo

- Account Manager for clients within technology (B2B & B2C), insurance & pharmaceutical verticals.
- Key focus on SEO strategy, internal site search, performance analysis, on page and off-site optimisation, collaboration with brand community site & other digital channels.

SEO Account Manager, Neo

4Ps Marketing

- Account Manager for clients within travel and real estate verticals
- Assist with SEO audits and pitches for prospective clients
- Develop and lead agency brainstorming session for the SEO teams & actively involved with the development of R&D Workshop
- Prepare process documentation to standardise SEO best practice

Senior SEO Executive

SEO Executive

MoreNiche Limited

- Providing affiliate support
- Creation and e-distribution of weekly newsletters
- Transaction Monitoring and Affiliate Vetting
- Assisting Brand Portfolio Managers 
- Creation of process documents

taplio

The Battle

Dev Basu

Aashish S.

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