Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Cureight Content Solutions

• Directing and executing SEO strategies for both B2B and B2C websites, driving significant organic traffic growth and improving search rankings across various markets.
• Performing on-page, off-page & technical SEO audits addressing website performance.
• Preparing detailed SEO reports and highlighting actionable insights for ongoing optimization to executive stakeholders.

Director Search Engine Optimization

autoTRADER.ca

- Led & Managed a team of up to 7 Digital Marketers/Customer Success Managers.
- Managed and grew a portfolio of up to 100+ customer accounts including major Canadian automotive groups as their Digital Strategist & Consultant.
- Responsible for renewals, retention & revenue growth across a combined website, SEO & SEM portfolio of $600k+ in monthly spend
- Visited with Auto Dealers to discuss their digital marketing performance & provided strategic consulting.
- Managed SEM for clients including Social (Facebook/Instagram), YouTube, Display & Search Paid Ad accounts: Provided analysis, optimization & strategy recommendations for clients as well as increased revenue for the business.
- Support with SEO for clients including optimizing website tags (title, description etc..), technical SEO (site speed/core vitals), website content, conversion rate optimization and more.
- Played a role in enhancing the AutoTrader website platform  (TAdvantage) and SEM paid advertising product (TRFFK).
- Worked directly with major OEMs & presented website and Paid Ad program performance, initiatives & digital compliancy status for their dealers.
- Acted as the primary point of contact, and nurtured relationships, with some Canada’s largest Dealer Groups, ensuring engagement with product & services.
- Improved customer satisfaction and engagement via month & quarterly business reviews (calls/video/in-person): Presented performance KPI, recommendations & best practices.
- Spearheaded website platform migration ensuring steady organic results.

Senior Manager, Digital Marketing Consultant/Customer Success Manager ON

⦿ 2017 AutoTrader.ca President's Club Winner

- Managed a portfolio of high valued clients as their Digital Strategist & Consultant
- Supported sales teams as the digital marketing expert
- Visited with clients to discuss their digital marketing performance
- Assisted dealership with brand development & website growth
- Provided strategic consulting

Online Strategy Consultant ON - Digital Marketing Consultant

DAC Group

- Lead member of the SEO team responsible for supporting over 40 Enterprise SEO website programs.
- Managed a team of junior SEO specialists to execute projects on time & within budget.
- Performed comprehensive website audits & in-depth competitive analysis audits for large national brands in various industries, identifying off-page/on-page SEO opportunities.
- Conducted deep keyword research and analysis, down to the local level.
- Performed ongoing SEO audits (on-page/off-page/local SEO).
- Performed ongoing technical SEO audits including site speed (Core Web Vitals) & performance, crawl accessibility/indexation, user accessibility/usability, mobile optimization, site .
- Planned site architecture, URL & linking strategies for national brands (+250k pages)
- Utilized tools such as BrightEdge, Moz, Ahrefs, SEMrush, to optimize & find opportunities.
- Improved Google organic rankings by optimizing META tags, title tags, headings, images, anchor text, sitemap, URLs, linking, content, schema markup & robots.txt file based on research, analytics data & SEO best practices.
- Maximized website ROI by working closely with the PPC Paid Search team.
- Collaborated with internal teams to ensure successful execution of all SEO initiatives.
- Implemented schema markup to improve click-through rate from SERPs.
- Maintained detailed records of all SEO activities in order track progress over time.
- Monitored industry trends, algorithm updates and best practices related to SEO.

Senior SEO Specialist

SpyNet Solutions Inc.

Responsibilities include Digital Marketing & Strategy
- Managed and built 100+ websites for software sales (SaaS)
- Managed all online digital marketing (Google Adwords & Yahoo Bing PPC Campaigns)
- Analyzed website performance data using Google Analytics & optimized the websites increased traffic and conversions (CRO)

Digital Marketing & Strategy - Co-Owner

UNXvision

Responsibilities:
- Performed SEO for medium/large sized businesses including website audits, keyword research, optimization implementation & site submission to all major search engines.
- Managed client account and provided direct support for non-profit organizations
- Monitored website traffic & Google rankings using Google Analytics & Google Webmaster Tools, generating reports for presentations when needed.
- Managed Google AdWords (PPC) campaigns including conversion tracking and goals.
- Worked closely with non-profit organizations to maximize visibility and donor contributions

Account Manager, SEO/SEM Specialist

Acuity Ads Inc

Responsibilities:
● Held media buying responsibilities with top ad networks for affiliate marketing
● Negotiated and managed online media campaigns with affiliate marketing networks
● Monitored sales statistics and planned strategy for media buying spaces

Senior Media Buyer (Digital Marketing)

Shotgun Concessions

Responsibilities:
● Facilitated and supervised concession set-ups from city to city within tight deadlines
● Delegated employee responsibilities and designed time schedules
● Performed accounting duties & managed employee payroll
● Inventory purchase manager
● Provided excellent customer service through guest relations

Operations Manager

♦ Over 20 years of digital experience focusing on SEO/SEM and specializing in customer success roles within agency environments. Responsibilities have spanned across digital strategy & consultation, account management, leadership, project and team management.
♦ Extensive digital knowledge/expertise across industries including retail, insurance, financial, and automotive, which includes working with Fortune 500 companies such as WestJet, Macy's, Re/Max, Co-operators, Canadian Tire, Rogers, and Allstate Insurance.
♦ Proven success in digital sales, upsells and cross-sells, increasing ACV and MMR through a consultative approach, with a strong focus on retention & renewals.
♦ Recognized high achiever with internal corporate awards & accolades, including AutoTrader 2017 President’s Club winner.
♦ 2025 Google Ads Certified & Google Analytics 4 Certified (2024).

Insightful and Analytical Digital Marketing & Enterprise SEO professional with hands-on experience planning, developing, managing and implementing Digital  campaigns heavily focused on visibility, growth, leads/conversions and revenue generation.


Agency and Corporate Environment experience. 

Areas of Expertise / Skills include:
⦿ Digital Marketing & Strategy
⦿ Enterprise SEO: On-page. Off-page. Content, Local & Technical SEO
⦿ Conversion Rate Optimization
⦿ Analytics and Metrics Reporting
⦿ SEM (Google PPC, Display, Video, PMAX, Shopping)

Customer Success Manager Experience:
⦿ Client Relationship Management
⦿ Renewal Management & Revenue Growth
⦿ Onboarding and Training
⦿ Proactive Issue Resolution & Customer Retention
⦿ Cross-functional Collaboration

My mission is to help businesses grow their online visibility, leads, conversions, and revenue through data-driven and customer-centric digital marketing solutions.

I have a passion for SEO and SEM, and a keen eye for analytics and metrics.
I enjoy meeting and connecting with professionals, and I am always eager to learn new skills and technologies.

Reach out to chat and connect!

taplio

The Battle

Dev Basu

George La Rosa

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