Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Dawn DiLorenzo

Fleetworthy

Managing a team of 5 marketing professionals across demand generation, customer marketing, and graphic design, I'm focused on creating high quality pipeline through ABM and omni-channel demand generation and customer marketing strategy.

Senior Director, Demand Generation & Customer Marketing

Art + Science Marketing Strategy

As a consultant or fractional marketing leader, I create data-driven strategies that generate revenue by creating, capturing, and converting demand while building high-performance marketing teams that understand the impact of everything they do.

I create alignment between sales, marketing, product, customer success, and finance to ensure a data-driven Go to Market (GTM) that creates seamless user experiences, accelerating conversions, generating revenue, reducing churn, and improving net revenue retention. 

Skilled in complex sales and marketing operations process alignment, I work with technical leaders to map integrations and workflows that provide visibility to marketing performance, shorten sales cycles, and measure Return on Investment. 

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘
> More than 25 years of building sales and marketing strategies that drive high quality pipeline and revenue
> Interface with executives and Boards of Directors to quantify and qualify results
> Builder and mentor of global demand generation, customer lifecycle, events, and content marketing teams as well as marketing operations
> Deep expertise in digital marketing to build full funnel, omni-channel strategy that drives conversions and shortens sales cycles – SEO, SEM, paid digital, segmentation, organic, email, ABM, social, content marketing, marketing automation, project management, product marketing, sales enablement, competitive intelligence analysis
> Skillfully manage budgets up to $5M to ensure positive ROI and P&L ownership

𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘
> B2B2C SaaS
> FreightTech
> Construction
> Real Estate
> HealthTech
> Insurance
> Higher Education
> Industrial Manufacturing
> Non-Profit

Marketing Strategy Advisor

Contently

Established first marketing center of excellence to rebrand as a SaaS-first provider. Built data-based marketing strategy, KPIs, team, and Marketing Ops from the ground up. 

Developed and launched new GTM strategy with sales, customer success, product, and finance cross-functional alignment to acquire ICP accounts like Bank of America, Siemens, Amazon, Workday, Adobe, and Moderna through ABM execution. 

Generated 6x ROI on marketing spend; 83% of total pipeline and 100% of booked revenue through data-based marketing strategy.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
> Built demand creation engine from 0 to 1 by implementing strategic MarTech and processes to engage and convert high-intent accounts to pipeline
>  Overhauled Marketing Ops tech stack (Salesforce, Pardot, ZoomInfo, LinkedIn Sales Navigator) to improve data quality, hygiene, and reporting to provide actionable intelligence
> Improved lead conversion with customer-centric experience while building team of brand, growth, content, and freelance marketers to support enterprise acquisition
>  Implemented ZoomInfo MarketingOS and G2 Buyer Intent to identify high-intent prospects and create personalized ABM campaigns, resulting in high quality prospects converted to pipeline

Vice President Marketing

YM Careers

Exceeding growth target by 35%, created over half of the brand’s revenue while mentoring four teams of 20 global professionals on marketing operations, lead generation, demand generation, customer lifecycle, and recruitment marketing teams. 

Achieved 10x ROI on spend; P&L owner. Partnered and aligned cross-functionally with sales, customer success, product, brand, demand generation, paid media, and events to execute ABM strategy to create, capture, and convert demand into revenue. 

Decreased CAC, increased LTV. Optimized Salesforce and Hubspot.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 
> Grew marketing-sourced revenue by 400% through inbound strategy; implemented organic content/SEO, email, SalesLoft cadences, events, and paid media in demand generation, recruitment, customer lifecycle/retention, and PLG marketing, improving conversion rates by 12% 
> Ideated, created, and executed GTM for 2 new services offerings in under 4 months; delivered over $3M pipeline in less than 2 months through targeted audience segmentation and ABM
> Optimized 7-figure marketing budget to improve Return on Ad Spend (ROAS) by 67% and Customer Acquisition Costs (CAC) by 15%
> Increased conversion rates by 12% and reduced disqualified leads by 23% with better messaging and clearer prospect journey
> Implemented and optimized Salesloft to drive outbound prospecting success through sales cadences

*Separated via corporate layoffs

Head/Director of Marketing

Web Scribble

As the first marketing leader, developed a team of marketers and analysts in the US and Eastern Europe to accelerate lead and demand generation through strategic, multi-channel marketing campaigns, resulting in 20% YoY increase in pipeline despite industry-crippling shutdowns.

Through integrated tactics like segmentation, persona-based thought leadership messaging, and other digital marketing platforms, I engaged prospects with content that supported their buyer journey and drove them into and through the funnel. 

Collaborating closely with marketing operations, I solved multiple Salesforce deficiencies and created complex automation and integration requirements to measure marketing attribution. I was published in the industry's leading voice for associations, ASAE Associations Now newsletter as a subject matter expert in marketing an association career center.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 
> Led BDR strategy and executed integrated campaigns in Active Campaign and SalesLoft to improve conversions; surpassed goals for new account pipeline and re-engaged accounts
> Directed implementation of key Salesforce integrations, processes, and reporting to unlock insight into previously unmeasured prospect behavior and key performance metrics
> Captured over 1,000 new accounts through webinar program; exceeded goal by 150%

*Recruited by YM Careers

Director of Marketing

Blasch Precision Ceramics

Exceeding growth goal of 20% YoY, supported a highly complex, 24+ month lead cycle by creating and executing omni-channel strategy including virtual and national/international events. Demonstrated financial acumen with a high 7-figure budget, delivering increased bookings.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
> Generated $XXMM pipeline in under 4 months; surpassed annual goal by 2x
> Drove 400% YoY increase for inbound leads via strategic marketing plan 
> Resolved long-standing integration issues between Marketo and Sage CRM resulting in better data hygiene, visibility, and actionable reporting

*Recruited by Web Scribble

Locust Grove Designs

Locust Grove Designs is my personal side hustle when I’m not solving marketing challenges. I work with builders, realtors, and home owners on every phase of a design project. From flooring to lighting, room or whole house staging, and selecting paint colors, I'm here to make your home beautiful.  

I’ve renovated a darling 1860′s Victorian as well as a circa 1800 farmhouse. I’ve worked on every project from simple, country kitchens to six-figure home projects. I love talking about houses, looking at houses, thinking about houses, and most of all working on houses.

Have a project in mind? Selling a home? Building or renovating? Give me a call at 518.222.9551 to get started!

Owner, Decorator

Epicor

Hired as DocStar’s first Digital Marketing Manager, created and executed digital marketing strategy and managed a team of internal and external resources to accelerate growth. Growth strategies positioned the company for acquisition by Epicor, a global ERP solution.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 
> Scaled ARR 30% YoY
> Increased website leads by 20% YoY with persona-driven content and innovative digital campaigns
> Developed and executed marketing strategy for channel partners to drive sales

*Separated via corporate layoffs post-acquisition

Digital Marketing Manager

Locust Grove Marketing

I create alignment between sales, marketing, product, customer success, and finance to ensure a seamless Go to Market (GTM) that creates beautiful user experiences to increase conversions, reduce churn, and create revenue.

Skilled in complex sales and marketing operations process alignment, I design workflows that help leadership understand performance, shorten sales cycles, and focus on the activities that drive the business forward.

> Achieved #1 Google rankings with creative SEO strategy for multiple clients
> Increased organic traffic by an average of 50% across all clients
> Accelerated sales velocity by successfully implementing and integrating Hubspot and Act-On 

Industry Expertise
> B2B SaaS
> Construction
> Real Estate
> Insurance
> Higher Education

Marketing Strategist

Valogix LLC

As employee #3 in this PE backed startup, I was credited with a key role in advancing company from start-up to recognized SMB global market player by developing strategic marketing and branding plans which helped the company become a partner with SAP Business One.

Strategic GTM plans were instrumental in securing partnership with SAP Business One, solidifying company position in the market.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
> Improved lead quality by 30%, slashed PPC budget by 70% through SEO
> Authored corporate case studies, one of which was cross-referenced by Aberdeen Research in a 2011 publication brief
> Started as SDR

Marketing and Communications Manager

With an obsession for customer experience, my expertise in sales and marketing helps B2B2C SaaS companies grow by creating, capturing, and converting demand into revenue with data-based, full-funnel, omni-channel marketing strategies. 

𝗞𝗘𝗬 𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦

> Created and executed ABM strategy, converting ICP accounts such as Citi, Siemens, Amazon, Salesforce, and Workday
> Generated 83% of total pipeline and 100% of booked revenue through marketing campaigns
> Grew revenue from $55M to over $85M, smashing YoY goals by 35%
> Launched 2 new products from 0 to 1 + booked revenue in under 6 months
> Led SDR strategy, metrics, and technology, improved conversion rates by 12%, and reduced disqualified leads by 23% in 12 months

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘

> 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗱𝗮𝘁𝗮-𝗯𝗮𝘀𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 and teams focused on driving net new revenue, net revenue retention, and reducing churn
> 𝗣𝗹𝗮𝘆𝗲𝗿/𝗰𝗼𝗮𝗰𝗵 who rolls between strategic and tactical initiatives while building global marketing teams 
> Builder of full-funnel 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝘀𝗵𝗼𝗿𝘁𝗲𝗻𝘀 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲𝘀 
> Complex marketing operations process alignment to measure performance, shorten sales cycles, and 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱

𝗩𝗘𝗥𝗧𝗜𝗖𝗔𝗟𝗦 & 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦

> MarTech, ERP, HealthTech, Non-Profit Tech, Higher Ed, B2B / B2C SaaS, Insurance, Construction, Manufacturing, Healthcare

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The Battle

Dev Basu

Dawn DiLorenzo 💃

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