Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Actionable.co

Actionable equips leadership consultants with the system (technology, coaching & training) to prove and amplify the impact of their training programs. Our collective mission is to better quantify the impact of people development programs.

Founder | CEO

Change Catalyst Coaching 

A passion project: Each year I help a small group of "experienced in business but new to owning a practice" consultant-founders stabilize their business fundamentals to support their next level of growth. 

Together, we clarify their program structure, price it appropriately and put it in front of the right people, consistently. 

We work to get you off the feast-famine rollercoaster and build your practice to $500k+, without adding extra hours to their day.

DM me if you're interested.  I rarely promote Catalyst, and tend to bring 1-2 clients on at a time, as others graduate.

Founder | Coach

Goose Educational Media

Goose Educational Media is dedicated to culture development and working with strong leaders who embrace innovation, collaboration, engaging communication and proactive planning.  We do onsite training, train the trainer and curriculum design, primarily for companies with annual revenues between $2 and 20 million.

Goose Educational Media owns and operates actionablebooks.com.

Founder | President | Specialist in Employee Engagement Training

matrix marketing concepts inc.

I worked with a wide range of clients to help them better connect with their end customers.  Over 2.5 years I worked in a variety of marketing mediums:

Direct Mail
In store POP
Temporary Displays
Kitting and Logistics
Search Engine Optimization and Marketing

Unintentionally, my interests and strengths shifted continually into Culture Development and Leadership Coaching

Problem Solver

Vector Marketing

During my tenure as a District Manager with Vector Marketing, I was responsible for recruiting and training over 400 sales representatives, including the #5 National Student Sales Rep in Canada.  During my first year as a District Manager I ran the #2 office in Canada, primarily due to strong culture development and employee engagement.

SFSM and District Manager

Founder at Actionable.co | I help Leadership Consultants deepen client relationships by proving the impact of their programs.

I help leadership & change consultants deepen client relationships by proving the impact of their programs.

I believe that great consultants KNOW that their purpose isn't to deliver content, but to drive real, measurable change.

Actionable.co exists to help them prove that change.

When a consultant joins the Actionable Consulting Partner (ACP) network, they get:

1. Technology to sustain and prove the behavior change impact of their work.
2. Training on the Impact Certainty methodology; ensuring that ALL their programs drive real change.
3. A global community of like-minded peers.

We've helped over 400 consulting firms prove, sustain and amplify their impact to:

a. Differentiate themselves from their "edutainer" competitors.
b. Prove the impact of their client work.
c. Deepen their client relationships.

As I get a little older (and find myself keeping up with two growing boys), we've become more discerning in who we work with at Actionable.  Working in small cohorts, 4-6 times / year, we help founder-led consulting firms transform their value proposition and get off the treadmill of trading time for dollars.

If you're a consultant and curious to learn more, I invite you to visit Actionable.co

While we're here on Linkedin, you should know I write mostly about:

- Behavior Change (how to drive it, how to measure it)
- The shifting value prop of the L&D function
- Learning ROI (how to prove the business impact of well designed learning programs)
- The antics of 7 and 4 year olds

Thanks for being here.

taplio

The Battle

Dev Basu

Chris Taylor

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