Powered by Search

We help B2B Technology & SaaS Companies who aren’t growing fast enough.

Are you running into the same problems month after month, putting out fires because you’re either having problems attracting the right traffic, converting them into right demos or trials, or effectively tracking and attributing marketing’s impact on keeping your sales teams productive?

If that’s you, you’re in the right place because you are not alone.

Startup graveyards are filled with companies that have a great product that just wasn’t marketed well. 
We fix that problem.

Our mission is to help experts like you to scale your B2B software or technology company at will with the perfect combination of demand generation strategy, content marketing, and paid advertising, and SEO.

Chief Executive Officer

Seneca College of Applied Arts and Technology

I'm taught the Search Engine Strategies (SMD103) at Seneca College covering Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) as part of an integrated marketing communications strategy.

Professor, School of Marketing

Publipage

My overall responsibility was to lead up, manage and grow the online marketing arm of Canada's leading interactive and print Yellow Pages agency, Publipage. Our clients ranged from Fortune 500 accounts and national enterprises, to local SMB's and SME's.

Broadly, I was responsible for:

* Brand Development & Outreach
* Department Management (P&L) 
* Business Development  
* Client Relations
* Technical SEO Strategy
* Hiring and Personnel Management
* 3rd Party Vendor and Partner Management
* Short Term and Long Term Growth Strategies

Director, Online Marketing (SEO, SEM, Social Media)

OANDA

At OANDA, I managed all inclusive search marketing strategies, across 5 main web properties, and multiple sub-sites. Responsibilities include:

* Planning, executing, and measuring all search marketing tactics
* Providing SEO, SMM, Usability training to key stakeholders.
* Liasing with key stakeholders to enhance traditional marketing by using online marketing as a medium.
* Web Analytics and Reporting
* Gain competitive intelligence to leverage SEO benefits.
* Creating link building best practices and strategies.

OANDA uses innovative computer and financial technology to provide Internet-based forex trading and currency information services to everyone, from individuals to large corporations, from portfolio managers to financial institutions. 

Recently, OANDA has been voted #10 among the Silicon Alley Insider's Top 25 Most Valuable Digital Startups in the world.

Search Marketing Strategist (SEO, SMM, SEM)

Microsoft Canada

*   Marketing planning and execution for accounts such as Dell, HP, MDG and 4000  System Builder breadth accounts (MS Teaming Excellence Award) 
*   Assisted in managing and forecasting 7 figure marketing budget for fiscal year
*   Assisted in Business strategy development with respect to market segmentation and year-over-year growth with OEM Business Development Manager
*   Web marketing strategy deployment and management for over 10,000 unique visitors across Canada (MS Worldwide Outstanding Contributor Award 2007)
*   Managed a Web Vendor team comprising a programmer and site manager
*   Customer and Partner Experience nSAT (satisfaction) management.
    (Received Microsoft Customer Partner Experience Excellence Award)
*   Product execution support for Windows Vista, 2007 Office, and ST (Server Tools) including Microsoft Exchange 2007.
*   License Compliance support and perception

OEM Channel Marketer

Most B2B SaaS companies have big goals but lack the WHO, the WHAT, and the HOW to scale Demand Generation. 

At Powered by Search we augment the who, give you the what, and show you how to grow pipeline. Once a B2B SaaS company has all three — they scale by design, rather than by default. 

► The Powered by Search Philosophy is Simple

When you know your customer's problems better than they can articulate them, you earn permission to solve them.

That’s why we created the Predictable Growth Methodology — a system designed for longer B2B buying cycles that uncover the intent behind why your very best customers come to your website, before, during, and after the customer buying journey, getting them to choose you.

► Does this sound like your company?

⇒ A high-growth B2B SaaS company that knows it can make a bigger impact if only you had more customers
⇒ Ready to make your demand generation a permanent, thriving part of your culture
⇒ Sick of trying to do it yourself or with generalist (vs specialized) agencies who create limited, short-term results
⇒ Eager to be recognized and pursued as a national or global leader in your industry
⇒ Ready to commit to a Demand Generation system that reliably generates demos and trials

► What do you need help with?
__________________________________

✅ Getting The Right Attention with a Robust SEO Strategy, Audits, and Roadmap
✅ Creating a Content Strategy that Drives Engagement that Educates and motivates Your Target Market
✅ Driving Conversions and Ramping Demand Generation with Google, Linkedin, and Facebook Ads at Scale
✅ Migrating Your Enterprise Website from a Complex CMS without Losing Google Rankings

► Our Clients:
______________

We’ve worked with a wide range of B2B SaaS and technology companies, brands, and teams, both big and small. We’d love the chance to do the same with you.

We work with companies of all sizes, ranging from $5M in annual revenue onwards, with many exceeding $200MM ARR.

Our Clients include

✅ Clickfunnels
✅ StructureStudios
✅ PointClickCare
✅ Clio
✅ TouchBistro
✅ hurdlr
✅ Loopio
✅ CallRail
✅ Densify
✅ [24]7.ai
✅ League
✅ FIRMEX
✅ And Many More!

► Want to know more?
________________________

Send me a message!
Email ✉ dev@poweredbysearch.com
Visit: ☛ poweredbysearch.com

Dev Basu

Northbeam

VP of Marketing & Partnerships

Fractional CMO

*Comprehensive B2B & SaaS Performance Marketing Strategies & Execution: 
Product Led Growth, Forecasting, Content Strategies, Analytics & Attribution, Lifecycle, CRM, SEM, SEO, PR, Brand

*Agency Development: 
Client Service Strategies, Mergers & Acquisition, Growth Stage & Transition Management, Business Development, Channel Strategies, and Structural Consulting

Visit adapally.com for a detailed list of clients and work.

Dealpath

Vice President Marketing

BookClub

Chief Marketing Officer

3Q Digital

Established & Executed comprehensive growth oriented, cross channel digital strategies for a portfolio of companies, to 20M/month in advertising spend.

Flagship Clients Include: SurveyMonkey, ZenDesk, Thumbtack, BigCommerce, Appfolio, GoPro, 23&Me, CuriosityStream, Strava, Houzz, DoorDash & more

>SEM, SEO, ABM, YouTube/Video, Remarketing, Programmatic Display, Native Content, Mobile (in-App/3rd party), CRO, Content Strategies, Facebook, Instagram, LinkedIn, Twitter, Analytics, Multi-channel Attribution
>Managed a team of over 70 people across 11 different locations
>Scaled 3Q effectively- 100% increase in topline revenue YoY, Exceeding Margin Goals

Vice President of Client Services

Sr. Director, Client Services

Account Director

Client Services Manager

Shopify

Digital Marketing Manager

I am an executive leader known for performance-oriented, holistic and scalable marketing strategy. As an empathetic, service-oriented leader, I have led high-growth, innovative and profitable agencies, provided business leadership to an extensive portfolio of unicorns, and founded some exceptional startups. I am deeply committed to the intersection of marketing, sales, client services, and product, all based on a data-based decision-making foundation to empower teams and exceed objectives. 

I’m currently focused on accelerating scale for B2B SaaS companies navigating challenging growth stages. 

My areas of expertise include:
•Development of unified revenue teams
•Business Development & Acquisition
•Performance Marketing Strategy Development & Execution
•Brand Strategy
•Product Led Growth 
•Go To Market Strategies
•Digital Transformation & Data Management
•Resource Management & Training
•Growth Stage & Transition Management

As a digital marketing expert and a regular panelist at key industry conferences, I’ve presented my perspectives and case studies on: Holistic Digital Marketing Strategies, Search Engine Marketing, Programmatic Display, Conversion Optimization & Landing Page Optimization, Data Management & Analytics, AI, and Scalable Growth Strategies.

taplio

The Battle

Dev Basu

Ada Pally

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?