Harbor Group Management Company

Leading operations, marketing, and customer service for 528-unit community.

Senior Property Manager

Care-Aging Consulting

✦	Coach award-winning sales teams in interdepartmental communication, lead generation, communication & closing.
✦	Develop productive sales and marketing plans, helpful tools and resources, compelling events, and dynamic content to generate leads and sales.

Marketing And Public Relations Consultant

Freedom Square of Seminole

✦	Created 3-year strategic sales and marketing plan with multichannel approach for CCRC that boosted lead generation by 68% YOY.
✦	Stabilized sales team, CRM, and boosted number of sales and dollars-per-sale by 50% over 2 years.
✦	Cultivated interdepartmental collaboration and  resident advisory group to gain buy-in, create ambassadors and speakers bureau.

Director Of Sales Marketing

Equity Residential

✦ Promoted from managing 250 unit dual site with retail to 368-unit single site with larger, national brand retail to 463-unit complex multi-site managing 15 team members, vendors, and an annual $15M budget.
   ✦ Created process handbooks for new team members, joined First Day Orientation Training Team and mentored new Community Managers.
   ✦ Directed social media presence for all 3 communities and collaborated with national marketing ensure dynamic online presence as well as curb appeal and local awareness. 
   ✦ Teamed up with revenue management to maximize daily pricing model.
   ✦ Managed multiple renovation projects in collaboration with Construction Services, while stabilizing the maintenance team due to leaves and transfers.
   ✦ Brought each community into Tax Credit compliance with perfect audits all 3 years.

Multi-Site Community Manager

Kensington Place Redwood City

✦	Became Certified Residential Care Facility for Elders (RCFE) Administrator and assumed role of Interim Administrator.
✦	Ensure compliance with state and federal regulations including Title 22 under Community Care Licensing with $8M annual budget.
✦	Managed on-the-floor communication, coaching and development, and team morale for team of nearly 100.

Interim Administrator (Certified RCFE Administrator)

✦	Marketing and outreach for beautiful, innovative Memory Care community
✦	Manage 67-bed memory care community partnerships and marketing efforts from pre-open to 98.5% occupancy plus growing wait list.
✦	Created training course for hospital staff, skilled nursing referral sources, community, police and other first responders to better recognize and assist those with dementia.
✦	Recruiting, hiring, training and continued team member training, coaching, and development.
✦	Develop human resource processes, employee handbooks, resident guides, collateral materials.

Director of Community Outreach & Education

St Clare Commons

✦	Pre-market analysis, building set-up, create marketing plan, collateral materials, documentation, processes for $40M new construction senior living project with 152 healthcare continuum suites
✦	Beat census projections 6 months ahead of schedule!
✦	Created collaborative partnerships with physicians, referral sources, internal resources to innovate customer experience
✦	Created and coordinated events such as job and health fairs, open houses, grand opening festivities, educational opportunities. Notably, the first job fair netted more than 4,000 resumes for 130 jobs!

Director of Marketing

Otterbein Retirement Living Communities

✦	Built census from 61% to 100% plus a waiting list!
✦	Oversaw Sales & Admissions teams, outbound marketing of two Continuing Care Retirement Communities totaling 288 senior healthcare apartments (Promoted from Community Information Director)
✦	Created & produced successful marketing events, netting hundreds of new qualified leads annually, building relationships with prospects, family members and community
✦	Reported on all facets to Executives, Board of Directors, Vice Presidents

Regional Marketing Director

Toledo HBA

Past President of Apartment Association
Council Member
Board of Directors

Toledo Area Apartment Council

Dillin LLC

✦  Managed 234 Luxury Apartments, Sales & Home Owner Association of 18 high-end brownstones
✦  Created marketing plans, sales and events for and with 31 retailers and restaurants
✦  Supervised and scheduled sales, leasing agents, maintenance team, and contractors
✦  Coordinated contract administration, travel, and other administrative tasks
✦  Created events, marketing materials, contracts, newsletters, maintained website, resource databases

Tenant Relations Director and Assistant to Executive Vice President

I am an experienced Sales, Marketing and Property Operations Leader with more than 20 years of success in increasingly responsible leadership roles, consistently driving growth across senior living and multifamily residential communities. I am known for opening, marketing, and managing new communities from blue sky to wait lists. Community start-ups and acquistion realignments are my favorite

What I do is stay abreast of industry trends, define overall marketing strategy, inspire innovation, and create meaningful stories and collateral to fuel revenue growth using multi- and omni-channel marketing. I also hire and develop individuals and teams to do more than they thought possible, focusing on the bigger picture but with regular KPI check-ins to achieve larger goals.

The added value that I bring is having managed both sales and marketing as well as operations, I am adept at garnering all-team buy-in and synergy across departments, ensure smooth operations, creating and managing to budgets, as well as ensuring great customer service by building relationships. 

>>> EXPERTISE <<<

☑ Property and Facilities Management 
☑ New Community Launches
☑ Sales & Leasing Staffing & Training 
☑ Strategic Sales & Marketing Leadership
☑ P&L Accountability with Single Digit Delinquency and Vacancy
☑ Perfect LIHTC Audits 3 years running
☑ Market Analysis
☑ Presentations and Events 
☑ Senior Living Innovation
☑ Residential Care Facility for the Elderly (RCFE) Administration
☑ Aging Awareness & Advocacy 
☑ Creative Content Contributor
☑ Advertising Contract Negotiation
☑ Media Relations and Press Releases 
☑ B2B and B2C Sales 
☑ Customer Relationship Management
☑ CRM Tool Administration
☑ Project Management and Leadership

My personal mission is to create and encourage communities and attitudes that foster happy, healthy residents who are served with decency, dignity, respect, and kindness. #opentowork #innovation #apartments #communities #CAM #CPM #seniorliving #seniorliving 

Jessica Derkis

AGE-u-cate™ Training Institute

Expanded my role to provide enriching programming tools & staff/team building resources to all senior living providers (IL, AL, CCRC, MC, & SNFs) to offer our high-quality dementia resources to their staff and ultimately their residents.

Director of Senior Living Initiatives

AGE-u-cate provides educational training programs to senior providers across the country in two ways; grant funded programs (CMP grants for dually certified SNFs), and individual client sales (Perfect for ALs and private pay memory care communities). In this role I supported SNFs with CMP grants.
I was able to help SNFs in building their community culture by helping them to obtain our amazing programs for free through grant funding.

Manager of Grant Project Enlistment

McLaren St. Luke's

Working in the Clinical Quality Department, I served as the hospital patient advocate & careline operator. I worked in conjunction with department directors, clinical leadership, senior leadership team & hospital grievance committee to resolve patient concerns and to provide support to patients and their families.

Patient Relations Specialist

Certus Healthcare Management

Led the same amazing team as Administrator for 93 bed skilled nursing facility for rehabilitation, dementia, and long term care, under a new management company.

Executive Director

Illuminate HC

Led an amazing team as Administrator for 93 bed skilled nursing facility for rehabilitation, dementia, and long term care.

Administrator

HCR ManorCare

Administrator for 89 bed skilled nursing facility for rehabilitation and long term care

Wallick Communities

Managed and directed daily activities of the 48-bed secure memory care assisted living. My routine tasks included those of a facility Administrator; overseeing all departments and personnel.

Grove Memory Program Executive Director

I was responsible for providing overall management of 46-bed secure unit at the SNF for persons living with dementia. Additionally, executing the facility-wide behavior management program and the facility grievance process.

Arcadia Dementia Unit Director / Assistant Administrator

Comfort Keepers

Comfort Keepers provides non-medical in-home care to older adults. I was responsible for building our client base by working with medical providers and community support services, assisting in recruiting caregivers, and providing a positive image in the community for helping our office thrive.

Trilogy Health Services, LLC

I began as an AIT to finish my undergraduate degree. When my AIT concluded, I transitioned to be a direct care provider in the memory care unit until life moved me to the Toledo area.

Resident Care Associate and Administrative Intern

I love being a resource to others; serving others, especially seniors and their families. I strive to always seek out the blessings in tough situations; and to help develop a deeper understanding of their care and the options available to them. I also am finding that I deeply enjoy providing education to and mentoring others - and that I'm passionate about doing my part to change long term care into a truly quality environment where seniors can thrive.

Personally, I love spending time with my family going on adventures (camping, vacations), trying foods or cooking new recipes, and enjoying music of all kinds. My family and I live in the country, so we enjoy raising animals and living fairly self-sufficiently. I also love coaching softball and being a sports/dance mom. While my previously honed skills are rusty now, I really enjoy singing classical/opera music and musical theatre. 

Professionally, I'm a certified dementia practitioner, and a licensed Nursing Home Administrator with experience in the full continuum (home health, assisted living, and skilled nursing) who is skilled in and I most enjoy:
-cultivating dedicated work environments that enhance the care environment
-dementia care unit management
-building and fostering a team environment for department managers
-personally assisting families through placement, community assistive programs, and customer concerns for positive outcomes

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Jessica Derkis

Jessica Smith, CDP, LNHA

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