Derek Aryiku

Tech Pen

After 10 years driving commercial strategy for some of the best start-ups and scale-ups, I've experienced the exact challenges you're facing. I understand the frustration when agencies don't grasp the intricacies of your product, the compliance headaches, and the struggle to translate technical excellence into commercial growth.
I founded Techpen because technical financial products deserve better marketing. We bridge the gap between complex capabilities and commercial outcomes.
For CTOs, CPOs, and Commercial Leaders in FinTech, we solve critical challenges:

Turning your API documentation into a revenue-generating asset
Creating compelling enterprise propositions that resonate with financial institutions
Building marketing programmes that satisfy both compliance and commercial teams
Developing content that speaks to both technical and business decision-makers
Scaling your marketing function without compromising technical accuracy

Our expertise focuses on high-impact channels for financial technology:

Account-based marketing for enterprise financial institutions
Technical content marketing for developer adoption
Performance marketing for B2B financial products
Sales enablement that converts technical stakeholders
Executive thought leadership that builds market authority

We're a specialist team of former financial technology marketers, technical writers, and commercial strategists who understand the unique demands of selling technical products to financial institutions.

Founder

SalesPen

SalesPen is a strategic go-to-market partner focusing on three key areas of growth. 
 
   -Go-To-Market (GTM) Advisory: Scaling & Execution
   -Hiring:Building High-Performing go-to market teams
  - Embedded sales and revenue enablement

Maildoso

Product Marketing

Sendbird

Demonstrated exceptional project management skills, leading successful client integrations. Utilized risk management framework for qualified deal assessment and optimized resource allocation. Closed strategic accounts in sectors like live streaming, on-demand, and marketplaces. Collaborated with product, marketing, and engineering teams for seamless delivery. 

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
📊 Achieved 89% of £1.5M revenue target with strategic accounts.
📈 Onboarded FTSE 500 account, adding $200,000 ARR.
💬 Integrated chat solution, driving $136,000 ARR.
🌍 Led enterprise account management, achieving 350% Q2 growth.
🎯 Closed strategic accounts in diverse sectors, aligning goals.

Head of Strategic Accounts- UK and Nordics 

AB Tasty

Engaged with multiple stakeholders to facilitate successful deal closures and seamless project execution. Led AB Tasty implementation, coordinating with cross-functional teams. Scaled and led teams in sales and development, contributing to projects. Conducted AB Tasty web demos to C-level executives, showcasing communication.

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
📈 Surpassed sales targets, achieving 114% of a £750,000 pro rata'd target in 2019 and 94% of a £1 million target in 2020.
🔍 Pitched and closed enterprise clients in the UK and Nordics, achieving impressive Average Order Values ranging from £50k to £250k.
🥇 Top UK Enterprise salesperson, Q1 2020.

Enterprise Account Executive- U.K and Nordics 

ZipRecruiter

Demonstrated persuasive value proposition for ZipRecruiter, resulting in successful global strategic partnerships. Managed enterprise accounts with over-target performance. Collaborated on high-growth strategies, expanding ZipRecruiter's presence. Positioned as industry thought leader in recruitment through subject matter expertise

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
🏆 Consistently overachieved revenue targets: 200% overall on the £450,000 revenue target (350% Q2) in 2017 & 103% of the $600,000 revenue target in 2018.
🌟 Maintained top-two sales position, driving global partnerships.
🧠 Positioned organization as thought leader in recruitment industry.
💼 Sold SaaS product in EMEA and emerging markets.
🏅 Recognized as Salesperson of the Quarter for exceptional performance.

Enterprise Account Executive

Vend

•	Point of Sale SAAS Cloud Software solutions
•	Educating large retailers on point of sale software
•	Self-generating leads and pitching retailers the cloud-based value proposition
•	Working and contributing to weekly KPI's and quarterly regional targets
•	On-boarding and solution selling products services and benefits of Vend
•	Keeping a close eye on market trends, global analysis of Omnichannel retail
•	Providing solutions for point of sale, eCommerce and payments in one sales cycle
•	Identifying pain points within selected channels and tailoring solutions to specific needs
•	Growing a database of accounts and increasing their value and spend
•	Creating and developing C level executives
•	Biggest Enterprise deal closed at Vend 2016

Google

•	Account managing and developing new business with Google partners
•	Qualifying and filtering business development within customer acquisition
•	Supplying development of business acquisition with appropriate facilitation
•	Conducting a steady business flow within the value proposition
•	Increasing volume of quality business and developing longevity in customer base
•	Providing revenue streams for growth and expansion with Google Partners
•	Emerging market relationships with the U.K, Nordics and Benelux regions
•	Time managing sponsorship, partners and KPI's for revenue growth
•	Creating presentations, business proposals and Maps solutions for Google Apps, Cloud and 
        adwords

Account Executive

Gumtree.com

New Business Sales Manager

•	Achieving weekly KPIs in client management, sales and pipeline activity
•	Implementing changes to assist the company reach its full potential, and increasing businesses market awareness within existing markets
•	Conducting professional presentations of new proposals
•	Anticipating market trends to ensure the company retains and enhances its competitive advantage
•	Actively marketing and promoting the business through a variety of platforms
•	Presenting convincing business and financial arguments to customers
•	Responding quickly and efficiently to all sales enquiries
•	Working closely with the company's operations and marketing teams
•	Reviewing business plans against actual results to determine reasons for any deviations
•	Negotiating and closing commercial agreements with third parties
•	Salesperson of the quarter at Gumtree.com 2015
•	SMB Salesman of the year at Gumtree.com 2014

Business Development Manager

The leading data and delivery excellence platform.

Hi, I'm Del. 👋

My number one rule: nobody owes you anything. I learned this when my father cancelled his life insurance and passed away when I was 15. 

So it's with humility and gratitude clients work with me and I continue to help them drive results. 

I help finance, legal, compliance, insurance, and data companies scale without adding headcount through strategic content and copywriting that converts.
With over 10 years of experience crafting technical content for complex industries, I've developed a reputation for translating intricate concepts into simple terms that resonate with sophisticated audiences.

What I Deliver:

→ Technical Content That Builds Authority
I create white papers, case studies, and thought leadership content that positions your firm as the go-to expert in your niche—whether that's regulatory compliance, financial analysis, or data governance.

→ Conversion-Focused Copywriting
From website copy to email sequences designed specifically for financial services, legal firms, and data companies, I craft messaging that speaks directly to your clients' pain points and motivates action.

→ Regulatory-Compliant Marketing Materials
I understand the unique constraints of marketing in highly-regulated industries and deliver compelling content that maintains compliance while still driving engagement.

→ Data Storytelling
Transform complex data into clear, persuasive narratives that help your clients make informed decisions and position your firm as an invaluable strategic partner.

My clients include leading names in fintech, insurtech, legal tech, and data analytics who understand that scaling their business doesn't always mean expanding their team sometimes it means partnering with a specialist who understands their industry inside and out.

"In a world drowning in information but starving for wisdom, clear communication isn't just a skill it's the currency of trust and influence."  Warren Buffett

Sales Director

Parcel Perform is the leading delivery experience platform. We enable modern e-commerce enterprises to create unique end-to-end customer journeys and optimize logistics operations with powerful data integrations, parcel tracking, delivery notifications and logistics performance reports in real-time. 

Our scalable SaaS platform executes more than 100M parcel updates daily and integrates with 900+ carriers. Furthermore, we are pioneering innovative ML / AI use cases in e-commerce logistics including its 'Date of Arrival' prediction engine. Parcel Perform is the provider of choice for top brands like Nespresso, marketplaces like Zalando, idealo and Wayfair as well as carriers across all major verticals globally.

Balance Consulting

Chief Executive Officer

Deloitte UK

-Managed the end-to-end audit process for clients from various industries, ranging between SME’s to FTSE 100. 
-Built long lasting relationships and connections with senior management at clients. 
-Managed multiple teams simultaneously that enabled a smooth running audit despite tight deadlines. 
-Drafted audit committee reports summarising key results, insights and recommendations on internal controls from audit. 
-Performed Data Analysis for companies to identify key areas of interest to Management therefore enabling improvement in the business

Manager

-Built relationships and established a good network of clients and colleagues to ensure a smooth running of the audit and provide a distinct service. 
-Carried out testing of controls, and performing substantive procedures to fulfil the audit objective.

Assistant Manager

Senior Associate

CEO at Balance Consulting Limited

ACA (ICAEW) qualified with over 6 years of experience of providing auditing and assurance services to a variety of clients in various industries. Roles over the years have encompassed delivering insights and improvements to multiple clients while managing teams of various sizes simultaneously.

Currently I have founded a business that aims to provide high quality accounting and finance expertise for companies who are looking outsource their accounting or finance function.

taplio

The Battle

Derek Aryiku

Sariah Qureshi

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